Presentation on theme: "Europe …. Northern Europe Port Highlights, Amsterdam * Tour the canals by boat * Visit the house where Anne Frank wrote her diary * See the Baroque Royal."— Presentation transcript:
Northern Europe Port Highlights, Amsterdam * Tour the canals by boat * Visit the house where Anne Frank wrote her diary * See the Baroque Royal Palace at the Dam Square
Northern Europe Port Highlights, Bergen, Norway * Visit historic Bryggen Wharf, the oldest part of the city * Peruse the bustling Fish and Flower market * Ride the Mt. Floibanen Funicular * Enjoy a hike on Mt. Floien
, *Catch the changing of the guard at Amalienborg Palace *Visit Shakespeares Hamlet at Kronberg Castle *Marvel at Copehagen Hotels solid Ice Bar *Experience the sea of blooms at Tivoli Gardens Copenhagen, Denmark
Rome * The ancient world from which emperors ruled * Visit the Colloseum * Take in St. Peters Basilica in the Vatican City * See Michaelangelos paintings in the Sistine Chapel
The Trevi Fountain
Taormina, Sicily Port Highlights * Marvel at the Greek Theatre, still in use today * Experience the Shops and cafes of Taormina * Walk the brims of volcano craters of Mt. Etna that last erupted in 2002.
AquaSpa ® by Elemis ® – Largest, most luxurious spas afloat – 25,000 square feet – Millennium Class – Sensory Heaven experiences by Elemis Concierge Class – Veranda Staterooms – Bridging gap between highest category stateroom and suites – Special amenities and services Staterooms and Suites – Highest guest-to-space ratio in the premium cruise category – Butler service in all suites – Multiple complimentary room amenities The Celebrity Treatment is…….
Venice, Italy * 120 islands in the Adriatic Sea * Visit the heart of Venice, St. Marks Square St. Marcos Basilica * Gondola through the Grand Canal Port Highlights
Brand Positioning Celebrity Cruises is the cruise line that offers the comfortably sophisticated, upscale vacation experience that really takes care of you.
Service – 2 to 1 Guest to Staff Ratio – Highest in the industry – Highly personalized and white glove service – Attention to details – Guests needs, premium service – Stateroom escort / champagne upon embarkation Cuisine – Award winning cuisine – Gourmet dining experiences – Specialty restaurants – Expanded dining options – Menu items prepared from scratch using the finest ingredients
AquaSpa ® by Elemis ® Millennium class - largest spas 25,000 sq.ft. Thalassotherapy pools* (Millennium class, Galaxy & Mercury) Sensory Heaven Treatments – Treatments from Europe, Hawaii and Asia – Aroma stone therapy, Hawaiian 4-Hand massage – Elemis Japanese Silk Booster Facial Fitness Center – New LifeFitness Strength training and cardio equipment – Personal trainers – Aerobics, Boxercise, FabAbs, and more – Yoga, Pilates, and Spinning** * Nominal fee for pool usage on Galaxy and Mercury ** Sign-up and nominal fee for classes Spa, Fitness and Beauty Treatments which indulge your mind, body and spirit!
Celebrity Positioned Well in the Market Place LUXURY CONTEMPORARY PREMIUM Very attractive option to contemporary and luxury markets For contemporary cruisers: trade up to the Celebrity Treatment For luxury market cruisers: value proposition; more options Carnival NCL Royal Princess HAL Celebrity Regent Crystal Princess Oceania
The Celebrity Treatment The Worlds Best Large Ships, as voted by the readers of Condé Nast Traveler in the February 2008 Cruise Poll Berlitz Guide to Cruising ships ranked among the top10 ships in the Large Ship Category
The Worlds Best Large Ships, as voted by the readers of Condé Nast Traveler in the February 2008 Cruise Poll 1.Constellation* 2.Summit 3.Millennium 6.Infinity *Top ranking for 3 years in a row 4 Ships among Top 10 Best Large Cruise Ships Celebrity Cruises has dominated the best large cruise ship list seven years running! The Celebrity Treatment
Best CREW / SERVICE Best FOOD / DINING Best STATEROOMS #1 Constellation ADDITIONAL BESTS #1 Constellation The Worlds Best Large Ships, as voted by the readers of Condé Nast Traveler in the February 2008 Cruise Poll
Concierge Class The bridge between suites and standard verandas Dedicated stateroom category CC (Century & Millennium class) Special Stateroom Amenities/Services VIP invitations to shipboard events Concierge Class
Concierge Class Staterooms Welcome bottle of champagne Daily fruit bowl selection Evening hors doeuvres Fresh cut flowers Deluxe pillow menu Pillow-top mattress Plush duvet cover Sofa pillows Leather stateroom key holder Concierge Class stateroom key Personalized stationary Oversized tote bag and umbrella High-powered binoculars
