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Wined, Dined, and Pampered: How to Parlay Your Travel Writer Status Into Coveted Perks By Steenie Harvey AWAI’s Ultimate Travel Writer’s Workshop ● Denver,

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Presentation on theme: "Wined, Dined, and Pampered: How to Parlay Your Travel Writer Status Into Coveted Perks By Steenie Harvey AWAI’s Ultimate Travel Writer’s Workshop ● Denver,"— Presentation transcript:

1 Wined, Dined, and Pampered: How to Parlay Your Travel Writer Status Into Coveted Perks By Steenie Harvey AWAI’s Ultimate Travel Writer’s Workshop ● Denver, CO ● July 2009 Please turn off your cell phone. Thanks!

2 Where Would You Prefer to Stay?

3 Why will people give you free trips, accommodation, meals, etc? Because of the....

4 YOUR OPTIONS Group Press Trips. Also called FAM (familiarization) tours Customized Press Trips Do it yourself

5 Sample Group Press Trip: Wine, Dine and Mine (November 2-7, 2009) Arizona Office of Tourism's Media Relations Division Cottonwood, Jerome, Sedona, Clarkdale, Camp Verde Steeped in history, breathtaking in beauty and rich in culture, the Verde Valley is unlike anywhere else in the world. From exquisite wineries and old ghost towns to 100s of art galleries and magnificent scenery, this region of the Grand Canyon State is the perfect destination for one seeking an authentic and unique Southwestern experience. Locations: Cottonwood, Jerome, Sedona, Clarkdale, Camp Verde Audience: Domestic and international travel writers Program Summary: Steeped in history, breathtaking in beauty and rich in culture, the Verde Valley is unlike anywhere else in the world. From exquisite wineries and old ghost towns to 100s of art galleries and magnificent scenery, this region of the Grand Canyon State is the perfect destination for one seeking an authentic and unique Southwestern experience. AOT Contact: Erica Rich,

6 Customized Press Trips: ‘We understand the value of maintaining good media relations and are always happy to work with members of the media to arrange press trips. We first like to have an initial consultation with journalists about Vermont stories they are developing so that we can better understand their needs and possibly suggest additional angles, locations, etc We first like to have an initial consultation with journalists about Vermont stories they are developing so that we can better understand their needs and possibly suggest additional angles, locations, etc We can help arrange for complimentary or discounted lodging, complimentary admission to attractions, and in some cases, complimentary meals.

7 Customized Press Trips: We ask for at least two weeks notice in advance of asking for assistance in arranging a press trip. You must have a confirming letter of assignment from an editor. (Exceptions may be made if you have a track record of producing stories about Vermont or New England for specific publications). You must be able to provide the Department with copies of some recent clips. These are essential in securing complimentary services. Links to online versions of the pieces in the publications in which they appeared are also acceptable.

8 Yukon Press Trips ' Allow Tourism Yukon to assist you in producing more inspiring and detailed coverage for your market. The Tourism Yukon media program can provide the customised support you need with detailed itinerary planning; coordination of necessary permits; arrangements for transportation, accommodations, meals and more.' To qualify for assistance from Tourism Yukon, members of the media must fulfill the following requirements:  a letter of assignment or provide a track record for producing  Tourism Yukon's Press Trip Request Form must be thoroughly completed prior to assistance being offered

9 Yukon: Press Trip Suggestions On the trail of '98: Heritage/Klondike Gold Rush (7 days, June to September On the trail of '98: Heritage/Klondike Gold Rush (7 days, June to September Inns through the Outdoors: Inns and lodges (5 to 10 days, year-round) Inns through the Outdoors: Inns and lodges (5 to 10 days, year-round) On the Fly in Canada’s Yukon: fishing lodges (7 days, June to September) On the Fly in Canada’s Yukon: fishing lodges (7 days, June to September) Guided Wilderness Trips (year round) Guided Wilderness Trips (year round) Midnight Sun Discovery Tour: Heritage/Soft adventure (10 days, mid August) Group Press Trip Midnight Sun Discovery Tour: Heritage/Soft adventure (10 days, mid August) Group Press Trip Yukon Quest Winter Adventure: 7 to 10 days, mid February Yukon Quest Winter Adventure: 7 to 10 days, mid February

