1. November 2011$99 2012BIandInformation ManagementTrends Our 542 respondents say mobile,cloud computing and, above all,analytics are making their mark within nearly every IT category.That’s the case despite the fact that 63% worry about data security in using SaaS/cloud-based BI/analytics and 47% foresee integration issues. ByDougHenschen Report ID:R3551111 Next reports reports.informationweek.com

2. CONTENTS PreviousNext reports 3 4 5 6 7 10 13 17 19 24 29 Author’sAuthor’s BioBio ExecutiveExecutive SummarySummary ResearchResearch SynopsisSynopsis The2012OutlookforBIandInformationManagement AdvancedAdvanced Analytics DefinedAnalyticsDefined P&GP&G Gets PredictiveGetsPredictive BIBI on an iPad?onaniPad? CincinnatiCincinnati Zoo Goes MobileZooGoesMobile WarmingWarming Up to the CloudUptotheCloud ParallelsParallels in Data ManagementinDataManagement Appendix Figures 67896789 Figure 1 Interest in BITechnologies Figure 2 Factors Driving Interest in Cloud-Based BI/Analytics Figure 3 Factors Driving Interest in Advanced Analytics Figure 4 Extent ofTechnology Use for Sharing BI/Analytic Insights 10 Figure 5 Extent of Information ManagementTechnology Use 11 Figure 6 Utilizing BI and Analytics 12 Figure 7 Impediments to Information Management Success 13 Figure 8 User BI/Analytics Access 14 Figure 9 BI/AnalyticsVendors 15 Figure 10 Information Management Technologies in Use 16 Figure 11 Most Important BI/Analytics Features 17 Figure 12 BI/Analytics Deployment 18 Figure 13 Barriers to Enterprisewide BI/Analytics Adoption 19 Figure 14 ConcernsWith Cloud-Based BI/Analytics 20 Figure 15 Factors Driving Interest in Social Network AnalysisTechnologies 21 Figure 16 Technologies Used to Share BI/Analytic Insights 22 Figure 17 Utilizing BI and Analytics: 2012 vs.2010 23 Figure 18 Implementation Goals 24 Figure 19 Consolidation Motivation 25 Figure 20 Factors Driving Interest in Master Data Management Systems 26 Figure 21 Factors Driving Interest in Cloud-Based Data Marts orWarehouses 27 Figure 22 Factors Driving Interest in NoSQL/Alternative Data Management 29 Figure 23 Current or Planned Use of BI/AnalyticsVendors 30 Figure 24 JobTitle 31 Figure 25 Revenue 32 Figure 26 Industry 33 Figure 27 Size reports.informationweek.com TABLE OF November2011 2 BI Trends for 2012

3. PreviousNext BI Trends for 2012 November2011 3 TableTable of ContentsofContents reports.informationweek.com reports DougHenschenis executive editor of InformationWeek,where he covers the intersectionof enterprise applications with information management,businessintelligence andanalytics.He previously servedas editor in chief of IntelligentEnterprise andhe hascovered Doug Henschen InformationWeekReports IT forthe last 13 years of his 29-yearcareer inpublishing. © 2011 InformationWeek,Reproduction Prohibited

4. SUMMARY PreviousNext EXECUTIVE reports OurInformationWeek2012BusinessIntelligence,Analytics andInformationManage- ment Surveyshows the old practice of following the money—using lagging financialin- dicators to guide a company’s decisions—giving waytothe forward-looking approachof following the data.Organizations are gathering,managing andanalyzing notonlymore information but more types of information,all withthe ideaof using advancedpredictive and statistical analytics to improve internal operations,get closerto customers,selland market products more effectively across physicaland digitalcommerce channels,and outperformthe competition. Other top-line trends:Slightly fewer respondentshave standardizedonone ora few BI/analytics products deployed throughoutthe company vs.ourprevious survey.Just8% give allemployees access to BI/analyticsdata.And the number of respondentsciting data-quality problems as a barrier toadopting BI/analyticsproducts enterprisewide fell nine points,to 46%. BI Trends for 2012 November2011 4 TableTable of ContentsofContents reports.informationweek.com

5. SYNOPSIS November2011 5 PreviousNext RESEARCH Methodology InformationWeek surveyedbusiness technologydecision-makersat NorthAmerican companies.The surveywas conductedonline,andrespondents were re- cruitedvia an email invitationcontaining anembeddedlink tothe survey.The emailinvi- tation was sentto qualified InformationWeek subscribers. reports SurveyName InformationWeek 2012 Business Intelligence,Analyticsand Information ManagementSurvey SurveyDate October 2011 Region NorthAmerica NumberofRespondents 542 Purpose To examine adoption trendsandstrategiesaround businessintelligence, analyticsand information management. BI Trends for 2012 TableTable of ContentsofContents ABOUT US InformationWeekReports’ analysts arm business technol- ogy decision-makers with real- world perspective based on qualitative and quantitative re- search,business and technology assessment and planning tools, and adoption best practices gleaned from experience. To contact us,write to manag- ing director ArtWittmann at awittmann@techweb.com, content director Lorna Garey at lgarey@techweb.com, editor-at-large Andrew Conry-Murray at acmurray@techweb.com, and research managing editor HeatherVallis at hvallis@techweb.com. Find all of our reports at reports.informationweek.com

6. Veryimportant 5 Analysisof bigdata,particularlyunstructured/nonrelationaldata Software-as-a-service/cloudcomputing-basedBI/analyticsAdvancedanalytics(predictive/statisticalanalysis,etc.) 3.7 3.8 3.6 3.7 3.4 3.6 3.4 3.3 3.4 Advanceddatavisualizationcapabilities 3.3 3.4 3.1 Socialmedia/socialnetworkanalysis 2.8 2.7 Exceptionmanagement 1 Notimportant In-memoryBI/analytics Internet-stylequeryingCollaborativeBI EmbeddedBI N/A MobileBI 2.6 Note: Mean average ratings analytic offerings. Our InformationWeek Re- ports2012BusinessIntelligence,Analyticsand Information Management Survey shows mo- bility and cloud trends are also making their mark in these important, data-centric cate- gories. As we learned from the 542 business technology professionals who responded to our October 2011 survey, mobile interfaces aimed at easing and spreading access to BI and analytic insights are very much in de- mand,with44%ofBIandanalyticsprofession- als now planning to add such smartphone- and tablet-basedoptions. Cloud computing is, of course, one of the hottest topics in the IT industry in general. But as the de facto data stewards of the en- terprise, BI and information management professionals have had reservations about mixing internal data and this relatively new computingparadigm.Concernsarestillthere, mainly about data security and data-integra- tion between on-premises systems and cloud-basedinfrastructure,butthisyear’ssur- vey shows that resistance is ebbing and IT professionals are giving cloud-based BI, analysis and information management seri- ous consideration. November2011 6 PreviousNext Please rate the level of interest within your organization in the following leading-edge BI technologies.Please use a scale of 1 to 5, where 1 is "not interested" and 5 is "extremely interested." 2012 2011 R3551111/11 Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals R reports.informationweek.com reports The2012Outlook for BI andInformation Management BI Trends for 2012 TableTable of ContentsofContents Name a technology category— applications, middleware, hardware, services—and you’re likely to spot new mobile, cloud-based and Figure1 InterestinBITechnologies