Bathroom – Oversized Egyptian cotton towels – Frette TM bathrobe – Hansgrohe showerhead – Salon quality hairdryer – Premium shampoos, lotions, soaps Veranda – Tablecloth no charge dining for two – Cushioned veranda chairs Priority Service – Early embarkation and debarkation – Express luggage delivery – Dining and seating preferences – Priority on shore excursions Concierge Class Staterooms
Suite Indulgences SUITE AMENITIES: Express luggage delivery Expanded room service menu Main restaurant sitting preference Private portrait sitting Welcome bottle of champagne In-suite massage booking capability Complimentary espresso/cappuccino Assistance unpacking/packing In-suite meals Afternoon tea service Shoeshine service Evening hors doeuvres Delivery of requested board games EUROPEAN-STYLE BUTLER SERVICE:
Extensive Dining Venues Main restaurant Buffet Service (breakfast and lunch) Gourmet Pizza & Pasta Bar Poolside Grill Café Spa Café (Millennium class & Century Casual dining area (waiter service) Sushi Café Veranda dining - complimentary 24-hour complimentary Room Service ( includes main restaurant menu for lunch and dinner ) Late Night Gourmet Bites Ice cream / Yogurt Bar Cova Café de Milano
3 hour dining experience, tableside preparation and presentation 4 course menu selection ($30.00 per person includes gratuity) 5 course menu exceptionale with wine pairing ($62 to $100 per person) Reservations are required Attire is the same as the stated evening dress code RESTAURANT SHIP Murano Century RMS Olympic Millennium Normandie Summit SS United States Infinity Ocean LinersConstellation
Youth Program Fully supervised by an experienced, educated staff Exclusive LeapFrog Schoolhouse products/programs Nintendo® Wii Four separate age groups: Fun-Factory activities include: Sitting services available** Celebrity Xpedition does not offer a formal Youth Program or have a Fun Factory. * A $6.00 per hour fee is charged for group Fun-Factory services –Slumber party and Dinner party ** Fees for sitting services are available onboard – SHIPMATES: 3 to 6 – CADETS: 7 to 9 – ENSIGNS: 10 to 12 – ADMIRAL TS AND TEENS: 13 to 17 – Activity Time – Quiet-Time Free Play – Afternoon Party* – Dinner Party* – Activity Time – Slumber Party*
Acupuncture at Sea First in the industry to offer Acupuncture – Dedicated Acupuncture treatment facilities – Enhance alertness, increase energy, manage pain Licensed Acupuncturists – Classes – feng shui, nutrition, herb healing – Diagnosis, treatment and nutritional consultations – Address lingering ailments: Pain management Weight management Smoking cessation Stress management Motion sickness Acupuncture at Sea
Computing Classes* – iPod, Blackberry and internet blogging** – Introduction Windows / Microsoft Word – Download Digital Images and Organize – Adobe Photoshop Elements I – IV Internet Cafe – Computing Managers – access / Surf the Web Digital camera support, usage hints – Download, edit and burn travel photos onto a CD* to take home Wireless internet access via hotspots for laptops Onboard Cell phone usage*** (all major carriers) * Fee for internet/ access, some classes and CD. Some features not available on Celebrity Expeditions. ** New classes available May 2007 *** Personal roaming charges will appear on guests cell phone bills Suite Indulgences
Broadway-style shows Disco/Nightclub/Lounges Michaels Club Piano bar Shopping Boulevard Cinema Champagne and Martini Bars Monte Carlo style casinos Cooking demonstrations Wine tasting/pairing Enrichment Programs Art & Wine auctions Golf Simulator/Paddle tennis/Basketball Cova Café & Wine bar (live entertainment) Onboard Activities
CLASSIC LEVEL* (1 - 5 cruises) Private cruise event for Select & Elite members Behind-the-Scenes Tours Priority Status for Shore Excursion Waitlist Senior Officers Cocktail party Private Onboard Cruise Consultation Cabernet Blending Seminar SELECT LEVEL ( cruises SELECT LEVEL ( cruises) Select members receive all the benefits of the Classic level plus: Private shipboard departure lounge and continental breakfast Priority tender service Invitation to Captains or Officers table Waitlist status for dining room seating Complimentary use of the Thalassotherapy pool on Galaxy and Mercury ELITE LEVEL (11+ cruises) Elite members receive all the benefits of the Classic and Select level plus: One-Category upgrade Complimentary custom air request Pre-sailing Specialty Restaurant reservations Exclusive Captains Club Party Welcome back gift Certificates for the Celebrity casino Reunion Cruises Online Newsletter Additional sailing credit on itineraries of 12 nights or more (maximum of three sailing credits per sailing) Additional sailing credit for booking a Concierge Class stateroom or suite (maximum of three sailing credits per sailing) * Must sail once with Celebrity Cruises CLASSIC LEVEL
