3 Name: Francesca Pefianco Company: Mediacom (New York City) Position: Communications Planning InternDuties:Helped create entire upfront media plan (TV, radio and print) to present to clientAttended rep meetingsSports Illustrated, Radio Disney, MTV and Rolling StoneUtilized media software to analyze data and create competitive flowchartsBrainstormed, planned and implemented brand strategy efforts for upcoming entertainment cross-promotion
5 Name: Serra StallingCompany: Turner Entertainment Networks (Atlanta, Georgia)Position: Marketing Intern for Commerce EnterprisesDuties:Worked for the online store for TCM, tbs, and TNTAnalyzed site data and reports and made promotional suggestions based on findingsTested site to optimize user experience and correct errorsResearched market and merchandise opportunitiesPlaced promotional spots on networks to ensure adequate attention to e-commerce
7 Name: Anne-Catherine Harris Company: Flagpole (Athens, Georgia)Position: Advertising InternDuties:Assisted Advertising RepsHelped to maintain positive relationships with clientsDelivered advertisement proofs to businesses and helped to make changes to ads if needed.Picked up checks for ads from clientsGained insight into selling ad space and learned how to read and use ratecardsAthFest!
9 Project: introducing the EarthCents New Home program Name: Rebecca ThomasCompany: The Propel Agency(Atlanta, Georgia)Position: Intern (Account Manager)Duties:Hands-on internship experienceAccount managementClient leadershipNew businessWrote proposalsDabbled in creativeClient: Georgia PowerProject: introducing the EarthCents New Home program
10 Client: Waffle HouseProject: New House Salads – window cling and caddie card(front)(back)
15 Name: Amber JohnsonCompany: 22squared (Atlanta, Georgia)Position: Client Leadership InternDuties:Worked on accounts including Buffalo Wild Wings, Lincoln Financial, and Shoe Carnival facilitating interaction with clientsAssisted clients by managing their upcoming creative efforts and conducting competitor analyses for internal and client based teamsAssisted with action forms, trafficking, booking talent, and the successful promotion of brands in the social spaceAttended weekly informational seminars regarding all departments of the agency
18 NYC Hello. I’m Bailey. And this summer, I was a Media Buying Intern. Learned the buying process. Got a better understanding of how buying fits with planning, research, budgeting, negotiations.Assisted with Local Television & Radio Buying for Nestle, General Mills & Georgia-Pacific.Pre-Buy: Made sure we didn’t run on any of the wrong stations or programs & that we weren’t over budget. Calculated lots of GRPs.Made TV & Radio Buys.Post-Buy: Did Buy Summaries to send to the client (including budget, programming, spots, rating summaries).ZenithOptimedia Universities - ZOUsIntern Project for Sonic. Challenge: How can Sonic tap into the Millennial Mindset?Primary & Secondary ResearchPresentation Skill & Presentation
23 Name: Andres AparicioCompany: Athens Social Media (Athens, Georgia)Position: Social Media SpecialistDuties:Market analysis for JWR Jeweler’s competitorsCreate a raffle designed to connect local businesses with the community by offering prizes and exclusive discounts with our sponsors, and at the same time maximizing our FB fan pageIdeas for new advertising for local Athens businessesWork:
24 The University of Georgia Recreational Sports Name: Andres AparicioCompany: UGA Recreational SportsPosition: Marketing AssistantDuties:Ref Fest/Play DayIncrease fans on our FB communityLanding tabStatus updates & geo-locationCreative events (e.g. Dive-In Movie)Create material for our YouTube and Flickr pages
26 Name: Brittney SmithCompany: BKV (Atlanta, Georgia)Position: Account Services AssociateDuties:Worked on accounts including the American Red Cross, ARS/Rescue Rooter, and March of DimesManaged database maintenance for recent ARC survey packages received by donorsCreated a creative portfolio containing direct mail pieces for FY11 calendar year for the clientConstructed a competitive analysis presentation comparing charitable gift annuities among 25 non-profit organizations.Worked on Optimization of Google Places for ARS/Rescue Rooter
28 Name: Sarah ZagorskiCompany: Mindshare(Atlanta, Georgia)Position: InternDuties:Worked on accounts including US Marine Corps, US Virgin Islands Tourism, John Deere, Belk, and Jiffy LubeUpdated print positioning reports to ensure tear sheets are accounted forAssisted with managing and updating flowchartsAttended meetings with vendor representatives including TNT, CNN, and Google Analyzed MRI data for targeted demographicsTracked insertion orders and invoices for accounts with multi million dollar budgets
30 Name: Tien PhanCompany: The Martin Agency (Richmond, Virginia)Position: National Broadcast and Digital Media Buyer/PlannerDuties:Clients included Tylenol, Norwegian Cruise Line, Saab, American Cancer Society, Sun Life, and GeicoWorked on strategic planning for new business
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