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REFORM CAP - FOOD INDUSTRY Knowledge Driven Agri-Food Sector Rural Development Fund Market Required Food Products Essential Environmental Quality Food.

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Presentation on theme: "REFORM CAP - FOOD INDUSTRY Knowledge Driven Agri-Food Sector Rural Development Fund Market Required Food Products Essential Environmental Quality Food."— Presentation transcript:

1 REFORM CAP - FOOD INDUSTRY Knowledge Driven Agri-Food Sector Rural Development Fund Market Required Food Products Essential Environmental Quality Food Safety Animal + Plant Diseases/Health (1.2B/annum - Post 2005) Food Safety + Quality Animal Welfare (Diseases) Decoupled Farm Subsidies Single Payment – x--- Production 2. 1.

2 Food Industry

3 ECONOMIC ENVIRONMENT Sustained International Competitiveness More Liberal - Global Markets Higher Levels of Food Regulation Substantially Greater Requirements Assured Food Safety, Consistent Quality Nutritional Attributes, Animal Diseases/Welfare Quality of the Environment Increased Corporate Alliances Suppliers + Manufacturers + Retailers Rapidly Changing Lifestyles Population Becoming Older Shrinking Household Size Women in the Workforce Two Income Families LESS Time Shopping + Cooking More Leisure Demands

4 IMPACTS - FOOD INDUSTRY Convenience - Easy to Prepare Meals - 30 Minute Dinners Functional Foods - Neutraceuticals Food Service Sector Supermarkets Market Developments Accelerated Innovations in Agri-Food Sector Ubiquitous Application of IT + Biotech!! Knowledge Driven Agri-Food Sector Requirements

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6 15% 20% 65% Base Products 5% 20% 45% Base Products 30% Current product portfolio mix 2015 product portfolio mix Value added ingredients Consumer products Functional and organic foods Dairy Product Portfolio - Direction of Change Promar International

7 Economic Performance Comparison Ireland Denmark Netherland Economic Value Added (EVA) Relative milk Price

8 Current Beef Grading/Quality Systems Depends on human judgement Difficult to demonstrate objectivity Producers lack confidence Difficult to agree quality based payments

9 New Instrument Grading Systems Already some adoption by industry in US and EU Recent regulations by USDA and EU likely to increase the rate of uptake Potential for further developments and improvements - fat class (EU), palatability Familiarity with benefits of VIA (objectivity, consistency, MIS) - lead to greater adoption

10 NEXT STRATEGIC STEP Step Change - Food Innovation Serious + Sustained M - R&D + Technological Absorptive Capacity Food Companies - SMEs + Business Partnerships Public Research Organisations Universities + Applied Research Organisations Market-Led Innovative Food Products + Processes __________ Japan - Functional Foods R&D Personal/Company Finland - Tekes 50m R&D Program Functional Foods, Food Chemistry + Biotechnology

11 New Food Product Development High Costs + High Risks + 90% Failure - 1 Year Market Imperative - Reduce Risks Understanding + Quantification Issues Farming Consumers Attitudes to Food Products Denmark MAPP Institute Food Related Lifestyle Consumer Model Applied Ireland

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13 FUNCTIONAL FOODS FOOD PRODUCTS Specific Health + Nutritional Attributes especially Infants, Adolescents + the Elderly Functional Foods PROBIOTICSNEUTRACEUTICALS (Life Organisms) Lactose Intolerance Diarrhea Disease Resistance Healthy Gut (Chemical Ingredients) Osteoporosis Hearth Disease Cancer Dental Caries

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15 Functional Foods and Their Potential Market Scale Potential Market Scale LargeSmall Feasibility/Approvability Small Large

16 SOME MARKET PROJECTIONS All Functional Foods Global Market 1994 $6.6 Billion ~ 50% = Japan 2000 $17 Billion Longer Term $ 87 Billion Probiotic Dairy Products - Most Active Area - 65% European Functional Food Market (1997) 1997 $889 Million 1998 >250 Million Kg UK, FD, Sp, B, Nl, DK, F, S Longer Term~ $30 Billion

17 FOOD SAFETY Chemical Residues Microbiological Contaminents (Pathogens) BSC - Prions Mycotocins - Fungi Viruses


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