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Fresh Air Farms Inc. The Future of Your Fresh Produce.

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Presentation on theme: "Fresh Air Farms Inc. The Future of Your Fresh Produce."— Presentation transcript:

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2 Fresh Air Farms Inc. The Future of Your Fresh Produce

3 68% of Produce has chemical residue. 1 in 6 Americans get food-borne illness every year. 3,000 die. Our food is losing nutritional value. For example, tomatoes have 30% less nutrition than in the 1960’s. Do You Know What You Are Eating?

4 Farming is dependent upon weather – Did you know that 2011 and 2012 had the most volatile weather ever recorded? In July 2012, 39% of all US farmland was in drought! The U.S is loosing 2 acres of prime farmland every minute to urban sprawl. Existing farmland is wearing out from overuse. Will you have food tomorrow?

5 Most farm work is seasonal. There is not enough seasonal workforce to harvest our crops. In 2013, 25% of the U.S. honey bee population died. 52% of our produce relies on bee pollination. 70% of all our clean water is used for agriculture. There will not be enough clean water for everyone. Will you have food tomorrow?

6 Where will your food come from? 85% of your food is not grown locally. Competition - The world’s population will grow from 7 billion to 12 billion by the end of the century. 40% of the food grown in the U.S. is wasted due to long supply chains and inconsistent quality. Will you have food tomorrow?

7 Can the U.S feed itself? The U.S. is the biggest importer of fresh vegetables from China, South America, Mexico, and Canada. The trend is increasing. China, Brazil, Russia, and India are increasing their agricultural equipment and R&D spending. U.S. spending has declined since China has 77% of the world’s food-growing greenhouses. The U.S has 0.7%.

8 What Can We Do? Maybe Not … Are We Doomed?

9 What If … Your food was grown in a food-safety-certified facility and you knew your produce was safe? The produce was grown close to where you live and you knew where it came from? Local food was available all year-round from a highly productive reliable source?

10 And What If … Your food was grown in a controlled environment producing high quality without chemicals? The produce was delivered fresh daily and tasted like you just picked it from your garden? Your local economy benefited with jobs, taxes, and local procurement?

11 And Finally, What If … The growing operation was environmentally sustainable by recycling water and generating its own energy? All the fruit and vegetables were highly nutritious with perfect size and shape without GMO content? The growing process and products were continuously improved by research and development?

12 It Is All Possible! Introducing – The Future

13 Fresh Air Farms Consumer Benefits: Healthy, safe, local food No chemical residue Fresh, vine ripened Garden fresh taste Optimum nutrition Affordable, year-round supply Local 50 acres Year-round growing 100 greenhouses No chemicals, food-safety-certified High yields Controlled environment Plants grown without soil Weather independent Sustainable Water recycling Solar energy generation Biomass energy generation Retailer Benefits: Year-round daily delivery Supply of desired product Reduced costs No 3 rd party markup Lower transportation costs Reduced handling costs Fewer suppliers Community Benefits: Year-round jobs $1 spent locally = $2 for the local economy Clean air and water Secure, local food supply Community pride Daily Delivery

14 The First Farm will be in Portland, Oregon. Additional sites will then be built across the U.S.

15 Fresh Air Farms’ Products

16 Fresh Air Farms’ Advantages

17 Fresh Air Farms will have up to 100 x the output per acre of Existing Methods Fresh Air Farms produce will have up to 3 x the nutritional content of Existing Methods Fresh Air Farms will use 1/10 th the water of Existing Methods Fresh Air Farms will deliver the same day while Existing Methods may take up to 2 weeks Fresh Air Farms will use 1/100 th land of Existing Methods Fresh Air Farms will save an average of 1/100 th of the transportation miles of Existing Methods Fresh Air Farms will not use pesticides or insecticides while Existing Methods average up to 2 pounds per acre Fresh Air Farms’ Advantages

18 How Big Is The Demand? $17,000,000,000 in fresh fruits and vegetables are sold in the U.S. every year. The market is growing 20% every year. The demand for fresh, healthy, local, nutritious produce exceeds the supply. Grocery stores, schools, restaurants, and hospitals are seeking local sources of healthy food.

19 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Sources of Fresh Produce

20 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Sources of Fresh Produce

21 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Sources of Fresh Produce

22 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Sources of Fresh Produce

23 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Small Outdoor Local Organic Farms YesNoYesMaybeNo Sources of Fresh Produce

24 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Small Outdoor Local Organic Farms YesNoYesMaybeNo Large Regional Greenhouse Farms NoYesNoYesNoMaybeYes Sources of Fresh Produce

25 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Small Outdoor Local Organic Farms YesNoYesMaybeNo Large Regional Greenhouse Farms NoYesNoYesNoMaybeYes Small Local Greenhouse Farms Yes MaybeNo Sources of Fresh Produce

26 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Small Outdoor Local Organic Farms YesNoYesMaybeNo Large Regional Greenhouse Farms NoYesNoYesNoMaybeYes Small Local Greenhouse Farms Yes MaybeNo Fresh Air Farms Sources of Fresh Produce

27 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Small Outdoor Local Organic Farms YesNoYesMaybeNo Large Regional Greenhouse Farms NoYesNoYesNoMaybeYes Small Local Greenhouse Farms Yes MaybeNo Fresh Air Farms Yes Sources of Fresh Produce