7. Providesbettercapabilitiesthanconventionalsoftware Providesdatamanagementinfrastructurewelack 38% SaaS/cloud-basedBI/analyticsarenotcurrentlyofinteresttomyorganization 36% 31% 33% WeuseSaaS/cloudoptionswhereverpossible 21% MinimalneedforITstaff/support 24% 27% 19% Rapiddeployment 12% Lowoverallcost Lowinitialcost 10% 7% 5% Other 3% 2% 16% 36% Easywaytosupportmultiplelocationsand/ormobile/remoteusers 46% 55% 39% Butifthere’soneubertrenddominatingthe BI and information management domain,it’s thecontinuingriseinimportanceofanalytics, particularlyadvancedstatisticalandpredictive analytics.Forthethirdyearinarow,surveyre- spondents rated advanced analytics as the most compelling among a dozen leading- edge technologies.Onceanelite nichewithin thelargerBImarket,analyticshasbecomethe proverbial tail wagging the dog,with vendors and practitioners alike making analytic capa- bilities and initiatives their top priority.The trend goes hand in hand with rising informa- tion management interest in using large data sets (also known as ”big data“) to foresee risk, anticipate customer demand, and formulate moresuccessfulproductandserviceofferings. AdvancedAnalyticsDefined There’sgoodreasonforalltheinterestinan- alytics;it’satechnologythatcanhelpyoupre- dictcustomerneedsandwants,optimizefac- tory output to be in tune with changing market conditions,circumvent imminent sys- tem outages or equipment failures, mitigate financial risks, or formulate winning pricing strategies.Name a business scenario,and ad- vanced analytic techniques can likely be ap- plied to make better, preemptive decisions rather than reacting to unanticipated prob- lems orfailureslater. November2011 7 PreviousNext R3551111/13 Note: Multiple responses allowed Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals R 20122011 FASTFACT 55% of our survey respondents say lower overall cost drives interest in cloud-based BI/analytics. reports.informationweek.com reports BI Trends for 2012 TableTable of ContentsofContents Figure2 FactorsDrivingInterestinCloud-BasedBI/Analytics What factors are driving,or would drive,your organization's interest in software-as-a-service/cloud computing-based BI/analytics?

8. That’s the key contrast with what is now sometimes disparagingly dubbed “rear-view- mirror BI.” Whereas business intelligence has long been associated ad hoc query, analysis and reporting—activities that explore and, perhaps, extrapolate based on historical data—advancedanalyticsapplystatisticaland predictive algorithms to come up with calcu- lated,predictivemeasures,scoresormodels. Yourlevelofsophisticationonthespectrum between BI and advanced analytics is usually the difference between reactive and proac- tive decision-making. Summary statistics, queries,reports,andeventhreshold-triggered alerts and low-latency dashboards based on historicalinformationarerear-viewmirror.It’s apictureofwhereyou’vebeen.Thereisamid- dlegroundofsimpleanalyticswherebytrend- ing or algebraic predictions might give you some idea of what to expect in terms of pro- duction orsales. Advanced analytics are far more sophisti- cated,supporting techniques such as statisti- cal analysis, forecasting, correlation and pre- diction. Where trend analysis will simply extrapolate last quarter’s sales velocity into the next quarter, a sophisticated predictive model might take into account seasonality, historical sales patterns and correlations be- tween strong and weakquarters,even the ef- fects of weather or macroeconomic condi- PreviousNext R3551111/12 73% 75% 49% 46% 45% 52% 38% Desiretoidentifybusinessrisk Needtostayincompliancewithlawsorregulatoryrequirements 31% Other 2% Advancedanalyticsarenotapriorityformyorganization 12% 15% Note: Multiple responses allowed Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals reports.informationweek.com reports BI Trends for 2012 TableTable of ContentsofContents Figure3 FactorsDrivingInterestinAdvancedAnalytics What factors are driving,or would drive,your organization's interest in using advanced analytics? 2012 2011 Desiretooptimizebusinessoperations Desiretopredictpromisingnewbusinessopportunities November2011 8

9. R mostly a matter of domain- and company- specific work that is taken on by data model- ers and statisticians, many with PhD-level training. With so many vendors now painting them- selves as analytics specialists,the distinction between the conventional BI and advanced analytic markets is getting increasingly blurry. IDC sales figures for 2010 cast SAP Business Objects, IBM (mostly Cognos), Ora- cle, Microsoft and SAS, in that order, as the leaders in BI query, analysis and reporting tools.The leading commercial providers of advanced analytic tools,meanwhile,are SAS, IBM (mostly SPSS),Microsoft,FICO and Tibco (Spotfire), in that order, though it should be noted that the open source R community, whichhasseveralcommercialpromotersand support providers, has a large and growing presence in advanced analytics. Yourdeepestdataprosknowthedifference between simple and advanced analytic tech- niques because the hardest and most prized insights—the ones that drive true competi- tive advantage—usually require a lot of blood,sweatandtears.Gettingpredictiveand proactive is hard work, at least for the initial technology setup and change in cultural ap- November2011 9 PreviousNext 7% 27%9% 21% 23% 24% 20% 24% 28% UsedextensivelyUsedonalimitedbasisPlanneduse Spreadsheets/MicrosoftExcel 70% Reports(formattedPDF/HTMLsentbyemailoraccessedonline) 60% Queryandanalysissoftware(e.g.,in-memorywhat-ifplanning,OLAPcubes,etc.) 31% 37% Dashboards(drillable/interactivedata-visualizationinterfaces) 30% 42% Scorecards(comparingperformancetopredefinedgoals) 25% 39% Alerts(email,SMS,etc.,forexceptions/thresholds) 24% 36% EmbeddedBI(charts/datavisualizationswithinbusinessappsorportals) 17% 43% Mobile(smartphone-ortablet-based)dashboards/datavisualizations 5% 20% 44% Base: 414 respondents using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek 2012 Business Intelligence, Analytics and Information Management Survey of 542 business technology professionals, October 2011 R3551111/3 reports.informationweek.com reports tions.Yes,some pretty sophisticated prebuilt algorithms can be built into applications and analysis tools, but advanced analytics is TableTable of ContentsofContents BI Trends for 2012 Figure4 ExtentofTechnologyUseforSharingBI/AnalyticInsights To what extent are the following technologies used to share BI/analytic insights within your organization?

