1. Ekaterina Voropaeva Vice President, Operations, GMCS Verex Competencies include: Gold Portals & Collaboration Gold Business Intelligence WPC 2013 Highlights

2. Partner Excitement

3. WPC Experience Innovations Opportunities for organic networking Core Pillars content strategy A new executive conference center First-time attendee program The Commons Social Hub Customer Immersion Experience Transform the Datacenter Immersion Experience Opportunities for organic networking Core Pillars content strategy A new executive conference center First-time attendee program The Commons Social Hub Customer Immersion Experience Transform the Datacenter Immersion Experience What partners want to see and hear How partners need to network Why partners come to WPC to grow their business. What partners want to see and hear How partners need to network Why partners come to WPC to grow their business. Focus on maximizing event time and effectiveness for partners:

4. CloudBig DataDevices & MobilityEnterprise Social 1) Win in Mobile – Tablets and Phones 2) Accelerate our customers’ move to Our Cloud 3) Competing to WIN – Offensively Doubling Down 4) Customer Satisfaction – Take it to a new level! 1) Win in Mobile – Tablets and Phones 2) Accelerate our customers’ move to Our Cloud 3) Competing to WIN – Offensively Doubling Down 4) Customer Satisfaction – Take it to a new level! Emphasis on Content: FY14 Focus Core Pillars: FY14 4-Point Game Plan:

5. WPC 2013 By the Numbers Mobile Total Activations: 8,010 App Opens: 89,405 Activations by platform: Windows Phone: 4,060 iPhone: 1,592 Mobile web: 1,475 Win8 Tablet: 993 Android: 624 iPad: 266 Keynote Attendance Monday vision keynote: 10,434 Wednesday vision keynote: 7,763 PR 806 articles (593 Int’l / 213 US) Content Delivered 2 days of vision keynotes 19 value keynotes 24 regional keynotes 258 breakout sessions 80 interactive sessions 85 theatre sessions 30 partner sessions Attendees 11,000 partners 14,000 total attendees (including Microsoft) 2,800+ first time attendees 150+ countries represented onsite Partner participation: SMB: 15% Mid-Market: 15% Enterprise: 70% Ancillary 3,300 Skype station calls 19,000 unique devices used 1,100 side meetings $90k raised for Giving campaign 400 Women in Technology luncheon attendees Sponsors & Exhibitors 3 Titanium 1 Platinum 11 Gold 4 Silver 46 Bronze 96 Exhibitors Top 5 Sessions (Overall Satisfaction) ALM01: Lifecycle Solutions in Visual Studio vNext EP01: Successfully navigating Microsoft SM23: Top tech trends SM14R: Industry trends and building competitive edge HC03: The impact of the customer experience Awards 140 partner of the year awards 95 country partner of the year awards 12 IAMCP Prometheus awards 310 luncheon attendees Keynote Attendance Monday vision keynote: 10,434 Wednesday vision keynote: 7,763 PR 806 articles (593 Int’l / 213 US) Attendees 11,000 partners 14,000 total attendees (including Microsoft) 2,800+ first time attendees 150+ countries represented onsite Partner participation: SMB: 15% Mid-Market: 15% Enterprise: 70% Ancillary 3,300 Skype station calls 19,000 unique devices used 1,100 side meetings $110k+ raised for Giving campaign 400 Women in Technology luncheon attendees Digital Day 1 and Day 3: Trended worldwide on Twitter Day 1 Unique visitors: 5,694 – exceeded last year by over 1k+

6. WPC Attendee Overview Total number of attendees: 14,097 Number of gold partners:6,503 Number of silver partners: 3,130 Alumni: 4,386 New attendees: 2,800

7. WPC 2013 Learnings Fine-tune the experience and build more robust integrated resources WPC Connect Less expo, more networking More Customer Immersion Experience-type environments The Commons Less about news and more about connections Vision Keynotes Partners care where WPC takes place! Host City

8. WPC 2014: Register Early. Save Big. Join us in Washington, D.C., July 13-17, 2014 Plan for your business’s success Commit to your business’s future Learn about market opportunities Make connections Enhance business growth Plan for your business’s success Commit to your business’s future Learn about market opportunities Make connections Enhance business growth

9. Social Media Landscape & WPC Connect

10. Notable Tweets & Word Cloud

11. #SocialMediaContent Big Wins 1.Worldwide Trending- #WPC13 trended worldwide during Day 1 and Day 3 keynotes 2.Focused messaging- Reduced the noise on our channels with more focused and thoughtful messaging. The results are clear when you look at the numbers. 3.Community engagement- Support from CIC allowed us to identify questions or complaints from attendees and address quickly, as well as engage in real time conversation with partners. 4.Rich Content- Changed Facebook content strategy to posting images with message as caption to increase visibility- resulted in big increase in Facebook reach and engagement. 5.Focused Messages + Engagement + Rich Content = Real Conversations Areas for Improvement 1.More live tweeting and real time content-popular sessions, partner conversations, ancillary events 2.Take advantage of paid “promoted tweet” to make sure our property gets max visibility during keynotes 3.Clearer differentiation in objectives for mspartner properties vs. WPC properties 4.Improve cross channel storytelling The numbers 20122013Change Hashtags (total) 25,59221,758-24% Hashtags (unowned properties) 19,59520,669+5.4% Retweets 3261,147+253% Mentions 1,1011,936+76% Clicks 7,9465,877-26% Page Reach 50,56663,098+25% Talking About 6621,532+131% Engaged Users 1,9903,602+81%

12. #SocialHub Big Wins 1.Yammer Integration- Logo present on our live wall and 3 social 101 sessions focused on Yammer content with Yammer platform taking over live wall during presentation. 2.Social 101 Sessions- 10 informal sessions presented by volunteers on the Social Squad on a range of digital topics including Yammer, LinkedIn, Strategy and building your profile. 3.Profile Picture Station- Over 2,000 photos taken, lightly edited and posted to public SkyDrive for partners to access and use for their social profiles. Space leveraged for other events as well. 4.Live Wall- The centerpiece of the social hub. This dynamic digital wall displayed images from the event and real time social conversations inclusion #WPC13 #mspartner #new2wpc and more. 5.Social Squad- Members present in social hub throughout entire conference. Presented Social 101 sessions, and also spoke 1:1 with partners helping answer their social media questions. Great feedback on integration and press center access during keynotes. Areas for Improvement 1.Include Social 101 Sessions in Catalog and Session scheduler 2.Add scheduled Social Media office hours or focused workshops to increase value offered to partners 3.More innovative and tech forward process for delivering photos to partners 4.Greater internal education on social media integration in comms plans The Hub