1. Emily Walker, Gabby Vann, Krista Shaffer B I GKE E S

2. Background All girl racing team Supercross competition Grand prize of $50,000 Opened GKE Bikes

3. Products and Services Products Apparel/Gifts/Accessories Gear Tires and Parts Services On site maintenance Bike Customization

4. Marketing Strategies: Store Events Meet the Racer Annual Breast Cancer Awareness Race Promotions Coupons/Daily Specials Ride Before You Buy Customer Loyalty Cards

5. Marketing Strategies: Online Promotions Facebook Business Page “Bill Me Later” Shipping Order tracking Free Return shipping on apparel Customer Loyalty Cards

6. E-Commerce Revenue Model Sales Selling goods, information, or services to customers Shop online for bikes and accessories Advertising Exposed to advertising Selling ad space

7. CRM System Sales Force CRM System New business Simple system Customer relationships & support Combines marketing, sales, and contact mangement Past and present customer purchases

9. Web 2.0 Technologies Bookset App Promotes and recommends products View catalogs, special offers, promotions, or sales

10. Web 2.0 Technologies Spotlike App QR codes Attached to flyers, posters, or advertisements Link to our Facebook page “Like” our page Leave feedback

11. Web 2.0 Technologies Todaysmeet App Live stream chat room Ask questions, provide feedback, leave comments Assist in choosing products Connection to customers

12. Web 2.0 Technologies Curdbee App Online billing system Bike price estimates Invoice for completed bike

13. Web 2.0 Technologies Jo Lynne’s new bike…

14. References Barrett, V. (2012). Why Salesforce.com Ranks #1 On Forbes Most Innovative List. Retrieved March 25, 2013. From http://www.forbes.com/sites/victoriabarret/2012/09/05/why-salesforce-com-ranks-1-on- forbes-most-innovative-list Bookset. (2013). Computer, tablet, phone, [Online Image]. Retrieved April, 2013, From http://www.boosket.com/en Boosket. (2013). Boosket. Retrieved April 3, 2013. From http://www.boosket.com/en CRM Cafe. (2013). Top 5 CRM Systems. Retrieved March 25, 2013. From http://www.crmcafe.com/crm-software.php CRM Landmark. (2013). CRM Software Reviews. Retrieved March 25, 2013. From http://www.crmlandmark.com/salesforce-com.htm CurdBee. (2012). Online Billing Software for Small Businesses and Freelancers. Retrieved April 3, 2013. From http://curdbee.com/ Curdbee. (2013). Graph, [Online Image]. Retrieved April, 2013, From http://curdbee.com/ DK Motorcycles. (2009). Women’s Gear, [Online Image]. Retrieved April, 2013, from: http://shop.dkoffroad.co.uk/

15. References Cont. Facebook. (2013). Facebook Logo, [Online Image]. Retrieved April, 2013, from: http://www.facebook.com Ferranti, Marc. (2012). Salesforce.com plans to Leap into ERP. Retrieved March 25, 2013 from http://www.infoworld.com/t/applications/salesforcecom-plans-leap-erp-430 Google+. (2013). Google+ Logo, [Online Image]. Retrieved April, 2013, from: http://www.google.com Jo Lynn (2013). Profile Image. [Online Image]. Retrieved April, 2013, from: http://students.uwyo.edu/jstalnak/ Keller, M. (2013). Beginners Guide: How to Choose a Dirt Bike. Women Riders Now. Retrieved February 7, 2013. From http://www.womenridernow.com/pages/How_to_choose_a_dirt_bike.aspx Laudon, J.P., & Laudon, K.C. (2012). Management Information Systems: Managing the Digital Firm. Location: Pearson. MotorcycleMO11. (2013). Dirt Bike Sillhouette, [Online Image]. Retrieved April, 2013, from: http://www.signspecialist.com/decals/general2/pages/motorcycleM011.htm Motorcycle Superstore. (2013). Fox Helmet, [Online Image]. Retrieved April, 2013, from: http://www.motorcycle-superstore.com/2/7/17/31661/ITEM/Fox-Racing-Womens-V-1- Vortex-Helmet.aspx

16. References Cont. Motorcycle Superstore. (2013). Jacket Sale, [Online Image]. Retrieved April, 2013, from: http://www.motorcycle-superstore.com/1206/MNGR/Ginormous-Jacket- Blowout.aspx?WT.ac=Home_Main_-_MainIR_-_1_4.22.13_JacketSuperSale Motorcycle Superstore. (2013). Shopping Cart, Customer Service, Your Account Buttons, [Online Image]. Retrieved April, 2013, from: http://www.motorcycle-superstore.com/ Motorcycle Superstore. (2013). Women’s Motto Logo, [Online Image]. Retrieved April, 2013, from: http://www.motorcycle-superstore.com/2/7/DV/Dirt-Bike-Motocross-Womens-Riding- Gear.aspx Omar, Ahmad Azaharuddin. (2013). Dirt Bike Jump, [Online Image]. Retrieved April, 2013., From http://farm9.staticflickr.com/8120/8603281569_cc60e4142e_h.jpg Rocky Mountain ATV.MC. (2013). 3 Ways to Search for Parts. Rocky Mountain ATV.MC. Retrieved February 7, 2013. From http://www.rockymountainatvmc.com/s/44/54/Dirt-Bike-Parts Round the Track, [Online Image]. Retrieved April 27, 2013, from: http://tbo.com/mgmedia/image/0/354/82873/sp-from-ribbons-to-dirt-bikes/ Rudo, Paul. (2010). What's the Difference Between CRM and ERP. Retrieved March 25, 2013 from http://enterprisefeatures.com/2010/08/what%e2%80%99s-the-difference-between-c rm-and-erp/

17. References Cont. Sales Force. (2013). CRM from Sales Force. Retrieved March 25, 2013. From http://www.salesforce.com/crm/ SpotLike. (2012). SpotLike. Retrieved April 5, 2013. From http://www.go2web20.net/site/?a=SpotLike SpotLike. (2013). QR code, [Online Image]. Retrieved April, 2013, From http://www.go2web20.net/site/?a=SpotLike TodaysMeet. (2013). TodaysMeet. Retrieved April 3, 2013. From http://www.go2web20.net/site/?a=TodaysMeet Top Ten Reviews. (2013). Sales Force. Retrieved March 25, 2013. From http://crm-software- review.toptenreviews.com/salesforce-review.html Twitter. (2013). Twitter Logo, [Online Image]. Retrieved April, 2013, from: http://www.twitter.com Wikipedia. (February 6, 2013). Motocross. Retrieved February 7, 2013. From http://en.wikipedia.org/wiki/motocross