1. Social Media and EMS Education Michael Abernethy MD FAAEM

2. Disclosures: I have conflicts in my life I have interests in my life The two do not overlap…

4. Questions regarding current use of spinal immobilization for trauma

9. This is not unique to just one area Advanced Airway Trauma resuscitation Cardiac resuscitation Prehospital CC Stroke Sepsis CC pediatrics And on and on and on……..

11. MEDIA

22. The problem with Traditional Media

23. AM radio in the 1960s Small Town America

24. But was it always ? Tom Abernethy WSTV Radio “Phone Party” 1960-1988

25. Social Media: Definition The interaction among people in which they create, share or exchange information and ideas in virtual communities and networks

29. Social Media –How do we use it? Keep in touch with family/friends News, Current events Gaming Blogs –personal publishing to the masses Networking Business E-commerce Politics Social Conscience Marketing Education!

31. Twitter

32. Twitter itself contains limited info – Its value is as a link to definitive blogs, scholarly references, journal articles. It also provides almost worldwide instant contact with many of their authors Find people with similar interests – follow them. If their tweets are uninteresting and not pertinent to your interests –Unfollow them

33. Twitter 101 - Create a Profile

34. Twitter 101 –What is a Tweet? 120 characters - a message Can also contain a hashtag ie #UWEM Link to any internet address/webpage Photos

35. Twitter 101 Handle – your Twitter name. Starts with a @ Followers – Those people who choose to receive your tweets Following – Those people whose tweets you choose to receive = Twitter feed Followers does not always equal Following Retweet- how your tweet can reach thousands How many can you truly follow?

36. If you think you are special/famous because you have 1000+ Twitter followers – Just remember Justin Beiber has 51,000,000

37. Twitter 101 – Find someone with similar interests –See who they are following and start following

38. Twitter You can follow ANYONE –no “friending” You don’t have to use your name – you can be relatively anonymous But –Anyone can follow you It can totally be one way – you can follow hundreds and never post your own tweet Think before you post –it will be out there forever for anyone to see

39. Social Media Conduct Rules Never discuss patient specific issues Never be anonymous in any opinions or postings (anonymous lurking OK) Remember – EVERYONE is watching. Assume your posts will go on a billboard in front of your place of employment and your Mom will be able to read it You can be controversial, even edgy but BE NICE

42. We need to stop re-inventing the wheel in every department, in every hospital, in every state, in every country…[@precordialthump]precordialthump

43. Slaying Medical Dogma Very smart people with extensive experience who have a command of the medical literature

52. #FOAMed –What is it? Free Open Access Medical Education FOAM is independent of platform or media Not a teaching philosophy or strategy It is a globally accessible crowd-sourced educational adjunct

53. FOAM is a useful way of disseminating, dis-cussing, dissecting and deliberating over the products of that research – as well as exploring issues where research findings do not apply, or simply do not exist Christopher Nickson & Mike Cadogan

54. FOAM is the concept #FOAMed is the Twitter hashtag

55. I don’t have/want a Twitter account. Can I still access the benefits of FOAMed? ABSOLUTELY !

56. lifeinthefastlane.com

57. Hundreds of EMS blogs

60. Peer Review? It Ain’t All That

61. FOAMed – No Formal Peer Review 24/7 Near instantaneous, post publication commentary by anyone with an internet connection

64. Twitter/Online relationships, are they real ? It Depends……

65. My one year Social Media experience (thus far)

66. DevelopingEM Havana

70. FOAMed What are you waiting for !

71. Questions ???

72. Thomas the Tank Engine The crystal meth years….