1. Christopher Tooley Chief Executive Officer Lycamobile
UK – Algeria
Trade & Investment Forum 2014
Good morning
Apologies from Chris Tooley
Chris Liveing – responsible for all Lycamobile brands in all markets
Previously at O2, CMO for the launch of Tesco Mobile
Today provide an update on Lycamobile and our ambition for the business over the next couple of years

2. Founded in 2006, Lycamobile is now the world’s largest International MVNO
Lycamobile is a prepaid mobile SIM card provider that provides low-cost, high-quality international & national calls & has over 12 million customers across 19 countries
A Mobile Virtual Network Operator, Lycamobile has become a global brand synonymous with connecting customers with their loved ones across the world at the lowest possible cost & highest quality
WHO WE ARE
Success story has been driven by a very, very focused approach:-
Only target expatriate & ethnic communities
Deliver the strongest value proposition – price AND quality
Widest possible distribution – stocked in depth
Engage deeply with our target communities – at their events, in their language, through their media
As a result we are the leading MVNO across many of the countries we operate
But more fundamentally we enable families and friendships to be maintained across countries and continents - and we believe that is an immensely valuable role that we play for our customers

3. WHO WE ARE Over 12 million active customers across 19 countries
Lycamobile’s forecast turnover for 2014 is €1.5 billion
1 million + points of sale
Interconnections with over 30 mobile operators
Interconnections with over 100 carriers for quality international termination
A customer service centre in 5 countries speaking over 20 languages
Greater coverage of the European market than any other mobile operator
Our service is now available to 80% of the EU population
WHO WE ARE
The metrics talk to our scale but the real message is what this scale enables:-
Economies of scale and buying power enable us to reinvest back into the customer proposition to ensure our price and quality set us apart
Our distribution ensures that we are always available & always visible
Our partners enjoy the benefits of our scale but they must work with us to maintain out value and quality metrics
Our brand is now well understood across countries and continents

4. To be the global leader in providing Telecommunications, Financial Services, Travel & Entertainment to the expatriate & ethnic communities
To serve over 20 million subscribers by end 2016
To be the benchmark MVNO globally
MISSION STATEMENT
In 8 short years we have come a long way but the drive and ambition from our Chairman will not let up
Yes we will grow our customer base to 20 million by 2016 but as importantly we understand some of the core needs of our customers, and therefore the implications for future growthj:-
Call back home
Easy ways to budget and manage their finances
To send money back home
To travel home for family or other events
To enjoy films, TV and music from back home
Our mission for the future is to develop a portfolio of products and services to address all these needs and to be the brand of choice for our customers
We have made progress already with our Lycamoney and Lycafly products
We will be rolling out these services across our countries and launching new services to address the entertainment needs

5. Lycamobile represents a significant segment of the mobile marketplace
22.6
2.5
3.0
4.0
12.0
14.1
20.0
1.7
1.9
1.0
Estimated Number of
Subscribers (Top 10
MVNOs)
MARKET SHARE

6. Lycamobile World
Our world currently covers 19 countries – Europe, Australia and the USA – and has been driven by country size, a favourable regulatory environment, willing MNO partners and of course a significant expatriate/ethnic community.
Future growth will move into Eastern Europe, the Far East, Africa and South America
We are confident that our core proposition will still resonate in our new markets but we will have to work harder to achieve fast growth:-
Global awareness of Lycamobile
Our Lycaworld proposition – on-net offer delivering very low cost Lycamobile to Lycamobile calls across our footprint

7. MNO PARTNERS
Our partnerships are extremely important to us and are at the heart of our business.
Network Partners:

8. CARRIER PARTNERS
Our partnerships are extremely important to us and are at the heart of our business.
Carrier Partners:

9. OPERATIONAL PARTNERS *Insert partner testimonials*
Our partnerships are extremely important to us and are at the heart of our business.
Network Partners:
Distribution: Retail Reach is over 750,000 PoS throughout Europe and Growing
Carrier Partners:
Financial Partners:

10. DISTRIBUTION PARTNERS
*Insert partner testimonials*
Our partnerships are extremely important to us and are at the heart of our business.
Network Partners:
Distribution: Retail Reach is over 750,000 PoS throughout Europe and Growing
Carrier Partners:
Financial Partners:

11. MARKETING & ADVERTISING
There are 4 key strands to our marketing strategy:-
To engage with our target communities – at their events, in their language and media
To raise the profile of the Lycamobile brand across all communities – after all we believe everyone is a potential customer – and all countries. Brand campaigns, PR and sponsorships – West Ham United, Cricket
To deliver the best online and e-commerce experience - and therefore deliver a richer overall experience to our customers
To relentlessly look after our customers through our service and retention programmes

12. LYCAMOBILE MVNO BENEFITS TO ALGERIA
Job Creation – We anticipate to create over 1,000 professional jobs in the new business
Lower Prices – affordable international calls for domestic Algerians, visitors and the wider Algerian Diaspora
Direct Investment – Lycamobile to invest $US20 million in infrastructure and services in Algeria
Stimulate Competition – Arrival of a new operator impacts local telecoms markets
Market Growth – Lycamobile will grow the market in Algeria for all operators
LYCAMOBILE MVNO
BENEFITS
TO ALGERIA

13. Call Minutes – Inbound Algerian international call minutes 10 million per month
Algerian Diaspora – 150 thousand Algerians already on the Lycamobile Network
Regional Investment – Lycamobile 350 seat Call Centre in Morocco opened May 2014
Lycamobile World – the main non-African Diaspora are already mature Lycamobile markets – France, UK, Italy, Spain, USA, Germany
Regional Hub – Algeria seen as a key regional hub for Lycamobile in the Maghreb Region
LYCAMOBILE IN
MAGHREB

14. Brand Diversification
Flagship Mobile Brand
Brand extension
Calling card brand
Roaming brand
Money remittance
Mobile tactical brand
Travel brand

16. Thank You 16