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INTERN PANEL. FRANCESCA PEFIANCO Name: Francesca Pefianco Company: Mediacom (New York City) Position: Communications Planning Intern Duties: –Helped.

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Presentation on theme: "INTERN PANEL. FRANCESCA PEFIANCO Name: Francesca Pefianco Company: Mediacom (New York City) Position: Communications Planning Intern Duties: –Helped."— Presentation transcript:

1 INTERN PANEL

2 FRANCESCA PEFIANCO

3 Name: Francesca Pefianco Company: Mediacom (New York City) Position: Communications Planning Intern Duties: –Helped create entire upfront media plan (TV, radio and print) to present to client –Attended rep meetings Sports Illustrated, Radio Disney, MTV and Rolling Stone –Utilized media software to analyze data and create competitive flowcharts –Brainstormed, planned and implemented brand strategy efforts for upcoming entertainment cross-promotion

4 SERRA STALLING

5 Name: Serra Stalling Company: Turner Entertainment Networks (Atlanta, Georgia) Position: Marketing Intern for Commerce Enterprises Duties: – Worked for the online store for TCM, tbs, and TNT – Analyzed site data and reports and made promotional suggestions based on findings – Tested site to optimize user experience and correct errors – Researched market and merchandise opportunities – Placed promotional spots on networks to ensure adequate attention to e-commerce

6 ANNE-CATHERINE HARRIS

7 Name: Anne-Catherine Harris Company: Flagpole (Athens, Georgia) Position: Advertising Intern Duties: –Assisted Advertising Reps –Helped to maintain positive relationships with clients –Delivered advertisement proofs to businesses and helped to make changes to ads if needed. –Picked up checks for ads from clients –Gained insight into selling ad space and learned how to read and use ratecards –AthFest!

8 REBECCA THOMAS

9 Name: Rebecca Thomas Company: The Propel Agency (Atlanta, Georgia) Position: Intern (Account Manager) Duties: –Hands-on internship experience –Account management –Client leadership –New business –Wrote proposals –Dabbled in creative Client: Georgia Power Project: introducing the EarthCents New Home program

10 Client: Waffle House Project: New House Salads – window cling and caddie card (front)(back)

11 BREE RILEY

12 Name: Bree Riley Company: Fallon (Minneapolis, Minnesota) Position: Account Management Intern Work: –Buffalo Wild Wings Developed full campaign Pitched to client

13 The Cosmopolitan Created digital competitive for Q2 Worked on further developing loyalty program

14 AMBER JOHNSON

15 Name: Amber Johnson Company: 22squared (Atlanta, Georgia) Position: Client Leadership Intern Duties: –Worked on accounts including Buffalo Wild Wings, Lincoln Financial, and Shoe Carnival facilitating interaction with clients –Assisted clients by managing their upcoming creative efforts and conducting competitor analyses for internal and client based teams – Assisted with action forms, trafficking, booking talent, and the successful promotion of brands in the social space – Attended weekly informational seminars regarding all departments of the agency

16

17 BAILEY DUNN

18 Hello. Im Bailey. And this summer, I was a Media Buying Intern. NYC Learned the buying process. Got a better understanding of how buying fits with planning, research, budgeting, negotiations. Assisted with Local Television & Radio Buying for Nestle, General Mills & Georgia- Pacific. Pre-Buy: Made sure we didnt run on any of the wrong stations or programs & that we werent over budget. Calculated lots of GRPs. Made TV & Radio Buys. Post-Buy: Did Buy Summaries to send to the client (including budget, programming, spots, rating summaries). ZenithOptimedia Universities - ZOUs Intern Project for Sonic. Challenge: How can Sonic tap into the Millennial Mindset? Primary & Secondary Research Presentation Skill & Presentation Hello. Im Bailey. And this summer, I was a Media Buying Intern.

19 MARISA NEGRI

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22 ANDRES APARICIO

23 Name: Andres Aparicio Company: Athens Social Media (Athens, Georgia) Position: Social Media Specialist Duties: – Market analysis for JWR Jewelers competitors – Create a raffle designed to connect local businesses with the community by offering prizes and exclusive discounts with our sponsors, and at the same time maximizing our FB fan page –Ideas for new advertising for local Athens businesses Work : –http://bit.ly/pyX880http://bit.ly/pyX880

24 The University of Georgia Recreational Sports Name: Andres Aparicio Company: UGA Recreational Sports Position: Marketing Assistant Duties: – Ref Fest/Play Day –Increase fans on our FB community –Landing tab –Status updates & geo-location –Creative events (e.g. Dive-In Movie) –Create material for our YouTube and Flickr pages

25 BRITTNEY SMITH

26 Name: Brittney Smith Company: BKV (Atlanta, Georgia) Position: Account Services Associate Duties: –Worked on accounts including the American Red Cross, ARS/Rescue Rooter, and March of Dimes –Managed database maintenance for recent ARC survey packages received by donors –Created a creative portfolio containing direct mail pieces for FY11 calendar year for the client –Constructed a competitive analysis presentation comparing charitable gift annuities among 25 non-profit organizations. –Worked on Optimization of Google Places for ARS/Rescue Rooter

27 SARAH ZAGORSKI

28 Name: Sarah Zagorski Company: Mindshare (Atlanta, Georgia) Position: Intern Duties: –Worked on accounts including US Marine Corps, US Virgin Islands Tourism, John Deere, Belk, and Jiffy Lube –Updated print positioning reports to ensure tear sheets are accounted for –Assisted with managing and updating flowcharts –Attended meetings with vendor representatives including TNT, CNN, and Google –Analyzed MRI data for targeted demographics –Tracked insertion orders and invoices for accounts with multi million dollar budgets

29 TIEN PHAN

30 Name: Tien Phan Company: The Martin Agency (Richmond, Virginia) Position: National Broadcast and Digital Media Buyer/Planner Duties: –Clients included Tylenol, Norwegian Cruise Line, Saab, American Cancer Society, Sun Life, and Geico –Worked on strategic planning for new business

31 Q&A


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