10 Yukon: Heritage/Klondike goldrush Following the steps of the stampeders, this itinerary traces the Trail of ‘98 from Skagway, Alaska to Dawson City, Yukon. 3-4 overnights in Dawson City (heart & home of the Klondike) and 2-3 overnights in Whitehorse, the capital city. A day trip to Skagwayfor an excursion on the historic White Pass & Yukon Route Railway is also included. Showcasing a multitude of attractions and Parks Canada Historic Sites, this itinerary explores the land of goldrush dreams through visits to the cabins of literary giants Jack London and Robert Service, Klondike goldfields, goldpanning sites, and Diamond Tooth Gerties Gambling Hall. Yukon River tours, shopping, dining and the nightlife of Whitehorse and Dawson are also highlighted

11 Check if an overseas tourist office can help Turisme de Barcelona is opening the doors of the main cultural and leisure sights and facilities in Barcelona to journalists. To get a Barcelona Press Card, European journalists can send their details on fax (0034) or prior to their visit; journalists from other continents should send a copy of their international press card. Those without official press accreditation should send a copy of two published articles with their names on. When arriving in Barcelona, call Turisme de Barcelona's press department on (0034) to make an appointment to pick their Barcelona Press Card up.

12 Check if an overseas tourist office can help Tallinn City Tourist Office and Convention Bureau can assist journalists with accommodation bookings, city sightseeing tours, site- inspections, interviews etc. To arrange a suitable program for a press-trip, we request a minimum of two business weeks notice for a press visit, after receiving your credentialing information. Visiting journalists must be on assignment. Complimentary arrangements are provided at the discretion of the host businesses and TCTO & CB and are subject to availability. TCTO & CB is unable to cover transportation expenses for your trip to Tallinn.

13 Enterprise Estonia arranges press trips outside of Tallinn and provides assistance to journalists on assignment by arranging: The itinerary to visit attractions, cultural venues and other points of interest. Assistance with travel arrangements to Estonia, if necessary, is provided on a case-by-case basis. ETB will offer recommendations and can help with arrangements for meals. ETB will provide destination escorts as needed, high-resolution photography and fact checking. ETB will assist with complimentary accommodation based on scope of planned Estonia article(s) and availability of hotel rooms in the destination.

14 Check if an overseas tourist office can help The German National Tourist Offices arranges press trips for both individual writers and for groups. Should you be interested in, contact Victoria Larson at t.com. Please include information about yourself and the publication(s) you are writing for (clippings). ************************************************ Czech Tourism offers press trips for both individual writers and groups. If you are interested in participating in a press trip send your bio with most recent clippings and name of the publication you have an assignment for.

15 Overseas press trips Italtourism (promotion and marketing services) Italtourism organizes individual and group press trips to Italy for journalists ready to feature the destinations represented by our clients. Generally, the trips are open to all travel media, from the nationals to provincial media and magazines, as well to broadcast journalists and travel writers contributing to travel websites. Depending on the client, the press trip can be aimed at groups or individual journalists. Typical press trips can cover summer sports, cultural activities, festivals, food & wine, health & fitness or winter sports. Certain thematic press trips are restricted to journalists specializing in the relevant field. Typical examples include specific sports trips (mountain biking, hiking, climbing, skiing) or health & fitness treatments or specialist food & wine trips.

