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State of the Pace Fighting the Recession Presented by New Orleans Convention & Visitors Bureau September 11, 2009.

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Presentation on theme: "State of the Pace Fighting the Recession Presented by New Orleans Convention & Visitors Bureau September 11, 2009."— Presentation transcript:

1 State of the Pace Fighting the Recession Presented by New Orleans Convention & Visitors Bureau September 11, 2009

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4 RevPAR in New Orleans and Competitors CityRevPAR New Orleans-13.8 Atlanta-19.5 Chicago-26.0 New York-32.5 Orlando-20.5 San Francisco-22.7 Source: Smith Travel Data As of July 31, 2009

5 2010 Definite and Tentative Bookings

6 2010 Corporate/Association Room Nights by Month

7 2010 Groups of Peak Rooms by Month Client NameBooking NameStart DateEnd DateAttdPeak AMER ACAD OF ALLERGY ASTHMA & IMMUNOLOGYANNUAL MTG FEB 26-MAR 1, 20102/26/20103/1/20106,2003,100 AMER ACAD OF ORTHOPAEDIC SURGEONSAAOS ANNUAL MTG 3/9/2010 3/13/20103/9/20103/13/201026,00015,000 ACE HARDWARE CORPSPRING CONV - MAR 25-28, 20103/25/20103/28/201015,0003,900 AMER PLANNING ASSNANNUAL NATL PLANNING CONF APRIL 10-13, 20104/10/20104/13/20106,0002,500 INST OF ELECTRICAL & ELECTRONICS ENGRS PES T&D (TRANSMISSION & DISTRIBUTION) / APRIL , /18/20104/21/20107,0005,398 DIGESTIVE DISEASE WEEK ANNUAL SPRING DIGESTIVE DISEASE/ WEEK APR 28 - MAY 8, /30/20105/4/201015,0009,000 AMER THORACIC SOCINTERNATIONAL CONFERENCE 5/14/2010 5/18/20105/14/20105/18/201013,5006,662 AMER PSYCHIATRIC ASSNMAY ANNUAL MEETING 5/21/2010 5/26/20105/23/20105/25/201017,0008,289 MICROSOFT CORPORATIONTECH ED CONF JUNE 7-11,20106/7/20106/11/201013,0006,545 NATL EDUCATION ASSN/USAANNUAL MTG / JUN 30-JUL 6, 20106/30/20107/6/201011,5007,000 ESSENCE FESTIVALS LLC ESSENCE MUSIC FESTIVAL JUL 2-4, 20107/2/20107/4/201025,0005,350 LUTHERAN CHURCH - MO SYNODYOUTH GATHERING - JULY 13-22, 20107/13/20107/22/201035,00010,000 DELTA SIGMA THETA SORORITY INC BIENNIAL AUGUST NATL CONV (EVEN YEAR) JULY 28 - AUGUST 5, /29/20108/4/201020,0003,920 WATER ENVIRONMENT FEDWEFTEC / OCT 2 - 5,201010/2/201010/5/201018,0008,000 SOC OF CABLE TELECOMMUNICATIONS ENGINEERS CABLE CONNECTION FALL - OCT , /18/201010/21/201010,7003,300 MEDICAL GROUP MANAGEMENT ASSN-EXP ANNUAL OCTOBER NORTH AMER CONV 10/22/ /25/ /22/201010/25/20105,0002,600 NATL ASSN OF REALTORSREALTORS CONF & EXPO 11/4/ /7/201011/4/201011/7/201022,0007,500 INST OF ELECTRICAL & ELECTRONICS ENGRS SC (Previously SUPERCOMPUTING CONF) 11/9- 10/ /9/201011/20/20104,5004,000 AMER ASSN OF PHARMACEUTICAL SCIENTISTSANNUAL FALL NATL CONV 11/13/ /17/201011/13/201011/17/201010,0004,400

8 Pace NOMCVB Definite Room Nights Report Date 08/31/09% off Report Date 08/31/08 Pace Report2008Pace Report Total Inventory PaceTotal Inventory January51,377-47%97,267 February62,712-23%81,916 March120,49918%102,095 April101,10862%62,421 May123,21088%65,682 June74,427-49%146,637 July164,32929%126,989 August39,885-27%54,805 September7,174-65%20,516 October91,763-29%128,759 November104,53547%71,204 December17, %82,048 Totals958,920-8%1,040,339

