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Real Time Reporting, Analysis, and Follow Up

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Presentation on theme: "Real Time Reporting, Analysis, and Follow Up"— Presentation transcript:

1 Real Time Reporting, Analysis, and Follow Up
Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson New York City 384 5th Ave 8th Floor  New York, NY 10018  Phone:   Fax: San Francisco 5 Lucerne St. #1 San Francisco, CA Phone: Fax: Reporting Slides

2 Getting Started: The Spongecell Campaign Page
Once your Spongecell ads are built and ready to traffic, you will receive an encrypted URL that will serve as the primary source of information for your ads Sample URL: https://spongecell.com/promote/widgets/ads/report/131243?n=sample-report-300x250&token=ovsQPaTzf/XZ8GB6OgA/KgO6LvQwfHUXrCYKxbQFtTw%3D%0A Using this URL you can: A) View a Reporting Summary of all the Ads D) Access the report download feature E) Click the blue summary fields to expand the details B) View an Ad level Reporting summary for each ad F) Access a deeper level of reporting for each of the ads by clicking on performance details C) Access Test Pages for the ads G) Access the Ad Tags for the Ads

3 Campaign Page Cont’d Impressions: every single time the ad is loaded on a website Effective Click Throughs: The sum of traditional creative click throughs and Spongecell completed screens Effective Click Through Rate: Effective Click Throughs/ Impressions Traditional Creative Click Throughs: When a consumer clicks on the base creative of the ad Click Through Rate: Traditional Creative Click Throughs/ Impressions Screens Viewed: When a consumer interacts with and loads a Spongecell screen Screens Completed: The deepest level of engagement with a Spongecell Ad

4 Metrics in Action Spongecell interactions are not forced or generation on accident due to our hover intent technology. Hover intent technology only registers interactions once a consumer’s mouse slows down over an ad rather than when the mouse simply crosses into the ad boundary Impression: every single time the ad is loaded on a website Screen View: when the user’s mouse hovers over a spongecell button and loads the interactive screen Mouseover: when the user’s mouse enters and slows down in the base creative of the advertising unit Spongecell interactions are more powerful than a traditional click through because of their informed nature. Consumers are invited to interact with the ad units through a variety of social media features meant to raise brand awareness and drive in store revenue. Once a consumer has interacted with a Spongecell screen, they’ve learned about the product and executed an informed decision to proceed

5 Metrics in Action A Screen view occurs when the consumer begins interacting with the Spongecell unit by stopping their cursor on a Spongecell button therefore loading one of the interactive screens Streaming Video or Audio Informative Link Screen Product Carousel Screen Completion: When the consumer views 100% of the video Screen Completion: When the consumer clicks through the link screen to the landing page Screen Completion: When the consumer clicks through a carousel and is directed to the product’s landing page

6 Metrics in Action A Screen view occurs when the consumer begins interacting with the Spongecell unit by stopping their cursor on a Spongecell button therefore loading one of the interactive screens Share or Post on Twitter Share or Become a Fan on Facebook Download a Coupon Screen Completion: When the consumer clicks through to post a deal of offer on twitter Screen Completion: When the consumer clicks through to share a deal or offer on facebook Screen Completion: When the consumer clicks to download a coupon

7 Metrics in Action A Screen view occurs when the consumer begins interacting with the Spongecell unit by stopping their cursor on a Spongecell button therefore loading one of the interactive screens Lead Generation Send to Friends Send to Me Screen Completion: When the consumer fills out the entire form and clicks to send Screen Completion: When the consumer fills out the entire form and clicks to send Screen Completion: When the consumer fills out the entire form and clicks to send

8 Metrics in Action A Screen view occurs when the consumer begins interacting with the Spongecell unit by stopping their cursor on a Spongecell button therefore loading one of the interactive screens Mapping Interactions Set a Reminder Screen Completion: When the consumer interacts with the map by clicking, dragging, or subitting their location Screen Completion: When the consumer sets the time and submits their address

9 Performance Details Clicking on the performance details link takes you one level deeper into the reporting interface C) Easily change the timeframe displayed D) View the same reporting summary accessible on the campaign page A) Click on the respective metrics to view a daily breakout on the blue mountain graph E) The mountain graphs provides a daily view of the metric being displayed B) or download the data from the report using the following links F) View Screen level interaction metrics by clicking on the blue fields

10 Map Interaction Details
Performance Details View The ad viewer was located geographically based on their IP address locations near the ad viewer were found and displayed Clicking on the Blue Map link provides granular location specific data Viewer typed in their location

11 Video Interaction Details
Performance Details View What were the summary statistics for the video feature? How long did consumers spend watching video, what was the greatest drop off point? Clicking on the Blue Video link provides granular location specific data

12 Clicking on the Blue download link to be taken to the download page
Download Report The summary tab contains a summary of the statistics across each of the ads in addition to a key of terminology Clicking on the Blue download link to be taken to the download page Fill in the desired timeframe, click download and the report becomes available to download. You may have to refresh this page if the report contains a lot of data The Placement tab provides site level reporting for the ads which can be used to shift impressions towards better performing ads during optimization


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