1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Reference Architecture for OLTP HP Enterprise Transaction Processing Reference Architecture Optimized for Microsoft SQL Server 2008 R2

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Agenda Customer OLTP challenges Market trends Introducing: HP Transaction Processing Reference Architecture Optimized for Microsoft® SQL Server 2008 R2 Customer benefits and solution details HP versus competition Call to action Resources

3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 The OLTP challenge I need to ensure performance as the transaction load increases This is critical to my business, I need Enterprise features I need a solution that is easy to maintain Help me reduce capital and operational expenses and give me a future upgrade path I want flexible solutions that are from industry leaders I don’t want to be locked in to one vendor What we’ve heard from customers © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

4. 4 Market trends 47% of Gartner survey respondents ranked data growth in their top three challenges, followed by system performance and scalability Exploding transactional growth is driving database performance and availability needs to new levels prompting the adoption of new storage technologies, from disk to solid-state What are your most challenging database administration tasks? Source: Gartner

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Black Friday online sales increasing much faster than in store sales Black Friday online sales jumped 26% YoY in 2011 $816 million in sales according to ComScore 50 million Americans visited online retails sites on Black Friday © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

6. 6 Market trends – Gartner's top 10 strategic technology trends for 2012 8. In-memory computing: “We will see huge use of flash memory in consumer devices, entertainment devices, equipment, and other embedded IT systems. In addition, flash offers a new layer of the memory hierarchy in servers and client computers that has key advantages -- space, heat, performance, and ruggedness among them. Unlike RAM, the main memory in servers and PCs, flash memory is persistent even when power is removed. In that way, it looks more like disk drives where we place information that must survive power-downs and reboots, yet it has much of the speed of memory, far faster than a disk drive. As lower-cost -- and lower-quality -- flash is used in the data center, software that can optimize the use of flash and minimize the endurance cycles becomes critical. Users and IT providers should look at in-memory computing as a long-term technology trend that could have a disruptive impact comparable to that of cloud computing” [17], Cearley says. cloud computing” By Michael Cooney, Created 2011-10

7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 HP and Microsoft A new portfolio that converges applications and infrastructure to deliver business services CompleteAgile Optimized HP Converged Infrastructure

8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 Better technology, better experience What’s unique about us… Best-of-breed technologies HP Converged Infrastructure Business-critical applications Comprehensive management Maximum performance Purpose built and optimized Deep application integration Best price/performance Built on open standards Seamlessly integrates with existing environments Modular for easy scaling Extensible to the cloud

9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 Introducing HP Enterprise Transaction Processing RA Optimized for Microsoft SQL Server 2008 R2 Combining the power of HP Converged Infrastructure and Microsoft SQL Server Up to 700,000 sustained IOPS (4k reads) 10x faster time to DB production: with faster warm-up, reduced back- up and re-indexing times Leadership TCO compared to proprietary “one-size-fits-all” offerings from other vendors Tier 1 SQL Database features optimized for OLTP workloads 100% flash-based storage for the SQL Database HP ProLiant DL980 with HP VMA-series Memory Array

10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Benefits of implementing Reference Architecture Save time by deploying a proven RA with easy to follow: Configuration parameters Wiring diagrams Materials list (as built) Avoid downtime Tested high availability (HA) configuration No single point of failure design Service peace of mind HP Consulting and Support services for HW and SW (including SQL) All products available today: HP ProLiant Servers (DL980) HP VMA-Series Memory Arrays HP Storage Back-up (D2D4324) Microsoft SQL Server 2008 R2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

11. 11 Benefits – powerful performance 350,000 sustained IOPS (2 arrays) to 700,000 IOPS (4 arrays), within 1 rack with 4k reads 100% persistent flash storage of entire DB (not cached) HP PREMA Architecture improves performance across multiple processors Scalable hardware – CPU to handle processing – up to 160 cores – RAM to speed up data access – up to 4TB ram – Scalable IO with 11 8x PCIe slots 10Gb network/8Gb SAN Fully Flash-based solution supporting up to 20TB of storage © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