10. Documentimaging/capture(scanningandopticalcharacterrecognition) 14% 11% 12% Hadooporothernonrelational("NoSQL")processingplatforms 16% 22% 26% 33% 18% High-scaledatamart/datawarehousesystemssupportingmassivelyparallelprocessing Tricklefeed/changedatacapturetechnologiesOn-premisesdatamart(s)/datawarehouse(s)Masterdatamanagementsystems/software On-premisesdocument/recordrepository 21% Cloud-baseddocument/recordrepository Cloud-baseddatamart(s)/warehouses Complexevent-processingtechnology 17% Data-cleansing/data-qualitytools 15% Dataintegrationsoftware(ETL) 30% 19% 18% 13% Datafederationsoftware 12% 18% 19% 12% 5% 36% 35% 31% 30% 16% 17% 13% 15% 3% 11% 16% 15% 14% 10% 6% 12% proach, but it generally produces break- throughresults. P&GGetsPredictive Proctor & Gamble has bought into the pre- dictive imperative in a big way.The goal of a nearly two-year-old Business Sufficiency pro- gramatP&Ghasbeentoenableexecutivesto predict market share and other performance indicators six to 12 months out. Using SAS tools for statistical analysis,the company de- veloped dozens of analytic models to assess production, shipments, sales and market share;sales trends by country,territory,prod- uct line,chain and store;media and advertis- ing activities; and regional and country-spe- cificeconomic conditions. Theseanalyticmodelsarepredictiveandex- ception-oriented,so they help executives see into the future and address looming prob- lemswithproduction,sales,distribution,mar- ketingormerchandisingperformancebefore they lead to actual financial shortfalls.As our survey shows, BI and analytics professionals arelookingbeyondfinancialanalysis(already being done by 74% of respondents), and they’readdingorplanningtoaddprocessop- timization (40%), customer-relationship (36%), risk analysis (34%) and forecasting (32%)measuresto the mix. A key point here is that financial analysis is PreviousNext R3551111/19 November2011 10 Base: 431 respondents involved with information management technologies Data: InformationWeek 2012 Business Intelligence, Analytics and Information Management Survey of 542 business technology professionals, October 2011 R reports.informationweek.com reports BI Trends for 2012 TableTable of ContentsofContents Figure5 ExtentofInformationManagementTechnologyUse To what extent are the following systems/technologies used within your organization? Usedextensively Usedonalimitedbasis Planneduse

11. CustomerrelationshipmanagementOperationalprocessoptimizationBusiness-activitymonitoring 68% 74% 59% 55% Corporategovernance ProductdevelopmentCompetitiveanalysis 45% 43% ProductmarketingRiskmanagement Financialanalysis Fraudprevention 38% 37% 35% Salestracking 30% 28% Forecasting 24% 26% 19% 21% 32% 19% 36%40% 29%31% 27% 34% 30% cusingoncustomersatisfaction,reducingrisk and doing a better job of forecasting gives you an opportunity to do something about future performance. P&G analytic models are delivering such measures,andthekeyperformanceindicators they serve up are shared with executives and managers through dashboards, charts and easy-to-read data visualizations rendered through Tibco Spotfire software. Predictions are revised and refined as each next month and quarter approaches and actual perform- ance data rolls in; the range of possible out- comes naturally narrows as the projected pe- riod gets closer. P&G analysts don’t just offer one prediction for each model;they scope out the range-of- performance possibilities so managers can devise backup plans in case expectations don’tholdup.Andasthecurrentquarterand next quarter approach,executives turn to yet anothersetofanalyticmodelsthathelpthem decide on actions, such as changing pricing, doingmoreadvertising,revampingmerchan- dising or rebalancing plans to promote the productsthataresellingwellwhiledeempha- sizing those that aren’t. Once again, what-if scenario planning is November2011 11 PreviousNext CurrentusePlanneduse Base: 414 respondents using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek 2012 Business Intelligence, Analytics and Information Management Survey of 542 business technology professionals, October 2011 R3551111/5 R FASTFACT 40% of respondents are adding or plan to add process optimization to their BI/analytics mix. reports.informationweek.com reports an after-the-fact measure of performance, whereas improving operational processes (such as manufacturing and distribution),fo- BI Trends for 2012 TableTable of ContentsofContents Figure6 UtilizingBIandAnalytics How do you utilize or plan to utilize business intelligence/analytics?

12. 59% Integratingdata(e.g.,extract,transform,loadordatafederation) Copingwithrapidlyincreasingvolumesofdataand/orcontentReducingdatalatencyandsupportingfasterdecisionmaking Organizingandmaintainingdatamodelsand/ortaxonomies Maintainingreliableandresponsivedatamarts/warehouses 46% 49% Cleansing,dedupingorensuringconsistentdata 41% 51% Accessing/managingcontentsuchasWordfiles, emailmessagesandpresentations 40% 37% Extractingdata/transactionalinformation frompaper-basedformsanddocuments Accessingrelevant,timelyorreliabledata 32% 33% Processinghigh-velocitydatastreams 30% 28% 24% 25% 26% 24% 10% Other 3% 6% R Profitsheldupasaresultofthoseactions,but the company reported (and clearly knew to expect) market share slippage in certain ar- eas.Inatougheconomy,there’sonlysomuch you can do,even with early proactive action, tomaintain allaspects of performance. Before the Business Sufficiency program, P&G managed by trying to pull together re- ports and correlate information out of a se- ries of reporting silos.Individual country and product-line managers could see their own performance, but developing cross-enter- prise comparisons and goals required labor- and time-intensive data manipulation and analysis. Supportinginfrastructurefordatagathering and data mining has helped synthesize data analysis,andtheresultingadvancedanalytics have helped P&G get to a holistic, forward- looking view.“The key business benefit is the speed of decision-making,” says Guy Peri, head of P&G’s business analytics unit. Deci- sions that used to require as long as a month of data-gathering and research can now be made within a day, Peri says. It’s a textbook, best-practice case of using predictive insight tomove towardproactive action. November2011 12 PreviousNext reports.informationweek.com reports baked into the analytic process,so managers can see all impacts.In its most recent quarter, forexample,P&Gincreasedpricestomakeup formanufacturingcommoditycostincreases. TableTable of ContentsofContents Note: Multiple responses allowed Base: 431 respondents in October 2011 and 302 respondents in September 2010 involved with information management technologies Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals R3551111/18 20122011 BI Trends for 2012 Figure7 ImpedimentstoInformationManagementSuccess With your organization's experience in mind,what are your organization's biggest impediments to success related to information management?

13. 75% 81% 65% 67% 58% 61% 63% 52% 55% 52% C-levelcorporateexecutives(includingVPs) 50% 52% 28% 32% Everyemployeeandpartner Externalsuppliers/partners Line-of-businessmanagersCustomer-servicerepsKnowledgeworkers Financialmanagers 24% 25% 12% 16% Businessanalysts ITmanagement AllemployeesSalesforce Customers 6% 8% 12% 11% 2% forms and infrastructure for data processing andanalysis. BIonaniPad? Whether it’s a “rear-view-mirror” report, a real-timedashboardoraforward-lookingan- alyticprojection,BIandanalyticsprofessionals tellusthey’reeagertoconsumethatinforma- tion through mobile BI interfaces. For now, mobile BI is the least-used means of sharing BI and analytic insights, used extensively by only 5% and on limited basis by only 20% of our respondents. However, a whopping 44% of respondents say they’re planning to add mobile BI interfaces—the highest planned- use percentage by far among eight BI tech- nologies discussed. Are these respondents simply going along with the mobile mania of the times? Indeed, it seems there’s no category of technology thathasn’tbeensweptupinthesmartphone and tablet craze.BI,analytics and information managementarenodifferent.BI-specificmo- bile options, like Cognos Go Mobile, started showingupasearlyas2006,anditseemslike every year vendors are introducing new ver- sions promising better usability and compat- ibilitywith the latestdevices. November2011 13 PreviousNext reports.informationweek.com reports Analyticsisalsomakingitsmarkininforma- tionmanagement,anarenainwhichso-called big data is radically changing database plat- BI Trends for 2012 TableTable of ContentsofContents Note: Multiple responses allowed Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals R3551111/2 R 20122011 Figure8 UserBI/AnalyticsAccess Which of the following users have access to or utilize BI/analytics today?