Onboard Cruise Sales Celebritys onboard Cruise Sales Managers are available to book your guests next cruise vacation before they return home! Travel agents receive full commission and revenue credit Full deposit is required at time of booking onboard Guests receive between $50 - $300 in onboard credit for their future cruise (amount based on the future cruise fare purchased) Booking is transferable to groups Ship and Itinerary chosen at the time of booking to lock in best choice of staterooms
Celebrity Passages For those guest who can not decide when and where they want to cruise next, they may chose our newest onboard sales option... Celebrity Passages Ship, Itinerary, and pricing may be chosen at a future time Guest receive $50 - $300 in onboard credit for their future cruise (based on the cruise fare of the selected sailing) Booking may be part of a group (or transferred into a group) Travel agents receive full commission and revenue credit on the future cruise when booked Travel agents receive full commission and revenue credit on the future cruise when booked
Celebrity Guests Boomers are especially important to Celebrity Boomers 40 – 60 years young Household income $75k plus Coming into their own time Desire to treat themselves and their loved ones to a well deserved vacation experience
Century – Galaxy Constellation - Summit –
Century * Galaxy Inaugural:12/20/199512/21/1996 Total Guests:1,8141,870 Tonnage:71,54577,713 Century Class SummitConstellation Inaugural:6/17/20025/12/2002 Total Guests:1,9501,950 Tonnage:91,00091,000 Millennium Class * Refurbished: 5/30/06 Millennium & Century Class
Millennium Class Vessels Concierge Class Staterooms Listed in Top 10 Best Large Cruise Ships – Condé Nast Traveler Readers Poll 80% Ocean View Staterooms – 74% of those with Verandas Specialty Restaurants: – Ocean Liners (CS) and Normandie (SM) Martini Bar Michaels Club Piano Bar Champagne Bar with Caviar AquaSpa® by Elemis® Spa Café Acupuncture at Sea The Conservatory Computer Lab Constellation & Summit Constellaltion Grand Foyer
Century Grand Foyer Century Class Vessels Concierge Class Staterooms Galaxy #8 in Top 10 Best Large Cruise Ships – Condé Nast Traveler Readers Poll Murano Specialty Restaurant (Century) AquaSpa ® by Elemis ® Champagne Bar Michaels Club Piano Bar Martini Bar with Ice Bar (Century) Acupuncture at Sea Computer Lab The Conservatory Words Library Internet Access – Wireless Access on Century Century & Galaxy
Century Occupancy: 1,814Tonnage: 71,545Ships Registry: BahamasEntered Service: 12/20/1995
Century Redesigned, Enhanced, Expanded and Upgraded 178 Concierge Class staterooms and 14 Sky Suites All public areas renovated and upgraded Murano Specialty Restaurant, wine room and viewing kitchen Martini Bar - Frozen bar and ice block bottle display Fun Factory and Xtreme Teen Lounge - 2,000 square feet AquaSpa ® - New Persian Gardens with Turkish Bath Spa Café Sushi Café Art Auctions Upgraded Shopping area, including high-end sales selections Century
Century Revitalization Premium mattresses, Euro pillows Samsung flat screen TVs Wireless internet access Century
Martini Bar Frozen Bar Ice block bottle display Lighting changes Murano specialty restaurant Wine room Open kitchen 4 and 5-course meals Pairings menu available
Century Europe Itineraries Florence
Europe Russia & Scandanavia –Constellation14-nights –Century8 & 12-nights Mediterranean –Century8, 10 & 11-nights –Galaxy10 & 11- nights –Summit12 & 14-night Regions of Europe
Helsingborg Gdansk Riga Klaipeda Visby Warnemünde Dover Stockholm Helsinki Tallinn St. Petersburg Oslo Copenhagen Amsterdam Stavanger Bergen Alesund Flåm Constellation - Northern Europe Northern Europe Constellation and Century Century
14-night Transatlantic – Eastbound 4/28/07 – Miami, FL to Amsterdam, Holland 5-night Scandanavia - Amsterdam, Holland RT5/12 8-night Ireland/Norwegian Fjords - Amsterdam, Holland RT8/21 12-night Scotland & Ireland - Amsterdam, Holland RT5/17, nt Scandinavia & Russia - Amsterdam, Holland RT6/10, 6/22, 7/16, 8/9 12-nt Arctic Circle/North Cape - Amsterdam, Holland RT7/4, 7/28 Century moves from Northern Europe to the Mediterranean Century - Northern Europe
