1. 1 Vital Bijuteri Website Redesign Google AdWords Google Analytics Bilge GÖKSEL Burcu KOLANCALI Cansu ZORLUER Onur SENCER Özlem YALÇINKAYA Serkan GÜRSÖZLÜ MGIS 501 14.11.2008

2. 2 Vital Bijuteri Website Redesign Bilge GÖKSEL Onur SENCER

3. 3 Agenda www.vitalbijuteri.com website redesignwww.vitalbijuteri.com Problems with the design New design Differences Suggestions

4. 4 www.vitalbijuteri.com Kirmacioglu import and export company The company imports the products from China and South Korea Sells the products to Turkey, Bulgaria, Egypt, Poland, Russia and Ukraine. Target countries to export: Italy and Spain Concentrated industries:  Textile & Garment --Stones  Chemical Industry  Construction Industry

5. 5 Design Problems

6. 6 Turkish Character Problem

7. 7 Design Problems Broken links

8. 8 Design Problems Background colors No page titles Empty pages without the photo of the product

9. 9 Solving Design Problems Solving Turkish character problem Naming the title of the pages Adding keywords and description in meta tag Choosing 5 color palette

10. 10 Solving Design Problems Choosing a layout for the page design Adding Google Analytics and Adwords Adding “About us” section

11. 11 Adding iGoogle Gadget

12. 12 New Design

13. 13 Summary As a result of the modifications An ordinary visitor understand the target group of the website better. The site is configured in a way that helps target group to understand its content It is easier for target group to find what they are looking for the site developed a creative usage of web technologies to increase site’s usefulness for target group. (Gadgets)

14. 14 Suggestions New logo Getting the domain name http://vitalbijuteri.comhttp://vitalbijuteri.com

15. 15 Suggestions New design with flex can be done: eg: http://binekarac.vw.com.tr/#/binek/model Additional explanations about the business Related articles to increase the contents Detailed information about the products Converting to website to an E-commerce site

16. 16 Vital Bijuteri Google AdWords Serkan GÜRSÖZLÜ Cansu ZORLUER

17. 17 Vital Bijuteri - Google AdWords Started on 4th November and continuing Data gathered on 13th November Tools used Google AdWords Keyword tool Google AdWords Traffic Estimator tool Google AdWords Edit Campaign Negative Keywords

18. 18 Google AdWords Keyword tool

19. 19 Google AdWords Edit Campaign Negative Keywords tool

20. 20 Google AdWords Traffic Estimator tool

21. 21 Account Structure 3 campaigns VB Campaign Turkish (Satın alın) VB Ad Group Turkish 1 Ad VB Campaign Import (Sell to Turkey) VB Ad Group Import 1 Ad VB Campaign Export (Buy from Turkey) VB Ad Group Export 1 Ad AdWords Account VB Campaign Turkish VB AG Turkish Yapıştırma Kristal Taş VB Campaign Import VB AG Import Hot Fix Rhinestones VB Campaign Export VB AG Export Hot Fix Rhinestones

22. 22 Daily budget: 4.50 YTL Google Search & Search Partners: On Content Network: Off Geographical targeting: Turkey Language targeting: Turkish, English Clicks – 35 Impressions – 286 CTR – 12,24% VB Campaign Turkish (Satın alın)

23. 23 VB Campaign Turkish (Satın alın) VB Ad Group Turkish 1 Ad Inter-capitalized URL Keywords in Ad Title Keywords in Ad Text Landing page – Turkish home page

24. 24 Max CPC – 1,20 YTL Avg CPC – 0,42 YTL First 3 keywords – QS: 9/10 Others – QS :7/10 VB Campaign Turkish (Satın alın) Negative keywords: Esmer, Prenses, xp, Vista, Windows, makine, makina, makinaları

25. 25 Daily budget: 4.50 YTL Google Search & Search Partners: On Content Network: Off Geographical targeting: China, South Korea Language targeting: Chinese, Korean, English Clicks – 48 Impressions – 63.064 CTR – 0,08% VB Campaign Import (Sell to Turkey)

26. 26 VB Ad Group Import 1 Ad Inter-capitalized URL Keywords in Ad Title Keywords in Ad Text Landing page – English home page VB Campaign Import (Sell to Turkey)

27. 27 Max CPC – 1.20 YTL Avg CPC – 0.39 YTL All keywords – QS :7/10 VB Campaign Import (Sell to Turkey) Negative keywords: xp, Vista, Windows, machine

28. 28 Daily budget: 4.50 YTL Google Search & Search Partners: On Content Network: Off Geographical targeting: Bulgaria, Egypt, Poland, Russia, Turkey, Ukraine Language targeting: Turkish, Polish, Bulgarian, English, Russian, Clicks – 7 Impressions – 3.598 CTR – 0,19% VB Campaign Export (Buy from Turkey)

29. 29 VB Ad Group Turkish 1 Ad Inter-capitalized URL Keywords in Ad Title Keywords in Ad Text Landing page – English home page VB Campaign Export (Buy from Turkey)

30. 30 Max CPC – 1.50 YTL Avg CPC – 0.81 YTL All keywords – QS :7/10 VB Campaign Export (Buy from Turkey) Negative keywords: xp, Vista, Windows, machine

31. 31 As of November 13 Funds remaining in our account: 67.54 YTL Daily average cost so far: 4,09 YTL Overall Campaign Results

32. 32 Snapshots Google Türkiye Google China Google Bulgaria

33. 33 Campaign Report Reports Search Query Report

34. 34 Geographic Reports - Turkish Reports

35. 35 Geographic Reports - Import Reports

36. 36 Geographic Reports - Export Reports

37. 37 Vital Bijuteri Google Analytics Burcu KOLANCALI Özlem YALÇINKAYA

38. 38 Vital Bijuteri Google Analytics Subscription to Google Analytics account – 28th of October Subscription to Google AdWords account – 4th of November Analyse Vital Bijuteri before and after Google AdWords campaign

39. 39 Dashboard – before AdWords

40. 40 Dashboard – after AdWords

41. 41 Map Overview before after

42. 42 Map Overview – before AdWords

43. 43 Map Overview – after AdWords

44. 44 Traffic Source – before AdWords

45. 45 Traffic Source – after AdWords

46. 46 Technical Profile – before AdWords

47. 47 Technical Profile – after AdWords

48. 48 Visits – before AdWords

49. 49 Visits – after AdWords

50. 50 Visitor Loyalty – before AdWords

51. 51 Visitor Loyalty – after AdWords

52. 52 Network Location - before AdWords

53. 53 Network Location - after AdWords

54. 54 Referring sites - before AdWords There is no traffic from the referring sites before AdWords campaigns This report helps us see from where people are coming to our website.

55. 55 Referring sites - after AdWords

56. 56 Top Landing Pages It is a page that visitors are directed to once they clicked on a link from a pay per click ad. The optimization of landing pages is a key factor for a successful campaign.

57. 57 Top Landing Pages - before AdWords

58. 58 Top Landing Pages - after AdWords

59. 59 Bounce Rate - before AdWords

60. 60 Bounce Rate - after AdWords

61. 61 AdWords Campaign report

62. 62 Thank you!