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PRCA Membership Profile July 2006. Survey Overview Designed and hosted at www.surveymonkey.com www.surveymonkey.com Notice sent via e-mail to all PRCA.

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Presentation on theme: "PRCA Membership Profile July 2006. Survey Overview Designed and hosted at www.surveymonkey.com www.surveymonkey.com Notice sent via e-mail to all PRCA."— Presentation transcript:

1 PRCA Membership Profile July 2006

2 Survey Overview Designed and hosted at Notice sent via to all PRCA members twice during June 2006

3 Survey Audience Statewide membership total at time of survey: 442 Survey responses: 204 Response rate: 46 percent

4 What is your local PRCA chapter?

5 Typical PRCA Member Member for 1 to 3 years Is not Accredited Has held a chapter leadership position Attends 7-9 chapter meetings per year Has attended the PRCA annual state conference

6 Typical PRCA Member Has attended a non-conference PRCA professional development seminar Primary benefit of membership is networking and social interaction Has had a very satisfactory experience with the organization

7 Typical PRCA Member Primary practice area is media relations Works for a nonprofit organization at the director level Devotes percent of total work time to PR activities Earns an annual salary of $31,000- $40,999

8 Typical PRCA Member Has practiced PR on a full-time basis for less than 5 years Holds a bachelors degree Is female, years old

9 PRCA Membership Profile Detailed Results

10 Years as a PRCA Member

11 Accredited Members

12 Held a Chapter Board Position

13 Held a State Board Position

14 Chapter meetings attended per year

15 Attended PRCA Conference

16 Primary Benefit of Membership Networking/Social Interaction 58.1 percent Local Professional Development 31.3 percent Statewide Professional Development 6.6 percent Awards/Recognition 2 percent Job Hunting.5 percent

17 Rate Your PRCA Experience Very satisfactory 56.8 percent Somewhat satisfactory 39.7 percent

18 Top 5 Areas of PR Practice Media Relations Marketing Communications Community Relations Communications Management Print/Audio/Video Development

19 Type of Employer Nonprofit: 27.4 percent For Profit: 21.8 percent Educational: 16.2 percent

20 Top 5 Job Titles Director: 29.4 percent Manager: 16.2 percent Specialist: 14.7 percent President/CEO/Vice President: 12.7 percent Coordinator: 9.6 percent

21 Work Time Devoted to PR

22 Salary

23 Years of Full-Time PR Practice

24 Media Tools PR Wire: 40 percent Metro Monitor: 29.3 percent Bacons: 28 percent Business Wire: 24 percent BurrellesLuce: 10.7 percent Other responses: Magnolia Clipping Service, Google News, Vocus

25 PRWeek Subscribers

26 Sources other than PRWeek Industry Publications Wall Street Journal PR Tactics, PR Strategist (PRSA) PRCA newsletters, Web site and chapter meetings

27 Educational Level 9 survey participants are currently enrolled in a degree program 71.1 percent: bachelors degree 24.7 percent: masters degree 1.5 percent: doctorate


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