Presentation on theme: "Shelley H. Lanham Charlotte Area Air Awareness. N.C. Air Awareness DDD Logistics Planning Promotion An Experiment with Participation Pledges."— Presentation transcript:
Shelley H. Lanham Charlotte Area Air Awareness
N.C. Air Awareness DDD Logistics Planning Promotion An Experiment with Participation Pledges How do new participants differ?
Mission: Provide education and outreach program Goals: Motivate individuals to take voluntary action NC 8-hr Ozone Nonattainment Areas **Avoid costly mandatory regulation of local businesses and industry**
NC 8-hr Ozone Nonattainment Areas **Avoid costly mandatory regulation of local businesses and industry**
Prizes: iPad (NC Air Awareness) 2 pairs of Charlotte Motor Speedway Suite tickets (Duke Energy) $50 Espada Bicycles gift certificate (Alta Planning + Design) $50 Harris Teeter gift certificate (Harris Teeter) Don’t Drive Day t-shirts
Web presence MCAQ, CAW, and CATS homepages Other local organizations Media coverage - Earned Press Release Fox News Rising interview Print media Events Information/Giveaways Pledge blasts CATS Rider Alert NCAA and CAW business coalitions Previous DDD participants Pre-event pledgers Pre-DDD raffle of CATS/LYNX passes 2009 DDD “new commuters” 2010 Don’t Drive Day Pledgers
Don’t Drive Day pledge Data: Name Anticipated commute mode address Methods: Collected data at events (n=118) Rewarded with DDD t-shirt Raffled commute mode specific prizes prior to DDD reminder 2 days prior to DDD Compared actual entries from to pledged datawww.DontDriveDay.org
Results: 20% of pre-event pledgers entered a clean commute on Don’t Drive Day Conclusions: Useful promotional tool Require actual entry of each behavior More representative participation numbers More representative emission reductions If Pledge is necessary Be aware of possible inflation: temper results
Other: Events, , Print Media, etc.
“Anyone can carpool” Increase emphasis on other options than just transit options (especially carpooling and telecommuting) Partnerships with businesses are essential! Most effective promotional method Allow and encourage telecommuting option (largest increase in overall participation and new participation) Success Story: Piedmont Natural Gas
From the Charlotte Region of North Carolina
Don’t Drive Day 2010 tons of air pollution prevented (CO 2, CO, NO x, VOC, PM 2.5 ) lbs of ground-level ozone-forming pollutants prevented Combined air pollution prevented through 4 most recent DDD tons of air pollution (CO 2, CO, NO x, VOC, PM 2.5 ) lbs of ground-level ozone-forming pollutants prevented
Short-term Do not accept pledges for participation Promotion Change commute mode emphasis Encourage business partners to take more active role in promoting DDD Business hosts several DDD throughout Ozone season Offer local incentive to employees Purchase/secure more TV News coverage CBS partnership Press releases Long-term Season-long Challenge Expansion of DDD – conduct certain number of clean commutes for entry into contest