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Competitive Wisconsin / WAA Research Project Paula Bonner President and CEO Wisconsin Alumni Association Mark Menzel Director of Marketing and Research.

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Presentation on theme: "Competitive Wisconsin / WAA Research Project Paula Bonner President and CEO Wisconsin Alumni Association Mark Menzel Director of Marketing and Research."— Presentation transcript:

1 Competitive Wisconsin / WAA Research Project Paula Bonner President and CEO Wisconsin Alumni Association Mark Menzel Director of Marketing and Research Wisconsin Alumni Association September 13, 2006

2 Survey Penetration Sent to 43,670 alumni via  26,778 from across the state of WI  16,892 from WAA “geocities” across the country: Chicago, Twin Cities, New York, Los Angeles, Washington D.C., Denver and Boston 4,551 respondents (10.4% response rate)  95% confidence level

3 In-state vs. out-of-state

4 Breakout of WI respondents

5 Where WI respondents work Very little variability between where WI residents live and where they work  95.9% of respondents work in the same area in which they live  Less than 1.5% of WI residents surveyed commute across the border to IL or MN

6 Breakout of out-of-state respondents

7 Out-of-state responses * “Other” includes: For lower taxes, Didn’t like it in WI, Wanted a more attractive lifestyle, Didn’t like the weather, and Other.

8 Out-of-state responses

9 Would you consider moving back to Wisconsin? Open-ended response trends: If Yes, why*? Great place to live42% Family and friends26% Affordable cost of living18% Better quality of life8% Good people in WI6% If No, why not? Lack of job opportunities27% Family/friends elsewhere 16% WI not urban enough16% Inclement weather8% * Of those that said yes, roughly 15% said the only reason they don’t move back to WI is due to lack of career/job opportunities.

10 Out-of-state responses

11 Wisconsin resident responses

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14 WI resident responses

15 Composite responses Participants were asked how influential the following factors were in their decision to live in a community: Vitality: I value a vibrant community where people are “out and about” using public parks, trails and recreation areas, and living in a healthy community. Cost of Lifestyle: I want a community where I can afford to live, work and play. Social Capital: I value living in a diverse community where people are engaged and involved in community life. Around Town: I want access to places for: eating out, entertainment, bars, coffee shops and stores. Employment Opportunity: I want a broad choice of places to work and an environment that is friendly to entrepreneurs. Learning: I want to plug into strong schools, smart community and lifelong learning opportunities (e.g., yoga or cooking classes; book clubs; classes, etc.).

16 Composite responses

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18 In-state vs. out-of-state Out-of-state respondents agreed less strongly with the following statements:  It’s a great place to be a single, young professional  It’s a great place for a career

19 Composite responses

20 Would you recommend WI to a peer who was considering relocating? Open-ended response trends: If Yes, why? Quality of life33% Quality of schools19% Scenic beauty18% Affordable living11% If No, why not? Small towns29% Lack of career opportunities 24% Lack of diversity17% Inclement weather11%

21 Demographics Gender Female57.9% Male42.1% AgeResponsesPercentage

22 In-state vs. out-of-state Age did have an effect on in-state vs. out-of- state residency A higher percentage of year-olds and year-olds were from out-of-state WI had a higher percentage of year- olds and year-olds.

23 Demographics

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26 In-state vs. out-of-state Location showed very little effect on industry Only two industries showed significant effect: 6.73% more WI residents were in health care 5.46% more WI residents were in education Other variations among industries across residency showed little significance

27 Demographics

28 In-state vs. out-of-state Income was affected by state residency: In general, people out-of-state earn more in all salary ranges except $75-$100K 3% more for $100-$150K 2% more for $ K 5% more for $200K+ Numbers not heavily significant

29 Demographics

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31 Summary Wisconsin’s biggest asset is quality of life People who choose to live in WI, work in WI WI is doing well, retaining 80.7% of in-state respondents who grew up here Nearly 75% of respondents from WI come back within six years Nearly half of all WI residents participating indicate a plan to be in WI 10+ years…with over 40% saying they’ll be in WI for life!

32 Summary Job/Career-related opportunities was the leading reason out-of-state respondents said they left WI Still, 58.9% of out-of-state respondents said they would consider moving back to WI  However, job/career-related opportunities was still a major concern Ultimately, respondents indicate that any community, regardless of where, must “have it all” for it to be a consideration of where to live


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