Presentation on theme: "WMO Workshop on Public Weather Services – Publicity David Hui Macao, 18 April 2013."— Presentation transcript:
WMO Workshop on Public Weather Services – Publicity David Hui Macao, 18 April 2013
People only take action if they trust the warnings Warnings + TRUST Q: How to gain this trust when warnings are issued only occasionally?
Relevance + Visibility = Credibility Build up credibility through education and outreach Establish good connections with users Assure on a daily basis integrity & readiness Establish/ maintain scientific capabilities
Publicity Pamphlets Pamphlets on weather warnings –Meanings –Response actions Precautionary announcements included in warnings to advise response actions Low cost and detailed
Publicity Video 30 – 60 seconds video on weather warnings –With emphasis on response actions Also for promoting new services Impressive, briefed, expensive
TV, the most popular channels to access weather information
Group Exercise: Make your warning known in 1 minute From groups Discuss and select one warning system of your NHMS Write a video script to publicize actions to be taken when warning in force. Keep it short and simple Read it out, or present it in your own way