We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byBreonna Roblin
Modified over 2 years ago
INNOVATION TO SUPPORT LINEAR & DIGITAL AD MODELS NIELSENS ROADMAP FOR CROSS-PLATFORM RATINGS:
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 2
4 WHY IS MEASURING ACROSS PLATFORMS IMPORTANT? Source: Nielsen Cross-Platform Report Q4 2013, table 3; ??? Cross Platform Campaign Spend to Reach Within 3 Years 50 % Watching Video on Smartphone In 2013 25 %
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 5 MULTIPLE FACETS OF CROSS PLATFORM MEASUREMENT BY DEVICE TYPE BY ADVERTISING MODEL BY DELIVERY TYPE BY USAGE
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 6 THE 6 IMPORTANT THINGS Digital Coverage and Sample Size Common, Single-Source, Highly Representative Panel True Comparability to TV Mobile Measurement Viewability MRC Accreditation and Constant Auditing
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 7 TODAY HIGH QUALITY PANELS ARE KEY Critical for gold standard measurement & precise Cross Platform calibrations MID 14 – MID 15 ~ 3, 200 HHs NEW PEOPLE METER HOMES ~ 20, 550 HHs NATIONAL/LOCAL PEOPLE METER HOMES ~ 9, 800 HHs TV & PC HOMES ~ 1, 500 HHs NEW TV & PC HOMES ~ 15, 000 HHs TABLET & MOBILE PANELISTS
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 8 SOFTWARE METER COMPARABLE OVERNIGHT RATING Digital Video Ratings A HIGH QUALITY REPRESENTATIVE PANEL ANCHORS ALL MEASUREMENT Nielsen Online Campaign Ratings is accredited by the Media Rating Council (MRC). Featured elements including DMA, verification and viewability are not currently accredited, but are undergoing review by MRC. TV Ratings GOLD STANDARD PROCESS ONE ENCODING PROCESS BIG DATA ENABLED MEASUREMENT ONE CLIENT-SIDE IMPLEMENTATION Cross Platform TWO TYPES OF VIDEO CONTENT TV Originated Content Native Digital Content MRC ACCREDITED UNIVERSAL
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 9 TIMINGMEASUREMENT FOOTPRINT 2014 Linear TV (C3/7) Digital Dynamic TV SETCONNECTED DEVICESPCTABLETSMARTPHONE PROGRAMS Fall 2014 ADS Fall 2014 CONTENT 2015DPRQ2 2014 ADS 2015OCRQ3 2014 De-duplicated audience across ad models DEVICE De-duplicated audience across screens AD MODEL In currency (C-3) or where comparable Digital Ratings are provided
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 10 DE-DUPLICATION COMES FROM KNOWING WHOS AT THE SCREEN TV Individuals determined from Nielsen Households LINEAR RATINGSDIGITAL RATINGS Digital Individuals identified by 180MM person panel and validated by TV Panel NIELSEN CROSS-PLATFORM HOMES PANEL CROSS-PLATFORM REACH
Copyright ©2014 The Nielsen Company. Confidential and proprietary. 11 Advertisers can feel confident in the quality of the numbers that they receive Advertisers get validation that their video ad was viewed by the demographic they paid for FLEXIBILITY IN MONETIZATION AND GROWTH OPPORTUNITIES Digital publishers can compete against TV for Video ad dollars Digital benefits from the same quality and rigor as traditional TV Broadcasters can now get C3 Ratings for eligible content viewed on mobile devices Broadcasters can now be flexible outside of the C3 window knowing that theyll get comparable ratings
UNDERSTANDING THE DIGITAL ECOSYSTEM. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 2 CONSUMERS SPEND 12 HOURS PER MONTH WITH DIGITAL.
PRESENTATION TO CIMM MEGAN CLARKEN 22nd APRIL 2015 TOTALING IT UP.
For info about the proprietary technology used in comScore products, refer to comScore Aaron Rhodes: Director.
For info about the proprietary technology used in comScore products, refer to Multi-Platform Measurement In.
MEASURING WHAT NO ONE ELSE CAN… TODAY AND TOMORROW TOTAL AUDIENCE: KELLY ABCARIAN SVP PRODUCT LEADERSHIP.
Confidential & Proprietary Copyright © 2009 The Nielsen Company The World of Television and Internet Convergence Los Angeles Media and Marketing Research.
PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. 1 How to Construct an.
Confidential & Proprietary Copyright © 2007 The Nielsen Company IAB Audience Measurement Leadership Forum Manish Bhatia President - Global Services November.
Ratings: A Look at Nielsen Zarina Akbary. Questions my project cannot answer….. If a child watches violent TV shows does that make him or her more aggressive?
Copyright ©2013 The Nielsen Company. Confidential and proprietary. 1 Consumer Confidence Survey – Q3 – 2014 Field Dates: August 13 – September 5, 2014.
Jane Clarke | Managing Director 1. MISSION R&D coalition of media buyers and sellers collaborating to innovate in: Methods to measure and compare cross-platform.
