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makfa.ru Chelyabinsk pasta factory is instituted Technologies are updated quality- wise: new packaging materials, foreign-made packaging equipment and.

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Presentation on theme: "makfa.ru Chelyabinsk pasta factory is instituted Technologies are updated quality- wise: new packaging materials, foreign-made packaging equipment and."— Presentation transcript:

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2 makfa.ru Chelyabinsk pasta factory is instituted Technologies are updated quality- wise: new packaging materials, foreign-made packaging equipment and a state-of-the-art short-cut pasta production line are installed; manufacturing capacity is increased to 50,000 tons of pasta per year Construction of a new mill for baking flour production is started. Expansion in production: development of confectionery products 1997 г г г. The History of the company The strategy of the company is constant development.

3 MAKFA is one of the largest processing ventures in Russia It is a sustainable innovative company that employs a team of professionals, possessing both creative and entrepreneurial potential It produces a wide range of products: makfapasta.com

4 Sales map of MAKFA products Russian Federation CPR USA Brazil Kazakhstan Kyrgyzstan Germany Uzbekistan Turkmenistan Azerbaijan Tajikistan Belarus Moldova UAE Armenia Belgium Israel Ukraine MAKFA is the largest Russian exporter of pasta It is represented in 20 countries of Europe, Asia, South and North America and the CIS makfapasta.com

5 Market share of MAKFA,JSC Russian market size (Pasta, volume, 2012) Number of producers Sales of MAKFA pasta (2012) MAKFA market share tons> tons 18,0% Production of flour, Russian Federation (2012) Number of producers MAKFA flour production and sales (2012) MAKFA market share tons > tons 5,0% MAKFA, OJSC is: The largest producer of pasta in Russian Federation and Eastern Europe Ranks in the TOP 7 of world’s leading pasta producers The largest producer of flour in Russian Federation One of the Russian leaders in processing and sales of branded cereal Russian market size (Durum wheat pasta, volume, 2012) Number of producers Sales of MAKFA (2012) MAKFA market share tons> tons 35,0%

6 Production facilities Sverdlovsk Region Pasta production line with production facilities of 11 thousand tons a year. Sverdlovsk Region Pasta production line with production facilities of 11 thousand tons a year. Capitalization of MAKFA - more than 300 million USD makfapasta.com

7 Quality control at all stages of business processes Own farmlands Continuous market researches Modern production lines Gravity warehouse Well-developed logistics Consignation stocks chain High marketing activity Continuous monitoring of flour quality Innovative mills Continuous monitoring of grain quality Modern packing lines We are convinced that constant analysis of the market, tight quality inspection of raw and other materials, which are used in our productive process, as well as smart strategy of sale are the success factors of our Company. The quality management system is certified according to ISO 9000:2001 ISO (HACCP) FSSC standards

8 makfa.ru Advertising and Marketing activity According to Interbrand independent consulting company (Great Britain), MAKFA brand is measured in 169 mln. USD. It is the result of our Company’s marketing activity, directed to support and promotion of the brand in internal and external markets Cost of the brand 169 mln. USD (acc. to Interbrand)

9 makfa.ru HIGH QUALITY HIGH INCOME RELYABILITY FLEXIBLE PAYMENT SYSTEM COOPERATION with МАКFА,OJSC - STABLE INCOME OF OUR PARTNER - confirmed by the Green Passport - lack of GMO - correspondence to ISO 9001 и HАССР - turnover of product - wide range of product line/ novelties - trade-marketing and advertising support - wide logistics opportunity - lack of product returns - successful experience - brand No.1 in Russia with 85% of brand exposure - pre-payment - deferred payment under conditions of bank guarantee - deferred payment under conditions of credit letter - deferred payment under conditions of cheque transaction

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