1. Source: CAB Analysis of Nielsen timeperiod level data; LIVE+7; 2Q14 excludes BBO homes. Broadcast 6 affils 2A09 & 2Q14 and 4 nets in 2Q04 -20% v. ‘09 +2% v. ‘09 -13% v. ‘09 +7% v. ‘09 Broadcast Total Day Ratings Reached Record Lows In 2014

2. -26% v. ‘09 +10% v. ‘09 -22% v. ‘09 +15% v. ‘09 …Same Story Holds True in Primetime Source: CAB Analysis of Nielsen timeperiod level data; LIVE+7; 2Q14 excludes BBO homes. Broadcast 6 affils 2A09 & 2Q14 and 4 nets in 2Q04

3. Among Both Young & Old, Broadcast Ratings Drop - Especially Among 18-34 Year Olds Primetime Ratings By Demo Ad Supported Cable Gains Broadcast 6 Affils Declines Source: CAB Analysis of Nielsen timeperiod level data; LIVE+7; 2Q14 excludes BBO homes. Broadcast 6 affils 2A09 & 2Q14 and 4 nets in 2Q04