16 Arrange Your Own Perks

17 How to Hook Your Fish... Dear Ms Hammes, I am the freelance European editor of International Living Magazine (www.internationalliving.com) which publishes both a monthly print issue as well as daily travel, lifestyle and real estate articles on the Web. More than 420,000 readers enjoy these daily dispatches from around the globe. On behalf of the magazine, I am visiting Turkey with my photographer husband in August. We are starting our trip in Istanbul. On your World Hotels website, Nippon Hotel looks ideal and in a great location, and I'm already sure I can recommend it to readers. We need a double room for three nights - arriving in the evening of Tuesday 12th August and departing on Friday the 15th of August. Do you have a special media/press rate? If you need an assignment letter from the editor-in-chief, do not hesitate to let me know.

18 The kind of reply you can expect… Dear Madam, Our Group of Hotels have been supporting different marketing initiatives to make our Kerala Hotels popular. Although we did have some success, we need to to do more. I see this as a great opportunity for the same. We are pleased to confirm accommodation for you and your husband as follows : 8/10 March : Brunton Boatyard Hotel, Fort Cochin. You will be our guest and the courtesies will include accommodation with all three meals. All the expenses of personal nature can be settled directly with the Hotel. I also take this opportunity to invite you stay at other CGH properties like Coconut Lagoon in Kumarakom, Marari Beach in Alleppey, Spice Village in Thekkady and in our ayurveda well being Palace called Kalari Kovilakom. Please do visit to get to know about these properties in detail. We look forward to your visit. Regards, Shilendran (General Manager, Sales & Marketing)

19 Houseboat, Kerala Backwaters, India

20 I’ve never been published - can I get on a press trip? Can I take my wife/husband on a press trip? How about taking the kids on a press trip? If a hotel arranges a press trip, can I write an article that only mentions the hotel in a sidebar? Do press trips compromise objectivity? Are press trips ethical? Questions, questions

21 How to Find Press Trips Use Search Engines Contact tourism/convention bureau offices directly Get on the mailing list of specialist P.R. Agencies and tour operators Subscribe to specialist providers

22 Press Trips: Its got to be Austria Austrian National Tourist Office We welcome enquiries from journalists regarding press trips to the regions and resort areas featured below. We know that turning the pages of a brochure often plants the seed, but actually experiencing it for yourself grows the passion. We would be pleased to organize a press trip for you. We kindly ask that freelance travel writers produce a valid commission with printed media prior to the provision of travel arrangements. Innsbruck, an architectural gem Innsbruck, an architectural gem Golfing between mountains (Kitzbuhl area) Kinderhotels, take a family break Walking press trips (Northern Tyrol, Otztal)

23 Georgia Turner Group Media Tours, Fall October 5-9: Sevierville, TN: Girlfriends Getaway in home town of Dolly Parton Lake Charles/SouthwestLouisiana: Cajuns, Cowboys and the Coast October 15-18: Lake Charles/SouthwestLouisiana: Cajuns, Cowboys and the Coast October 20-22: Discover Dahlonega, GA Florence, AL: The Muscle Shoals Sound October 29- November 1: Florence, AL: The Muscle Shoals Sound

24 October 29 – November 1, 2009 Florence, Al: The Muscle Shoals Sound To the "singing river" that gave birth to multiple generations of talented musicians – from the Father of the Blues, W.C. Handy, to the Father of Rock and Roll, Sam Phillips. On this music-themed tour, we'll take you to meet the recording pioneers and the diverse blend of musicians responsible for creating the unique "Muscle Shoals Sound." The Staple Singers, Bob Dylan, Percy Sledge, Wilson Pickett, Cher, the Osmonds and other famous crooners belted out hit after hit in the "Hit Recording Capital of the World". We'll visit studios from the past and present, including FAME which is celebrating its 50th anniversary this year. Record your own platinum record at the The Alabama Music Hall of Fame. The host hotel is the Marriott Shoals, one of the top Marriotts in the country. And of course you'll sample Southern culinary delights like barbecue and catfish!

