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Elixir Memory November 2004 Those who know Memory Know to Choose Elixir.

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Presentation on theme: "Elixir Memory November 2004 Those who know Memory Know to Choose Elixir."— Presentation transcript:

1 Elixir Memory November 2004 Those who know Memory Know to Choose Elixir

2 November 2004 Contents DDR1 V.S. DDR2 Elixir DDR2 Products Elixir DDR2 Promotion Project Promotional Materials Global Promotion Activities

3 November 2004 DDR2 Memory Advantages Higher Speeds for Better Performance Anticipated up to 6.4GBs / 8.53GBs transfer rate Less Power Consumption & Cooler 1.8V VDD/VDDQ & Lower Core Frequency Better Signal Integrity ODT (On Die Termination) Smaller Package Size BGA packaging

4 November 2004 DDR1 VS. DDR2 DDR1DDR 2 Operation VoltageSSTL_2(2.5V,2.5V)SSTL_18(1.8V,1.8V) PackageTSOPFBGA Densities128Mb~1Gb256Mb~2Gb Data Bandwidth3.2GBs6.4GBs Speed266MHz~400MHz400MHz~667MHz Power Consumption 399mW217mW

5 November 2004 DDR2 - 533 vs. DDR - 400 System Performance System Setup CPU:Pentium 4 ® 2.8GHz GFX: Grantsdale -G ® Graphic Control OS:Microsoft Windows XP ® Total Physical Memory: 1016MB Free Physical Memory: 830MB Motherboard Model: Grantsdale ® DDR2/ DDR Combo Board Memory Type SpeedSizeUDIMM DDR2533 4-4-4512MB2 pcs DDR400 3-3-3512MB2 pcs Pentium and Grantsdale are the trade marks of Intel® Microsoft Windows XP is the trade mark of Microsoft® 3DMark03 is the trade mark of Future Mark Corporation® DDR2 has 22.2 % Faster than DDR in 3DMark03 ®

6 November 2004 DDR2 vs. DDR Power Consumption DDR1 is 256Mb (x8) 0.11um, @ 2.5V, 0 ℃ DDR2 is 512Mb (x8) 0.11um, @1.8V, 0 ℃ Tested by Advant 5592 Power (mW) Note: Idd7 is all bank interleave read current which consumes the most of power

7 November 2004 DDR2 Product Selection Graphic DDR2 SDRAM DensityPart NumberDescriptionSpeedVoltage 512MbN2TU51216AF- 37B / 5A32M x16DDR2-533 / DDR2-4001.8V DDR2 SDRAM Unbuffered DIMM DensityPart NumberDescriptionSpeedVoltage 256MBM2U25664TUH4A0F- 37B / 5A32M x 64PC2-4200 / PC2-32001.8V 512MBM2U51264TU88A0F- 37B / 5A64M x 64PC2-4200 / PC2-32001.8V 1GBM2U1G64TU8HA0F- 37B / 5A128M x 64PC2-4200 / PC2-32001.8V DDR2 SDRAM SODIMM DensityPart NumberDescriptionSpeedVoltage 256MBM2S25664TUH4A0F- 37B / 5A32M x 64PC2-4200 / PC2-32001.8V 512MBM2S51264TUH8A0F- 37B / 5A64M x 64PC2-4200 / PC2-32001.8V 1GBM2S1G64TU8HA0F- 37B / 5A128M x 64PC2-4200 / PC2-32001.8V

8 November 2004 Elixir Promotion Project Project Objective: Increase market share by launching the leading new memory generation product--Elixir DDR2 to market. Hot Product: Elixir DDR2-533 / DDR2-667 256MB/512MB UDIMM Launched Period:2004Q4 & 2005Q2Q4 Promotion Activities: Ads on Magazine Exhibition Events In-store POSM (Mini Brochure/Poster)

9 November 2004 Promotion Materials Retail Packaging Brand Advertising POSM Elixir DDR2 DM/Poster Elixir DDR2 Mini Brochure/Brochure Holder Elixir DDR2 Cardboard Stand Co-Promotion Mini Sign

10 November 2004 Retail Packaging

11 November 2004 Elixir DDR2 Mini Brochure

12 November 2004 Elixir on PC Magazine (Taiwan)

13 November 2004 Elixir in Exhibition

14 November 2004 Elixir in Big Event (Taiwan) Joint Promotion with PC Magazine in Taiwan 11/14 PC Home Advance Activity: “Who is the PC KING” 12/18 PC Shopper Activity: “The PC Shopper”

15 November 2004 Elixir in Retail Market


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