3Who Are JCB?JCB are the largest privately-owned manufacturer of construction equipment in the world. They have been constructing agricultural and construction equipment such as the world famous Back Hoe diggers since 1945.JCB have a world renown reputation for quality and world class products.JCB currently operates 22 plants on four continents, eleven in the UK, six in India and others in Brazil, the USA, China and Germany and employs more than 11,000 people worldwide. Selling 300 products in over 150 countries, with 2000 dealer depots supporting our productsJCB have a Multi £billion turnover and are still growing
4JCB UK FactsClear UK & Ireland Construction market leader (over 30% market share)JCB World HQ, Story of JCB Experience Centre and multiple factories based in the UK90% Consumer Brand Awareness in the UK (Tns); JCB in the dictionaryWide ranging and successful consumer products programme within kids, DIY and trade sectors27 Queens Awards, a record for a UK companyJCB machines regularly feature on TV programmes from Top Gear to DIY SOSRegular JCB Dancing Diggers and GT displays in UKJCB machines support a number of high profile sports events incl Silverstone F1 GP and Cheltenham Festival.
5JCB MerchandiseJCB’s businesses have always been driven by innovation, using only the most advanced technology, meticulous design, precision engineering and rigorous testing. JCB have a world renown reputation for quality and world class products.
6JCB MerchandiseJCB work closely with all manufacturers of their licensed tools to ensure they are built to give the same world beating standards of performance. They ensure the products have same innovation to get the job done better, the same quality to never let you down, the same engineering heritage and expertise that you can trust 100%.
7Who? What? Where? Why? Analysing The Market Research was carried out to establish the demands of the decorating market. This gave us the ability to understand what to create and who would be our target customer. A breakdown of our target customers requirements is outlined on the next slideWho?What?Where?Why?
9Consumer Portrait Been there, done it, look at that paint splattered t-shirtSOUND BITE FROM MARKET RESEARCH:‘If I’m walloping a load of paint on the wall I want a big handle’Colin knows JCB, he’s known them a while, an established name, one he trustsNot much Colin doesn’tknow about paintingLadder at the ready,right tools, proper jobColin’s after quick results with no-nonsense products (your Ronseal version of paint brushes!)He’s an experienced DIYer at home used to using power tools or decorating products
10JCB and DIY JCB synonymous with powerful tools and machinery Well targeted to the male DIYer who wants to get the job done!
11Brushes Sturdy chunky brushes that really perform! Filament selection enables great paint pick up and faster lay offHandle is chunky in size and shape taking its styling from JCB hand toolsJCB Brushes provide up to 50% greater coverage than a standard brush*Individual brush sizes available are 1 ½”, 2”, 2.5”, 3”for internal painting with emulsion paint. A two pack is available containing a 1.5” & 2.5” brushAdditionally a 4” brush is available for painting external rough surfaces with masonry paint and woodcare treatments* See results data on final slide
12Roller A sturdy chunky roller that will really perform! 50% greater coverage than a conventional rollerFast application with 2.25” diameter sleeve8mm hardened steel wire for strength and durabilityAdvanced micropoly fabric absorbs more paint than a standard woven polyester sleeve and applies it evenly to walls and ceilingsExtendable roller to enable reach of high walls and ceilings. Extends from 53cm to 71cm
13Packaging & Merchandising Individual brushes have eye-catching re-sealable cardboard packaging that can be opened by consumers so that they can see and touch the product and used post-purchase as a brush store.All packaging features a QR code which links to a product demonstration film. Consumers can see the increased paint coverage and time saving benefits with their own eyes.In-store, product will be presented in an eye-catching and highly branded FSDU.FSDU designs are flexible and can feature brushes and/or rollers.
14Demonstration FilmA QR code on packaging and FSDU will take consumers to film that demonstrates the product in action…
16JCB Brush Testing Results The test scientifically measures the amount of paint that the brush can hold when dipped down to a set level. This will display how much paint is available to beSample weightJCBStandardNo Loss Evobefore dip230.9112.3106.5after dip263.4126.8127.120 sec drip time260.8124.5125drip off220.127.116.11applied18.104.22.168paint picked up32.514.520.6After Exhaustive painting240.1117.3114.1paint left on brush9.257.6Area Covered1064861Area Covered (cm2)530240305area covered (m2)0.530.240.305
17JCB Decorating Website For further information, visit: