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Marketing Metrics and Analysis June 10 th, 2014. Outline 2  Marketing Funnel Models  Marketing Metrics Model  Measures – Data Sources  Metrics – Ratios.

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Presentation on theme: "Marketing Metrics and Analysis June 10 th, 2014. Outline 2  Marketing Funnel Models  Marketing Metrics Model  Measures – Data Sources  Metrics – Ratios."— Presentation transcript:

1 Marketing Metrics and Analysis June 10 th, 2014

2 Outline 2  Marketing Funnel Models  Marketing Metrics Model  Measures – Data Sources  Metrics – Ratios  KPIs  Brand Strength  Social Media Measures

3 Marketing Funnel 3  Banner ads  Facebook Ads  Google Display  Blog  Facebook/LinkedIn Page  Twitter Feed  eNewsletters  Google AdWords  SEO  Website Pages (BOBs)

4 Marketing Funnel 4

5 Marketing Funnel 5

6 Team 6 Jeff Nelson -M.B.A. -Website Analytics -Metrics Consultant -Data Architect -Online Strategist Joanne O’Connell -M.A. -Market Research -Metrics Consultant -Data Architect Bill Bergh -Brand Consultant -Relationship Builder -Marketing Executive Mx3Metrics.com

7 Marketing Metrics Model 7

8 Acquisition and Retention Acquisition Funnel Retention Diamond

9 Acquisition and Retention Acquisition

10 Acquisition and Retention Acquisition Funnel

11 KPIs 11 Visits $ / Visits

12 Measures 12  Google Analytics Visits, Duration, % New Visits, Bounce Rates, Goals  Google AdWords Impressions, Clicks, Conversions, Costs  3rd Party Measures Marketing Grader, Google PR, Alexa, SEMRush  Company Marketing Investment Direct, Organic, Paid, Referrals, eNewsletters, Traditional  Company Survey Data Satisfaction, Awareness, Competitive Intelligence  Company Sales Data Prospects, Offers, Sales Volumes  Company Financial Data Revenues, COGS, Gross Margin, Net Income

13 Brand Strength  Traffic Rank:  Estimated Visits:  # backlinks:  PageRank:  % Score:  Moz Bar – download from Chrome Store 13

14 Alexa.com

15 SimilarWeb

16

17 OpenSiteExplorer.org

18 PRChecker.info

19 Marketing.Grader.com

20 Moz Bar

21 Social Media Measures    – impossible to downloadhttp://tweetadder.com       

22 Google Analytics

23 Buffer App

24 TwitterReach

25 TwitterCounter

26 JustUnFollow

27 FanPageKarma

28 SimplyMeasured

29 SproutSocial

30 30 Jeff Nelson, MBA (403) Questions?


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