1. © 2012 Tools for Schools 330-650-5300 www.MT4S.com Good Morning OACTS! Mark C. Perna Tools for Schools, Founder/Author 330-650-5300 * mark@MT4S.com

2. The UPDATE Enrollment & RetentionEnrollment & Retention Professional DevelopmentProfessional Development Online EnrollmentOnline Enrollment Web & Social Media IntegrationWeb & Social Media Integration ACTE – Pride In Our ProfessionACTE – Pride In Our Profession

3. The RIGHT Student… In The RIGHT Program… In The RIGHT Program… For the RIGHT Reasons! Enrollment > Retention > Graduation ENROLLMENT & RETENTION

4. Light at the End of the Tunnel

5. Create An Engaging View of the “Light”Create An Engaging View of the “Light”  Must Demonstrate to each student:  What will their CAREER look like?  Talents/Skills  Opportunities  Advancement  What will their LIFE look like?  Experiences  Freedoms  Opportunities

6. STRATEGIC SEQUENCE

7. Building An Enrollment & Retention Driven Organization MarketingMarketing SalesSales Strategic Drip Development & Culture ChangeStrategic Drip Development & Culture Change

8. AdministrationAdministration Marketing & PRMarketing & PR RecruitmentRecruitment Student ServicesStudent Services TeachersTeachers Critical Support Team MembersCritical Support Team Members Building An Enrollment & Retention Driven Organization

9. External MarketingExternal Marketing  Students (high school, adult, and business)  Prospects  Current  Alumni  Community Internal MarketingInternal Marketing  Organization  Board Building An Enrollment & Retention Driven Organization

10. New Model College & High School ENROLLMENT & RETENTION

11. The UPDATE Enrollment & RetentionEnrollment & Retention Professional DevelopmentProfessional Development Online EnrollmentOnline Enrollment Web & Social Media IntegrationWeb & Social Media Integration ACTE – Pride In Our ProfessionACTE – Pride In Our Profession

12. The UPDATE Enrollment & RetentionEnrollment & Retention Professional DevelopmentProfessional Development Online EnrollmentOnline Enrollment Web & Social Media IntegrationWeb & Social Media Integration ACTE – Pride In Our ProfessionACTE – Pride In Our Profession

13. The UPDATE Enrollment & RetentionEnrollment & Retention Professional DevelopmentProfessional Development Online EnrollmentOnline Enrollment Web & Social Media IntegrationWeb & Social Media Integration ACTE – Pride In Our ProfessionACTE – Pride In Our Profession

14. The UPDATE Enrollment & RetentionEnrollment & Retention Professional DevelopmentProfessional Development Online EnrollmentOnline Enrollment Web & Social Media IntegrationWeb & Social Media Integration ACTE – Pride In Our ProfessionACTE – Pride In Our Profession

17. EMAIL:EMAIL:Mark@MT4S.com PHONE:PHONE:216-215-8115 LINKEDIN:LINKEDIN:linkedin.com/in/markperna TWITTER:TWITTER:@markperna LEARN MORE:LEARN MORE:MT4S.com STAY IN TOUCH