Rome Barcelona Villefranche Florence Marseille Casablanca Gibraltar Tangier Ajaccio Valencia Naples Istanbul Venice Corfu Athens Dubrovnik Mykonos Kusadasi Santorini Messina Constanta Rhodes Odessa Bosphorus Strait The Mediterranean Mediterranean Century – Galaxy – Summit Mediterranean
8-night Best of Europe 8/31 – Amsterdam, Holland to Barcelona, Spain 10-night Western Mediterranean - Barcelona RT9/19, 10/10, 10/31, 11/21 11-night Western Mediterranean - Barcelona RT10/8, 10/29, 11/10 14-night Transatlantic – Westbound 12/1 - Barcelona, Spain to Miami, FL Century moves from Northern Europe to the Mediterranean Century -Mediterranean
15-night Transatlantic – Eastbound 3/29/08 – San Juan PR to Southampton, England 12-night Best of Europe - Southampton to Barcelona4/29 12-night Classical Mediterranean - Barcelona to Venice5/11, 6/4, 6/28, 7/22, 8/15 9/8/08 12-night Mediterranean Legacies - Venice to Barcelona5/23, 6/16, 7/10, 8/3, 8/27/08 14-night Mediterranean Legacies - Venice to Barcelona9/20, 10/18, 11/15 14-night Classical Mediterranean - Barcelona to Venice10/4, 11/1/08 14-night Transatlantic – Westbound 11/29/08 – Barcelona, Spain to San Juan, Puerto Rico Galaxy -Mediterranean
Northern Europe Ports of Call Alesund, Norway Amsterdam, Holland Bergen, Norway Berlin, Germany Copenhagen, Denmark Harwich, England Flåm, Norway Helsingborg, Sweden Helsinki, Finland Oslo, Norway Riga, Latvia St. Petersburg, Russia Stavanger, Norway Stockholm, Sweden Tallinn, Estonia St. Petersburg, Russia
Northern Europe Port Highlights Amsterdam, Holland - Superb architecture, historical canals and extraordinary museums.
Northern Europe Port Highlights Bergen, Norway Contrasting harbors and rugged glacial scenery, ancient stone church and Baroque art.
Northern Europe Port Highlights Flåm, Denmark A Scandinavian village known for beauty and grandeur and an amazing railroad journey through unsurpassed vistas and mountains. Helsinki, Finland Helsinki, sparkling capital of Finland, an elegant city with imaginative and gracefully designed architecture, beautiful gardens, and harbor side parks. Oslo, Norway 0slo, the oldest Scandinavian capital city and one of the largest in Europe with beautiful buildings, scenic parks and public squares and sculptures. Flåm Railway Upenski Cathedral Vigeland Sculpture Park
Peterhof Palace Vasa MuseumTallinn Skyline St. Petersburg, Russia St. Petersburg is rich in cultural heritage, magnificent palaces and incredible art embodying the heart and soul of Imperial Russia. Stockholm, Sweden Stockholm, founded as a fortress in the mid 13th century, is a city filled with bridges, islands, parks, tree-lined squares and broad boulevards. Tallinn, Estonia Tallinn, one of the oldest cities on the Baltic Sea, has remained remarkably unchanged for 600 years, making it one of the most attractive in Europe. Northern Europe Port Highlights
Port Highlights The Colloseum Vatican City Sistine Chapel Circus Maximus Piazza Navona Spanish Steps
Taormina, Sicily Port Highlights The Greek Theatre Taormina Mt. Etna
Venice, Italy St. Marks Square The Grand Canal St. Marcos Cathedral
Dubrovnik Port Highlights * A charming town on the Dalmation Coast * Walk through Old Towns stone walls * See marble-paved squares, monestaries and fountains
Mediterranean Port Highlights Monument a Colon Barcelona, Spain Barcelona is one of Spains major cultural centers where you may find libraries and museums plus modernist and Art Nouveau architecture around every turn. Naples, Italy Naples, one of the world's greatest cultural centers, filled with extraordinary works of art and architecture in the classical Greek and Roman styles. Livorno (Pisa / Florence), Italy Livorno is the gateway to the leaning tower Pisa and Florence, one of the most beautiful city in Italy for centuries Florence, Italy Isle of Capri
Mediterranean Port Highlights The Bosphorus Ephesus Theater Mykonos Windmills Istanbul, Turkey A city of historical significance, amazing beauty and wonderful culture, it is also where the Asian and Europe continents meet. Kusadasi (Ephesus), Turkey Kusadasi, gateway to Ephesus, created by the Ionians in the 11th century BC, considered one of the great sites of the ancient world.. \ Mykonos, Greece Mykonos lies between the neighboring islands of Tinos and Naxos, named one of the most cosmopolitan islands in the world.
