Presentation is loading. Please wait.

Presentation is loading. Please wait.

Spongecell ADS 1 Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson Reporting Slides www.spongecell.com Real Time.

Similar presentations


Presentation on theme: "Spongecell ADS 1 Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson Reporting Slides www.spongecell.com Real Time."— Presentation transcript:

1 Spongecell ADS 1 Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson Reporting Slides Real Time Reporting, Analysis, and Follow Up San Francisco 5 Lucerne St. #1 San Francisco, CA Phone: Fax: New York City 384 5th Ave 8th Floor New York, NY Phone: Fax:

2 Spongecell ADS 2 Getting Started: The Spongecell Campaign Page Once your Spongecell ads are built and ready to traffic, you will receive an encrypted URL that will serve as the primary source of information for your ads Sample URL: –https://spongecell.com/promote/widgets/ads/report/131243?n=sample-report- 300x250&token=ovsQPaTzf/XZ8GB6OgA/KgO6LvQwfHUXrCYKxbQFtTw%3D%0Ahttps://spongecell.com/promote/widgets/ads/report/131243?n=sample-report- 300x250&token=ovsQPaTzf/XZ8GB6OgA/KgO6LvQwfHUXrCYKxbQFtTw%3D%0A Using this URL you can: A) View a Reporting Summary of all the Ads B) View an Ad level Reporting summary for each ad G) Access the Ad Tags for the Ads C) Access Test Pages for the ads F) Access a deeper level of reporting for each of the ads by clicking on performance details D) Access the report download feature E) Click the blue summary fields to expand the details

3 Spongecell ADS 3 Campaign Page Cont’d Impressions: every single time the ad is loaded on a website Effective Click Throughs: The sum of traditional creative click throughs and Spongecell completed screens Effective Click Through Rate: Effective Click Throughs/ Impressions Traditional Creative Click Throughs: When a consumer clicks on the base creative of the ad Click Through Rate: Traditional Creative Click Throughs/ Impressions Screens Viewed: When a consumer interacts with and loads a Spongecell screen Screens Completed: The deepest level of engagement with a Spongecell Ad

4 Spongecell ADS 4 Metrics in Action Spongecell interactions are more powerful than a traditional click through because of their informed nature. Consumers are invited to interact with the ad units through a variety of social media features meant to raise brand awareness and drive in store revenue. Once a consumer has interacted with a Spongecell screen, they’ve learned about the product and executed an informed decision to proceed Spongecell interactions are not forced or generation on accident due to our hover intent technology. Hover intent technology only registers interactions once a consumer’s mouse slows down over an ad rather than when the mouse simply crosses into the ad boundary Impression: every single time the ad is loaded on a website Screen View: when the user’s mouse hovers over a spongecell button and loads the interactive screen Mouseover: when the user’s mouse enters and slows down in the base creative of the advertising unit

5 Spongecell ADS 5 Metrics in Action Screen Completion: When the consumer views 100% of the video Screen Completion: When the consumer clicks through a carousel and is directed to the product’s landing page Screen Completion: When the consumer clicks through the link screen to the landing page A Screen view occurs when the consumer begins interacting with the Spongecell unit by stopping their cursor on a Spongecell button therefore loading one of the interactive screens Streaming Video or AudioInformative Link ScreenProduct Carousel

6 Spongecell ADS 6 Metrics in Action Screen Completion: When the consumer clicks through to post a deal of offer on twitter Screen Completion: When the consumer clicks to download a coupon Screen Completion: When the consumer clicks through to share a deal or offer on facebook A Screen view occurs when the consumer begins interacting with the Spongecell unit by stopping their cursor on a Spongecell button therefore loading one of the interactive screens Share or Post on TwitterShare or Become a Fan on Facebook Download a Coupon

7 Spongecell ADS 7 Metrics in Action Screen Completion: When the consumer fills out the entire form and clicks to send A Screen view occurs when the consumer begins interacting with the Spongecell unit by stopping their cursor on a Spongecell button therefore loading one of the interactive screens Lead GenerationSend to FriendsSend to Me

8 Spongecell ADS 8 Metrics in Action Screen Completion: When the consumer interacts with the map by clicking, dragging, or subitting their location Screen Completion: When the consumer sets the time and submits their address A Screen view occurs when the consumer begins interacting with the Spongecell unit by stopping their cursor on a Spongecell button therefore loading one of the interactive screens Mapping InteractionsSet a Reminder

9 Spongecell ADS 9 Performance Details Clicking on the performance details link takes you one level deeper into the reporting interface A) Click on the respective metrics to view a daily breakout on the blue mountain graph C) Easily change the timeframe displayed B) or download the data from the report using the following links F) View Screen level interaction metrics by clicking on the blue fields D) View the same reporting summary accessible on the campaign page E) The mountain graphs provides a daily view of the metric being displayed

10 Spongecell ADS 10 Map Interaction Details Performance Details View Clicking on the Blue Map link provides granular location specific data The ad viewer was located geographically based on their IP address locations near the ad viewer were found and displayed Viewer typed in their location

11 Spongecell ADS 11 Video Interaction Details Performance Details View Clicking on the Blue Video link provides granular location specific data What were the summary statistics for the video feature? How long did consumers spend watching video, what was the greatest drop off point?

12 Spongecell ADS 12 Download Report Fill in the desired timeframe, click download and the report becomes available to download. You may have to refresh this page if the report contains a lot of data Clicking on the Blue download link to be taken to the download page The summary tab contains a summary of the statistics across each of the ads in addition to a key of terminology The Placement tab provides site level reporting for the ads which can be used to shift impressions towards better performing ads during optimization


Download ppt "Spongecell ADS 1 Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson Reporting Slides www.spongecell.com Real Time."

Similar presentations


Ads by Google