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1 ICICI Prudential WAP strategy June 2011. 2 I I Pronto Infotech? II Customer Lifecycle support III Technology IV Differentiators.

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Presentation on theme: "1 ICICI Prudential WAP strategy June 2011. 2 I I Pronto Infotech? II Customer Lifecycle support III Technology IV Differentiators."— Presentation transcript:

1 1 ICICI Prudential WAP strategy June 2011

2 2 I I Pronto Infotech? II Customer Lifecycle support III Technology IV Differentiators

3 3 Pronto Infotech? A company which, Solves today’s problems with the technology of tomorrow Solves tomorrow’s problems by developing technology today Motivation for creation of Pronto Infotech Problem exists in the Business World, Price-meal Solution exists in the Academic world, Comprehensive Technology solutions do not exist in Commercial World. Vision Pronto Infotech was envisioned as a high-end strategic consulting firm providing technology and creative solutions to companies facing: Unprecedented problems in business world, Development bottlenecks in technology world. Culture A team of experienced cross-functional professionals with a global techno-strategic vision and hands-on experience in the technology and creative environment have gathered to set up this company that has unique business strategy.

4 4 Services Consulting Technology Strategy Process Improvement Techniques Turn-Key Projects End-to-End Solutions Product Lifecycle Management Architecture, Design & Development Technology Application Management Migration and Re- engineering System Integration Application Testing Performance Engineering Enterprise Applications Custom Application Development Outsourcing Digital Mobile Applications Social Media Optimizations + Applications SEO / SEM Gaming for Multiple Platforms /SMS Marketing Content Syndication E-Learning/E-Commerce Digital Strategy & Planning

5 5 Team Rajendra Kabra Managing Director Graduate BITS Pilani, 20+ years of experience in business development and finance Gaurav Kabra Head Operations Computer Graduate, Pune University 8+ years of experience in technology, operations and business development Abhijeet Kumar Head Marketing Graduate, IIT Bombay 8+ years of experience in technology, marketing and business development Rajendra Kabra Managing Director Graduate BITS Pilani, 20+ years of experience in business development and finance Gaurav Kabra Head Operations Computer Graduate, Pune University 8+ years of experience in technology, operations and business development Abhijeet Kumar Head Marketing Graduate, IIT Bombay 8+ years of experience in technology, marketing and business development Business Development Satya Mahapatra Head Digital 14+ years of experience in business development, marketing communication and digital media Gaurav Narwekar Head Creative Graduate, J.J. College of Arts 10+ years of experience in creative, strategy and business development Mukesh Malik Functional Architect Physics Graduate, Delhi University 11+ years of experience in quality frameworks, business transformation, operations and client servicing Satya Mahapatra Head Digital 14+ years of experience in business development, marketing communication and digital media Gaurav Narwekar Head Creative Graduate, J.J. College of Arts 10+ years of experience in creative, strategy and business development Mukesh Malik Functional Architect Physics Graduate, Delhi University 11+ years of experience in quality frameworks, business transformation, operations and client servicing

6 6 Team Atul Jain Senior Technology Consultant Post Graduate, IIT Delhi 19+ years of experience in technology and business architecture Fahad Siddiqui Head Java Technologies (SCEA Level 1) Graduate, IIT Bombay 6+ years of experience in J2EE in various domains such as financial services, mobile technologies etc. Rohit Kumar Head SharePoint and Microsoft Technologies Graduate, IIT Kharagpur 7+ years of experience in SharePoint and Microsoft Technologies Atul Jain Senior Technology Consultant Post Graduate, IIT Delhi 19+ years of experience in technology and business architecture Fahad Siddiqui Head Java Technologies (SCEA Level 1) Graduate, IIT Bombay 6+ years of experience in J2EE in various domains such as financial services, mobile technologies etc. Rohit Kumar Head SharePoint and Microsoft Technologies Graduate, IIT Kharagpur 7+ years of experience in SharePoint and Microsoft Technologies Technology Kamal Saboo Head Mobile Technologies Graduate, IIT Bombay 8+ years of experience in mobile technologies and development on various mobile platforms Prasad Puranik Head PHP Technologies Bachelor of Science 12+ years of experience in PHP and.Net technologies Kamal Saboo Head Mobile Technologies Graduate, IIT Bombay 8+ years of experience in mobile technologies and development on various mobile platforms Prasad Puranik Head PHP Technologies Bachelor of Science 12+ years of experience in PHP and.Net technologies

