Gasping for Air Mourning the Demise Resurrecting Assignments Resurrecting Assignments
Will We Lose Learning Objectives? FormattingParagraph development and transitionsOpenings and closings
We need to spend more time teaching complex, multi-channel, audience-focused communication skills.
New Communication Model Newman, Business Communication: In Person, In Print, Online, 9e
Gasping for Air Mourning the Demise Resurrecting Assignments
Breathing New Life into Assignments Complex Multi- Channel Audience- Focused Add surrounding communications Switch audiences Incorporate graphics Change formats
Add Surrounding Communications Complex Multi- Channel Audience- Focused Team Presentation of Bad News Employee Blog Comments Team Email Response Team Announcing a Change Standalone Proposal Cover Email Oral Presentation Voice Mail Message Resort or Restaurant Concept Proposal
Switch Audiences Complex Multi- Channel Audience- Focused Report to an HR Manager Proposing a New Employee Benefit Draft Email to Employees (Within the Report) Presentation to Employees Announcing the Program Internal Benefit Report and Presentation
Incorporate Graphics Complex Multi- Channel Audience- Focused Condensed Proposal At Least One Graphic Cover Email Presentation (Meeting Format) with Handout “One-Pager” (Written Summary)
Incorporate Graphics: Example Complex Multi- Channel Audience- Focused
References Andrew Beaujon, “Tim Armstrong Apologizes for Publicly Firing Abel Lenz,” Poynter, August 13, 2013, http://www.poynter.org/latest-news/mediawire/221096/tim-armstrong-apologizes-for-publicly-firing-abel-lenz, accessed August 14, 2013. http://www.poynter.org/latest-news/mediawire/221096/tim-armstrong-apologizes-for-publicly-firing-abel-lenz Martin Dickman, Termination of Disability Annuities, United States Railroad Retirement Board, April 21, 2013, http://www.nytimes.com/2013/07/07/opinion/sunday/payback-on-the-lirr.html?nl=todaysheadlines &emc=edit_th_20130707&_r=1&, accessed August 6, 2013. http://www.nytimes.com/2013/07/07/opinion/sunday/payback-on-the-lirr.html?nl=todaysheadlines &emc=edit_th_20130707&_r=1& Alison Doyle, “Resignation Email Letter Sample: Sample Letter of Resignation to Send by Email,” About.com, “Job Searching,” http://jobsearch.about.com/od/resignationletters/a/resignemail.htm, accessed August 13, 2013.http://jobsearch.about.com/od/resignationletters/a/resignemail.htm Peter Kafka, “Tim Armstrong Apologizes for Publicly Firing Patch Employee,” All Things Digital, August 13, 2013, http://allthingsd.com/20130813/tim-armstrong-apologizes-for-publicly-firing-patch-employee/comment-page-1/, accessed August 14, 2013. http://allthingsd.com/20130813/tim-armstrong-apologizes-for-publicly-firing-patch-employee/comment-page-1/ Leslie Kaufman, “AOL Chief Apologizes Over Firing of Worker,” The New York Times, August 13, 2013, http://www.nytimes.com/2013/08/14/business/media/aols-armstrong-apologizes-to-staff-for-firing-of- employee.html?nl=todaysheadlines&emc=edit_th_20130814, accessed August 14, 2013. http://www.nytimes.com/2013/08/14/business/media/aols-armstrong-apologizes-to-staff-for-firing-of- employee.html?nl=todaysheadlines&emc=edit_th_20130814 Cynthia King, “Introduction to the Rhetoric of Layoff Memos,” Business Communication Quarterly, September 2010, Vol. 73, No. 3, pp. 320 – 322. David Lennox, Amy Newman, Maria Wolfe, “How Business Leaders Communicate in 2012: Classroom Strategies for Teaching Current Practices," ABC Europe, Nijmegen, The Netherlands, May 2012.
References (cont’d) “Yahoo! Email: No More Working from Home,” BizCom in the News, February 25, 2013, http://www.bizcominthenews.com/bizcom_in_the_news/2013/02/yahoo-memo-no-more-working-from- home.html, accessed August 13, 2013. http://www.bizcominthenews.com/bizcom_in_the_news/2013/02/yahoo-memo-no-more-working-from- home.html Amy Newman, Business Communication: In Person, In Print, Online, 9e, (Mason, OH: Cengage Learning, 2013). Amy Newman, “JPMorgan Chase Loses $2 Billion,” BizCom in the News, http://www.bizcominthenews.com/ bizcom_in_the_news/2012/05/jp-morgan-chase-loses-more-than-2b.html, accessed August 13, 2013.http://www.bizcominthenews.com/ bizcom_in_the_news/2012/05/jp-morgan-chase-loses-more-than-2b.html Kara Swisher, “‘Physically Together’: Here’s the Internal Yahoo No-Work-From-Home Memo for Remote Workers and Maybe More,” All Things Digital, February 22, 2013, http://allthingsd.com/20130222/physically-together- heres-the-internal-yahoo-no-work-from-home-memo-which-extends-beyond-remote-workers/, accessed August 13, 2013.http://allthingsd.com/20130222/physically-together- heres-the-internal-yahoo-no-work-from-home-memo-which-extends-beyond-remote-workers/ Jim Stevenson, Layoff Notice, SRI Homes, May 20, 2008 http://www.castanet.net/content/1211400840ice.jpg, accessed August 6, 2013.http://www.castanet.net/content/1211400840ice.jpg Phillip Stover, Budget Forecasting, Layoffs and Answers to Questions, San Diego Unified School District, March 5, 2011, http://bloximages.chicago2.vip.townnews.com/voiceofsandiego.org/content/tncms/assets/v3 /editorial/b/26/b26ae576-4a91-11e0-a317-001cc4c03286/4d77ecd634f78.pdf.pdf, accessed August 6, 2013.http://bloximages.chicago2.vip.townnews.com/voiceofsandiego.org/content/tncms/assets/v3 /editorial/b/26/b26ae576-4a91-11e0-a317-001cc4c03286/4d77ecd634f78.pdf.pdf United States Senate, Permanent Subcommittee on Investigations, Committee on Homeland Security and Governmental Affairs, “Exhibits,” Hearing on JPMorgan Chase Whale Trades: A Case History of Derivatives Risks & Abuses, March 15, 2013, http://trendfollowing.com/whitepaper/jpm.pdf, pages 327 accessed August 13, 2013.http://trendfollowing.com/whitepaper/jpm.pdf
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