WHAT IS ADVERTISING? Latin, ad vertere means "to turn toward” WHY ADVERTISE: Make customers aware of a product or service; Convince customers that a company's product or service is right for their needs; Create a desire for a product or service; Enhance the image of a company; Announce new products or services; Reinforce a brand’s messages; Draw customers to a business.
PURPOSE OF ADVERTISING (PICK ONE) The main purpose of advertising is to inform people about new products and services offered by an organization, persuade people to buy these products or make use of the services offered and then to remind people about the organization and encourage repeat purchase and use.
THE LIFE CYCLE OF PURPOSE IN ADVERTISING Inform Persuade Remind To make To convinceTo cause somebody somebody somebodyto remember aware
INFORM The beginning of the advertisement life cycle. The introductory stage of a company, product, or service.
PERSUADE The middle of the advertisement life cycle. The growth stage of a company, product, or service.
REMIND The end of the advertisement life cycle. The maturity stage of a company, product, or service.
AN EXAMPLE (FROM THE LIFECYCLE OF COLGATE TOOTHPASTE) Inform https://www.youtube.com/watch?v=BC7urUfk81Q Persuade https://www.youtube.com/watch?v=ic0fGqTqOqo Remind https://www.youtube.com/watch?v=BubRvnOIpU0 https://www.youtube.com/watch?v=5Ati0Ufhfq0