1. Intelligence by Measurement Sean Williams

2. Who’s this guy?

3. OK, so? Performance against objectives is best measurement Measure at the: – Output (What did we do?) – Outtake (What happened directly?) and – Outcome levels (Business results)(

4. Demonstrating value is important, but How do you set strategy? What’s your process for explaining strategy? How do you handle naysayers? How do you know your strategy is working?

5. Measure for intelligence Test concepts and adjust Experiment at will It’s a strategy, not a straitjacket!

6. You need AMMO Not that kind…

7. You need AMMO Audience Message Method Objective AMO Audience Objective Message Method

8. Think, feel or do

9. Messages What do we have to say, show or demonstrate to attain our objectives? – Be direct – Be clear – Omit needless words (go easy on descriptive words and phrases. See Strunk & White, Elements of Style) Your objective determines the messages!

10. Methods How do we need to deliver those messages? – Memo – Email – Video – Face to face – ? Think Objectives: What does the audience need to think, feel or do?

11. AudienceObjective MethodMessage AMMO Grid

12. Contact Sean@CommunicationAMMO.com www.CommunicationAMMO.com Twitter: @CommAMMO LinkedIn: http://bit.ly/cfXvnUhttp://bit.ly/cfXvnU Office: 216-333-1615 Let CommAmmo help you with personal communication coaching as well as strategy, planning, writing, editing, measurement/evaluation, audits and surveys.