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THOUGHT LEADER SHIP THE BRAND CALLED YOU. Thought Leadership Deep understanding of subject area You’ve got something to say about it “Tell me something.

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Presentation on theme: "THOUGHT LEADER SHIP THE BRAND CALLED YOU. Thought Leadership Deep understanding of subject area You’ve got something to say about it “Tell me something."— Presentation transcript:

1 THOUGHT LEADER SHIP THE BRAND CALLED YOU

2 Thought Leadership Deep understanding of subject area You’ve got something to say about it “Tell me something I don’t already know.” What is it?

3 Traditional Way of Becoming Thought Leader Speaking Writing Thought Leadership Skills Thinking

4 New Way of Becoming Thought Leader Speaking Writing Thought Leadership Skills Thinking

5 The New Big Difference The Platform What is Your Platform? Thought Leadership Skills

6 The Traditional Way Thought Leadership Authoring a book Speaking engagements Public relations/publicity Writing articles Newsletters White papers Research Awards TV Interviews Tools

7 The Traditional Way Thought Leadership The Dreaded Process Tools An Idea The Words The Editing The Agent The Publisher The Speaking The Publicity The Remainders The Idea The Words The Agent SLOW THANKLESS NO MONEY

8 The New Way Thought Leadership Website s Webinars Blogs Podcasts POD SEO Tools FASTER MORE CONTROL BETTER SHOT AT MAKING MONEY

9 The Even Newer Way Thought Leadership DIY Micro sites Social media Videocasts/channels PPC Location-based social media Mobile media Easier, cheaper, faster delivery systems to build your platform So what? Tools

10 Platform is everything Thought Leadership What is a Platform? It’s your “Fan-base” It’s your delivery system to your Fan-base It’s never been cheaper or easier to reach your fans. This is new! Platform

11 A Case in Point: Building a Fan-base Gordon Ramsay Thought Leadership Platform

12 Story of Gordon Ramsay 1981: Age 15 Soccer: Oxford United 1984: Age 18 Injury; enrolls in catering school 1986: Age 20 Harvey’s London 1988: Age 22 LaGavroche; Income: $20k/yr. 1989: Age 23 France: Guy Savoy, Joel Rubechon 1993: Age 27 Head chef, Aubergine, 2 Michelin Stars 1996: Age 30 First book: Passion for Flavour 1998:Age 32 Opens Gordon Ramsey,Chelsea 1999: Age 33 Opens Petrus; 2 nd book: Passion for Seafood 2000: Age 34 Chef of Year 3 rd Book: Chef for All Seasons 2001: Age 35 Opens Claridges 4 th Book: Just Desserts 2002: Age 36 Opens Connaught, Savoy Grill, Boxwood Café; 5 th book: GR’s Secrets

13 Story of Gordon Ramsay 2004: Age 38 UKTV: Kitchen Nightmares & Hell’s Kitchen 6 th book: Kitchen Heaven 2005: Age 39 2 nd Nightmares season New TV: F-Word Opens Maze, Conrad Tokyo, Cerise 7 th book: Make it Easy 2006: Age 40 Opens London Rest; Line of Royal Doulton tableware 8 th book: Humble Pie 2007: Age 41 Opens Cielo in Fla., Narrows in UK 9 th book: 3 Star Chef; 10 th book: Playing with Fire 3 rd Season of F-word, Hell’s Kitchen; begins airing in US 2008: Age 42 Opens: Foxtrot Oscar, GR Cooking School, Paris café, Maze Grill, UK, London, W. Hollywood; 11 th book: Healthy Appetite 12 book: Cooking for Friends

14 Story of Gordon Ramsay 2009: Age 43 Opens in So. Africa, Italy Seasons 5&6 of HK in UK & US 13 th book: World Kitchen 14 th book: Great Escape 15 th book: Great British Pub Launches kitchen ware line on QVC 2010: Age 44 Opens in Australia, ME New TV: Master Chef US TV: New Hell’s Kitchen New TV: GR’s Best Restaurant in UK 16 th book: Best Menus 17 th book: Christmas with Gordon 2011: Age 45 4 TV Shows Dozens of restaurants Table, kitchen ware lines Over 20 books now More, more, more Net worth: US$100 million Millions of books sold Millions of weekly TV viewers

15 Top Tweet 24 hrs. of social media

16 Is there a real correlation between a strong fan-base and wealth? Thought Leadership

17 Kim Kardashian 8 million followers on Twitter Net worth: $35 million Bill Clinton 650,000 Facebook Net Worth: $200 million Platform Thought Leadership Lady Gaga 11 million Twitter 10 million Facebook Net worth: $110 million President Obama 8.7 million Twitter Net worth: $5 million

18 Tom Peters 38,000 Twitter followers Ken Blanchard 22,000 Twitter followers Jack Welch 1.3 million Twitter followers tom_peterstom_peters Tom Peters I'm doubtless last person on twitter to come across it. But I'm loving Jane McGonigal's "Reality Is Broken: Why Games Make Us Better..." 5 hours ago jack_welchjack_welch Jack Welch On fox news tomorrow at 10;30 with a great host Neil Cavuto..He was a founder of CNBC and a beautiful person 17 Jun kenblanchardkenblanchard Ken Blanchard Quiet yourself, and get into the moment. 23 hours ago Thought Leadership

19 Isn’t it all just a bunch of noise? Thought Leadership Won’t it all just go away? Maybe, but one thing is clear… Delivering Thought Leadership is getting easier, less-expensive, and… Messages are shorter, faster Noise?

20 Building & Maintaining the New Thought Leadership Engine Thought Leadership

21 Something to say: “I’ve Got A Point Of View’ Where it Starts It’s About: Managing Technology People Trends Leadership Learning Knowledge Sales Marketing Growing Thought Leadership Begins Thought Leadership

22 Something to say: “I’ve Got A Point Of View’ Where it Starts It’s About: Managing Technology People Trends Leadership Learning Knowledge Sales Marketing Growing Thought Leadership Begins Written & Visual Content Authoring of Original Thinking Speeches Articles White Papers Opinions Blogs Presentations Videos Books Webinars Expertise & Confidence Grows Thought Leadership This is were it breaks down… …at the delivery stage.

23 Something to say: “I’ve Got A Point Of View’ Where it Starts It’s About: Managing Technology People Trends Leadership Learning Knowledge Sales Marketing Growing Thought Leadership Begins Written & Visual Content Authoring of Original Thinking Speeches Articles White Papers Opinions Blogs Presentations Videos Books Webinars Expertise & Confidence Grows Thought Leadership Delivery Platforms Traditional Books Articles Speeches White Papers Newsletters Publicity Events Conferences New Websites Blogs Webinars Downloads Campaigns Newsletters Blogs Build Your “Fan” Base Easy To Build, Low Cost Platform Construction Easy to Deliver Message/Marketing Campaigns Shorter, more frequent messages Newest Social Media YouTube PPC POD Microsites Location Social media Mobile Apps

24 The New Delivery Technologies Thought Leadership

25 POD: Publishing on Demand Thought Leadership

26 Micro-sites Thought Leadership

27 Blogs Thought Leadership

28 Advanced Social Media Thought Leadership

29 PPC: Pay per Click Thought Leadership

30 Mobile Apps Thought Leadership

31 THOUGHT LEADER SHIP THE BRAND CALLED YOU


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