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Sears Holdings Sears Holdings Kody Harper Jie Lian (Jet) Enkhtamir Otgondemberel Jon Hoffart Stephen Ngunjiri
Sears company founded Alvah Roebuck Sold watch business Sears Roebuck and Company Publicly traded
First store opens Acquired other companies Sold Sears Tower Sold Discover Card K-mart purchases Sears
Current Profile ◦ 9 th Largest retailer ◦ Annual Revenue $50 billion ◦ Operates 3,900 retail outlets Future Profile ◦ Develop online sales ◦ Lower prices ◦ Sell more private label products
Strengths: ◦ Merger of Kmart & Sears ◦ Adaptation of sales strategies ◦ Strategic store location Weaknesses: ◦ Executive departures ◦ Poor sales
Opportunities: ◦ Venture into foreign markets ◦ Innovation and mergers ◦ Increase private labels Threats: ◦ Competition ◦ Decline in customer demand ◦ Depression of equity market
Retailer type ◦ Department Store JC Penny, Macy’s, Sears ◦ Discount Store Wal-Mart, Target ◦ Off-Price retailer Ross ◦ Specialty Store Home Depot
Current Profile ◦ 12% of employment in US ◦ 3.8 trillion in sales revenue in 2009 Wal-Mart – 404 billion in 2009
Future trend ◦ E-Commerce ◦ Product Cycle ◦ Demand
Wal-Mart Stores, Inc. Kohl’s Corporation Home Depot, Inc.
Established in 1962 2.1 million employees Supercenter, neighborhood market, discount store Abundant capital, business model, global operation, sales strategies
Formed in 1962 Middle income group of people Family oriented products 1,000 stores in 48 states ◦ 126,000 employees ◦ 16,389 million revenue in 2009 Efficient inventory management
Formed in 1978 World largest home improvement retailer 2,234 stores ◦ 322,000 employees ◦ Revenue exceeded 71,000 million in 2009 Professional, private brands, special deployment center
“Shop Your Way” ◦ Revolve around customer Many ways to shop ◦ Traditional stores ◦ Online ◦ Mobile devices “Sears Blue Crew”
Online Stores ◦ Open 24/7 ◦ Customization ◦ Complements ◦ Sears.com Sears.com Traditional Store ◦ Hands on experience ◦ Compare products side-by-side
Mobile Devices ◦ Sears2go ◦ Applications iPhone Blackberry ◦ Special text offers
“Sears Blue Crew” ◦ Find the lowest price ◦ Searches multiple competitors ◦ Real-time price checks ◦ Rebate submission Different Types ◦ Appliance ◦ Electronics ◦ Fitness Commercials
Web site design Web site language options TV advertisement
Expansion to emerging markets Efficient distribution channel Integration of brands
Good portion of market share Creation of Sears “Blue Crew” Focus on recommendations
The Valuation of Sears Holdings Calvin Wing. 2 nd Annual Wall Street Conference and Case competition A college student competition that offers a real.
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Exhibit 1: Department Store Industry 64% 77% 17% 19% 14% 9% Sales Market Capitalization $335 Billion$307 Billion Traditional Middle Market Discount.
Transformation to Click-and-Mortar. Agenda History SWOT Analysis Competitor Analysis Industry Analysis Chapter Questions Recommendations.
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McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 14 Retailing.
Chapter 15 - Retailing (page ) Goals of Retailing: ____________ cost of selling; make profit Offer ______________ Respond to _______________ How.
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1 Principles of Marketing SESSION - 7,8,9. Strategic planning) Goal: Indicates what business unit want to achieve. Businesses have both short-term goal.
TRUNKCLUB.COM Premium Clothing, Great Advice, Zero Work Your personal stylist will find the best clothes to fit your style, budget, and existing wardrobe.
CANNONDALE CORPORATION PRESENTED BY: THE GOLDEN ACHIEVERS.
Industry Analysis You must identify: Sales potential of your product Your competition.
Target Corporation By: Monique Cuellar Anthony Ferrera Phung Truong Robert Dacanay Jenalee Vasquez.
Corporate Location: 3333 Beverly Road Hoffman Estates, IL Operations: Full Line Store Full Line Store Specialty Stores Specialty Stores Lands.
Haier’s History Qingdao Fridge Factory A deficit of 1.47 million rapidly One type of product Less than 800 factory workers.
Copyright © 2006 Pearson Education, Inc. Slide 10-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Third Edition.
Wal-Mart Goes Online Real World Case Page 126. Wal-Mart.com Accounts for 10% of Wal-Mart’s U.S. sales. Targets households with $25,000 in annual income.
Trent Hemann Bunde Walker James Yost. Industry involvement ◦ Internet Industry Search Engine Online Advertising ◦ Software Industry ◦ Electronic.
8- 0 Learning Objective Explain the components of a SWOT Analysis. 1 1.
Integrated Marketing Communications Chapter Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall.
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Heirloom Sporting Goods Inc. “We specialize in every athletes sporting good needs.”
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Executive Summary Research MethodsResearch Methods S&P ReportsS&P Reports Site visitsSite visits Census reportCensus report Research InsightResearch Insight.
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3-1 © 2006 by Nelson, a division of Thomson Canada Limited 9/12/2015 Slides developed by: Peter Yannopoulos Chapter 3 Situational Analysis and Strategic.
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