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Phase 2: Identifying Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 1 Construct high-level process map Develop a process.

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Presentation on theme: "Phase 2: Identifying Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 1 Construct high-level process map Develop a process."— Presentation transcript:

1 Phase 2: Identifying Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 1 Construct high-level process map Develop a process hierarchy Build enterprise-wide data models (optional) Evaluate the processes Select processes to be reengineered Prioritize and schedule processes to be reengineered Identify business processes to be reengineered

2 TI Semiconductor Business Process Map Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 2 Manufacturing Capability Development Strategy Development Product Development Customer Design & Support Order Fulfillment Concept Development Manufacturing Market Customers Customer Communication Sumber : Adapted from Hammer and Champy, 1993, p. 119.

3 A Generic High-Level Process Map Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 3 Market Customer Develop strategy Understand customer needs & develop solutions Attract and retain customer Deliver products and services Deliver supporting services Sumber: Adapted from Mark Youngblood, eating the Chocolate Elephant: Take Charge of Change Through Total Process Management, Micrografx Inc., 1994, p Organization Learning Organization Learning

4 Using Value Chain to Identify High-Level Processes Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 4 Added Value Corporate Infrastructure Inbound Logistic Operation Outbound Logistic ServiceSales and Marketing Primary Activity Supporting Activity Human Resource Management Procurement Technology Deployment

5 Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 5 High-Level Process Diagram of Firm X

6 High Level Segmentations of Enterprise Processes Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 6

7 Logical Functional Process Model Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 7

8 8

9 Methods & Guidelines in Selecting Processes Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 9 Identify processes to be redesign:  Systemic & exhaustive approach: Information engineering can be used to identify critical business processes using activity-data matrix.  High-impact & intuitive approach: Use facilitated workshops or extensive interviews involving senior management. Guidelines:  2~5 business processes at a time  Identify owners of business processes.  Expand the scope of a process been analyzed

10 Criteria for Selecting Processes Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 10 Broken Bottleneck Cross-functional or cross-organizational units Core processes that have high impacts Front-line and customer serving - the moment of the truth Value-adding New processes and services Feasible

11 The 9-Grid Model for Selecting Processes to Reengineer Sumber Kepustakaan : gunston.gmu.edu/ecommerce/mba731/doc/BP R_all_Part_I.ppt 11 Risky business Pick low hanging fruits Pick low hanging fruits Bark up the wrong tree Good for a serious pilot project Pick low hanging fruits Bark up the wrong tree Fruitless Effort Fruitless Effort Implementation Difficulty Process Impacts High Medium Low High Medium Low


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