1. Social Media Training for PSU Employees

2. Overview › Case study › PSU social media › Guidelines › Guiding principles › Analytics & tips › Q&A

3. 6,800 71,000 73,0002,400 2,700 30,000

6. Atziri Kenny Richelle PSUChronicles.com

15. Oregon is Our Classroom > Fall marketing campaign > TV commercials on major news programs > Oregonlive.com, pdx.edu, social media > Banners and stickers

17. Own your content

18. Be accurate

19. Be human. Be real.

20. Know your audience

21. Think twice

22. Be active

23. Help build a community

24. Respect copyrights

25. Monitor

26. Bring value

27. Guiding principles › Own your content › Be accurate › Be human. Be real. › Know your audience › Think twice › Be active

28. Guiding principals › Help build a community › Respect copyrights › Monitor › Bring value

31. Facebook tips › Be professional › Stay current › Monitor › Optimize FB via customized landing pages › Generate exclusivity › “House Rules” › Chart growth of your page

32. Twitter tips › Don’t tweet just to tweet › Be professional › Know your audience › Build solid relationships › Balance out your posts › Use hashtags › Use “RT’s” to share content

34. Flickr tips › Use PSU’s official site › Do not create site for your unit › Fill out photo permission forms › Title, description, metatags › Connect with Tracy for advice & training

35. YouTube tips › Make intros & outros clean › Use the export settings › Use royalty free music › Use basic PSU tags

37. Conclusions › Embrace conversation › Have a strategy › Follow guidelines › Visit pdx.edu/ucomm/social-media

40. Hallie Janssen: hallie@anvilmediainc.com Chris Broderick: cgb2@pdx.edu Christian Aniciete: caniciet@pdx.edu Tracy Weber: webert@pdx.edu Tyler Brain: tjbrain@pdx.edu Julie Smith: smithju@pdx.edu