7 7 Clients

8 8

9 9 Case Study - IPHONE KKR Application Problem Statement: KKR, a not so winning team in past IPL seasons, wanted to charm their fans through every possible medium. We helped to achieve this through slickest medium possible, helping them enhance their public image. Solution Provided: We enabled them on the most app savvy platform in a short span of 1 month. With eye-catching GUI provided by our creative partner, we helped them move one ladder up on consumer satisfaction. KKR Application Problem Statement: KKR, a not so winning team in past IPL seasons, wanted to charm their fans through every possible medium. We helped to achieve this through slickest medium possible, helping them enhance their public image. Solution Provided: We enabled them on the most app savvy platform in a short span of 1 month. With eye-catching GUI provided by our creative partner, we helped them move one ladder up on consumer satisfaction. Key Features Match Schedule Match Rankings KKR videos KKR game and fan pictures Polling News KKR Match alerts Other Projects: An Application, which is a plug-in for online shopping portal Key Features Match Schedule Match Rankings KKR videos KKR game and fan pictures Polling News KKR Match alerts Other Projects: An Application, which is a plug-in for online shopping portal

10 10 Case Study - Android Problem Statement: Client is a web based comparison cum shopping portal, and wanted to experiment different mediums to reach consumers. Web being an already cluttered medium, client was ready to explore new avenues through which it can enable more user satisfaction by helping users by making its contents more readily available. Solution Provided: We helped the client analyze the web analytics, and recognizing that with having a dedicated mobile medium they are getting more than 2000 hits daily via mobile. A couple of them even were doing end to end transactions through mobile medium. Then came the next problem which medium to cater first. Since most of the users coming to website via mobile were smart phone users, smart phone was the definite choice. iPhone penetration is still low in India and with growing reach of Android, we suggested client to move ahead with the dedicated Android application. Problem Statement: Client is a web based comparison cum shopping portal, and wanted to experiment different mediums to reach consumers. Web being an already cluttered medium, client was ready to explore new avenues through which it can enable more user satisfaction by helping users by making its contents more readily available. Solution Provided: We helped the client analyze the web analytics, and recognizing that with having a dedicated mobile medium they are getting more than 2000 hits daily via mobile. A couple of them even were doing end to end transactions through mobile medium. Then came the next problem which medium to cater first. Since most of the users coming to website via mobile were smart phone users, smart phone was the definite choice. iPhone penetration is still low in India and with growing reach of Android, we suggested client to move ahead with the dedicated Android application. Key Features Easy browsing of products Comparison of products Dedicated search functionality Add to favorites/wish list - which were locally saved for user ease of information remembering. Key Features Easy browsing of products Comparison of products Dedicated search functionality Add to favorites/wish list - which were locally saved for user ease of information remembering.

