Download presentation
Presentation is loading. Please wait.
Published byDiego McGuire Modified over 4 years ago
1
Marketing The Brand Called You! Marketing The Brand Called You! You & Your Career You & Your Career
2
A 4-Stage Marketing Plan:
3
You & Your Career l Understanding Yourself as a Product
4
You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace
5
You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace l Increasing Your Market Value
6
You & Your Career l Understanding Yourself as a Product l Understanding the Marketplace l Increasing Your Market Value l Bringing YourProduct to Market
7
Understanding Yourself as a Product l T-I-G-E-R l T = Talents l I = Interests l G = Goals l E = Experiences l R = Resources l T-I-G-E-R l T = Talents l I = Interests l G = Goals l E = Experiences l R = Resources
8
Understanding Yourself as a Product l T = Talents l What are you good at? l What do you like to do? l What would you like to be able to do well? l What are you good at? l What do you like to do? l What would you like to be able to do well?
9
Understanding Yourself as a Product l I = Interests l Related to Talents s What do you like? s What are you good at? s What would you like to know more about? s What do you like? s What are you good at? s What would you like to know more about?
10
Understanding Yourself as a Product l G = Goals s When you dont know where youre going, any road will take you there. s Set Long-Term Goals s Set Short-Term Goals s Have a Regular Review s When you dont know where youre going, any road will take you there. s Set Long-Term Goals s Set Short-Term Goals s Have a Regular Review
11
Understanding Yourself as a Product l E = Experiences s Every experience can be a résumé builder. s Write Your Résumé Now! s Review During Step 3 - Increasing Your Market Value s Every experience can be a résumé builder. s Write Your Résumé Now! s Review During Step 3 - Increasing Your Market Value
12
Understanding Yourself as a Product l R = Resources s Education & Experience s Family s Friends s Friends of the above u Dont send nobody nobody sent. s Education & Experience s Family s Friends s Friends of the above u Dont send nobody nobody sent.
13
Understanding The Marketplace Understanding The Marketplace l Creative Destruction l High-Growth Categories s New Companies s Emerging Markets l Learn your own market s Top Companies s Hot New Companies l High-Growth Categories s New Companies s Emerging Markets l Learn your own market s Top Companies s Hot New Companies Remember Him?
14
Increasing Your Market Value Increasing Your Market Value l Four Key Areas: s Making the Most of Your Degree s Internships & Summer Jobs s Networking s Extras l Four Key Areas: s Making the Most of Your Degree s Internships & Summer Jobs s Networking s Extras
15
Increasing Your Market Value l Making the Most of Your Degree s Take the Right Courses s The Right Minor with your Major s Get Involved & Volunteer s Student Ad Competitions s Take the Right Courses s The Right Minor with your Major s Get Involved & Volunteer s Student Ad Competitions
16
Increasing Your Market Value l AAF/NSAC s American Ad Federation/National Student Advertising Competition s 2009 - Student Drinking - St. Bonaventure University AAF Team l AAF/NSAC s American Ad Federation/National Student Advertising Competition s 2009 - Student Drinking - St. Bonaventure University AAF Team Get involved with your schools AAF team!
17
Increasing Your Market Value l Internships & Summer Jobs s Real World Experience s They Differentiate You s They Get You Connected s Cant Find One? Create Your Own! s They Demonstrate Initiative s Real World Experience s They Differentiate You s They Get You Connected s Cant Find One? Create Your Own! s They Demonstrate Initiative
18
Increasing Your Market Value l Networking s Find a Mentor s Get to know Important Others u Stay in touch u Build your database s Look for People You Can Learn From s Find a Mentor s Get to know Important Others u Stay in touch u Build your database s Look for People You Can Learn From
19
Increasing Your Market Value l Extras s Interview Extras u Letters & Testimonials u Produced Work - Examples/Photos s Building Your Book s An Advanced Degree s Interview Extras u Letters & Testimonials u Produced Work - Examples/Photos s Building Your Book s An Advanced Degree
20
Bringing Your Product to Market Bringing Your Product to Market l A Quick Checklist: s Your Campaign! s Your Résumé… and more! s Whats your Story? s Your Market s Your Résumé… and more! s Whats your Story? s Your Market
21
Bringing Your Product to Market l Your Résumé s Flashy! s Functional… or s Any Extras?
22
Bringing Your Product to Market l Your Story s The Elevator Test u Could you tell your story in a short elevator ride? s Whats the Hook? s The Elevator Test u Could you tell your story in a short elevator ride? s Whats the Hook?
23
s Look for Market Match-ups u Skills u Region u Category u Company u Connections s Look for Market Match-ups u Skills u Region u Category u Company u Connections Bringing Your Product to Market l Your Market
24
Bringing Your Product to Market l Your Campaign: s You Can Do It! s Putting it together s Target, Contact, Follow-up s Follow-up Your Follow-up s Putting it together s Target, Contact, Follow-up s Follow-up Your Follow-up
25
The Brand Called You! l Youre a Brand, Too l Find Your Strengths
26
The Brand Called You! l Youre a Brand, Too l Find Your Strengths l Understand Your Market
27
The Brand Called You! l Youre a Brand, Too l Find Your Strengths l Build Your Benefits l Understand Your Market
28
The Brand Called You! l Youre a Brand, Too l Find Your Strengths l Go To Market l Build Your Benefits l Understand Your Market
29
And one more thing… l Dont expect everything to come from the job l Some of it may be… l Dont expect everything to come from the job l Some of it may be…
30
Quaternary Economic Activity
31
Good Luck! Remember… Fortune favors the prepared mind. Remember… Fortune favors the prepared mind.
Similar presentations
© 2018 SlidePlayer.com Inc.
All rights reserved.
Ppt on different types of trees Ppt on natural disasters for class 9 Ppt on regional rural banks Ppt on entrepreneurship and small business management Ppt on ready to serve beverages menu Download ppt on water resources class 10th Company brochure ppt on architectural firm Ppt on mobile number portability Ppt on different types of rocks Ppt on accounting standards 10