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Sears Holdings Sears Holdings Kody Harper Jie Lian (Jet) Enkhtamir Otgondemberel Jon Hoffart Stephen Ngunjiri
1886 - Sears company founded 1887 - Alvah Roebuck 1889 - Sold watch business 1893 - Sears Roebuck and Company 1906 - Publicly traded
1925 - First store opens 1980 - Acquired other companies 1993 - Sold Sears Tower 2003 - Sold Discover Card 2005 - K-mart purchases Sears
Current Profile ◦ 9 th Largest retailer ◦ Annual Revenue $50 billion ◦ Operates 3,900 retail outlets Future Profile ◦ Develop online sales ◦ Lower prices ◦ Sell more private label products
Strengths: ◦ Merger of Kmart & Sears ◦ Adaptation of sales strategies ◦ Strategic store location Weaknesses: ◦ Executive departures ◦ Poor sales
Opportunities: ◦ Venture into foreign markets ◦ Innovation and mergers ◦ Increase private labels Threats: ◦ Competition ◦ Decline in customer demand ◦ Depression of equity market
Retailer type ◦ Department Store JC Penny, Macy’s, Sears ◦ Discount Store Wal-Mart, Target ◦ Off-Price retailer Ross ◦ Specialty Store Home Depot
Current Profile ◦ 12% of employment in US ◦ 3.8 trillion in sales revenue in 2009 Wal-Mart – 404 billion in 2009
Future trend ◦ E-Commerce ◦ Product Cycle ◦ Demand
Wal-Mart Stores, Inc. Kohl’s Corporation Home Depot, Inc.
Established in 1962 2.1 million employees Supercenter, neighborhood market, discount store Abundant capital, business model, global operation, sales strategies
Formed in 1962 Middle income group of people Family oriented products 1,000 stores in 48 states ◦ 126,000 employees ◦ 16,389 million revenue in 2009 Efficient inventory management
Formed in 1978 World largest home improvement retailer 2,234 stores ◦ 322,000 employees ◦ Revenue exceeded 71,000 million in 2009 Professional, private brands, special deployment center
“Shop Your Way” ◦ Revolve around customer Many ways to shop ◦ Traditional stores ◦ Online ◦ Mobile devices “Sears Blue Crew”
Online Stores ◦ Open 24/7 ◦ Customization ◦ Complements ◦ Sears.com Sears.com Traditional Store ◦ Hands on experience ◦ Compare products side-by-side
Mobile Devices ◦ Sears2go ◦ Applications iPhone Blackberry ◦ Special text offers
“Sears Blue Crew” ◦ Find the lowest price ◦ Searches multiple competitors ◦ Real-time price checks ◦ Rebate submission Different Types ◦ Appliance ◦ Electronics ◦ Fitness Commercials
Web site design Web site language options TV advertisement
Expansion to emerging markets Efficient distribution channel Integration of brands
Good portion of market share Creation of Sears “Blue Crew” Focus on recommendations
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