1. HOMO CONNECTUS The impact of technology on people’s everyday lives Lee Rainie – Director Pew Internet Project University of North Florida November 5, 2007

2. Homo Connectus November 5, 20072 Seven hallmarks of the new digital ecosystem which Homo Connectus inhabits

3. Homo Connectus November 5, 20073 Hallmark 1 Media and gadgets are ubiquitous parts of everyday life

4. Homo Connectus November 5, 20074 Home media ecology - 1975 Product Route to home Display Local storage TV stations phone TVCassette/ 8-track broadcast TV radio broadcast radio stereoVinyl album News mail Advertising newspaper delivery phone paper Radio Stationsnon-electronic Tom Wolzien, Sanford C. Bernstein & Co

5. Homo Connectus November 5, 20075 Home media ecology – now Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTV Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stations camcorder/cameraPDA/Palmgame console game console paper non-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

6. Homo Connectus November 5, 20076 Hallmark 2 The internet, especially broadband connectivity, is at the center of the revolution

7. Homo Connectus November 5, 20077 Internet and broadband adoption 1995-2007 All internet - 142 mill. Broadband at home- 96 mill.

8. Homo Connectus November 5, 20078 Hallmark 3 New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wirelessness is its own adventure.

9. Homo Connectus November 5, 20079 Wireless connectivity 2004-2007

10. Homo Connectus November 5, 200710 Mobile devices – college student ownership 88% of college students own cell phones 81% own digital cameras 63 own MP3 players 55% own video cameras 55% own laptops 27% of college students own a PDA or Blackberry ---- 77% of college students play games online

11. Homo Connectus November 5, 200711 Hallmark 4 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers

12. Homo Connectus November 5, 200712 55% of online teens have created their own profile on a social network site like MySpace or Facebook ---- 20% of online adults have such profiles Content creation

13. Homo Connectus November 5, 200713 SNS Profiles: Dashboards for social life

14. Homo Connectus November 5, 200714 51% of young adult internet users have uploaded photos to the internet ---- 37% of all users have done this Content creation

15. Homo Connectus November 5, 200715 39% of online teens share their own creations online, such as artwork, photos, stories, or videos ---- 22% of online adults have done this Content creation

16. Homo Connectus November 5, 200716 33% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments ---- 13% of online adults do this Content creation

17. Homo Connectus November 5, 200717 33% of college students keep blogs and regularly post ---- 12% of online adults have a blog Content creation

18. Homo Connectus November 5, 200718 27% of online teens report keeping their own personal webpage ---- 14% of online adults have their own page Content creation

19. Homo Connectus November 5, 200719 Content creation 26% say they remix content they find online into their own artistic creations ---- 9% of online adults have done this

20. Homo Connectus November 5, 200720 19% of online young adults have created an avatar that interacts with others online ---- 9% of all adult internet users have done this Content creation

21. Homo Connectus November 5, 200721 15% of young adult internet users have uploaded videos to the web ---- 8% of all adult internet users have done this Content creation

22. Homo Connectus November 5, 200722 Content creation by age

23. Homo Connectus November 5, 200723 Hallmark 5 All those content creators have an audience.

24. Homo Connectus November 5, 200724 55% of young adult internet users use video-sharing sites --- 33% of all adults go to such sites Accessing new information content

25. Homo Connectus November 5, 200725 54% of college students have read blogs --- 36% of all adults do that Accessing new information content

26. Homo Connectus November 5, 200726 44% of young adult internet users seek information at Wikipedia sites --- 36% of all adults use them Accessing new information content

27. Homo Connectus November 5, 200727 14% of young internet users download podcasts --- 12% of all adults do Accessing new information content

28. Homo Connectus November 5, 200728 Hallmark 6 Many are sharing what they know and what they feel online and that is building conversations and communities

29. Homo Connectus November 5, 200729 37% of young adult internet users have rated a person, product, or service online --- 32% of all adults have done so Information sharing and evaluation

30. Homo Connectus November 5, 200730 34% of online young adults have tagged online content --- 28% of all adults have done that Information sharing and evaluation

31. Homo Connectus November 5, 200731 25% of younger internet users have commented on videos They also post comments on blogs and photos --- 13% of all adults have commented on videos Information sharing and evaluation

32. Homo Connectus November 5, 200732 Hallmark 7 Online Americans are customizing their online experiences thanks to Web 2.0 tools

33. Homo Connectus November 5, 200733 ~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs Information customization

34. Homo Connectus November 5, 200734 ~ A quarter to a third of younger internet users get RSS feeds Information customization

35. Homo Connectus November 5, 200735 What all this connectivity does to us It changes our relationship to information and media It changes our relationship to each other

36. Homo Connectus November 5, 200736 Volume of info grows – the “long tail” of information expands – Chris Anderson Life changes in 10 important ways – 1

37. Homo Connectus November 5, 200737 Velocity of info increases – “smart mobs” emerge – Howard Rheingold Life changes in 10 important ways – 2

38. Homo Connectus November 5, 200738 Venues of intersecting with info and people multiply – place shifting and time shifting occur -- “absent presence” and “present absence” become regular features of human interactions Life changes in 10 important ways – 3

39. Homo Connectus November 5, 200739 Venturing for info changes – search strategies and search expectations spread in the search- engine era Life changes in 10 important ways – 4

40. Homo Connectus November 5, 200740 Vigilance for info transforms – attention is truncated (“continuous partial attention”) and elongated (deep dives by amateur experts) Life changes in 10 important ways – 5

41. Homo Connectus November 5, 200741 Valence (relevance) of info improves – search gets better -- “Daily Me” and “Daily Us” get made – Nicholas Negroponte --- … the variety of info increases, especially for heavy users – they bump into news Life changes in 10 important ways – 6

42. Homo Connectus November 5, 200742 Vetting of info becomes more “social” – credibility tests change as people ping their social networks -- internet becomes “personified” in people’s social networks – Dr. Google, Pastor Yahoo Life changes in 10 important ways – 7

43. Homo Connectus November 5, 200743 Viewing of info is disaggregated and becomes more “horizontal” – new reading strategies emerge as coping mechanisms -- Allen Renear UI-Champaign- Urbana Life changes in 10 important ways – 8

44. Homo Connectus November 5, 200744 Voting on and ventilating about info proliferates as tagging, rating, and commenting on material is enabled – collective intelligence expands – Pierre Levy and Henry Jenkins -- “5 th Estate” emerges - William Dutton Life changes in 10 important ways – 9

45. Homo Connectus November 5, 200745 inVention of info and the visibility of new creators is made easier – the read/write, Web 2.0 world facilitates participation -- privacy and identity are scrambled Life changes in 10 important ways – 10

46. Homo Connectus November 5, 200746 Hallmark 8 Everything is going to change in the coming years

47. Homo Connectus November 5, 200747 The J-curve laws Computing power doubles every 18 months – Moore’s law Storage power doubles every 12 months – disk law Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law –Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

48. Homo Connectus November 5, 200748 Home media ecology – now Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations phone/DSLTV Info wirelessradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stationsPDA/Palmgame console game console paper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co Home media ecology – future

49. Homo Connectus November 5, 200749 Home media ecology – future Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations phone/DSLTV Info wirelessradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stationsPDA/Palmgame console game console paper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co Virtual worlds – Second Life Mirror worlds – Google Earth Augmented reality – Smart door knob Life-logging – Nike and iPod link Virtual worlds – Second Life Mirror worlds – Google Earth Augmented reality – Smart door knob Life-logging – Nike and iPod link

50. Homo Connectus November 5, 200750 Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500