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Mobile App Walkthrough. See the Station 2 3 Once a user opens the app, they are taken to that station’s feed 100% interactive feed of playlist history,

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Presentation on theme: "Mobile App Walkthrough. See the Station 2 3 Once a user opens the app, they are taken to that station’s feed 100% interactive feed of playlist history,"— Presentation transcript:

1 Mobile App Walkthrough

2 See the Station 2

3 3 Once a user opens the app, they are taken to that station’s feed 100% interactive feed of playlist history, contests, offers and more Three sections 1.Now playing – ability to stream 2.Featured promotions 3.Scroll down for the general feed Tap anything of interest from this feed to act on and save it Station Feed

4 Top section of feed is Now Playing Current song Current interactive ad Current programming Default station promotion Rate songs with thumbs up or thumbs down Start/Stop stream of station using Play button Now Playing 4

5 Featured promotions are distinctive and “sticky” - they remain at the top of the screen when a user scrolls through the feed This app real estate is reserved for flagship promotions, premium advertisers content and exclusive artist/label content Featured Section 5

6 Customized scrolling feed can show content from the past hour Interleaved combination of: Historical songs Historical interactive ads Artist/Song-matched promotions Other contests, offers and promotions General Feed 6

7 User engages from the feed by tapping on any item of interest User will automatically be navigated to the promo details A rich promo will be delivered to the user into their Saved list Interactivity 7

8 Rich media Contest Ad Poll Scratch off Video Song Geo-locked Act immediately or return later Share via Facebook, Twitter, or SMS Interactive Capabilities 8

9 Users can enter radio contests straight from their Saved list User information (i.e. addresses) can be collected as the form of entry Ability to enter immediately or revisit later Share via Facebook, Twitter, or SMS Interactive Capabilities: Contest 9

10 Enables users to immediately engage with brands/advertisers Ad types include: Redirect to website collection Tap to call Video Polling Geo-locked Share via Facebook, Twitter, or SMS Interactive Capabilities: Ad 10

11 Users can provide input or feedback by filling out a poll Poll results are immediately available to the user when they submit their answer Share via Facebook, Twitter, or SMS Interactive Capabilities: Poll 11

12 Users can scratch off to reveal prizes, images or videos Results of the scratch off are immediately revealed The users can also receive an auto- delivered to their inbox that provides details on how to redeem their prize Interactive Capabilities: Scratch Off 12

13 Users can view exclusive content and provide immediate feedback to the station, advertiser, label or artist Videos can include polling as a mechanism to provide feedback Interactive Capabilities: Video 13

14 Users can see the lyrics of the song on their smartphone Rate songs with thumbs up or down to send feedback to the radio station Link for user to purchase the song Share via Facebook, Twitter, or SMS Interactive Capabilities: Song 14

15 Ability to tap the download button, which will take a user into the download process During this process users are served a sponsored ad for 5 seconds while the song downloads Share via Facebook, Twitter, or SMS Interactive Capabilities: Sponsored Music 15

16 Allows stations to “geo- lock” promotions to a specific area or location within the market Control the distance listeners have to achieve before the promotion is unlocked Users will have to visit the designated area in order to unlock or activate the promotion Interactive Capabilities: Geo-locked 16

17 Enables users to submit a “secret word” or “secret phrase” via the app Drives users to listen to the broadcast to interact with the promotion Integrates with the geo-lock feature Interactive Capabilities: Secret Word 17

18 Rich, native share to the user’s Facebook Wall Native share to user’s Twitter Share via or SMS Share via Facebook 18

19 Interactive content is saved to a list, similar to an inbox Users can re-visit at anytime or delete from list by swiping Full text search capability on list Saved List 19

20 Users can also navigate their Saved list while on a Details page Simply scroll left or right to visit any other content Saved List Navigation 20

21 From the station feed a user can open the menu for more features pertaining to that station Podcasts (where applicable) Alarm clock Social channels Contact the station Station Menu 21

22 If a partner station supports podcasts, we let the user choose and listen to their favorite episode First page is all of the station’s shows Once a user chooses a podcast, they can listen User can play/pause User can “scrub” to a point within the podcast When done listening, user can return to normal app usage Podcasts 22

23 Users can set an alarm to wake up to any station Alarm activates the station stream at the desired time so that the user can wake up listening to their favorite stream Alarm Clock 23

24 When a new user opens the app, they have the opportunity to register or use the app as a guest Register with Facebook or Registration is required for many promo types as we need an address Other promo types require more information: Age-restricted requires birthdays User Registration 24

25 A user can natively register via their Facebook account We capture their available demographic data Facebook Registration 25

26 A user can also choose to register using an address and password Registration 26

27 Artist Feed 27 Graphics and color-scheme differentiates artist feeds from the station feed Provides users with one interface to interact with everything they love about an artist: their music, videos, social posts, latest news and more. Auto populates the artist’s social posts and top songs (based on spins) from the radio. Continues to stream the station unless the user starts another audio source, such as a video or song sample


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