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TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.

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Presentation on theme: "TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents."— Presentation transcript:

1 TV vs. Top “Internet” Brands

2 Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW. Cable Networks Represents all Nielsen measured Ad-Supported Cable Networks. Ad- Supported Cable Networks (Hrs: Mins) Broadcast Networks (Hrs: Mins) 34:28 Monthly Time Spent (December 2014) (Average mins per visitor, Hrs: Mins) 72:53 107:21 Ad-Supported Television (Hrs: Mins)

3 Ad-Supported Television Brands (TV + Website) = 144 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; ComScore Multi-Platform; Cable Networks Represents all measure Ad-Supported Cable Networks by comScore Ad- Supported Cable + Broadcast Networks (TV) (Hrs: Mins) Ad- Supported Cable + Systems + Broadcast (Websites) (Hrs: Mins) 37:16 Monthly Time Spent (December 2014) (Average mins per visitor, Hrs: Mins) 107:21 144:37 Total Ad-Supported TV Brands (TV + Websites) (Hrs: Mins)

4 Looking at How the US Spends It’s Time Across Screens: Cable, Broadcast, 4Portals+FB Source: Nielsen Npower Live+7 December 2014 P2+, CAB analysis of comScore duplicated December 2014 data. Cable Television represents all measured Ad-Supported Cable nets by Nielsen and ComScore; Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; Four Portals represent: Yahoo, Google, MSN and AOL. Total Ad-Supported TV Brands (Cable + Systems + Broadcast: TV+ Web) (Hrs: Mins) 4 Portals + FB (Hrs: Mins) 43:04 Monthly Time Spent (December 2014) (Average mins per visitor, Hrs: Mins) 144:37

5 Ad-Supported TV Brands 4 Portals (Google, MSN, AOL & Yahoo!) Facebook More Time Is Spent Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook Average minutes per visitor Source: Nielsen Npower Live+7 December 2014 P2+, CAB analysis of comScore duplicated December 2014 data (mediametrix, multiplatform). Nielsen Social December Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, cable systems. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo! 107:2123:29 23:161:09 6:5611:43 13:47 62MM Tweets 144:37 Monthly Time Spent (Hrs:Mins) 24:25 18:39 P2+

6 Ad-Supported TV Brands 4 Portals Google, MSN, AOL & Yahoo!) Facebook Adults Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook Average minutes per visitor Source: Nielsen Npower Live+7 December 2014 P18-24, CAB analysis of comScore duplicated December 2014 data (mediametrix, multiplatform A18-24). Ad- Supported Television Brands represents all measured Ad-Supported Cable nets, cable systems. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo! 66:2510:55 14:546:32 6:2211:22 15:51 93:11 Monthly Time Spent (Hrs:Mins) 21:26 17:44 A18-24

7 Ad-Supported TV Brands 4 Portals Facebook Adults Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook Average minutes per visitor Source: Nielsen Npower Live+7 December 2014 P18-34, CAB analysis of comScore duplicated December 2014 data (mediametrix, multiplatform A18-34). Ad- Supported Television Brands represents all measured Ad-Supported Cable nets, cable systems. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo! 76:1413:55 14:575:08 6:3714:05 16:23 106:32 Monthly Time Spent (Hrs:Mins) 20:05 20:42 A18-34


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