28 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Small Outdoor Local Organic Farms YesNoYesMaybeNo Large Regional Greenhouse Farms NoYesNoYesNoMaybeYes Small Local Greenhouse Farms Yes MaybeNo Fresh Air Farms Yes Sources of Fresh Produce

29 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Small Outdoor Local Organic Farms YesNoYesMaybeNo Large Regional Greenhouse Farms NoYesNoYesNoMaybeYes Small Local Greenhouse Farms Yes MaybeNo Fresh Air Farms Yes Sources of Fresh Produce

30 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Small Outdoor Local Organic Farms YesNoYesMaybeNo Large Regional Greenhouse Farms NoYesNoYesNoMaybeYes Small Local Greenhouse Farms Yes MaybeNo Fresh Air Farms Yes Sources of Fresh Produce

31 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Small Outdoor Local Organic Farms YesNoYesMaybeNo Large Regional Greenhouse Farms NoYesNoYesNoMaybeYes Small Local Greenhouse Farms Yes MaybeNo Fresh Air Farms Yes Sources of Fresh Produce

32 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Small Outdoor Local Organic Farms YesNoYesMaybeNo Large Regional Greenhouse Farms NoYesNoYesNoMaybeYes Small Local Greenhouse Farms Yes MaybeNo Fresh Air Farms Yes Sources of Fresh Produce

33 Fresh Year- Round Local Chemical Free High Nutrition Safety Certified High Capacity Large Outdoor Foreign Farms NoYesNo Yes Large Outdoor Domestic Farms No Yes Small Outdoor Local Farms YesNoYesNo Small Outdoor Local Organic Farms YesNoYesMaybeNo Large Regional Greenhouse Farms NoYesNoYesNoMaybeYes Small Local Greenhouse Farms Yes MaybeNo Fresh Air Farms Yes Sources of Fresh Produce

34 Total Farm Sites Financial Projections

35 Yearly Sales Financial Projections Total Farm Sites

36 Yearly Sales Net Profit Financial Projections Total Farm Sites

37 Yearly Sales Total Equity Net Profit Financial Projections Total Farm Sites

38 Yearly Sales Total Investment Total Equity Total Farm Sites Net Profit Financial Projections

39 Full Time Jobs Employment Projections Total Farm Sites

40 Full Time Jobs Employment Projections Total Farm Sites

41 Full Time Jobs Employment Projections Total Farm Sites

42 Full Time Jobs Employment Projections Total Farm Sites

43 Full Time Jobs Employment Projections Total Farm Sites

44 Project Milestones

45 Fresh Air Farms’ Activities Desire to grow local, healthy food is bornSummer2000 Founder dedicates full-time effortSeptember2012 Company name establishedNovember2012 Relationships with target customers begunDecember2012 Advisory Board establishedFebruary2013 Website establishedApril2013 Site selection startsMay2013 Marketing material developedMay 2013 Business Plan completeJune2013 Relationships with industry experts initiatedJuly2013 Relationships with key suppliers begunJuly2013 Marketing material developedJune2013 Legal firm selectedJuly2013 Bank account openedJuly2013 Company incorporated August2013 Lobbyist hiredAugust2013 CPA firm selectedAugust2013 Press releaseAugust2013

46 The Fresh Air Farms’ Team Gerry Snell - Founder and President –Agricultural background. Hi-tech engineering/manufacturing/operations experience. BS Eng, MBA. Founded 4 companies Jake Polvi - Advisor –Ranch, greenhouse, and real estate management/development. Real estate broker, and LEED AP. BS Eng. Bob Pene - Executive Advisor –Fortune 200 executive and turn-around expert. USAF Captain and business owner. BS Business, MBA Marketing. Richard Newman - Sales and Marketing Advisor –Career sales and marketing executive. BS Business/HR/Production Management Alan Sahl - Process and Sustainability Advisor –Manufacturing/Industrial Eng. Energy/Environmental/Sustainability expert. BS Operations, MS Bus/Econ/Applied Energy Ayreann Colombo – Operations and Business Advisor –Economic Development, Research & Development, Government experience. BS & MS in Economics. Bill Paugh – Food Safety and Industry Insider Advisor –Food processing management and consulting. Certificate in Food Safety. BS Business Supply Chain and Logistics. Dina Bright – Strategic and Relationship Advisor –Professional Transition Coach. Performance Executive in banking & healthcare. BA Economics.

47 Conclusion: There is an explosive, unfilled demand for healthy, year-round, local produce. There are looming problems with our existing fruit and vegetable supply … unstable weather, growing population, land loss and depletion, rising fuel and transportation costs, and honey bee die-off. Fresh Air Farms’ high-technology, commercial scale, local greenhouses are designed to provide a profitable solution … local, healthy, safe, fresh, great- tasting fruits and vegetables year-round. Fresh Air Farms’ greenhouse farms will provide local jobs, food security, and an economic boost to local communities. Now is the time.  The market is eager.  The technology is proven.  The business model is strong and viable. Fresh Air Farms will propel your fresh food supply into the future.

48 Eat Well! For more information: Fresh Air Farms, Inc.


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