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Standing on the shoulders of billions of dwarfs: as information becomes a live conversation By Michele Mezza new media’s RAI vice chief manager 2010 رياض.

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Presentation on theme: "Standing on the shoulders of billions of dwarfs: as information becomes a live conversation By Michele Mezza new media’s RAI vice chief manager 2010 رياض."— Presentation transcript:

1 Standing on the shoulders of billions of dwarfs: as information becomes a live conversation By Michele Mezza new media’s RAI vice chief manager 2010 رياض مارس

2 “ “Hallah gave us two ears and one mouth. So listen is much more important than talk”

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4 Nanos, gigantium humeris insidentes ” “Nos esse quasi nanos, gigantium humeris insidentes, ut possimus plura eis et remotiora videre, non utique proprii visus acumine, aut eminentia corporis, sed quia in altum subvenimur et extollimur magnitudine gigantea.. ” ( Dicebat Bernardus Carnotensis)

5 Standing on the shoulders of giants ” “We are like dwarfs on the shoulders of giants, so that we can see more than they, and things at a greater distance, not by virtue of any sharpness of sight on our part, or any physical distinction, but because we are carried high and raised up by their giant size. ” (Bernard of Chartres, French philosopher of the twelfth century)

6 “Our societies are now structured on the clash between the network and the ego” Manuel Castells

7 The message is not the medium but its speed (Paul Viriliò) Speed as value

8 Internet’s power evolution A film like Matrix 1993 9,600 bits per second modem45 days 1995 28,800 bits per second modem15 days 1997 64,000 bits per second digital line Isdn7 days 1999 640,000 bits per second digital line Adsl 16 hours 2003 2,000,000 bits per second fiber 1 hour 2010 1,000,000,000 bits per second Google experimental fiber network 40 seconds

9 The network and the power in the hands of the dwarves two million video files relating to information 100 million blogs currently in regular operation A common cell phone, dancing in our pocket, contains the same power of Apollo 1’ memory The tiny SD memory cards can earn 2 terabytes of memory Good quality TV movie over the last 15 years has dropped by 1800%

10 DYI TV engine Internet as engine notshowcase not as showcase London: December 2004 broadband 4 Meg Tokyo : February 2005 broadband 15 Meg

11 New Copernican revolution In a world of scarcity TV the problem was: Who speaks? In the age of abundance the problem is: Who listens? Moses Znaimer Canada’s City Tv President

12 Media Consumption Timeline NewspaperRadioTVComputerPhone

13 Journalism is, in the words of James W. Carey “Our day book, our collective diary, which records our common life. That which goes unrecorded goes unpreserved except in the vanishing moment of our individual lives.”

14 Why the Internet Weakens the Authority of the Press by Jay Rosen

15 Two assumptions underlying the development of web TV Moore’s Law Metcalfe’s Law The community value of a network grows as the square of the number of its users increase. The number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every two years.transistorsintegrated circuit

16 Abbrevieted blogging Timeline 1999: Yahoo! buys GeoCities, host to 3.5 million individual Web sites (most abandoned!) 1999: the Poynter Institute starts the “MediaNews” blog 2002: Google buys Blogger; estimate of 500,000 blogs worldwide in total February 2002: Salon and Fox News add blogs 2003: Iraq war gives rise to war blogger 2009: 6 million blogs on Wordpress.com; >1B monthly pageviews; Yahoo! shutters GeoCities

17 Real-Time Reporting The Charlotte Observer used a blog format to report on Hurricane Bonnie in August 1998; “Dispatches from the Coast” is the first known use of blog to cover a breaking news story.

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23 TWITTER & NEWS in the WORLD Amplified voices of dissent Facilitated misinformation (intentional and unintentional) Incomplete story Emotional Triggered MSM response

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25 Target We want to implement in the traditional news cycle, the ability to acquire and process more automatic as possible for large amounts, audio / video / photo / text from alternative sources (3G network, web,...) to the traditional Why?  Web, 3G network... are the factory and not the showcase of news   Every editorial apparatus must prepare to acquire and process real-time, as automatic as possible, all new types of contribution Competitiveness Reducing management costs Manual reduction in the process of newsgathering in order to use precious human resources for activities

26 …. Now the newsgathering is currently characterized by …. Limited sources Manual high costs of treatment Reproductive processes and the multiplication of the corresponding costs Unified and centralized newsgathering GOOGLE NEWS RAI …… GOOGLE NEWS RAI …… updated in real time, easy to navigate, and characterized by a multitude of information sources … …… … to emphasize and privilege the Rai’s professionalism expressed mainly in the preparation of information flows and packaging the final product and not rather in the operation of newsgathering ……

27 …. Applications of the "new" newsgathering …. Teleport Contributions DTT STORAGE Internal Virtual Agency Web/Mobile Access SMS/MMS/VIDEO- CHIAMATE/WEB CHIAMATE/FOTO Web BLOG/RSS Feed 3D Libraries Local newspapers National newspapers RAI’s other sources Traditional Sources

28 New patterns of “connectivity” for the journalist Modem UMTS/GPRS UMTS/GPRS Place RAI WIFI/ ADSL Place RAI UMTS Flowing Live DSNG Fly- away Satellite

29 New production facilities for the journalist new production facilities for the journalist

30 New roles for the home user Foto/SMS/MMS/ VideoClip Collection center RAI

31 NewsGathering from PEOPLE What others do …(BBC)

32 NewsGathering from PEOPLE What others do …(CNN)

33 So.... New sources for newsgathering… become 4 3G Contributions SMS,MMS,E-MAIL, VIDEO CALLS UMTS->PC BLOG,AUDIO,VIDEO, PHOTOS, BLOG,AUDIO,VIDEO, PHOTOS, LAST MINUTE OF EVENTS WHICH ARE NOT YET AVAILABLE, AGENCIES TV CHANNELS VIDEO+AUDIO TRASCRIBED CATALOGS THROUGH INFORMATION RETRIEVED FROM THE GROUND 3D GRAPHIC MODELS (es, 3D GRAPHIC MODELS (es, Google Earth used as coverage tool for TV stations) 4 Web Contributions 4 Virtual Libraries

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35 Mobile Data Usage Cuts Across Age Groups April 2009 “Mobile Technographics®”

36 More Working iPhone Owners Use Social Media June 2009 “Working iPhone Owners Tap The Mobile Internet”

37 Mobile Technographics: Understanding The Connected Consumer April 2009 “Mobile Technographics®”

38 Blogging is part of the web’s evolutionary path The real time web (Twitter et al) is the next mediamorphosis Impact on civic life will depend on media literacy efforts

39 Multiple sources: Using traditional and alternative sources S ources availability real-time: web or newmedia channels Multiple formats Fewer constraints Cost reduction Reuse resources for valuable assignments

40 Every child more like his time than to his father.


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