1. Marketing Metrics and Analysis June 10 th, 2014

2. Outline 2  Marketing Funnel Models  Marketing Metrics Model  Measures – Data Sources  Metrics – Ratios  KPIs  Brand Strength  Social Media Measures

3. Marketing Funnel 3  Banner ads  Facebook Ads  Google Display  Blog  Facebook/LinkedIn Page  Twitter Feed  eNewsletters  Google AdWords  SEO  Website Pages (BOBs) http://media.bizo.com/www/marketing/WP/Bizo_WP-MetricsThatMatter.pdf

4. Marketing Funnel 4 www.b2bmarketinginsider.com/content-marketing/the-3-goals-for-your-content-marketing

5. Marketing Funnel 5 www.convinceandconvert.com/content-marketing/the-4-types-of-content-metrics-that-matter

6. Team 6 Jeff Nelson -M.B.A. -Website Analytics -Metrics Consultant -Data Architect -Online Strategist Joanne O’Connell -M.A. -Market Research -Metrics Consultant -Data Architect Bill Bergh -Brand Consultant -Relationship Builder -Marketing Executive Mx3Metrics.com

7. Marketing Metrics Model 7

8. Acquisition and Retention Acquisition Funnel Retention Diamond

9. Acquisition and Retention Acquisition

10. Acquisition and Retention Acquisition Funnel

11. KPIs 11 Visits $ / Visits

12. Measures 12  Google Analytics Visits, Duration, % New Visits, Bounce Rates, Goals  Google AdWords Impressions, Clicks, Conversions, Costs  3rd Party Measures Marketing Grader, Google PR, Alexa, SEMRush  Company Marketing Investment Direct, Organic, Paid, Referrals, eNewsletters, Traditional  Company Survey Data Satisfaction, Awareness, Competitive Intelligence  Company Sales Data Prospects, Offers, Sales Volumes  Company Financial Data Revenues, COGS, Gross Margin, Net Income

13. Brand Strength  Traffic Rank: www.Alexa.comwww.Alexa.com  Estimated Visits: www.SimilarWeb.comwww.SimilarWeb.com  # backlinks: www.OpenSiteExplorer.orgwww.OpenSiteExplorer.org  PageRank: www.PRChecker.infowww.PRChecker.info  % Score: http://marketing.grader.comhttp://marketing.grader.com  Moz Bar – download from Chrome Store 13

14. Alexa.com

15. SimilarWeb

17. OpenSiteExplorer.org

18. PRChecker.info

19. Marketing.Grader.com

20. Moz Bar

21. Social Media Measures  http://www.google.com/analyticshttp://www.google.com/analytics  http://bufferapp.comhttp://bufferapp.com  http://tweetadder.com – impossible to downloadhttp://tweetadder.com  http://tweetreach.comhttp://tweetreach.com  http://twittercounter.comhttp://twittercounter.com  http://www.justunfollow.comhttp://www.justunfollow.com  http://www.fanpagekarma.comhttp://www.fanpagekarma.com  http://simplymeasured.com/free-social-media-toolshttp://simplymeasured.com/free-social-media-tools  http://sproutsocial.comhttp://sproutsocial.com  http://www.similarweb.comhttp://www.similarweb.com

22. Google Analytics

23. Buffer App

24. TwitterReach

25. TwitterCounter

26. JustUnFollow

27. FanPageKarma

28. SimplyMeasured

29. SproutSocial http://www.johnsocial.com/social-media/sprout-social-review-management-tool-2013/

30. 30 Jeff Nelson, MBA (403) 410-3803 jeff.nelson@anduro.com @JeffxNelson Questions?