25 Interested in Adventure Travel? Go to Working ranch experience in Montana mountains Experience small group cycling adventures Explore Yosemite National Park and the Tuolomne river Journalists invited on a multi sport adventure of the Galapagos

26 Working Ranch Experience Destination: Roscoe, Montana Dates: throughout 2009 Inclusions: 2 to 3 nights lodging, meals, activities, transportation Exclusions: Personal purchases, gratuities Journalist requirements: Writers with an assignment for a print or major online publication with an emphasis on travel. Come visit this 108 year old private ranch where folks like Roy Rogers and Dale Evans rode and Robert Redford came to visit, and that is featured in the “Thousand Places to See Before you Die” book. Where luxurious antique cabins and soft beds await under star filled skies. Where the only traffic jam comes at the gate where 2,000 cows pass by you and your horse on their way to greener pastures.

27 You can find upcoming Press Trips through $59 annually to fully access the site Gets you periodic announcements of expenses-paid trips from public relations companies, tour operators More press trips… –you get 3-month complimentary membership as a gift for coming to this workshop

28 Trips on July 2009 include:  Costa Rica Luxury and Adventure  Bus adventures into the secret heart of Los Angeles  Experience Alaska with Gray Line  Turtle Island, Fiji welcome writers  Experience the Jewel of the South, Savannah  This IS Flint, Flint, Michigan  Discover the charms of Manzanillo, the place for family vacations

29 Trips on Mediakitty include: Whistler Olympic Venues...Visit where the world's best athletes will compete in Journalists Invited to Experience 'Glamping' and Rafting along Idahos Middle Fork of the Salmon River Press Trip: Taste of BC Food and Wine Tour An enchanted island…a world apart (forgotten Florida) Travel the routes of the Orcas to Mayne Island, British Columbia

30 HOW TO MAKE CONNECTIONS

31 Contact 4-6 weeks before trip Include assignment letter and copies of most recently published articles. (Or provide online links) Be specific with your request Give dates of arrival and alternatives Indicate if you need accommodations, admission to attractions, etc Explain if your article will mention supplier services or if it’s a destination only piece The rules of engagement:

32 SAMPLE CONTACT LETTER Hilary Townsend (Public Relations Manager) San Diego North Convention & Visitors Bureau Dear Ms.Townsend, I’m a freelance writer specializing in family vacation travel. Family Circle West Coast has recently started a new travel feature called Especially for Kids and the editor has commissioned me to write a story on San Diego. My assignment letter is enclosed along with 3 recent clips. San Diego Zoo, Legoland and the Birch Aquarium are stand-out attractions, but I hope to feature at least 8 specific ideas. I look forward to hearing what other fun and educational/hands-on activities you can suggest. CONT>>>

33 SAMPLE CONTACT LETTER (CONTINUED) Family Circle West Coast is a monthly publication with an average readership of 86,000 for each issue. As its budget does not cover writer’s expenses, I’m hoping that you can help with accommodation arrangements at hotels that offer complimentary or special rates for visiting journalists. As I will be making hotel recommendations, I would ideally like to stay in two separate accommodations that are both ‘kid- friendly’. I intend spending 4 nights in the city. My preferred time to visit would be 4th-7th September inclusive, but 14th-17th September works for me too. Best regards, Marian McLeod (Ms) CONTACT INFO (Address, phone, )

34 When you get published...take a look at Travel Media Showcase Major annual networking opportunity for US writers to make contacts with tourist and convention bureaus, PR agencies, reps from major hotel chains and resort destinations. This year’s event is September 8-11 at the Renaissance Montgomery Hotel & Spa, Montgomery, AL. To attend: By invitation after registration, you need to provide recently published clips. Includes FREE 3-night hotel stay, meals, local FAM trips. Also travel subsidy of up to $150 for journalists traveling in excess of 600 miles return trip (300 miles each-way) based on approved travel costs

35 © COPYRIGHT 2009 BY AMERICAN WRITERS & ARTISTS INC. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. Published by: American Writers & Artists Inc. 245 NE 4th Avenue, Suite 102 Delray Beach, FL 33483


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