14. 2010,early BI adopters included vendors Mi- croStrategy,Pentaho,QlikTechandthird-party independent MeLLmo, maker of the Roambi platform.In2011,itseemseveryotherBIven- dorjumpedontheiPadbandwagon,withAc- tuate, IBM Cognos, InformationBuilders, Jaspersoft,LogiXML,Oracle,SAP BusinessOb- jects, SAS,Tableau and Tibco Spotfire intro- ducing new or improved iPad (and, in some cases,Android tablet) apps or browser-based interfaces. The wave of new would-be iPad competi- tors,thecontinuingevolutionofsmartphones andtheemergenceofHTML5,inparticular,in 2011,havegivenrisetoabitofsoul-searching onthepartofBIandothervendors.Theques- tionbecame,“Shouldwecontinuetodevelop device- and mobile-operating-system-native mobile apps at great expense, or should we look to standards to ease the development burden?” The promise of HTML5 is to be able to write Web-based applications once and deliver PreviousNext reports.informationweek.com reports WhenApplesinglehandedlyestablishedthe tablet as a new must-have mobile-device form factor with the launch of the iPad in TableTable of ContentsofContents Currentlyusing 46% 32% 29% 25% 21% 18% 16% 10% 8% 6% 5% 3% 2% 1% 0% Planningtouse 7% 6% 5% 6% 2% 6% 4% 5% 3% 1% 2% 1% 0% 3% 2% 1% 2% Evaluated,butnot selectedforuse 8% 10% 11% 8% 12% 8% 7% 8% 7% 8% 7% 6% 5% 4% 5% 6% 3% 6% 5% Currentlyevaluating 15% 6% 10% 15% 7% 6% 9% 3% 8% 7% 4% 2% 5% 4% 2% 0% 3% 4% 2% 4% 1% 3% Base: 414 respondents using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek 2012 Business Intelligence, Analytics and Information Management Survey of 542 business technology professionals, October 2011 Microsoft SAPBusinessObjects Oracle(includingHyperionandSiebel) IBMCognos(includingTM1) SAS SAPBusinessObjectsOn-Demand(Crystalreports.com) IBMSPSS MicroStrategy Tableau Actuate InformationBuilders QlikTech TibcoSpotfire AdaptivePlanning Cloud9Analytics HostAnalytics Indicee Arcplan Deloitte/Oco Birst myDials Pentaho Jaspersoft PivotLink Panorama BI Trends for 2012 Figure9 BI/AnalyticsVendors Are you using,planning to use or evaluating BI/analytics products from the following vendors? R3551111/16 November2011 14

15. 69% 70% 68% Hadooporothernonrelational("NoSQL")processingplatforms 63% 61% 58% 52% 59% High-scaledatamart/datawarehousesystems supportingmassivelyparallelprocessingTricklefeed/changedatacapturetechnologiesOn-premisesdatamart(s)/datawarehouse(s) 46% Masterdatamanagementsystems/softwareDocumentimaging/capture(scanningandopticalcharacterrecognition) On-premisesdocument/recordrepository Cloud-baseddocument/recordrepositoryCloud-baseddatamart(s)/warehouses Complexevent-processingtechnology Data-cleansing/data-qualitytools Dataintegrationsoftware(ETL) 32% 30% 36% 26% 28% Datafederationsoftware 23% 27% 21% 18% 19% 20% 17% 13% N/A 14% R smartphones and tablets.When Web apps writteninHTML5recognizethatthey’rebeing delivered on a mobile device rather than a desktop or laptop,the idea is that they’ll lose the mouse-oriented scroll bars and switch to device-native pinch, flip, swipe and other formsof gesture-based navigation. There are still limits to the device-native ca- pabilities supported by HTML5.For example, accesstothecamerafunctiononvariousmo- biledevicesisusuallylacking.ButHTML5does support software containers that enable de- velopers to fill the few remaining gaps in functionality required on popular devices. Over time, the gaps will close, and in the meantime, HTML5 gives developers a big head start on developing for an array of plat- formsanddevices. Sensing the future (and likely facing a new round of native app development),early iPad adopterQlikTechswitchedgearsinearly2011 and embraced a device-neutral,Web-based approachrelyingonHTML5.Butdon’texpect BI and analytics vendors to drop native iPad apps that were only recently introduced. Rather, over the next few years, we expect continued maturation of HTML5 and a wider embraceofthe standardforsmartphoneand November2011 15 PreviousNext reports BI Trends for 2012 TableTable of ContentsofContents Note: Percentages reflect a response of "used extensively" or "used on a limited basis" Base: 431 respondents in October 2011 and 302 respondents in September 2010 involved with information management technologies Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals reports.informationweek.com R3551111/20 themacrossavarietyofmobileplatformsand devices without native development work. HTML5 is nowsupported by most late-model Figure10 InformationManagementTechnologiesinUse Which of the following systems/technologies are used within your organization? 2012 2011

16. AbilitytointegratewithenterpriseapplicationssuchasERPandCRMAbilitytorespondtoeventsandprovidenear-real-timedataupdates 69% Providesseamlessdata/application/businessprocessintegration 63% 65% Abilitytopredictcustomerbehavior,riskorbusinessoutcomesProvidesfastdataexploration,queryandanalysiscapabilities 62% 59% Abilitytocollectandanalyzeoperationaldatainrealtime 53% 57% 51% 46% 47% 51% 50% 51% 45% 47% AbilitytointegratewithdesktopapplicationsProvidesoutputtoabroadrangeofformats Providesbroadarrayofdatavisualizations Abilityforuserstoshareandcollaborate 41% 46% 42% 43% 31% 37% 30% 28% Breadthofproductofferingand potentialtoconsolidate Easeofimplementation Easeofuse 21% 26% R tablet-based access to BI and analytics. Why are so many organizations planning to deploy mobile BI? For one thing, it’s a devel- opmentthatpromisestohelpcrackthelong- standing gap in BI access and usability. For many years, BI advocates have championed the idea of democratizing BI, taking it out of the ivory tower (meaning out of the hands of thefewanalystsandtopexecutives)andshar- inginsightswithknowledgeworkersatevery level of an organization.Yet, BI deployments generally don’t reach much beyond 25% of potentialusers,onaverage. InformationWeekhasbeentrackingthebar- riers to BI adoption for years, and significant obstacles remain. Data quality problems, re- ported by 46% of respondents,is the top im- pediment, but encouragingly, there was a nine-point drop in citations of this problem. Those mentioning ease-of-use challenges, meanwhile, actually increased by five points (the only statistically significant increase amongthelistofoptionsprovidedtorespon- dents), making it the second most-cited ob- stacle tobroad use of BI. Given the small-screen real estate of smart- phonesandeventablets,mobileBIappshave generally forced a fresh and much-simplified approach to sharing BI and analytics. The point is not that enterprises should count on November2011 16 PreviousNext R3551111/10 Note: Multiple responses allowed Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals reports.informationweek.com reports BI Trends for 2012 TableTable of ContentsofContents Figure11 MostImportantBI/AnalyticsFeatures Which of the following features are most important when purchasing BI/analytics software or selecting a BI/analytics vendor? 2012 2011