Hispanics and Television. An Average Hispanic Consumer Spends Half of Their Total Media Time With The Television Hispanic P2+ Weekly Time Spent (HRS:MIN)
Multi-Screen Insights Digital Video Grows; Representing a Nominal Share Of Total Video Time.
An Evolving Media Landscape: Platform Adoption © All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross.
Using Purchase Data to Inform Digital Advertising W3C Workshop on Digital Marketing September 2015 Satya Satyamoorthy Director of Software Development.
Multi-Screen Insights Digital Video Grows; Still Only Represents A Nominal Share.
Television Bureau of Advertising Video Advertising in a Multi-Screen World 1.
DIGITAL MARKETING NEEDS AND CHALLENGES Chad Hage September 2015 MEASURABLE BY DESIGN.
NA Sales Training 2007 The Digital Marketing Space.
Akamai Media Analytics: Driving Engagement Girish Bettadpur, Sr Product Manager Emily Glass, Sr Product Marketing Manager.
© comScore, Inc. Proprietary. Presentation to W3C on Audience Measurement Josh Chasin; Chief Research Officer| May 6, 2013.
Ratings: A Look at Nielsen Zarina Akbary. Reading Questions million people tune in to watch the Super Bowl every year since Do you believe.
Xiaobin Liu 2014 April EMERGING M-COMMERCE IN TIER 2 & 3 CITIES.
NIELSEN CONSUMER 360 JUNE 2013 EVOLUTION OR REVOLUTION: THE IMPACT OF DIGITAL ON SHOPPERS AND STORES.
Owning a Wi-Fi TV TM Owning a Wi-Fi TV TM Channel.
EXPLOSION IN VIEWING OPTIONS THE FIRST 50 YEARS THE LAST 10 YEARS THE LAST 5 YEARS BROADCAST TV CABLE & SATELLITE VCR DVD DVR VOD ONLINE VIDEO GAMING.
A broadcasters campaign Cross-platform ad effectiveness research.
Automated TV Buying: Who/What/Where/When/Why A Panel Discussion of Trading Partners and Technology Providers 1 Sponsored by.
Strictly Confidential Martin Whitehead – GSMA Europe 12 January 2011 EPP Hearing: A Radio Spectrum Policy for Europe Panel 2: Impact of Digital Switchover.
1 Fragmentation: Seeking Opportunity in the Disruption.
1 ENTERTAINMENT TONIGHT! A GUIDE TO REACHING ENTERTAINMENT AUDIENCES ON MICROSOFT ADVERTISING Source: 1) (Source: eMarketer, Nov 2011) 2) Source: Nielsen.
Impacts of delayed viewing and SVOD on the current television season April 13, 2016.
1 Longitudinal Ethnography Study IIR Media & Entertainment Conference Case Study Competition February 5, 2015 Research conducted by.
Created by Tania Yuki and Andres Palmiter Blurring the Landscape: How TV is Merging Digital and Traditional Media.
Radio, Television & Media Convergence ( brought to you by… The Web! ) April 2010.
Measurement We Can Agree On © Quantcast © Quantcast All Rights Reserved. The need for a common currency Outside of search, large ad buys are.
Checks their phone 150x per day Has 20 apps installed on their device Goes to their phone 12x per day to play games The Average Smartphone User…
For info about the proprietary technology used in comScore products, refer to We are creating the new model.
ADWEST MEDIA USAGE SURVEY 2013 HOW GEOGRAPHY IMPACTS LIFESTYLE, SHOPPING HABITS AND MEDIA USAGE Communities 50K to 100K.
Broadcast Connect Generate to the Worldyour Communities traffic & Revenue.
London April 2005 The Rich Media Platform Eyeblaster.
Tapad Are Traasdahl, Founder &
YOUR CROSS-MEDIA DATA HOW AAM and CAC CAN HELP YOU MONETIZE.
Multi-Screen Insights An Overview Of Digital Video’s Growth.
AN ERA OF GROWTH. Copyright ©2012 The Nielsen Company. Confidential and proprietary ’s & 1960’s 1970’s & 1980’s 1990’s BLACK & WHITE TV.
DESIRED FUTURE STATE CIMM: Cross-Platform Media Measurement and Data Summit April 13, 2016.
Cross Platform Attribution Analysis at Scale. 2 | Confidential and Proprietary of TiVo Research. Do not copy or distribute. For discussion only. TV VIEWING.
VSS Communications Industry Forecast Now with Data and Analysis by Both Revenue Stream Sector & Industry Sector.
Copyright ® 2010 Rovi Corporation. Company Confidential. Partially cloudy with a chance of dynamic data Michael Papish P2P & Cloud Media Summit.
Mobile Optimization Trends Among Small- to Medium-Sized Businesses Tuesday, May 21, a.m. PT / 1 p.m. ET Asif Khan, President, Location Based Marketing.
© 2017 SlidePlayer.com Inc. All rights reserved.