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Company Confidential – © 2013 Grabit Interactive | Page 1
Company Confidential – © 2013 Grabit Interactive | Page 2 3 patents YearActual Screenshots 1998-2007 First live interactive sports software “SportsWRITER™” 25 sports network customers, now WW industry standard Sold technology to Weather Central in 2005, inhouse to 2007 1 patent 2 patents Inventions/Accomplishments 1998-2007 First live interactive news/election s/w “ScreenWRITER™” 20 news-station customers, now WW industry standard Sold technology to Weather Central in 1998, inhouse to 2007 1997-1998 First live 10m real time weather map software 28 news-station customers, now WW industry standard Sold technology to CBS (Westinghouse) in 1998 1992-1996 First 3D weather map software 28 news-station installations, now WW industry standard Exclusive contract with CBS (Westinghouse) 1991-1998 First interactive TV weather map software “MagicTRAK™” 21 news-station customers, now WW industry standard Sold Advanced TV Software to P Denoes in 1994, inhouse to 1998 1989-1993 Agency to implement graphics standards for broadcasters 21 news-station customers Sold AWA-TV II to CBS (Westinghouse) in 1990, inhouse to 1993 1981-1989 First virtual news sets, Ultimatte “blue screen” for news 40 news-station customers, now WW industry standard Sold AWA-TV to ABC (CapCities) in 1983, inhouse to 1989 Invented for Gulf War and Peter Jennings Invented for John Madden Founded By Media Industry Pioneer − Serial Entrepreneur
Company Confidential – © 2013 Grabit Interactive | Page 3 Grabit Is Engaged With Major Media Players Three proof of concept demos completed and paid for by … Three commercial pilot launches in progress with … Initial discussions with Google, Microsoft, Technicolor, and many add’l networks Significant traction within sports Advanced discussions, want to launch pilots pending Grabit resources to support … References Available
Company Confidential – © 2013 Grabit Interactive | Page 4 OPPORTUNITY` OTT video consumption exploding CHALLENGE Traditional monetization schemes ineffective on OTT platform Cheap and fast to implement Intuitive and fun for OTT viewers Highly accurate and measurable for advertisers Easy to use production software tool Must fit within existing production workflow NETWORKS MAKE MORE MONEY SOLUTION Monetize the video itself, i.e. everything in the video Requirements Grabit team core expertise Team is a known/trusted innovation partner with an established track record at nearly every major global network Why Are All These Networks Working With Grabit?
Company Confidential – © 2013 Grabit Interactive | Page 5 Already created for every show today (music video at right) Required for nonsequential filming, i.e. scenes filmed on different days must be exactly the same Also required by legal for product exposure risks Represents significant unused meta data Very lucrative placement ad inventory – High growth ad segment, growing faster than digital Networks seeking to monetize in interactive OTT viewing (e.g. on tablets) Networks and Grabit get paid by advertisers for … – Placement in show, i.e. enabling click action – Upon a click Actual Sony Music Asset List 34 monetizable items in a 60 second video Grabit Monetizes “Asset Lists" For OTT Engagement
Company Confidential – © 2013 Grabit Interactive | Page 6 Grabit Ad/Engagement Platform Optimized For OTT Devices No scalable platform today to “click on” areas in video – Obvious opportunity given enormous tablet OTT viewing Fun and intuitive, viewer-controlled interactivity platform non-intrusively enables instant gratification and deepens content engagement “Grabitize™” and activate any aspect of any video for any in-stream or adjacent action (save screenshot, launch URL link, pop up player stats, launch app, etc.) Significant network engagement due to … – Cost effectively enabling hundreds of in-show items to become substantial new monetizable inventory – High dollar-yield for network, modest incremental work/cost facilitates substantial placement monetization – Easy integration into production workflow activating existing meta data already tracked on “Asset Lists” – Monetization platform targeted at OTT viewing – Trusted partner, have made networks more money before Patented technology and patented workflow
Company Confidential – © 2013 Grabit Interactive | Page 7 Seek $1-2m funding -More funding enables sports engagements, more resources, faster progress Will launch two pilots in second quarter following funding Usage metrics and analytics compiled shortly after launch Will sign 5+ additional pilots prior to next funding round -Preliminary to advanced discussions with 10-15 other US/Euro networks Three proof of concepts complete, funded by ABC, CBS, Sony Music -Demos available to be shown in person Engineering/launch team in place -Same seasoned team as on prior innovations In progress on launch technical milestones for NBC, ESPN, CBS pilots -Partners require funding prior to launch Status Milestones Current Status/Milestones
Company Confidential – © 2013 Grabit Interactive | Page 8
Company Confidential – © 2013 Grabit Interactive | Page 1.
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