Messages What do we have to say, show or demonstrate to attain our objectives? – Be direct – Be clear – Omit needless words (go easy on descriptive words and phrases. See Strunk & White, Elements of Style) Your objective determines the messages!
Methods How do we need to deliver those messages? – Memo – Email – Video – Face to face – ? Think Objectives: What does the audience need to think, feel or do?
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