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Welcome! A Moment With McDonald's: Examining the Connection Between Organizational Design, Corporate Culture & Sustainability Goals Bob Langert - VP, Sustainability.

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Presentation on theme: "Welcome! A Moment With McDonald's: Examining the Connection Between Organizational Design, Corporate Culture & Sustainability Goals Bob Langert - VP, Sustainability."— Presentation transcript:

1 Welcome! A Moment With McDonald's: Examining the Connection Between Organizational Design, Corporate Culture & Sustainability Goals Bob Langert - VP, Sustainability McDonald's Heather Shapter- Corporate Culture Game Changer, Open Spaces Learning Leslie Bennett - Corporate Culture Game Changer, Open Spaces Learning Brad Zarnett- Founder and Executive Director Toronto Sustainability Speaker Series (TSSS) Twitter Hashtag: #McDsusty Presenters:

2 A Moment With McDonald's: Examining the Connection Between Organizational Design, Corporate Culture & Sustainability Goals Please ask questions by using the question box in the control panel on the right hand side of your screen or using Twitter at #mcdsusty. The recorded webinar and slides will be available to participants after the session. Questions not answered will be addressed after the webinar. Twitter Hashtag: #McDsusty Some Admin:

3 Wednesday October 23, :00 – 2:15 EST Webinar: A Moment With McDonald's: The Connection Between Organizational Design, Corporate Culture & Sustainability Goals Bob Langert Global VP, CSR & Sustainability McDonald’s Global Corporate Leslie Bennett & Heather Shapter Corporate Culture Game Changers OpenSpacesLearning Brad Zarnett Founder and Executive Director Toronto Sustainability Speaker Series (TSSS) Ann Stockbridge Director of Operations, CSRwire

4 Webinar Agenda 1:00 – 1:05 Welcome 1:05 – 1:15 Summary of TSSS Event - Bob Langert reflects on culture and change 1:15 – 1:25 What TSSS brainstorming ideas on the topic of authentic communication resonated with McDonald’s – Link to the brainstorming list 1:25 – 1:45 Leslie and Heather of OSL on how to move from brainstorming to harnessing culture and implementing change 1:45 – 2:00 Q & A 2:00 – 2:10 Final Thoughts - Wrap up and thank-you!

5 TSSS Event: Wednesday Oct. 9, 2013 McDonalds: The Trend Towards Transparency & Authenticity and Bob Langert Global VP, CSR & Sustainability McDonald’s Global Corporate Richard Ellis SVP Comm., Public Affairs & CSR McDonald’s Canada

6 Bob’s Thoughts on Culture and Change

7 What Brainstorming Ideas Resonated with McDonald’s? Brainstorming Ideas

8 “Corporate Culture Game Changers” How to get from brainstorming to harnessing culture and driving change Leslie BennettHeather Shapter

9 “Crowdsourcing Ideas into Action” Leslie BennettHeather Shapter “Corporate Culture Game Changers”

10 © 2013 OpenSpacesLearning.com 70% of all change initiatives fail Why might these solutions have failed in the past? 70% 70% of Business Strategies Fail

11 © 2013 OpenSpacesLearning.com The success of a company isn't a function of the leader, but of its tribes (naturally forming groups ) and culture. Culture is an uncharted gold mine for performance improvement in many organizations. The Missing Link to High Performance is CULTURE

12 © 2013 OpenSpacesLearning.com Low PerformingHigh Performing 5 Stages of Organizational Culture Tribal Leadership: Leveraging Natural Groups to form a Thriving Organization (Dave Logan, John King, Halee Fischer Wright: 2008)

13 Stage%Behavior Relationship to people StructureLanguage 5 2% Innocent Wonderment Team“Life is great” 4 22%Tribal Pride Stable Partnership Triad “We’re great” 3 49%Lone Warrior Hub and Spoke Relationships “I’m great” 2 25% Apathetic Victim Separate“My life sucks” 1 2%UnderminingAlienated“Life Sucks” From Tribal Leadership, Logan, King & Fischer-Wright, 2008, HarperCollins Cultural Map The Five Stages of Culture

14 © 2013 OpenSpacesLearning.com How to Change a Culture If the Stage is currentlyThen upgrade culture by…Then mentor others by… 1 – “Life Sucks”finding a new teamGo to where the action is 2 – “My Life Sucks”working intensively with those who want things to be different. Make connections to get supported 3 – “I’m Great”Identify group shared values and build multi- person projects. Triad (3 people); find a project bigger than you can do alone 4 – “We’re Great”go for history-making projects. Engineer a market/community opportunity 5 – “Life’s Great”Focus on world-changing efforts with cross-company collaboration Network with people and companies at stage four; change the world

15 Questions and Discussion!

16 Bob Langert McDonald’s CSRwire TSSS Community AND “Corporate Culture Game Changers” Thank-you Leslie BennettHeather Shapter


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