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Sears Holdings Sears Holdings Kody Harper Jie Lian (Jet) Enkhtamir Otgondemberel Jon Hoffart Stephen Ngunjiri.

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Presentation on theme: "Sears Holdings Sears Holdings Kody Harper Jie Lian (Jet) Enkhtamir Otgondemberel Jon Hoffart Stephen Ngunjiri."— Presentation transcript:

1 Sears Holdings Sears Holdings Kody Harper Jie Lian (Jet) Enkhtamir Otgondemberel Jon Hoffart Stephen Ngunjiri

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3  Sears company founded  Alvah Roebuck  Sold watch business  Sears Roebuck and Company  Publicly traded

4  First store opens  Acquired other companies  Sold Sears Tower  Sold Discover Card  K-mart purchases Sears

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6  Current Profile ◦ 9 th Largest retailer ◦ Annual Revenue $50 billion ◦ Operates 3,900 retail outlets  Future Profile ◦ Develop online sales ◦ Lower prices ◦ Sell more private label products

7  Strengths: ◦ Merger of Kmart & Sears ◦ Adaptation of sales strategies ◦ Strategic store location  Weaknesses: ◦ Executive departures ◦ Poor sales

8  Opportunities: ◦ Venture into foreign markets ◦ Innovation and mergers ◦ Increase private labels  Threats: ◦ Competition ◦ Decline in customer demand ◦ Depression of equity market

9  Retailer type ◦ Department Store  JC Penny, Macy’s, Sears ◦ Discount Store  Wal-Mart, Target ◦ Off-Price retailer  Ross ◦ Specialty Store  Home Depot

10  Current Profile ◦ 12% of employment in US ◦ 3.8 trillion in sales revenue in 2009  Wal-Mart – 404 billion in 2009

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13  Future trend ◦ E-Commerce ◦ Product Cycle ◦ Demand

14  Wal-Mart Stores, Inc.  Kohl’s Corporation  Home Depot, Inc.

15  Established in 1962  2.1 million employees  Supercenter, neighborhood market, discount store  Abundant capital, business model, global operation, sales strategies

16  Formed in 1962  Middle income group of people  Family oriented products  1,000 stores in 48 states ◦ 126,000 employees ◦ 16,389 million revenue in 2009  Efficient inventory management

17  Formed in 1978  World largest home improvement retailer  2,234 stores ◦ 322,000 employees ◦ Revenue exceeded 71,000 million in 2009  Professional, private brands, special deployment center

18  “Shop Your Way” ◦ Revolve around customer  Many ways to shop ◦ Traditional stores ◦ Online ◦ Mobile devices  “Sears Blue Crew”

19  Online Stores ◦ Open 24/7 ◦ Customization ◦ Complements ◦ Sears.com Sears.com  Traditional Store ◦ Hands on experience ◦ Compare products side-by-side

20  Mobile Devices ◦ Sears2go ◦ Applications  iPhone  Blackberry ◦ Special text offers

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22  “Sears Blue Crew” ◦ Find the lowest price ◦ Searches multiple competitors ◦ Real-time price checks ◦ Rebate submission  Different Types ◦ Appliance ◦ Electronics ◦ Fitness  Commercials

23  Web site design  Web site language options  TV advertisement

24  Expansion to emerging markets  Efficient distribution channel  Integration of brands

25  Good portion of market share  Creation of Sears “Blue Crew”  Focus on recommendations


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