Presentation on theme: "Get Your Board Engaged in Fundraising. More money may be the least important. Some revenue is better than others. Fundraising is relationship- building."— Presentation transcript:
FundraisingApproach “What you do” What difference you make
Relationship-Based Fundraising Suspects ProspectsNear Donors Donors Big Events Little Events Private Meetings Depends... All of the Above
Initial invitation Story-telling Follow up contact Invite again Thank you What’s the Board’s piece?
What Kind of Board? Program Management Honorary Fundraising Policy Oversight Policy Leadership Program Implementation
What Expectations? Governance Strategic Direction Financial Accountability Leadership Development Resource Development
Board members focus on governance Strategic direction Key relationships Committees make things happen Strategy details Campaigns Board engagement Board Roles in Fundraising
Staff members focus on management Implementing programs Administration Staff members support and lead Support board fundraising activities Lead in key areas: grants, membership, events Staff Roles in Fundraising
Who Leads Fundraising? Type #1 – Board-led (The Gold Standard) Type #2 – Shared (Most Common) Type #3 – Staff-led (The Realists)
Individual Giving Some people give and some don’t Provide opportunities It is not about begging It is about investing
Communitarian (26%) “Doing good makes good sense.” Devout (21%) “Doing good is God’s will.” Investors (15%) “Doing good is good business.” Socialite (11%) “Doing good is fun.” Repayer (10%) “Doing good in return.” Altruist (9%) “Doing good feels right.” Dynast (8%) “Doing good is a family tradition.” Prince and File, The Seven Faces of Philanthropy Faces of Philanthropy
Relationship-Based Fundraising Suspects ProspectsNear Donors Donors Big Events: Whom to invite?
A Ability to give a substantial gift B Belief in the your work or similar work C Contact with your organization or someone who knows about your organization Who are Suspects? Prospects?
Get a first gift Renew the gift Build a relationship Upgrade commitment Raise big bucks The Donor Pyramid