1. INTERN PANEL

2. FRANCESCA PEFIANCO

3. Name: Francesca Pefianco Company: Mediacom (New York City)
Position: Communications Planning Intern
Duties:
Helped create entire upfront media plan (TV, radio and print) to present to client
Attended rep meetings
Sports Illustrated, Radio Disney, MTV and Rolling Stone
Utilized media software to analyze data and create competitive flowcharts
Brainstormed, planned and implemented brand strategy efforts for upcoming entertainment cross-promotion

4. SERRA STALLING

5. Name: Serra Stalling
Company: Turner Entertainment Networks (Atlanta, Georgia)
Position: Marketing Intern for Commerce Enterprises
Duties:
Worked for the online store for TCM, tbs, and TNT
Analyzed site data and reports and made promotional suggestions based on findings
Tested site to optimize user experience and correct errors
Researched market and merchandise opportunities
Placed promotional spots on networks to ensure adequate attention to e-commerce

6. ANNE-CATHERINE HARRIS

7. Name: Anne-Catherine Harris
Company: Flagpole (Athens, Georgia)
Position: Advertising Intern
Duties:
Assisted Advertising Reps
Helped to maintain positive relationships with clients
Delivered advertisement proofs to businesses and helped to make changes to ads if needed.
Picked up checks for ads from clients
Gained insight into selling ad space and learned how to read and use ratecards
AthFest!

8. REBECCA THOMAS

9. Project: introducing the EarthCents New Home program
Name: Rebecca Thomas
Company: The Propel Agency
(Atlanta, Georgia)
Position: Intern (Account Manager)
Duties:
Hands-on internship experience
Account management
Client leadership
New business
Wrote proposals
Dabbled in creative
Client: Georgia Power
Project: introducing the EarthCents New Home program

10. Client: Waffle House
Project: New House Salads – window cling and caddie card
(front)
(back)

11. BREE RILEY

12. Company: Fallon (Minneapolis, Minnesota)
Name: Bree Riley
Company: Fallon (Minneapolis, Minnesota)
Position: Account Management Intern
Work:
Buffalo Wild Wings
Developed full campaign
Pitched to client

13. The Cosmopolitan Created digital competitive for Q2
Created digital competitive for Q2
Worked on further developing loyalty program

14. AMBER JOHNSON

15. Name: Amber Johnson
Company: 22squared (Atlanta, Georgia)
Position: Client Leadership Intern
Duties:
Worked on accounts including Buffalo Wild Wings, Lincoln Financial, and Shoe Carnival facilitating interaction with clients
Assisted clients by managing their upcoming creative efforts and conducting competitor analyses for internal and client based teams
Assisted with action forms, trafficking, booking talent, and the successful promotion of brands in the social space
Attended weekly informational seminars regarding all departments of the agency

17. BAILEY DUNN

18. NYC Hello. I’m Bailey. And this summer, I was a Media Buying Intern.
Learned the buying process. Got a better understanding of how buying fits with planning, research, budgeting, negotiations.
Assisted with Local Television & Radio Buying for Nestle, General Mills & Georgia-Pacific.
Pre-Buy: Made sure we didn’t run on any of the wrong stations or programs & that we weren’t over budget. Calculated lots of GRPs.
Made TV & Radio Buys.
Post-Buy: Did Buy Summaries to send to the client (including budget, programming, spots, rating summaries).
ZenithOptimedia Universities - ZOUs
Intern Project for Sonic. Challenge: How can Sonic tap into the Millennial Mindset?
Primary & Secondary Research
Presentation Skill & Presentation

19. MARISA NEGRI

22. ANDRES APARICIO

23. Name: Andres Aparicio
Company: Athens Social Media (Athens, Georgia)
Position: Social Media Specialist
Duties:
Market analysis for JWR Jeweler’s competitors
Create a raffle designed to connect local businesses with the community by offering prizes and exclusive discounts with our sponsors, and at the same time maximizing our FB fan page
Ideas for new advertising for local Athens businesses
Work:

24. The University of Georgia Recreational Sports
Name: Andres Aparicio
Company: UGA Recreational Sports
Position: Marketing Assistant
Duties:
Ref Fest/Play Day
Increase fans on our FB community
Landing tab
Status updates & geo-location
Creative events (e.g. Dive-In Movie)
Create material for our YouTube and Flickr pages

25. BRITTNEY SMITH

26. Name: Brittney Smith
Company: BKV (Atlanta, Georgia)
Position: Account Services Associate
Duties:
Worked on accounts including the American Red Cross, ARS/Rescue Rooter, and March of Dimes
Managed database maintenance for recent ARC survey packages received by donors
Created a creative portfolio containing direct mail pieces for FY11 calendar year for the client
Constructed a competitive analysis presentation comparing charitable gift annuities among 25 non-profit organizations.
Worked on Optimization of Google Places for ARS/Rescue Rooter

27. SARAH ZAGORSKI

28. Name: Sarah Zagorski
Company: Mindshare
(Atlanta, Georgia)
Position: Intern
Duties:
Worked on accounts including US Marine Corps, US Virgin Islands Tourism, John Deere, Belk, and Jiffy Lube
Updated print positioning reports to ensure tear sheets are accounted for
Assisted with managing and updating flowcharts
Attended meetings with vendor representatives including TNT, CNN, and Google  
Analyzed MRI data for targeted demographics
Tracked insertion orders and invoices for accounts with multi million dollar budgets

29. TIEN PHAN

30. Name: Tien Phan
Company: The Martin Agency (Richmond, Virginia)
Position: National Broadcast and Digital Media Buyer/Planner
Duties:
Clients included Tylenol, Norwegian Cruise Line, Saab, American Cancer Society, Sun Life, and Geico
Worked on strategic planning for new business

31. Q&A