11 11 Case Study - WAP Problem Statement: Client was an education portal helping students to prepare for competitive exams. Client was looking for a suitable vendor in WAP technologies having experience in heavy content driven WAP sites and Mobile application development. Solution Provided: Since the client was too content rich, we helped client to organize the content for mobile along with that provided client with simple mobile applications in all the mobile devices through which user can straight away come to Client's WAP site (for marketing purpose - these applications could be distributed through Bluetooth). We helped the client to create a light weight mobile client and an automatic redirection script, which would check if user is accessing his website from mobile would present the light weight version to him. Problem Statement: Client was an education portal helping students to prepare for competitive exams. Client was looking for a suitable vendor in WAP technologies having experience in heavy content driven WAP sites and Mobile application development. Solution Provided: Since the client was too content rich, we helped client to organize the content for mobile along with that provided client with simple mobile applications in all the mobile devices through which user can straight away come to Client's WAP site (for marketing purpose - these applications could be distributed through Bluetooth). We helped the client to create a light weight mobile client and an automatic redirection script, which would check if user is accessing his website from mobile would present the light weight version to him. Key Features Major Categories Covered - Engineering, MBA and Study Abroad FAQs provided on mobile College information provided on mobile Simple practice tests were created for mobile, which user can take easily through their mobile device Interactive features like Ask us a question were also provided over the mobile site itself Content beautifully organized to easily fit the small mobile screen Social media integration - Facebook and Twitter was also provided URL: Other Projects: (WAP portal for real estate portal ) Key Features Major Categories Covered - Engineering, MBA and Study Abroad FAQs provided on mobile College information provided on mobile Simple practice tests were created for mobile, which user can take easily through their mobile device Interactive features like Ask us a question were also provided over the mobile site itself Content beautifully organized to easily fit the small mobile screen Social media integration - Facebook and Twitter was also provided URL: Other Projects: (WAP portal for real estate portal )

12 12 Case Study – ICICI Bank Hindi Website One of the ten most visited banking and financial websites in the world, ICICI Bank's website on Oct 7 launched its new website in Hindi version to serve the people on a wider reach. The Hindi version of the website, like its English one, would offer all major details like money transfer, bill payment, open fixed deposits and placing requests for different types of services. The largest private sector bank of India, ICICI Bank's CEO said, "We have launched the Hindi version of the personal banking pages on our website to offer our customers with the power to use technology for convenient banking.” (Ref: news.oneindia.in) Key Features Easy to understand Hindi User-friendly navigation and site structure Intelligent cross-linking URL: Key Features Easy to understand Hindi User-friendly navigation and site structure Intelligent cross-linking URL:

13 13 Case Study – ICICI Bank iZone Conventional Net Banking Portals using older technology (e.g. HTML based) suffer from numerous limitations such as non realistic website navigation, unorganized clusters of huge information, complexity of sites and non-intuitive navigational flow, non-targeted page refreshes result in slow transaction processing, difficult inter-departmental navigation and others. All these limitations make net banking seem formidable/inconvenient resulting in lesser net banking users. Our product makes the net banking portal correlate to a real world banking experience. The bank's customers will be thrilled by the natural look, feel, and functionality of our product that they can relate to the physical banking experience. Our product resolves all the limitations of older technology portals and increases the ROI potential of the bank's web enabled banking infrastructure giving NEW AGE NET BANKING! Key Features Easy to use, highly interactive, very user friendly and close to real navigation Increased transaction and page loading speed Multiple actions in one page High Security Application URL: index_noIE6.jsp/ Key Features Easy to use, highly interactive, very user friendly and close to real navigation Increased transaction and page loading speed Multiple actions in one page High Security Application URL: index_noIE6.jsp/

14 14 Case Study – ICICI Bank I-Mint Phase I I-Mint is a unique rewards program that lets a loyalty-mint subscriber earn points on the activities you do daily, like refueling, using your mobile phone, traveling, shopping, eating out, watching movies, flying etc. You can earn points irrespective of how you make the payment – cash, cheque, credit or debit card. Points earned can be redeemed against an unparalleled collection of fabulous rewards. I-Mint is a unique rewards program that lets a loyalty-mint subscriber earn points on the activities you do daily, like refueling, using your mobile phone, traveling, shopping, eating out, watching movies, flying etc. You can earn points irrespective of how you make the payment – cash, cheque, credit or debit card. Points earned can be redeemed against an unparalleled collection of fabulous rewards. Key Features Automated request creation and generation of loyalty card Dealer search Points earned history Redemption history Comprehensive user dashboard URL: Key Features Automated request creation and generation of loyalty card Dealer search Points earned history Redemption history Comprehensive user dashboard URL:

