Presentation on theme: "Wings Over Wednesday Perks Promotion Presented To: Scott Acker Presented By: Nelson Hurst October 11, 2011."— Presentation transcript:
Wings Over Wednesday Perks Promotion Presented To: Scott Acker Presented By: Nelson Hurst October 11, 2011
What is Milwaukee PERKS? Milwaukee PERKS can help your business grow without having to spend money. This cashless marketing opportunity can help you: Develop new customers Add new, incremental revenue How? Through Powerful Integrated Media Local Radio + Social Media + Email Marketing + Digital Display The result? You’ll be featured to thousands of new customers who are fans of our radio stations and local radio personalities. And, most importantly, you’ll profit along the way through our revenue sharing program.
Entercom Milwaukee Reaches Over 1 Million Listeners Weekly Wisconsin’s most listened to radio station, with over 566,000 weekly listeners. KISS FM is Milwaukee’s most efficient way to reach adults 21-34, females 21-49 and active young adults. Milwaukee’s heritage Hot Adult Contemporary Station, reaching over 415,000 weekly listeners. The Mix is your surefire way to target active females, parents and working adults. It is Milwaukee’s “At Work” station. Milwaukee’s home to serious sports fans, reaching an all-time high of 62,000 listeners weekly, with the market’s only live and local morning, midday and afternoon sports shows. The afternoon Big Show is the 2011 recipient of Best News/Talk Show by Wisconsin Broadcasters Association. If you want to reach active male listeners who follow the Brewers, Packers, Bucks, use WSSP!
Milwaukee PERKS is different from other Group Buying Programs Here’s why... Entercom Milwaukee puts the power of its fan base to work for select businesses like yours that we know will resonate with our fans. Our fans are engaged with our stations—they love our programming and our personalities and they listen and interact wherever they are—at work, at home, in the car, and more. Your business is introduced and branded to our fans by our stations and personalities. You reap the benefit of the association with our brands. And we benefit from an ongoing relationship with you. You will drive profits through the revenue share arrangement. All at no cost and no risk to you.
Here’s How It Works 1.We collaboratively create a great offer to entice our fans to buy 2.We simultaneously leverage our marketing assets on your behalf – personalities, websites, email blasts, Facebook and more – to promote your offer to our fans 3.Our fans go online to www.getmyperks.com/milwaukee to purchase your offer and we handle all fulfillmentwww.getmyperks.com/milwaukee 4.You receive 25% of the revenue generated by the offer. Take the proceeds to your bottom line or reinvest the proceeds back into a larger integrated marketing campaign. 5.Our fans redeem the certificate, and often spend more and bring their friends or family
Milwaukee Perks Integrated Media Support On-air: Thirty fifteen-second branding commercials the scheduled week (ten per station, Monday- Sunday 6 a.m. – Midnight). Name inclusion in ten thirty-second Perks promos scheduled week (ten per station). On-air talent announcement launching your sale – one announcement per day part on all three stations. Digital: E-mail database sent to over 78,000 Milwaukee Perks members the day of the sale. Flipper on all three station websites the day of the sale. Forty-five thirty-second Internet Radio branding commercials the scheduled week (fifteen per station, Monday- Sunday 6 a.m. – Mid). Social Media: One Facebook and Twitter posts on station pages promoting the sale Post text: Plan your dream wedding! Save 50% on ticket to the Wonderful World of Weddings Show today only at http://bit.ly/getmyperks.
Wings Over Wednesday Special Entercom will promote Quaker Steak & Lube’s Milwaukee Perks through a special on air and on-site event to include the following: During each daytime air shift a different Quaker Steak & Lube wing flavor will be tasted and promoted by the on air staff, while directing listeners to the Milwaukee Perks website to purchase their gift certificates On air talent will visit Quaker Steak & Lube during the midday and provide their own personal experience to listeners of the fun environment and full menu options of the restaurant. Suggested Milwaukee Perks Date: Wednesday, November 2