17. service personnelon the go. CincinnatiZooGoesMobile Managers and decision-makers at the Cincinnati Zoo and Botanical Gardens might turnupanywhereontheinstitution’s75-acre campus.That’s one reason the zoo is using IBM’sCognosMobilesoftwarefortheiPad.Re- leased in October,the native iPad and iPhone app lets managers, whether they’re in meet- ings or on the grounds, bring together sales and attendance data and make decisions to improve the visitor experience. In 2010, the zoo implemented Cognos BI software as part of a sweeping point-of-sale (POS)overhaul and systems integration proj- ect.Membership,admissions and retail sales were previously handled on separate POS systems that didn’t talk to one another, and 16 food service locations were running on unconnected cash registers.These discon- nects made tracking and correlating rev- enue-generating activities a laborious, weeklyspreadsheetprocess.Aunifiedsystem deployed in2010 linking all 51 POS locations acrossthecampusprovidesunified,real-time information. The new system yielded a treasure trove of November2011 17 PreviousNext Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals R3551111/1 22% 20% WedeployBI/analyticsonaproject-by-projectbasis WehavemanyBI/analyticsproducts 17% WedeployBI/analyticsaspartofothertechnologyinitiatives 17% 14% Noneoftheabove 3% 2% reports.informationweek.com reports clean-sheet mobile-BI interfaces to deliver dashboards,reports and query capabilitiesto desk-bound employees. But assuming they’re truly simplified and easier to use, these mobile BI interfaces will promote wider and more frequent use by ex- ecutives, managers, salespeople and field TableTable of ContentsofContents BI Trends for 2012 Figure12 BI/AnalyticsDeployment Which of the following best describes the way your company deploys,or plans to deploy,BI and analytics technologies? 2012 2011 WehavestandardizedononeorafewBI/analyticsproducts 41% 47%

18. Challengesgettingconstituentstoagreeonstandardizedproduct(s) 55% Integration/compatibilityissueswithexisting/multipleplatformsChallengesscalingthetechnologyacrosstheentireorganization 46% 45% NoneedforBIcapabilitiesthroughoutourenterprise Traininginternalstafftootime-intensiveandcostly 40% 38% 37% 36% Ease-of-usechallengeswithcomplexsoftware/less-technicallysavvyemployees 31% 33% BI/analyticstalentistooexpensivetohire 29% 32% Lower-than-expectedanalyticvalue 27% Softwarelicensesaretooexpensive 23% 27% Overlapwithotherproducts Lackofindustrystandards Dataqualityproblems 17% 18% 14% 11% 10% 8% NoclearROI 9% 10% Other None 4% 7% 5% 6% tomer segmentation and marketing projects. That’sinsightmanagerscanuseforemailand direct mail campaigns in which they send coupons and offers to zoo members, loyalty card holders and other known customers basedonpast purchase patterns. PredictivecapabilitiessupportedinCognos now help managers plan staffing, retail mer- chandize buying, and food and beverage stockstohaveonhandbasedonhistoricalat- tendance patterns and weekly weather fore- casts. A beautiful three-day Fourth of July weekend with temperatures in the mid 80s, for instance, would call for far different staffingandorderingdecisionsthanacoldfall weekend. With iPads in hand,zoo managers can now makemoredecisionsonthefly.Seeingempty shelves, retail managers might check on in- ventory and reorder sold-out goods. Seeing longlinesatfoodstandsnearaspecialattrac- tion, food and beverage managers might check staffing plans and reassign employees accordingly. Seeing spikes or shortfalls in at- tendance, managers might also review and adjust staffing plans before the next shift shows up for work. Labor is the biggest cost variableforthezoo,sothesavingscanbesig- nificant if staffing levels are better in tune withactualneed. November2011 18 PreviousNext R3551111/7 20122011 Note: Multiple responses allowed Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals reports.informationweek.com R reports BI Trends for 2012 TableTable of ContentsofContents data,andthezooputIBMCognossoftwareto work to correlate attendance and purchasing patterns. A big focus of that effort is on cus- Figure13 BarrierstoEnterprisewideBI/AnalyticsAdoption What are the barriers to adopting BI/analytics products enterprisewide?

19. November2011 19 vice-based BI came in next to last among the leading-edge technologies we asked partici- pants to rate on a one-to-five scale,with one meaning “not interested” and five meaning “extremely interested.”That said,the percent of respondents rating their interest in SaaS- based BI a 4 or 5 increased four points over last year—from28% to 32%. Moresignificantly,whenweaskedsurveyre- spondents specifically about factors that would drive adoption of cloud-based BI and analytics, they showed much higher interest across all factors, including low overall cost (55% vs. 31% last year), minimal need for IT support(46%vs.36%lastyear)andlowinitial cost (39% vs.24% last year). And in the biggest sign that IT pros are warming to the possibility of using cloud- basedBIandanalytics,just16%reportedthat this category is not currently of interest to their organizations, whereas that figure was 36% in last year’ssurvey. Still, cloud advocates shouldn’t rejoice just PreviousNext FASTFACT 32% of respondents say they have a significant interest in SaaS-based BI. reports.informationweek.com reports WarmingUptotheCloud Aswasthecaseinlastyear’sBIandInforma- tion Management Survey, software-as-a-ser- BI Trends for 2012 TableTable of ContentsofContents 20122011 Datasecurity/privacyconcerns Dataintegrationchallenges Costconcerns(totalexpenseofsubscriptionovertime) Vendorlock-in Inabilitytocustomize Note: Multiple responses allowed Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals R3551111/14 63% 65% 47% 43% 35% 38% 31% 32% 23% 22% Lackofrequiredfeaturesorcapabilities Other 4% IhavenoconcernsaboutusingSaaS/cloud-basedBI/analytics 10% 13% Figure14 ConcernsWithCloud-BasedBI/Analytics What are your primary concerns about or barriers to using SaaS/cloud-based BI/analytics?

