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ISAF OLYMPIC COMMISSION REPORT & THE ISAF SAILING WORLD CUP ] Presented by Kate Allen Event Development Manager - Sail Melbourne.

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Presentation on theme: "ISAF OLYMPIC COMMISSION REPORT & THE ISAF SAILING WORLD CUP ] Presented by Kate Allen Event Development Manager - Sail Melbourne."— Presentation transcript:

1 ISAF OLYMPIC COMMISSION REPORT & THE ISAF SAILING WORLD CUP ] Presented by Kate Allen Event Development Manager - Sail Melbourne

2 Overview ISAF Olympic Commission and its importance in securing sailings position in the Olympics How Sailing’s involvement in the Olympics impacts the sport at both a high performance and grass roots level How the Sailing World Cup’s role fits into the overall strategy The ISAF Sailing World Cup Melbourne How you and your club can get involved

3 ISAF Olympic Commission Established: The ISAF Olympic Commission was established in February 2009 and is lead by YA CEO Phil Jones Key Aim: The key aim of commission is to strengthen the sport of sailing in the Olympic Games ISAF Income: Important to highlight that the IOC provides ISAF with 65% of its income – the commission estimate this to be worth well over 100m annually Current situation – while sailing has historically had good links into the IOC, and will be making its 26 th appearance in the Olympic Program for 2012 – a newly introduced Olympic Sport selection criteria by the IOC has highlighted some significant issues that need to be addressed to ensure its position in the Games moving forward Governed by the International Sailing Federation Competitive platform for both the world’s best Olympic Sailors & the wider sailing community Consists of 10 Olympic Class Events Sail Melbourne the first leg of the international series and the only leg in the Asia Pacific Rim Victorian Government secured event for Melbourne until 2011

4 Key Issues The key issues identified were that sailing; Had a high number of athletes and events in comparison to its broadcast revenues and spectator appeal It’s cost and complexity of the operation of the sailing competition presents challenges for the development of the sport; and That from a global prospective sailing was strong in Europe but significantly weaker in emerging areas such as Asia and Africa.

5 Action To secure its position as an Olympic Sport, there is a need for an over arching Olympic Strategy that will improve the sports performance against the IOC criteria and maximize the value the sport adds to the Olympic Program

6 Value to the Olympic Program The Olympic Brand - The IOC Packages a number of sports together to ‘sell’ to the global market. Collectively and the brand of the Olympic Games, IOC generates considerable sponsorship and rights revenue Olympic revenues - The greater the audience interest, the more valuable the rights to the various sports that the IOC is selling and the greater the revenue that can be generated Broadcast rights - Over 50% of the IOC income is generated from broadcast rights. The IOC Program commission therefore talks in terms of ‘.. The value that each sport adds to the Olympic Program. ISAF Income - It is from these rights ISAF receives 65% of its income Direct Impact -Sailing’s presence in the Olympics also directly impacts MNA’s and sailors through Government and NOC Funding in addition to significant levels sponsorship The Industry - Indirectly positively impacts the sailing industry

7 ISAF, MNAs and the sailing industry right down to the Clubs therefore have a collective interest in ensuring our position in the Olympics

8 MISSION To strengthen the position of sailing in the Olympic Games in a way that serve to grow interest and participation in sailing as a global sport. To limit cost and environmental impact in achieving our goals

9 CORE SEGMENTS OF THE OVER ARCHING STRATEGY

10 THE ISAF SAILING WORLD CUP

11 ISAF Sailing World Cup Hosted in 7 countries across the world ‘The Grand Slam of Olympic Class Sailing’ Aimed at raising the profile of sailing outside of the Olympic Games Governed by the International Sailing Federation Competitive platform for both the world’s best Olympic Sailors & the wider sailing community Consists of 10 Olympic Class Events Sail Melbourne the first leg of the international series and the only leg in the Asia Pacific Rim Victorian Government secured event for Melbourne until 2011

12 INTERNATIONAL EVENT CALENDAR Sail Melbourne is the largest sailing regatta in the Southern Hemisphere and currently the only host of the ISAF Sailing World Cup in the entire Asia Pacific Rim AUSTRALIA(Melbourne) USA (Miami) SPAIN(Palma de Majorca) FRANCE(Hyeres) NETHERLANDS(Medemblik) GERMANY(Kiel) ) GREAT BRITAIN(Weymouth & Portland)

13 THE EVENT

14 A premium sports entertainment platform centered around world class Olympic level sailing & engaging lifestyle/marine driven events

15 Event Product Areas World Class Olympic Sailing Lifestyle Entertainment Premium Hospitality Marine Driven Carnival

16 The ISAF Sailing World Cup Melbourne provides Melbourne Australia with a premium entertainment platform combining the excitement of world Class Olympic sailing, good food and wine, vibrant people, engaging lifestyle entertainment and spectacular views of Port Phillip Bay An exciting addition to Melbourne’s summer events program, the event aligns perfectly with the Portsea Polo, Australian Tennis Open and Spring Racing Carnival event demographic Aspirational, Engaging, World Class, Sophisticated, Entertaining Positioning

17 Targeted at the international & national sailing community as well as the aspirational lifestyle fun seeker set here in Melbourne – the Sailing World Cup’s demographic predominately consist of fashion wired individuals /families with high disposable incomes Target Audience

18 KEY OBJECTIVES

19 TO ATTRACT INTERNATIONAL & INTERSTATE COMPETITORS TO MELBOURNE

20 TO POSITION THE EVENT ON MELBOURNE’S MAJOR EVENT CALENDAR

21 GENERATE LOCAL AND INTERNATIONAL MEDIA EXPOSURE WHICH PROMOTES SAILING, THE EVENT AND IT’S SPONSORS AND SHOWCASES MELBOURNE AND ITS PORT PHILLIP BAY – TO THE REST OF THE WORLD

22 ATTRACT COMMERCIAL AND COMMUNITY SUPPORT TO BUILD & RETAIN THE SAILNG WORLD CUP AT SAIL MELBOURNE

23 UTILISE THE EVENT TO DEVELOP SAILING AT BOTH A HIGH PERFORMANCE AND GRASS ROOTS LEVEL

24 RAISE THE PROFILE OF SAILING TO THE WIDER COMMUNITY VIA AN ENGAGING SPORTS ENTERTAINMENT PLATFORM FOR BOTH THE CORPORATE AND WIDER COMMUNITY

25 ATTRACT OTHER MAJOR SAILING EVENTS TO MELBOURNE ALLOWING THEM TO CAPITALIZE ON OUR PRIME SAILING CONDITIONS, WORLD CLASS INFRASTRUCTURE AND EVENT/RACE MANAGEMENT SKILLS

26 POSITION MELBOURNE AS THE HUB FOR PROFESSIONAL SAILNG DEVELOPMENT & TRAINING FOR THE ASIA PACIFIC RIM

27 Our Signature Events 2010 Event Program: 6 days of world class sailing action Official Sailing World Cup Dinner Sailing World Cup - Ladies Day Sailing World Cup - Lifestyle Party Podium Presentation Celebration Corporate Hospitality Program Marine Driven Carnival – Family Day For further details log onto

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29 ISAF Sailing World Cup Melbourne’s new sport entertainment platform


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