12. 12 HP ProLiant DL980 Server HP PREMA Architecture to scale up with confidence Up to 8 Intel® Xeon® processors Up to 10 cores and 30MB L3 cache per processor Up to 128 DDR3 DIMM slots; 4TB max memory Up to 16 slots, PCI-E 2.0 or PCI-X HP PREMA Architecture Self-healing resiliency Resilient system fabric to maximize uptime Balanced scaling World record performance enabled by Smart CPU Caching ProLiant experience Breakthrough efficiencies Common and integrated experience with HP iLO3, Insight Control, Thermal Logic

13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 HP ProLiant DL980 world record performance Enabled by HP PREMA Architecture 1. HP ProLiant DL980 G7 results at http://h18004.www1.hp.com/products/servers/benchmarks/index.html#8P as of 8/25/11http://h18004.www1.hp.com/products/servers/benchmarks/index.html#8P 2. The SPEC logo is register trademark and © 2011 Standard Performance Evaluation Corporation (SPEC), reprinted with permission Microsoft Windows® and SQL Server for two-tier SAP Sales and Distribution (SD) standard application benchmark Eight processor x86 single-node for SPEC CPU2006 Microsoft Windows/SQL performance non-clustered @ 1000GB and 3000GB for TPC-H Single-node J2EE/Java App Server for SPECjAppServer2004 #1

14. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 Top SQL workloads and applications TOP STATS in production workloads 70 TB 20 TB 88 PB 30 min. 12 TB Largest single database Largest table Most data in a single app Data load time for 1TB Largest cube

15. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 Top SQL workloads and applications Top partner benchmarks 5000 concurrent users highest scale scale benchmark for TeamCenter 34,000 users world-record scale for 3-tier SAP SD 5203 TPS, 320 agents Interest capitalization performance benchmark for T24 9 million utility meters/HP record scale data management for MDM

16. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 Top SQL workloads and applications TOP TPC benchmarks 10/10 4/10 10TB 3TB TPC-E performance TPC-E price/performance TPC-C price/performance TPC-H price/performance

17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 Benefits – faster time to production DB warm-up time dramatically improved (up to 10x) over disk-based systems Reduced DB maintenance windows with no drop in transaction rate during re-indexing, backups, and other database maintenance activities Fully tested, pre-configured set of components that can be easily deployed Optional D2D backup device minimizes workload impact © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

18. 18 Reduce your datacenter’s impact on the environment Capacity 10TB storage, up to 7.6TB usable 84 x 128GB SLC solid state memory modules 80 active memory modules + 4 spare (hot-swap) Power: 900W (typical) Redundant and hot-swap 1100VA, 200+V Performance PCIe: 20 Gb/s 25/80 µsec W/R latency 250K IOPS writes, 350K IOPS reads (4K block) Endurance: up to 8TB writes/Hr for five years HP VMA-Series Memory Array 3210 Fully Flash-based Reduced utilization of Energy Cooling Floor space

19. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 Benefits – high availability No single point of failure between architecture components Built-in internal resiliency with HP ProLiant DL980 servers Built-in redundancy of data in HP VMA-Series Memory Arrays Reduced or zero downtime for HW maintenance HA options include clustered SAN configurations © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

20. 20 System resiliency OS enhanced availability Link Level Retry Corruption prevention Hot plug RAID Advanced memory protection DL980 self-healing resiliency through innovations on industry standards 200% boost in server availability Advanced reliability with resilient system fabric Leverages mission- critical designs of HP Superdome 2 DL980 exclusive HP PREMA Architecture Dynamic routing on system fabric enhanced MCA logging CPU resiliency Machine Check Architecture Resiliency

21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 Breakthrough efficiencies Delivering a common and integrated infrastructure Remote Management Insight Software Thermal Logic Intelligent common modular component usage with platinum level 94% high-efficiency power supplies 800% faster remote console and 3.6x faster virtual media 12x increase in deployment speed and >$47k in savings per 100 users Reduce unplanned downtime by up to 77% Reduce, reclaim, and extend the life of your datacenter

22. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22 Benefits – reduced cost Fully tested and configured solution – faster to implement and deploy Many competitive wins versus Oracle Exadata with customers experiencing dramatic cost savings Fully upgradeable to Microsoft SQL Server 2012 Simple administration does not require third-party consultant to manage (unlike Oracle RAC) Common and integrated experience with HP iLO3, Insight Control, and Thermal Logic for reduced system management Reduced floor space cost with single rack solution

23. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23 HP Thermal Logic technologies Helping deliver the Converged Infrastructure today Bottlenecks in production systems Reclaim power capacity with HP Insight Control Power Management Software Reduce energy consumption with efficient product design Extend the life of your data center with a power-efficient ecosystem Reclaim Reduce Extend Portfolio of embedded HP technologies along with innovative tools and products that maximize data center efficiency and accelerate customer ROI

24. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24 HP Insight Control Remote Management Best-in-class infrastructure management Bottlenecks in production systems Get work done faster with iLO 3 Turbo-charged performanceStreamlined interfaceEnhanced standards support 800% faster remote console – as good as being there in person Industrial strength security with AES Encryption Monitor scales to the resolution of your client, regardless of size 360% faster virtual media enabling faster set-up and update Simple server control in scale-out environments Simplified tree view for immediate access to all iLO functions HP iLO 3 with ProLiant gives you a new level of remote management

25. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 25 Benefits of implementing Reference Architecture All products available today: HP Converged Infrastructure Amazing performance TCO leadership Full support from HP Avoid downtime Tested HA configuration No single point of failure design with business growth Save time by building a proven RA with easy to follow: Configuration parameters Wiring diagrams Materials list (as built) features for SQL based OLTP workloads 123

26. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26 What Oracle does not tell you

27. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27 HP OLTP RA versus Oracle Exadata – feature comparison FeatureHP OLTP RAExadata X2-8 Sustained IOPS700k/second200k/second (estimated maximum) Database Cache warm-up20 min.As much as 3 hours Database Storage Media100% persistent flash storage for entire DB 90% disk, 10% flash Cache (requires static table, index or partition placement on 14 storage nodes) CPU Cores160128 Memory4TB2TB Database Compression Type Page or Row LevelColumnar (not suited for OLTP)

28. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 28 More trustworthy Source: NIST National Vulnerability Database Vulnerabilities are included for SQL Server 2000, SQL Server 2005, SQL Server 2008. Oracle (8i, 9i, 9iR2, 10g, 10gR2,11g) Source: Aggregated vulnerability data from Secunia © *RHEL 5 had 114 and WS08 had 25 vulnerabilities

29. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 29 HP support provides peace of mind Get peace of mind with the end-to-end support from HP for all components of the HP OLTP RA, including the Microsoft software HP recommends HP Critical Advantage to meet the mission-critical needs of the HP OLTP RA HP also offers a choice of reactive and proactive support levels to meet your specific business needs HP has recognized Microsoft expertise with 23,000 Microsoft-trained and more than 11,000 Microsoft certified professionals HP has one of the largest, most specialized forces of consultants and support professionals for Microsoft environments

30. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 30 Unmatched 25+year HP-Microsoft partnership HP has won the Microsoft "Global Enterprise Partner of the Year” on numerous occasions Over a decade of joint engineering to deliver robust Windows and SQL Server solutions – Work closely with the Windows OS teams, SQL teams, and Hyper-V teams to ensure optimum scalability and performance Leading end-to-end solutions reflected in #1 Windows market share Proven value for business-critical Windows environments

31. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 31 Next steps Download the OLTP Solution Brief for key HP/MSFT differentiationSolution Brief Learn more with the detailed OLTP Reference ArchitectureReference Architecture Request a technical deep dive with HP and MSFT Solution Architects Learn more about HP/Microsoft I2A solutionsHP/Microsoft I2A solutions Resources and other tools © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

32. Thank you