20. tion challenges (47%) and ongoing subscrip- tion-cost concerns (43%) loomed larger this year than in last year’s survey. It’s tough to read respondents’ minds,but the silver lining in this black cloud might be that security and privacymaywellbemoreofaknee-jerkcom- plaint, whereas integration and cost objec- tions might be based on more actual investi- gation of available options and deployment challenges. Theoptionsforcloud-basedBIandanalytics showedsignsofchangein2011,andthismay bode well for future adoption. Until recently, most top BI software vendors have not of- feredcloud-basedBIoranalytics.Andthefew that have offered such services have tended tofocusonsubsetsoftheiron-premisesfunc- tionality (as in the case of SAP BusinessOb- jects BI OnDemand) or select industry- or problem-specific applications (as in the case of SAS hosting of conventionally licensed software).Meanwhile,none of the dedicated PreviousNext 20122011 Competitiveintelligence Customerbehavioranalysis Brand/product/reputationmanagement Customerservice Customersegmentation Socialmedia/socialnetworkanalysistechnologiesarenotapriorityformyorganization Note: Multiple responses allowed 34% 31% 32% 29% 31% 24% 29% 27% 26% 22% 19% 14% Compliance Other 1% 0% 42% 49% R3551111/15 FASTFACT 63% of respondents ay they have concerns with data security/privacy for cloud-based BI/analytics. reports.informationweek.com reports yet,assignificantbarrierstoadoptionremain. Data security and privacy (63%),for example, remainedthetopconcern,whiledata-integra- TableTable of ContentsofContents BI Trends for 2012 Figure15 FactorsDrivingInterestinSocialNetworkAnalysisTechnologies What factors drive/would drive,your interest in social media/social network analysis technologies? Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals November2011 20

21. Birst, MyDials and PivotLink among SaaS-BI vendors,and adaptive planning and host an- alytics among SaaS-performance manage- ment—have really broken out of the pack in termsof customer deployments. What changed in 2011? The direction of some BI powerhouses,with IBM,SAP and Mi- croStrategy all delivering their on-premises software through new public (and in some casesprivate)clouds.InApril,IBMlaunchedits SmartCloud Enterprise, where the company now makes IBM Cognos software available with cloud-style elastic scalability, meaning you can add or drop storage,network access andInternet data-transfer capacity. In May,SAP announced at its Sapphire user conference that BusinessObjects would be deployable in the cloud by way of Amazon’s Elastic Compute Cloud (EC2), though licens- ing, subscription, support services and dates of availability had yet to be worked out.SAP has had a SaaS-based BI OnDemand offering forseveral years. PreviousNext 20122011 Spreadsheets/MicrosoftExcel Reports Dashboards Queryandanalysissoftware Scorecards Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals November2011 21 R3551111/4 91% 93% 87% 90% 72% 75% 80% 68% 64% 67% 60% 62% 60% 71% Alerts EmbeddedBI Mobile(smartphone-ortablet-based)dashboards/datavisualizations 25% N/A Note: Percentages reflect a response of "used extensively" or "used on a limited basis" reports.informationweek.com reports softwareasaservice(SaaS)providers—afield including (in order of use by survey respon- dents)Cloud9Analytics,Indicee,Deloitte/Oco, TableTable of ContentsofContents BI Trends for 2012 Figure16 TechnologiesUsedtoShareBI/AnalyticInsights Which of the following technologies are used to share BI/analytic insights within your organization?

22. 93% 95% 89% 93% 91% 92% 83% 79% 81% 85% 74% 80% 67% 71% 64% 70% 68% 69% 62% 67% 58% 59% Productdevelopment CustomerrelationshipmanagementOperationalprocessoptimizationBusiness-activitymonitoringCorporategovernance Competitiveanalysis ProductmarketingRiskmanagement Financialanalysis Fraudprevention Salestracking Forecasting 50%51% R tomerstospinuptest-and-development,de- partmental or business-unit deployments,or large-scale BI systems on infrastructure run- ninginthecompany’sdatacenters.Licensing andcostswerenotdetailed,butSanjuBansal, MicroStrategy’s executiveVP and chief oper- ating officer, said customers will be able to rentcapacityasneededwithabout48-hours’ notice. MicroStrategy,which built out its own data centers at its Virginia headquarters and in London,doesnotselldatabases—something youalwaysneedtomanagethedatayouplan to explore—so the company partnered with IBM Netezza and independent database ven- dor ParAccel to run high-scale data marts withintheMicroStrategyCloud.Dataintegra- tion vendor Informatica is another partner, contributing on-premises-to-cloud data inte- gration capabilities. Microsoft also deserves mention here in thattheSQLAzureplatformoffersSQLServer analysis, integration and reporting service in the cloud.The other elements of Microsoft BI areSharePointandOffice,whichareavailable through the cloud-based Office 365 service. And it’s a safe bet that Oracle will follow its competitors by bringing its on-premises BI November2011 22 PreviousNext Note: Percentages reflect a response of "current use" or "planned use" Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals R3551111/6 20122011 reports.informationweek.com reports In July, MicroStrategy followed IBM’s and SAP’s news with MicroStrategy Cloud, an in- frastructure service that will enable cus- BI Trends for 2012 TableTable of ContentsofContents Figure17 UtilizingBIandAnalytics:2012vs.2011 How do you utilize or plan to utilize business intelligence/analytics?

23. 68% 69% 70% 63% 66% 63% 62% 72% 58% 56% ExpandBItomorepeoplethroughouttheorganization Predictcustomerbehavior,fraudorbusinessoutcomes 52% 56% 50% 55% 56% Monitorandsharebusinessperformancemetrics Obtainbettervisibilityintobusinessprocesses 50% 53% Helpdevelopnewproducts/brands/customers Measureandmanageinternalperformance 47% Speedproduction/developmentcycletimes AnalyzecustomerdatatoretaincustomersIntegrateBIwithproductivityapplications Analyzecustomerdatatoincreasesales 36% 41% 40% ShareinformationwithexecutivesProvidebusinessreportingtools 33% 37% 38% 30% Enablereal-timeinformation 28% 30% Improvebusinessplanning Complywithregulations Reportcurrentsales 19% 26% Other 3% 2% EnterpriseEditionsuiteintotheOracleCloud, announcedat October’sOracle OpenWorld. The advantage BI mega vendors have in bringing BI into the cloud is that they have hugenumbersofcustomersfamiliarwiththeir software.Indeed,we’velongfollowedourread- ers’ inclination to standardize on one or a few BIsuitesandtools,andthatremainsthedomi- nant strategy for 2012, with 41% of respon- dentssayingthey’vedonejustthat.It’snotable, though,that standardization is slipping a bit, downsixpointsfromlastyear’ssurvey. PreviousNext Note: Multiple responses allowed Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals R 20122011 reports.informationweek.com reports BI Trends for 2012 TableTable of ContentsofContents Figure18 ImplementationGoals What are your company's goals for implementing BI/analytics solutions? R3551111/8 November2011 23

24. November2011 24 mega vendors can finally turn cloud-based BI andanalyticsinto a breakthroughsuccess. ParallelsinDataManagement BI and analytics are often thought of as the business user- and business analyst-facing “front ends” whereas information manage- ment—work with databases, information in- tegration,dataqualityandsoon—isoftende- scribed as the “back end” of the operation.A key point, though, is that they are intercon- nected.You can’t report on it, spot trends withinit,ordeveloppredictiveorstatisticalin- sightsbasedonitunlessitisinformationthat youare managing or somehow integrating. It’s no surprise,then,that there are parallels between what’s happening in the BI and an- alytics world and what’s happening in infor- mationmanagement. Youhavetostartwiththefactthatinforma- tion management professionals are as driven PreviousNext 2012 2011 Clearcasethatitwouldsavemoney/impactourbottomline Consensusacrossourlinesofbusiness R3551111/9 39% 37% 33% 32% 24% 23% Executivecorporatedirective CIOdirective Other 4% 3% Doesnotapply,aswecurrentlyhaveastandardBIplatform 28% 27% 31% Nothingcouldmakeusstandardizeononevendor 8% 10% Note: Multiple responses allowed Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals reports.informationweek.com reports If they can use their existing software;offer customers license portability from on- premisesdeployments;andaddcloudadvan- tages,includingelasticscalability,perhapsthe TableTable of ContentsofContents BI Trends for 2012 Figure19 ConsolidationMotivation Ifyouhaven'tstandardizedonaBIplatformorconsolidatedanalytics/reportinginfrastructureacrossyourentire organization,whatwouldittakeforyourcompanytomovefrombest-of-breedtoaconsolidated(onevendor)offering?