9 Source: NOMCVB Data Jan – Aug 31, 2009

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11 2010 Vertical Market Comparison Definite Bookings in 2010 as of September 10, Avg AGRICULTURAL, COMMODITIES 12,712 20,038 ATHLETIC & SPORTS ,089 CHAMBERS/TRADE & TOURISM 3,824 14,095 CULTURAL 4,410 13,018 EDUCATIONAL 97, ,260 FOREIGN INT,NATIONALITY,ETHNIC 23,477 43,871 FRATERNAL ,242 GREEK & NON GREEK LETTER SOC 26,779 3,839 HEALTH & MEDICAL 304, ,811 HOBBY & AVOCATIONAL 11,760 7,748 LABOR UNIONS ,297 LEGAL, GOVERNMENT, PUBLIC ADM. 45,619 69,382 MILITARY & VETERANS 1,445 11,827 PUBLIC AFFAIRS 9,450 2,632 RELIGIOUS 57,513 15,762 SCIENTIFIC, ENGINEERING, TECH 89, ,709 SOCIAL WELFARE 3,601 16,307 TRADE SHOWS & EXPOSITIONS 10,038 74,806 TRADE, BUSINESS, COMMERCIAL 133, ,132 BEVERAGE/DISTRIBUTORS 10,590 COMPUTER USER GROUPS ,800 CORP GENERAL 46,880 61,167 CORP HIGH TECH 45, ,682 CORP MEDICAL/PHARMACEUTICAL 1,377 13,882 CORP MULTI LEVEL MARKETING ,278 FINANCIAL 553 6,342 FOOD/DISTRIBUTORS/RESTAURANTS 6,802 INSURANCE 2,968 14,680 OIL & GAS 2,578 PUBLISHING 7,283 REAL ESTATE/REALTORS 10,900 3,335 RETAIL 2,071 TELECOMMUNICATIONS 1,341 4,113 THIRD PARTY 2, ,601 1,648,043

12 Definite Bookings in 2010 as of September 10, Avg AGRICULTURAL, COMMODITIES 12,712 20,038 ATHLETIC & SPORTS ,089 CHAMBERS/TRADE & TOURISM 3,824 14,095 CULTURAL 4,410 13,018 EDUCATIONAL 97, ,260 FOREIGN INT,NATIONALITY,ETHNIC 23,477 43,871 FRATERNAL ,242 GREEK & NON GREEK LETTER SOC 26,779 3,839 HEALTH & MEDICAL 304, ,811 HOBBY & AVOCATIONAL 11,760 7,748 LABOR UNIONS ,297 LEGAL, GOVERNMENT, PUBLIC ADM. 45,619 69,382 MILITARY & VETERANS 1,445 11,827 PUBLIC AFFAIRS 9,450 2,632 RELIGIOUS 57,513 15,762 SCIENTIFIC, ENGINEERING, TECH 89, ,709 SOCIAL WELFARE 3,601 16,307 TRADE SHOWS & EXPOSITIONS 10,038 74,806 TRADE, BUSINESS, COMMERCIAL 133, ,132 BEVERAGE/DISTRIBUTORS 10,590 COMPUTER USER GROUPS ,800 CORP GENERAL 46,880 61,167 CORP HIGH TECH 45, ,682 CORP MEDICAL/PHARMACEUTICAL 1,377 13,882 CORP MULTI LEVEL MARKETING ,278 FINANCIAL 553 6,342 FOOD/DISTRIBUTORS/RESTAURANTS 6,802 INSURANCE 2,968 14,680 OIL & GAS 2,578 PUBLISHING 7,283 REAL ESTATE/REALTORS 10,900 3,335 RETAIL 2,071 TELECOMMUNICATIONS 1,341 4,113 THIRD PARTY 2, ,601 1,648, Vertical Market Comparison Health and Medical is the strongest group segment in 2010

13 Lost Business Key Measures (Jan – Aug) Number of Tentative Leads Lost Tentative Room Nights Lost3,023,2783,256,930 Number of Definite Bookings Cancelled3228 Definite Room Nights Cancelled (all future years)248,371484,300 Top 5 Cities Competitors 2008 Orlando227,153 RNs Las Vegas199,110 San Antonio85,569 Seattle71,021 Nashville65,336 Top 5 Cities Competitors 2009 Orlando105,330 RNs Chicago100,099 Toronto77,987 San Antonio77,649 Boston67,553