15 15 Case Study – Standard Chartered Loyalty Portal Every time you use your eligible card to shop at participating Bonus Points Partners, you automatically earn Bonus Points which are over and above the Reward Points you already receive. Search the extensive list of Bonus Points Partners in your area - there are thousands across India ready to reward you with Bonus Points every time you transact. Bonus Points help you accelerate your points earning and achieve your Rewards faster. Every time you use your eligible card to shop at participating Bonus Points Partners, you automatically earn Bonus Points which are over and above the Reward Points you already receive. Search the extensive list of Bonus Points Partners in your area - there are thousands across India ready to reward you with Bonus Points every time you transact. Bonus Points help you accelerate your points earning and achieve your Rewards faster. Key Features User-friendly navigation Comprehensive merchant search Wishlist Special offers search Extensive cross linking URL: Key Features User-friendly navigation Comprehensive merchant search Wishlist Special offers search Extensive cross linking URL:

16 16 Case Study – Axis Bank Placement Portal This application is designed to automate the placement process of Axis Bank. This portal supports customization of placement forms to the nth level. Placements are designed and published online. User takes the placement online and data is captured according to per pre-defined structure. Business rules are applied on the captured data to calculate desired results. Relevant data is made available for download using multiple filters. This application is designed to automate the placement process of Axis Bank. This portal supports customization of placement forms to the nth level. Placements are designed and published online. User takes the placement online and data is captured according to per pre-defined structure. Business rules are applied on the captured data to calculate desired results. Relevant data is made available for download using multiple filters. Key Features Automated dynamic placement form creation and generation Complex business rules on top of captured user data Multiple filters like campus, year to download data Data download in structured excel files Key Features Automated dynamic placement form creation and generation Complex business rules on top of captured user data Multiple filters like campus, year to download data Data download in structured excel files

17 17 Case Study – Kotak Bank Document Management Portal The purpose of the software is to create an environment where investors can peruse through documents related to the fund as a part of their due diligence efforts. With the help of our business consultants, our team has generated a unique and secured method of sharing documents on the web. Key Features Secured application Copy protection for images Blocking keywords command of copy for high security Access Management Document Tree Detailed Logging Browser Idle Time & Automatic Logout Key Features Secured application Copy protection for images Blocking keywords command of copy for high security Access Management Document Tree Detailed Logging Browser Idle Time & Automatic Logout

18 18 Case Study – HDFC Intranet Portal The purpose of the software is to create an environment on intranet, where all bank users can manage bank data and perform various engagement activities. This platform will work as a consolidation platform for all the data available with bank. It also introduces many user-friendly features to manage and upload data. Except necessary features, this intranet portal also has many engaging features like photos, polls etc. The portal also introduces automatic evaluation of employees on the basis of their past data. This is managed by the data analytics module in the portal. Key Features Secured application Data analytics Consolidation of all data User engagement modules Log and Audit Trail Excel upload interface Effective document management Key Features Secured application Data analytics Consolidation of all data User engagement modules Log and Audit Trail Excel upload interface Effective document management

19 19 I I Pronto Infotech? II Customer Lifecycle support III Technology IV Differentiators

20 20 Customer Lifecycle Support Customer Acquisition Pre - Issuance Support Customer Service Information and up selling Claim Intimation

21 21 Customer Acquisition Portal AccessProduct features Buy OnlineInformation Capturing

22 22 Customer Acquisition aiding tools Retirement Insurance games Contact Us Premium Calculator Awareness Page Contact Advisor Lead Capturing Form

23 23 Customer Pre Issuance support Application Number Logged in /accepted Documents required Medical tests required Policy Issued In Transit Delivered Represent lifecycle stages – Specific requirements will be basis the scope

24 24 Customer Service User Id Password Represent lifecycle stages – Specific requirements will be basis the scope Tracking Funds Client Details/requests Information of Premium Payment options Branch Locator Complaint logging