25. November2011 25 PreviousNext by the push for advanced, predictive and proactiveanalyticsasareanalyticsprofession- als themselves.Without well-managed data, and a lot of it, analytics pros simply can’t do theirjobs.P&Gwasabletodeveloppredictive models because it had spent years collecting data from its core SAP ERP system and other applications, methodically integrating and loading it all into SAP BW and Oracle data warehouses.Andinthewakeofitsintegrated point-of-salesystemdeployment,theCincin- nati Zoo built a data warehouse to help pre- dict attendance and staffing needs based on attendance histories and related weather conditions. On-premises data marts and data ware- houses have consistently been the most widely deployed information management technology we cover in our survey, used ex- tensively by 36% and on a limited basis by an additional 22% of our 431 information man- agement respondents. Consistent with last year’s survey, respon- dents still have big plans to add master data management software and data clean - sing/data quality tools, making these tech- nologies top priorities in terms of planned use.This reflects the finding, noted earlier, that data quality problems remain the top obstacle to using BI and analytics products enterprisewide. Just as cloud computing is a small but promising category in BI and analytics, it’s muchthesamestoryininformationmanage- ment. Cloud-based data marts and ware- houses are used extensively by 5%,on a lim- ited basis by 12% and are planned for use by EnterpriseManagement: StrengtheningIT’sCore EnterpriseEnterprise management ismanagementis evolvingevolving from a break-fixfromabreak-fix mentalitymentality to a discipline thattoadisciplinethat enablesenables IT to be a proactiveITtobeaproactive businessbusiness partner with anpartnerwithan emphasisemphasis on service.onservice. Download reports.informationweek.com reports BI Trends for 2012 TableTable of ContentsofContents Operationalcostsarehighduetodata-relatederrors Regulatorypressuresdemandbetter/morereliablereporting R3551111/22 24% Customerservice/satisfactionissufferingduetopoordataquality 22% Other 2% Masterdatamanagementsystemsarenotapriorityformyorganization 38% Note: Multiple responses allowed Base: 431 respondents involved with information management technologies Data: InformationWeek 2012 Business Intelligence, Analytics and Information Management Survey of 542 business technology professionals, October 2011 Figure20 FactorsDrivingInterestinMasterDataManagementSystems Whatfactorsaredriving,orwoulddrive,yourorganization'sinterestinimplementingmasterdatamanagementsystems? Dataqualityproblemsmarkedbyoverlapsandinconsistencies 45% Datacomplexityduetomergersandacquisitions 26%

26. 46% Easywaytosupportmultiplelocationsand/ormobile/remoteusers 40% 38% Providesbettercapabilitiesthanconventionalsoftware 35% 33% Cloud-basedmarts/warehousesordocument/recordrepositoriesarenotofinteresttomyorganization 33% 31% WeuseSaaS/cloudoptionswhereverpossible 27% 28% Provideshardwareinfrastructurewelack MinimalneedforITstaff/support 18% 22% Rapiddeployment Lowoverallcost Lowinitialcost 10% 14% 7% 5% Other 1% 2% 32% 19%ofthisyear’srespondents;lastyearthose figures were 5%,8% and 15%,respectively,so thingsare perking up,if slowly. Much of the buzz in cloud-based data mart and data warehousing is about sandbox en- vironmentsfordevelopmentandtesting,elas- tic scaling to handle peak workloads,and pri- vate-cloud virtualization.Thus, “on a limited basis” may be the preferred use case for this category.Whenextensiveuseistherule,prac- titioners are more likely opt for conventional on-premises deployment for low total cost of ownership overthe long haul. There are skeptics who think big data is all hype, but our respondents put it right there inthemiddleofcurrentandplanneduse,with a respectable 27% already handling high- scale data marts and data warehouses on an extensive or limited basis and another 17% planning to add them.These are the types of marts and warehouses used for in-database analytics and big data analyses of things like clickstreams,machine-generated sensor data and server log files.Predictive analyses come into play here, helping to serve up the right ads and offers to the right customers at the righttime. Mobile phones are both a contributor to and subject of big-data analyses. Call-data records,instant messaging traffic and smart- phone-based Web and app interactions are November2011 26 PreviousNext Note: Multiple responses allowed R3551111/23 Base: 431 respondents in October 2011 and 302 respondents in September 2010 involved with information management technologies Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals R 20122011 reports.informationweek.com reports BI Trends for 2012 TableTable of ContentsofContents Figure21 FactorsDrivingInterestinCloud-BasedDataMartsorWarehouses What factors are driving,or would drive,your organization's interest in cloud-based marts/warehouses or document/record repositories?

27. R tems are used extensively by only 3% of our respondents and on a limited basis by 11%. But this is promising stuff,likely to grow with theriseinlarge-scaleInternetcommerceand socialnetworking. The big attraction of NoSQL products is theirscalabilityandflexibility.Becausethere’s nofixedschema,youcanaddandexploitnew dataattributesasneeded.Incontrast,thepre- defineddatamodelbehindaconventionalre- lationaldatabase,suchasOracle,IBMDB2,Mi- crosoftSQLServerorMySQL,mustberevised witheachchangeindata.Thelargerthedata- basetable,themoredifficult,timeconsuming and costlythe change. Large-scalee-commercecompaniesandso- cial networks have been big users of NoSQL platforms because they provide scalability and flexibility at a low comparative cost. It’s not every company that operates at the scale ofNoSQLuserssuchasFacebook,Yahoo,eBay and Groupon, but about half of our respon- November2011 27 PreviousNext Other 3% HadooporotherNoSQL/alternativedatamanagement/processingplatformsarenotapriorityformyorganization Note: Multiple responses allowed Base: 431 respondents involved with information management technologies Data: InformationWeek 2012 Business Intelligence, Analytics and Information Management Survey of 542 business technology professionals, October 2011 47% R3551111/21 reports.informationweek.com reports feeding the growing stockpiles of data, and thisinformationisbeingusedbye-commerce companiestosegmentmobilecustomersand delivermobileadsandoffers.Thephonecom- panies themselves are monitoring and opti- mizing their networks, and they’re on the lookoutformobileservicecustomerswhoare likely to churn—studying whether they’re worthretaining or not. At the very cutting edge is the open source Hadoop parallel data-processing platform and NoSQL databases.There’s a small com- munity of practitioners today, as these sys- TableTable of ContentsofContents BI Trends for 2012 Figure22 FactorsDrivingInterestinNoSQL/AlternativeDataManagement What factors are driving,or would drive,your organization's interest in using Hadoop or other NoSQL/alternative data management/processing platforms? Abilitytomanage/processnonrelational/unstructureddata 31% Abilitytomanage/processmassivevolumesofdata 30% Lowersoftwareanddeploymentcostthancommercialproducts 23% Lowerhardwareandstoragescalingcostthancommercialproducts 23% Interestinnewinsights,suchassocialmediaanalysis 16%

