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Social Media Training for PSU Employees. Overview › Case study › PSU social media › Guidelines › Guiding principles › Analytics & tips › Q&A.

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Presentation on theme: "Social Media Training for PSU Employees. Overview › Case study › PSU social media › Guidelines › Guiding principles › Analytics & tips › Q&A."— Presentation transcript:

1 Social Media Training for PSU Employees

2 Overview › Case study › PSU social media › Guidelines › Guiding principles › Analytics & tips › Q&A

3 6,800 71,000 73,0002,400 2,700 30,000

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6 Atziri Kenny Richelle PSUChronicles.com

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15 Oregon is Our Classroom > Fall marketing campaign > TV commercials on major news programs > Oregonlive.com, pdx.edu, social media > Banners and stickers

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17 Own your content

18 Be accurate

19 Be human. Be real.

20 Know your audience

21 Think twice

22 Be active

23 Help build a community

24 Respect copyrights

25 Monitor

26 Bring value

27 Guiding principles › Own your content › Be accurate › Be human. Be real. › Know your audience › Think twice › Be active

28 Guiding principals › Help build a community › Respect copyrights › Monitor › Bring value

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31 Facebook tips › Be professional › Stay current › Monitor › Optimize FB via customized landing pages › Generate exclusivity › “House Rules” › Chart growth of your page

32 Twitter tips › Don’t tweet just to tweet › Be professional › Know your audience › Build solid relationships › Balance out your posts › Use hashtags › Use “RT’s” to share content

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34 Flickr tips › Use PSU’s official site › Do not create site for your unit › Fill out photo permission forms › Title, description, metatags › Connect with Tracy for advice & training

35 YouTube tips › Make intros & outros clean › Use the export settings › Use royalty free music › Use basic PSU tags

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37 Conclusions › Embrace conversation › Have a strategy › Follow guidelines › Visit pdx.edu/ucomm/social-media

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40 Hallie Janssen: Chris Broderick: Christian Aniciete: Tracy Weber: Tyler Brain: Julie Smith:


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