Mediterranean Port Highlights Acropolis / Parthenon Rhodes Harbor Santorini Island Piraeus (Athens), Greece Piraeus is the gateway to Athens, considered to be the Cradle of Western Civilization and ranks with Rome and Jerusalem for its venerated past. Rhodes, Greece Named Sun Island, this Aegean resort located in the Greek Isles offers natural beauty and warm hospitality. Santorini, Greece Black sand beaches, crystal clear waters and white washed villages clinging to volcanic cliffs makes the island of Santorini a wonder to behold.
Europe Cruisetours Venice
The Best of Both Worlds – Discover Europe by Land & Sea Constellation 4-nightsParis, France (2-nts) and London, England (2-nts) Century 3-nightsBrussels, (1-nt.), and Amsterdam, Holland (2-nts.) Century & Summit 4-nightsMadrid, Spain (2-nts.) and Barcelona, Spain (2-nt.) Celebrity Summit 3-nightsLake Como, Italy (2-nts.) and Venice, Italy (1-nt.) Galaxy 3-nightsStresa, Italy (2-nts.) and Verona, Italy (1-nt.) 5-nightsVenice, Italy (2-nts.), Florence, Italy (2-nts.) and Rome, Italy (1-nt.) Europe Cruisetours
Europe Sales Tools
Europe Key Selling Points 80% ocean view staterooms - 74% of which are verandas (Constellation & Summit) Century Revitalization: $55 million in enhancements – 314 private verandas Family staterooms accommodating up to 5 guests Celebritys Xclub SM for Kids and Teens – ages 3 to 17 years AquaSpa SM by Elemis – spa treatments, fitness centers, relaxation Enrichment programs – Computer classes, acupuncture, destination talks Specialty Restaurants – Constellation, Summit and Century
Opportunity to Sell-Up to Concierge Class staterooms and amenities Sea & Stay programs- pre/post hotels in embarkation and disembarkation cities Variety of itineraries, 5 to 14-nights Northern Europe, Mediterranean and Transatlantic sailings Century – 9-night Norwegian Fjord/Ireland sailing and 9-Night Scotland & Ireland roundtrip Amsterdam Overnights in numerous European cities - St. Petersburg, Copenhagen, Stockholm, Istanbul, Kusadasi, Venice and Rome Europe Key Selling Points
3,4 or 5-night pr-Cruisetours - Paris, Brussels, Amsterdam, Madrid, Barcelona, Paris, London, Venice, Florence and Rome Bundled cruise/cruisetours = Increase revenue/commissions Variety of shore excursions available in each destination Europe Key Selling Points
Europe Target Audience Destination driven consumers Experienced cruisers – focus on Cruisetours, see more Captains Club members – repeat Celebrity guests Couples and singles, cruise experience appeals to both Seniors – prefers longer itineraries, wants to see more First time cruisers – port intensive, introduction to Europe Affinity Groups – cultural/historical associations, nationally clubs (Sons of Italy), teachers
Europe Marketing Ideas Europe Cruise Consumer Seminar - theme Cruising Europe on Celebrity Contact past Group leaders – review availability, pricing, GAP amenities Newsletters - direct mail focus on Europe 2008 Create Europe flyers/brochures (Cruise Writer) – direct mail piece Contact local associations and clubs – interest in Europe as a destination experience or group travel Corporate meetings or incentive programs Direct mail Cruisetour promotion –use Europe postcards or promotional letterhead –focus on past Alaska guests –Include a Call to Action (i.e. Book by Feb, 29, 2008 –receive onboard credit)