25 25 Claim Management Claim Intimation Represent lifecycle stages – Specific requirements will be basis the scope Claim Number Acceptance and generation of claim number Documents/clarification required Accepted/Declined Under process Payout approved/made

26 26 Versions There will be two different versions of WAP Portal: For high-end and mid-end mobiles For low-end mobiles High-end and mid-end versions will support both image and text, whereas low-end version will only support text. Classification criteria for these mobiles is included on the right: + screen size + screen resolution + content type support + content display optimization + content navigation + handset browser features + bandwidth support =

27 27 Differentiators Location based solutions – GPS enabled solutions to enable/enhance customer interface Location based solutions Version – User interface enabled basis phone/platform Version Functional Expertise – Core team with rich banking and insurance experience Integrated digital platforms – Capabilities of seamless integration of multiple digital platforms Integrated digital platforms Pull text enabled services – Customer may initiate more information through information/link pulled through SMS Pull text enabled services

28 28 I I Pronto Infotech? II Customer Lifecycle support III Technology IV Differentiators

29 29 Technical Specification Database NA Front end Programming XHTML Middleware if any Webservices API Application Framework J2EE (Struts / JSP) Any UI related technology HTML Javascript / Jquery CSS Third Party tool / Component Jquery library AJAX library Browser All supporting mobile browsers Tools used UI prototyping: Design wireframe HTML wireframe Software development: Development IDE: Eclipse Project management tool: Redmine Version management tool: SVN Unit testing: Manual Validation and UI testing (including load testing): W3C validation tools Open source load testing tools

30 30 Location Based Solutions Closest advisor Nearest Branch Insurance Services/promotions Drop box GPS Link

31 31 LBS for ICICI Prudential Some of the proposed location based services for ICICI Prudential customers are, Location based Agent search: User’s location will be captured and closest ICICI Prudential Agents will be listed from database. List of closest Agents will be generated using the custom mathematical model. Location based branch search: User’s location will be captured and closest ICICI Prudential branches will be listed from database. List of closest branches will be generated using the custom mathematical model. Location based drop box search: User’s location will be captured and closest ICICI Prudential drop boxes will be listed from database. List of closest drop boxes will be generated using the custom mathematical model. Location based search of insurance services : User can search for insurance services and list of offices offering selected services according to user’s location will be listed from database. Location aware advertisements of services: Service advertisements will be broadcasted to user’s mobile according to service availability in the ICICI prudential locations which are in close vicinity of user’s current location. This will be very effective advertisement as user can avail the services immediately.

32 32 LBS for ICICI Prudential Some of the proposed location based services for ICICI Prudential customers are, Location based insurance offer search: User can search for insurance offers for his/her card and list of offices according to user’s location will be listed from database. Location aware advertisements of insurance offers: Insurance offer advertisements will be broadcasted to user’s mobile according to user’s current location. This will be very effective advertisement as user can avail the selected offer immediately. Location based branch check-in service: This facility will be available for privileged customers, so ICICI Insurance can provide them customized services.

33 33 Partial List of GPS Enabled Phones Nokia 5230, 5800 Music Edition, 6700, 6710, C5, C6, E5, E52, E55, E63, E66, E71, E72, E90, N78, N8, N82, N86, N900, N95, N97, N97, mini X6 Sony Ericson XPERIA X10, W995, Vivaz, Satio, Yari, Aino, C903, C905, Hazel, C702, Elm, XPERIA X1, C903, G900, K790i, w810i, w700i, w350i Motorola Motoming, SLVR L9 Videocon V1675, V2950 Micromax W900 Samsung Jet Lilac, l8000Omnia2, Pixon 12, S8000 Jet, Preston Black, Tocco Ultra, i8910 HD, M8800 Pixon, Omnia, Corby Pro, Beat DJ M7603 LG GM750, BL40 Chocolate, GT505, KM900 Arena

34 34 I I Pronto Infotech? II Customer Lifecycle support III Technology IV Way Forward

35 35 Way Forward Project sign off Requirement Scoping and development UAT and delivery

36 36 Thank You


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