1. The Google Penguin

2. First there was the Panda......then came the Penguin

3. The Google Penguin Update Google launched a spam-fighting update. The update changed search results. It was designed to punish websites using spam to rank high in search results. Originally, the update was referred to as the over-optimization penalty. It is a filter that gets refreshed from time to time, similar to the Panda Update.

4. Significance of the Google Penguin Update http://www.seomoz.org/blog/penguins-pandas-and-panic-at-the-zoo

5. SEO Techniques That Could Be Punished: Keyword stuffing Cloaking Unnatural or artificial links Repetitive anchor text Hidden text or links Link schemes

6. Black Hat SEO is Out There!

7. How Do You Know If You Were Hit By The Penguin Update? ① Go to Google Analytics. ② Review your search-related traffic prior to April 24 th and after that date. ③ If you notice a significant drop in traffic, you may have been hit.

8. Google Analytics: Where to Find the Data

9. Step 1:

10. Google Analytics: Where to Find the Data Step 2:

11. Google Analytics: Where to Find the Data Step 3:

12. What Should You If You Were Hit By The Penguin Update? ① Fix the problem: Review your links Review your content Consider the SEO techniques you have used ② And then wait...Google says you will recover naturally. ③ You can also fill out Google’s form if you feel you were hit by mistake: https://docs.google.com/spreadsheet/viewform?formkey=dEVxdmdRWFJRTjRoLWZVTHZkaTBQbkE6MQ

13. Your website might be over optimized if … You just happen to really, really like white text on a white background. The declared language of your website is “Spamglish.” Your visitors see something way different than GoogleBot “sees.” Only bad sites link to your content. http://searchenginewatch.com/article/2168809/Your-Website-Might-Be-Over-Optimized-If-

14. Link Building in a Post-Penguin Era Avoid exact anchor links Strive for what is natural Don’t get caught up on PageRank Live in a good link neighborhood Focus on organizations you are already involved with

15. Content in a Post-Penguin Era Create informative, helpful content Use infographics Distribute press releases, when there is something newsworthy to discuss Update your website regularly with new content Act like a magazine publisher Contribute content to other, relevant websites

16. Other Web Marketing in a Post-Penguin Era Create more videos Get involved in the local community Jump into social media (yes, that also means Google+) Focus on overall quality not quantity –Applies to content and links!

17. Create More Videos Make sure your videos are relevant and interesting. Your videos are not simply going to pop up in search results without a little time and effort on your part. Just like optimizing written online content, you will also need to optimize your videos.

18. Get Involved in the Local Community Establish a local presence by doing good in the community. Get involved by: –Sponsoring events –Holding charity functions –Donating to local non-profits –Giving out scholarships –Presenting free workshops and seminars

19. Jump Into Social Media Posting relevant and helpful information on a regular basis. Interacting with followers—don’t want a one- sided conversation. Sharing/re-posting other interesting articles and posts. Using social media in your advertising.

20. Questions?