14 Lost Business Top 10 Reasons for Lost 2008 Tentatives* Lack of Mega Hotel196,193 RNs Selected N.O. for Alt Yr.175,227 City Package170,310 Selected N.O. for Alt Dt.169,174 Hotel Rates125,883 No Hotel Availability124,443 Mtg Not Taking Place115,438 Board Mgmt Decision97,041 No ENMCC Availability81,505 Meeting Rotation57,060 Top 10 Reasons for Lost 2009 Tentatives* Selected N.O. for Alt Yr.315,514 RNs City Package208,500 No Hotel Availability126,948 Hurricane Fear123,585 Hotel Rates103,422 Selected N.O. for Alt Dt.100,187 No ENMCC Availability82,308 Lack of Mega Hotel82,308 Negative Previous Exp.74,336 Meeting Rotation71,956 * Geographic Preference and Other City Selected omitted from list due to ambiguity of reason for cancellation Source: NOMCVB as of August 31, 2009

15 Implemented new incentive program targeting need months for in-hotel and convention center business Created new unbudgeted sales missions to Washington, DC, Chicago and Philadelphia including a mini-trade show/client event and group calls Redeployed corporate sales managers to include association accounts. Continual review of deployment to ensure optimal penetration of markets and emerging trends Confirmed October 2009 FAM trip CVB leadership (Director level and above) meets all clients in town for potential 2010 and 2011 business Increased convention marketing efforts focused on utilizing technology solutions to bring new offers to vertical segments Created government micro-site, which positions New Orleans as a serious meeting destination Driving Business into 2010 & 2011

16 Created offer to increase bookings into New Orleans from HelmsBriscoe and ConferenceDirect Hosted government seminar (August 6) with SGMP leadership to 70 members on how best to work with government planners Provide 2010 outstanding tentative bookings to the hotel community each month Prospected competitive cities convention calendars to uncover business not in our data base Driving Business into 2010 & 2011

17 Government Micro Site ConferenceDirect Offer Header

18 Positive Indicators 2012 and Beyond Mega Events and Medical Meetings Confirming New Orleans –Super Bowl 2013 –Final Four Mens 2012 and Womens 2013 –HIMSS 2012 (15,000 peak) –Am Assn of Plastic Surgeons 2012 (3,200 peak) –Am Acad of Ophthalmology 2017 (13,500 peak) –Elks 2014 (4,000 peak) ELCA success and return in 2012 Interest in 2012 is promising (Kiwanis, IEEE, Natl Medical Assn) New International flight to Mexico Media coverage is turning to positive tone Business climate in New Orleans (Entrepreneur Magazine) receiving positive national press Celebrity second home trend branding New Orleans as cool on the national scene

19 Intl tour operators are experiencing 90% growth vs for package sales including New Orleans. Secured the Unites States Tour Operators Assn Annual Meeting for December New direct AeroMexico flight to Mexico City Agent Kai – leading Japanese tour operator FAM in June. 9,002 travel professionals hosted for site visits post-K Expedia.com Intl Marketing Campaign – 20,000 RNs sold Travel Weekly Leadership Forum with Peter Yesawich New international brochure from marketing partnership with other south coast region CVBs Tourism Highlights

20 Tourism University – working with members to educate them on Tourism Department offerings, booking tips Tourism Department participated in new Continental Airlines service connecting Rio de Janeiro and Houston in August. A new international brochure has been created in English, French and German selling the South Coast region. COOLinary – promotion encouraging patronage of local restaurants during summer slow season

21 GDS production Jan - June , ,592 Dot Com Production Jan-June , ,542 Travel Agent Site Inspections: *Since Katrina 9002 travel professionals have been hosted Leisure Travel

22 Attendance-Building Tools CVB Director of Group PR acts as an extension of clients marketing teams … at no cost to the client Customized videos, websites, E-blasts, PR/Social Media counsel and more Of all the CVBs Ive ever worked with, New Orleans is the most marketing savvy. -- Guy K. Doria, Senior Director, Conferences, Meetings and Expositions, Club Managers Assoc. of America

23 Marketing Toolkit Options

24 Microsite URLs link to groups Registration and Housing pages URLs link to groups Registration and Housing pages Updated information for International attendees and exhibitors Updated information for International attendees and exhibitors Customized with groups conference and corporate logos Customized with groups conference and corporate logos

25 Attendee Newsletter


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