1. UNLEASH THE POWER OF PEOPLE 1 Learning with Social Networking Tools October 29,2009 Presenter Dr. Art Paton presents

2. UNLEASH THE POWER OF PEOPLE 2 Jim Seaman Director of Member Services LearnShare, L.L.C.

3. UNLEASH THE POWER OF PEOPLE 3 LearnShare is a Talent Management Company Learning Management Performance Management Talent & Succession Planning Analytics www.LearnShare.com

4. UNLEASH THE POWER OF PEOPLE 4 Dr. Art Paton

5. UNLEASH THE POWER OF PEOPLE The Business Impact of Knowledge Communities at Motorola right people … right knowledge … right now Dr. Arthur Paton Motorola Knowledge Community Resource Office

6. UNLEASH THE POWER OF PEOPLE 6 A Taste… Global start for new software method giving 8X productivity ! Global Engineering Symposium in 12 countries, 16 tracks, 227 presentations and 2,400 participants –No hotel? –No emailing papers around? –No conference calls very early or very late? –No exclusion of international employees?

7. UNLEASH THE POWER OF PEOPLE 7 Some Terms….. Synchronous Learning –As in Same Time like classroom, web seminar or teleconference Asynchronous Learning –As in Different Times like video or learning CD in your computer, watching a recorded seminar downloading a computer-based learning program. –Most social networking is asynchronous

8. UNLEASH THE POWER OF PEOPLE 8 Another Term … Social Networking –People sharing thoughts and information with each other regularly, often in defined groups –Usually done with computer applications Facebook Twitter LinkedIn Mzinga OpenText SharePoint –Mobile access is growing exponentially!!

9. UNLEASH THE POWER OF PEOPLE 9 HIDEF Blog: –a website, eg.( http://blogspot.com )http://blogspot.com maintained by an individual regular entries of commentary or news or online diaries.online diaries December 2007, Technorati tracking 112 million blogsTechnorati Wiki: –collaborative website, eg.( http://wikipedia.com )http://wikipedia.com open contributions, consensus-based editing and organization on a topic. Wiki is Hawaiian for “fast”. First wiki software, WikiWikiWeb developed by Ward Cunningham,WikiWikiWebWard Cunningham

10. UNLEASH THE POWER OF PEOPLE 10 HiTouch Community –Any group, exchanging knowledge about a topic, on a regular basis. Social Networking tools called Knowledge Communities or Community of Practice enable collaboration electronically. –Communities typically host Blogs, Wikis, Discussion Groups, Forums, Polls, Libraries and other collaborative tools. –Communities enable asynchronous, global collaboration

11. UNLEASH THE POWER OF PEOPLE 11 Poll: What Social Networking Tools Are Used in Your Company?

12. UNLEASH THE POWER OF PEOPLE 12 Motorola Communities - History IT Web 2.0 Strategy – The Story –Open Text Tool Enhancement 2004 –Initially: Discussion Groups, Q&A, Site Templates –Added Forums, Blogs, Wikis, FAQ’s, Template enhancements –Community Beta early 2005, no announcement –People Experiment….. Motorola University Involvement (again) –Motorola University asked to Sponsor Communities, 2007 –MU asks for list of communities….. 2,000+ Communities! –Currently Active Communities: 250 –Knowledge Community Resource Office Created 2007 –Benchmark with Caterpillar, APQC, Honeywell, TI –Survey KC Leaders, Implement Learning –Create KC Leader Community

13. UNLEASH THE POWER OF PEOPLE 13 Selling It….. External ROI analysis attributes $600 net benefit for every discussion thread in any knowledge community. Documented 5-year returns range from $26M to $75M “The ability to learn faster than the competition is often the only sustainable competitive advantage a company can have” Arie de Geus MIT Source: Caterpillar ROI study, MIT

14. UNLEASH THE POWER OF PEOPLE 14 And This….

15. UNLEASH THE POWER OF PEOPLE 15 A Word About Our Partner…

16. UNLEASH THE POWER OF PEOPLE 16 Community Directory

17. UNLEASH THE POWER OF PEOPLE 17 Community Types Phase 1 Short Term, Information-based, take and go transactions 75% of Communities Require committed resource providers Constant updating to provide constant value Phase 2 Long Term, Collaboration and Research-based 15% of Communities Require Senior Sponsorship, Committed Members Future oriented topics

18. UNLEASH THE POWER OF PEOPLE 18 Community Creation

19. UNLEASH THE POWER OF PEOPLE 19 Examples Blogs Wikis Forums Tweets Q&A

20. UNLEASH THE POWER OF PEOPLE 20 Community Tools - Blogs

21. UNLEASH THE POWER OF PEOPLE 21 Community Meeting Notes Wiki

22. UNLEASH THE POWER OF PEOPLE 22 Community Leader Resources File

23. UNLEASH THE POWER OF PEOPLE 23 Community Leader Training

24. UNLEASH THE POWER OF PEOPLE 24 Forum Example

25. UNLEASH THE POWER OF PEOPLE 25 Social Networking Promotion

26. UNLEASH THE POWER OF PEOPLE 26 Motorola Usage Stats As of 1Q2009: –7,868 Blogs –1708 Communities –2,400 FAQ’s (20,000 answers) –3,577 Forums –7,943 Wikis –7,900 Extranet Projects –6,012 Motmot accounts All are Active, indicating recent postings

