1. Technology reflecting changing paradigms not just surface tastes I am Richard Feinberg Dept of Consumer Sciences NEAFCS Galaxy III Conference 2008 Ü bertrends

2. Thank you for inviting me First Things First

4. The Marriage of Life and Technology Big Trend 1- The Digital Lifestyle

6. Cadillac CTS

7. Digital Grill from Fiesta

9. Whirlpool Central Park

10. Speech will drive all digital

12. Digital Products are extensions of self

15. Jewelry

17. The Digital World is Flat

24. Video Gaming 500 million in 1st week

25. Digital War

27. Voyeurgasm

30. 55 million 78% of teens 28% of parents are aware 30 kids per kid 50% kids IM to strangers IMing

36. 300 Million 4 th largest country in world

37. 21 million downloads Colbie Caillat

41. Blog…cyberstalk…BACN…spam…poke…..scr obble…mash…blirt…tweet…twitter…….pod …rss…widgets…linkedin.…web2.0.…myspa ce…facebook…craigslist…youtube…wiki’s

42. The Digital Lifestyle is rewriting the rules of how we live Our Brave New Digital World

43. The Unwired Generation T rend #2- Unwired

44. The Digital Person Generation Y (Millennials) Only know digital technology 75 million strong in US 750 million globally (3 billion by 2015) 45% of world population by 2015 8.5 hours/day digitally connected 90% research, 50% purchase on Web g

45. Digital Client- Business in an Instant ‘Always-on, always connected’ is a God- given right ! Digital Ecosystem

47. DWT is the new DUI

50. Crackberry

52. Apple’sApple’s IPhone The premier lifestyle enabler

54. Chanel on IPhone

55. 1400+ IPhone applications

56. LED banner iCube MPG SugarTracker Vnsea MyEbay Flashlight iCrossword PuzzleManiak VoiceNotes NetChess FiveDice Pianist Books Genesis Drummer Tetris Isolitaire iRadio NOIZ2SA Pool Yeti3D Sketches FPS Tap Tap Revolution Twinkle iPhysics MxTube

57. The Thumb Generation

59. Digital Lifestyle stores

61. Set to be worlds largest food chain- 40,000 The drug of choice for millions each day MYSBUX (697386)

67. Business Readiness Buy online, pick-up in branch/store Check branch item availability online Cross-channel offers/promotions/gift cards Browse in-branch/purchase from website Register online/schedule branch consultation Cross-channel returns Online access to account/loyalty programs

68. Digital Client Readiness 1) AAA 2) Amazon 3) Amtrak 4) Argus (insurance) 5) Circuit City A B C D E F G H I J ___ ___ ___ ___ ___ Most Ready Least Ready 6) Delta Faucet 7) eBay 8) McGraw Hill (books) 9) Nike 10) T. Rowe Price

69. Digital Client Readiness 1) AAA 2) Amazon 3) Amtrak 4) Argus 5) Circuit City 6) Delta Faucet 7) eBay 8) McGraw Hill (books) 9) Nike 10) T. Rowe Price A B C D E F G H I J _7 _2_ _9_ _5 3_ _1_ _8_ _ 6_ 10 _4_ Most Ready Least Ready

70. KAGOY 6.7 versus 8.1

73. Electronic payments Shopping Onstar Anywhere anytime any way you want it Making life easier Biometrics The good news

76. And finally

77. Richard Feinberg 765 494 8301 xdj1@purdue.edu www.cfs.purdue.edu/richardfeinberg look for “dir” called Galaxy xdj1@purdue.edu www.cfs.purdue.edu/richardfeinberg