28. PreviousNext reports dents(the53%whodidn’trespond“notapri- ority for my organization”) rate the ability to handle unstructured data, ability to process massivequantitiesofdataandlowcostasthe top three appeals of Hadoop and other NoSQL platforms. Here,too,isanotherdriveroffutureanalytics efforts, as super-large data sets come online. They’llbegeneratedbysocialnetworks,retail and supply chain sensors, traffic and transit system sensors, smart meters and power grids,medical monitoring devices,communi- cations networks,financial trading and trans- actionsystems,securityandriskmonitors,and national intelligence agencies. In short, big dataisgoingtobeapervasiveproblem—and a big driver of BI, analytics and information managementchallenges foryears to come. BI Trends for 2012 November2011 28 TableTable of ContentsofContents reports.informationweek.com

29. APPENDIX November2011 29 PreviousNext reports.informationweek.com BI Trends for 2012 53% 39% 34% 31% 24% 23% 20% 15% 11% 9% 7% 6% 5% 4% 3% 2% 2011 55% 40% 42% 38% 23% 37% 20% 14% 9% 7% 8% 6% 0% 2% N/A 5% 2% 0% 4% 2% N/A 3% 2% 3% Base: 414 respondents in October 2011 and 410 respondents in September 2010 using or planning to deploy BI, data analytics or statistical analysis software Data: InformationWeek Business Intelligence, Analytics and Information Management Survey of business technology professionals R3551111/17 Microsoft SAPBusinessObjects Oracle(includingHyperionandSiebel) IBMCognos(includingTM1) SAPBusinessObjectsOn-Demand(Crystalreports.com) SAS IBMSPSS MicroStrategy Tableau Actuate QlikTech InformationBuilders AdaptivePlanning Arcplan Cloud9Analytics Deloitte/Oco TibcoSpotfire Birst myDials Pentaho HostAnalytics Indicee Jaspersoft Panorama PivotLink Note: Percentages reflect a response of "currently using" or "planning to use" R TableTable of ContentsofContents reports Figure23 CurrentorPlannedUseofBI/AnalyticsVendors Are you using or planning to use BI/analytics products from the following vendors? 2012

30. November2011 30 PreviousNext reports.informationweek.com BI Trends for 2012 30% 28% ITdirector/manager IT/ISstaff R3551111/24 Data: InformationWeek 2012 Business Intelligence, Analytics and Information Management Survey of 542 business technology professionals, October 2011 R TableTable of ContentsofContents reports Figure24 JobTitle Which of the following best describes your job title? ITexecutivemanagement(C-level/VP) 11% Other 7% 6% Consultant 8% Line-of-businessmanagement 10% Non-ITexecutivemanagement(C-level/VP)

31. November2011 31 PreviousNext reports.informationweek.com BI Trends for 2012 12% 9% 14% 15% 14% 7% 9% 11% $100millionto$499.9million Lessthan$6million Don'tknow/declinetosay Government/nonprofit $5billionormore $500millionto$999.9million $1billionto$4.9billion R3551111/25 Data: InformationWeek 2012 Business Intelligence, Analytics and Information Management Survey of 542 business technology professionals, October 2011 R TableTable of ContentsofContents reports Figure25 CompanyRevenue Which of the following dollar ranges includes the annual revenue of your entire organization? $50millionto$99.9million $6millionto$49.9million

32. Construction/engineering 2% ConsultingandbusinessservicesDistributorEducation Electronics 6% 2% 11% 3% FinancialservicesGovernment Healthcare/medicalInsurance/HMOsITvendorsLogistics/transportation 13% 10% 9% 3% 7% 2% Manufacturing/industrial,noncomputer Media/entertainment Retail/e-commerce 8% 4% 5% Telecommunications/ISPs 3% Other 12% November2011 32 PreviousNext reports.informationweek.com BI Trends for 2012 Data: InformationWeek 2012 Business Intelligence, Analytics and Information Management Survey of 542 business technology professionals, October 2011 R3551111/26 TableTable of ContentsofContents reports Figure26 Industry What is your organization's primary industry?

33. November2011 33 PreviousNext reports.informationweek.com BI Trends for 2012 3% 10% 22% 7% 24% 100-499 Fewerthan50 10,000ormore 5,000-9,999 500-999 1,000-4,999 R3551111/27 Data: InformationWeek 2012 Business Intelligence, Analytics and Information Management Survey of 542 business technology professionals, October 2011 R TableTable of ContentsofContents reports Figure27 CompanySize Approximately how many employees are in your organization? 50-99

34. MORE PreviousNext BI Trends for 2012 November2011 34 LIKE THIS reports Want MoreLikeThis? InformationWeekcreates over150 reportslike this eachyearand theyare all free to registeredregistered users.Whether it’s sorting throughvendor claims,justifying IT projectsorimple-users. menting new systems,there’sno substitute forexperience.And that’swhat InformationWeek provides—analysis and advice fromIT professionals.Our Reportssite houses more than900 reportsand briefs,and more than 100 newreportsare slated forrelease in2012. Right now,you’ll find: 2011SalarySurvey:BI/Analytics:2011SalarySurvey:BI/Analytics:The compensation future looksbright forbusiness intel- ligence and information management professionals asthe datadeluge puts these workers in highdemand. Research:EnterpriseContentManagement:Research:EnterpriseContentManagement:Technology hasbeenfantastically effective in developing new ways forbusinessworkersto create,share andstore data.Butthat develop- mentcomesat a price. Strategy:MasterDataManagement:Strategy:MasterDataManagement: Everyone wantsto turnrawstatsintoknowledge in real time—but how do you do thatif youdon’t have a handle on the data itself? Strategy:SaaSIntegration:Strategy:SaaSIntegration: Our InformationWeekReports 2011 Enterprise Applications Sur- veyof 314 businesstechnology professionalsreveals some interesting thinking aboutthe additionof SaaSto the enterprise applicationmix. PLUS:Find signature reports,such as the InformationWeekSalary Survey,InformationWeek 500 and the annual State of Security report;full issues;and much more. TableTable of ContentsofContents Newsletter WantWant to stay current on all newtostaycurrentonallnew InformationWeekInformationWeek Reports?Reports? SubscribeSubscribe to our weeklytoourweekly newsletterandnewsletterand nevermissnevermiss aa beat.beat. Subscribe reports.informationweek.com