1. Sears Holdings Sears Holdings Kody Harper Jie Lian (Jet) Enkhtamir Otgondemberel Jon Hoffart Stephen Ngunjiri

3.  1886 - Sears company founded  1887 - Alvah Roebuck  1889 - Sold watch business  1893 - Sears Roebuck and Company  1906 - Publicly traded

4.  1925 - First store opens  1980 - Acquired other companies  1993 - Sold Sears Tower  2003 - Sold Discover Card  2005 - K-mart purchases Sears

6.  Current Profile ◦ 9 th Largest retailer ◦ Annual Revenue $50 billion ◦ Operates 3,900 retail outlets  Future Profile ◦ Develop online sales ◦ Lower prices ◦ Sell more private label products

7.  Strengths: ◦ Merger of Kmart & Sears ◦ Adaptation of sales strategies ◦ Strategic store location  Weaknesses: ◦ Executive departures ◦ Poor sales

8.  Opportunities: ◦ Venture into foreign markets ◦ Innovation and mergers ◦ Increase private labels  Threats: ◦ Competition ◦ Decline in customer demand ◦ Depression of equity market

9.  Retailer type ◦ Department Store  JC Penny, Macy’s, Sears ◦ Discount Store  Wal-Mart, Target ◦ Off-Price retailer  Ross ◦ Specialty Store  Home Depot

10.  Current Profile ◦ 12% of employment in US ◦ 3.8 trillion in sales revenue in 2009  Wal-Mart – 404 billion in 2009

13.  Future trend ◦ E-Commerce ◦ Product Cycle ◦ Demand

14.  Wal-Mart Stores, Inc.  Kohl’s Corporation  Home Depot, Inc.

15.  Established in 1962  2.1 million employees  Supercenter, neighborhood market, discount store  Abundant capital, business model, global operation, sales strategies

16.  Formed in 1962  Middle income group of people  Family oriented products  1,000 stores in 48 states ◦ 126,000 employees ◦ 16,389 million revenue in 2009  Efficient inventory management

17.  Formed in 1978  World largest home improvement retailer  2,234 stores ◦ 322,000 employees ◦ Revenue exceeded 71,000 million in 2009  Professional, private brands, special deployment center

18.  “Shop Your Way” ◦ Revolve around customer  Many ways to shop ◦ Traditional stores ◦ Online ◦ Mobile devices  “Sears Blue Crew”

19.  Online Stores ◦ Open 24/7 ◦ Customization ◦ Complements ◦ Sears.com Sears.com  Traditional Store ◦ Hands on experience ◦ Compare products side-by-side

20.  Mobile Devices ◦ Sears2go ◦ Applications  iPhone  Blackberry ◦ Special text offers

22.  “Sears Blue Crew” ◦ Find the lowest price ◦ Searches multiple competitors ◦ Real-time price checks ◦ Rebate submission  Different Types ◦ Appliance ◦ Electronics ◦ Fitness  Commercials

23.  Web site design  Web site language options  TV advertisement

24.  Expansion to emerging markets  Efficient distribution channel  Integration of brands

25.  Good portion of market share  Creation of Sears “Blue Crew”  Focus on recommendations