Presentation on theme: "Get Your Board Engaged in Fundraising. More money may be the least important. Some revenue is better than others. Fundraising is relationship- building."— Presentation transcript:
Get Your Board Engaged in Fundraising
More money may be the least important. Some revenue is better than others. Fundraising is relationship- building. EVERYBODY can build relationships Overview
Case Constituency Capability Capacity Commitment Fundraising Success: Five C’s
Fundraising is about helping people achieve their goals Fundraising Approach
What are your goals? What are theirs?
FundraisingApproach “What you do” What difference you make
Relationship-Based Fundraising Suspects ProspectsNear Donors Donors Big Events Little Events Private Meetings Depends... All of the Above
Initial invitation Story-telling Follow up contact Invite again Thank you What’s the Board’s piece?
What Kind of Board? Program Management Honorary Fundraising Policy Oversight Policy Leadership Program Implementation
What Expectations? Governance Strategic Direction Financial Accountability Leadership Development Resource Development
Board members focus on governance Strategic direction Key relationships Committees make things happen Strategy details Campaigns Board engagement Board Roles in Fundraising
Staff members focus on management Implementing programs Administration Staff members support and lead Support board fundraising activities Lead in key areas: grants, membership, events Staff Roles in Fundraising
Who Leads Fundraising? Type #1 – Board-led (The Gold Standard) Type #2 – Shared (Most Common) Type #3 – Staff-led (The Realists)
Individual Giving Some people give and some don’t Provide opportunities It is not about begging It is about investing
Communitarian (26%) “Doing good makes good sense.” Devout (21%) “Doing good is God’s will.” Investors (15%) “Doing good is good business.” Socialite (11%) “Doing good is fun.” Repayer (10%) “Doing good in return.” Altruist (9%) “Doing good feels right.” Dynast (8%) “Doing good is a family tradition.” Prince and File, The Seven Faces of Philanthropy Faces of Philanthropy
Relationship-Based Fundraising Suspects ProspectsNear Donors Donors Big Events: Whom to invite?
A Ability to give a substantial gift B Belief in the your work or similar work C Contact with your organization or someone who knows about your organization Who are Suspects? Prospects?
Get a first gift Renew the gift Build a relationship Upgrade commitment Raise big bucks The Donor Pyramid
Questions so far?
Your board is at the gate. The bell has rung. No one’s moving. Seven Strategies for Engaging Your Board in Fundraising
Investments, not gifts Supporting the goals of donors Strategy #1: Change your attitude
What are the rules? When did they change? Strategy #2: Set clear expectations
Create a personal action plan Strategy #3: Find a job for everyone
1.Brainstorm 2.Prioritize 3.Make a commitment 4.Collect/combine 5.Create accountability Personal Action Plans: the process
Diverse ways for people to help Meaningful roles for fundraisers Strategy #4: Revise your board structure
Find a way to capture talent that wants to help with fundraising
What is the diversity trade-off?
“If you want my money, ask my advice.” Set the stage for planned giving Strategy #5: Improve donor relationships
Shirley’s story: make it personal Jack’s story: make it sticky My story: make it matter Three stories
Fundraising event? or Friend raising event? Strategy #6: Make events work
Don’t forget the importance of connections to those who give A Ability to give B Belief in your work C Contact with your organization
Build connections with those most likely to give you money Strategy #7: Target outreach efforts
Summary Get your mind right Everyone needs a job Build relationships and the rest will follow Find a way to balance patience and impatience