27. UNLEASH THE POWER OF PEOPLE 27

28. UNLEASH THE POWER OF PEOPLE 28 Zeitgeist http://motmot.mot.com/tags 28

29. UNLEASH THE POWER OF PEOPLE 29 Posting to Motmot 29

30. UNLEASH THE POWER OF PEOPLE 30 2840 93 1 92 5 (350) 220220 Motmot user distribution 30

31. UNLEASH THE POWER OF PEOPLE 31 Example Community Categories Human Resources Sales and Marketing Supply Chain Engineering Leadership

32. UNLEASH THE POWER OF PEOPLE 32 HR Communities Global MU –Unites global learning team –Process, methods, tips, internal and external expertise –Expert list HR Centers of Expertise –Global Communities –17 Communities Disability, Asia, Women’s Business Councils –Coordinate global efforts on defining business impact –Council operations, decisions, priorities

33. UNLEASH THE POWER OF PEOPLE 33 Business Unit Sales and Marketing Partners for End To End Solutions –Software Development –Customer Feedback –Product Announcement –Product Support External/Internal Community for solution development

34. UNLEASH THE POWER OF PEOPLE 34 Engineering Software –Security Tools, Testing, Architecture, Coding Hardware –Compartmentalized Design, contractors, internal Agile Software Engineering Business Case

35. UNLEASH THE POWER OF PEOPLE 35 Agile Community Challenges Unable to expand within a business or across businesses without a community Collaboration on pan-business metrics and data collection not possible without a community Best practice definition, validation not possible without a community Learning Cycles much longer without a community

36. UNLEASH THE POWER OF PEOPLE 36 Agile Software Development Community Page Challenge Actions Results Business Impact

37. UNLEASH THE POWER OF PEOPLE 37 Agile Software Engineering

38. UNLEASH THE POWER OF PEOPLE 38 Results Software Projects

39. UNLEASH THE POWER OF PEOPLE 39 Results Products

40. UNLEASH THE POWER OF PEOPLE 40 The Virtual Engineering Symposium The Story Senior VP Sponsor Proposal –Mediated by Communities –One community per topic area –Session Chair = Community Leader –Citrix Go To Webinar for Presentation –Papers, over half from outside the US –Live and Recorded –Communities Persist After Symposium

41. UNLEASH THE POWER OF PEOPLE 41 Global Reach

42. UNLEASH THE POWER OF PEOPLE 42 Virtual Symposium Community

43. UNLEASH THE POWER OF PEOPLE 43 Session “Track” Communities

44. UNLEASH THE POWER OF PEOPLE 44 Results 2,457 Global Participants, 60% Outside US 12 Countries 227 Papers Presented 95% said do it again 90% said they got something to use (tracking reuse metric) 85% would participate next time 70% would like to present next time

45. UNLEASH THE POWER OF PEOPLE 45 The Successful Community Grassroots Communities –Successful because they benefit members –Allow safe pilots, self selection, testing –Tend to support interaction between groups Sponsored Communities –Successful because they benefit the company –Clear goal, timeline, metrics –Accountability, “why aren’t you doing this?”

46. UNLEASH THE POWER OF PEOPLE 46 Question: Where might you suggest using Communities in Your Company? Enter your thoughts in the Question Box

47. UNLEASH THE POWER OF PEOPLE 47 Community Member Attitudes Survey of 85 of 200 Communities Done by University of Illinois Questions about attitudes around community membership, leadership and value

48. UNLEASH THE POWER OF PEOPLE 48 Survey Results

49. UNLEASH THE POWER OF PEOPLE 49 The Future Past Motorola Vision –Communities chartered as knowledge owners –Tacit expertise captured, maintained, in communities Tell Me Why learning, Blogs, xTube, xTunes, xx…. –Communities responsible for tacit expertise education –Eight communities have this role now Perspective: –How was this done before the internet, KM, community applications, tools, APQC, etc.? –How will this be done in the future, when computing will be orders of magnitude more capable and pervasive? –What will be the roles of people and technology?

50. UNLEASH THE POWER OF PEOPLE 50 Oak Beams at New College, Oxford “I think of the oak beams in the ceiling of College Hall at New College, Oxford, first built in 1386. In 1856, when the beams needed replacing, carpenters used oak trees that had been planted in 1386 when the dining hall was first built. The 14th- century builder had planted the trees in anticipation of the time, hundreds of years in the future, when the beams would need replacing. Did the carpenters plant new trees to replace the beams again a few hundred years from now?”* * From Danny Hillis, presentation at Motorola 2001

51. UNLEASH THE POWER OF PEOPLE 51 Thank You Contact Information: art.paton@motorola.com