7 Which Type of Fundrsaising Has the Best Response Rate? Face-to-Face Fundraising: 65%Telephone Fundraising: 35%Direct Mail Renewal: 20%Direct Mail Acquisition: 1-1 ½ %Grant Proposal Writing: %Events: Can’t always measure # of ContactsInternet Fundraising/Social Media: Can’t measure # of Contacts
8 Making a Plan “We don’t exist to raise money but we won’t exist if we don’t’ raise money” A. CarmichaelGet input from you board, staff and volunteers and designate a fundraising committee.Identify your organizations assets and determine how fundraising relates to your missionAssess your fundraising history.Create a realistic monetary goal.Create realistic activity goals.Forecast.Outline your strategy to meet your goals.Create a timeline for your plan’s completion.Put it all together in your plan.
9 What Gets Measured Gets Done When it’s all said and done, measure your outcomes!
11 Key Elements of a Good Case Statement A Case Statement is the Reason for Our Existence!!!A good Case Statement Should Include:A Summary of the OrganizationThe Mission description or statementA Brief, relevant historyA Compelling Reason for our existenceA Project descriptionA Project benefitsEndorsements from the communityGiving opportunities and forms of giving and donor recognition**See detailed handout on building a case statement
12 Individuals Churches Foundations Corporations Events Where Do We Raise Funds?IndividualsChurchesFoundationsCorporationsEventsSocial Media/Online
13 The One Common Denominator RELATIONSHIPSDonors don’t give to institutions. They invest in ideas and people in whom they believe G.T. Smith
14 No matter the source, it always comes down to asking People People make the decisions at corporations.People make the decisions at foundations.Direct mail goes to people.Events are attended by people.People make the decisions in churches.Social Media is made up of………you got it……..people!!!We Need To Build Strong Relationships With People!!!
18 How many of us in this room are offended or angered when asked to support an amazing organization or a worthy cause?
19 So why are we afraid to ask amazing people for help when we know we have an amazing organization made up of other amazing people doing amazing things for more amazing people in amazing ways that is having an amazing impact in our amazing community?
20 5 Questions to Answer in Your Ask….. Why are you asking them to give?What is the impact of their gift?Why now?Why should they give?How much am I asking for?Now What?
22 Now that you’ve made your ask………….. Don’t do anything!!!!!!!!Don’t talk yourself out of a giftBe confident in your askShut-up and enjoy the silenceStay quiet and listenAnswer their questions succinctlyDon’t assume a question is a “NO”Let them be the first to talk after the askBe patient, they may need to think it over, discuss it with family, check with their board, pray about itRealize a “No” is rarely a “No Not Ever”But when you get the “YES”…………………
23 Say THANK YOU!!!!! Say it quick Say it often Be personal and sincere Give the donor the creditShow (don’t tell) your donor where their investment wentRepeat and again ALL YEAR LONG!!!!
25 If you only take 4 things away from this session……… Make a plan and stick to itRemember, what gets measured gets done!!!Get out and build relationshipsNo matter the giving source, it always comes down to relationships with individualsDon’t be afraid, make the askYou’re NOT begging for money, you’re providing them an opportunity to invest in a worthy cause where their return on investment are changed lives!!!I’m here as a resource, use me!!!