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Presentation on theme: "Europe…."— Presentation transcript:

1 Europe…

2 Northern Europe Port Highlights
, Amsterdam * Tour the canals by boat * Visit the house where Anne Frank wrote her diary * See the Baroque Royal Palace at the Dam Square

3 Northern Europe Port Highlights
Bergen, Norway * Visit historic Bryggen Wharf, the oldest part of the city * Peruse the bustling Fish and Flower market * Ride the Mt. Floibanen Funicular * Enjoy a hike on Mt. Floien ,

4 *Catch the changing of the guard at Amalienborg Palace
Copenhagen, Denmark , *Catch the changing of the guard at Amalienborg Palace *Visit Shakespeare’s Hamlet at Kronberg Castle *Marvel at Copehagen Hotel’s solid Ice Bar *Experience the sea of blooms at Tivoli Gardens

5 Rome * The ancient world from which emperors ruled * Visit the Colloseum * Take in St. Peter’s Basilica in the Vatican City * See Michaelangelo’s paintings in the Sistine Chapel

6 The Trevi Fountain

7 Taormina, Sicily Port Highlights
* Marvel at the Greek Theatre, still in use today * Experience the Shops and cafes of Taormina * Walk the brims of volcano craters of Mt. Etna that last erupted in 2002.

8 The Celebrity Treatment is…….
AquaSpa® by Elemis® Largest, most luxurious spas afloat 25,000 square feet – Millennium Class Sensory Heaven experiences by Elemis Concierge Class Veranda Staterooms Bridging gap between highest category stateroom and suites Special amenities and services Staterooms and Suites Highest guest-to-space ratio in the premium cruise category Butler service in all suites Multiple complimentary room amenities

9 Venice, Italy Port Highlights * 120 islands in the Adriatic Sea
* Visit the heart of Venice, St. Mark’s Square St. Marco’s Basilica * Gondola through the Grand Canal

10 Brand Positioning Celebrity Cruises is the cruise line that offers the comfortably sophisticated, upscale vacation experience that really takes care of you. Celebrity Cruises is the cruise line that offers the comfortably sophisticated, upscale vacation experience that really takes care of you.

11 Service Cuisine 2 to 1 Guest to Staff Ratio – Highest in the industry
Highly personalized and white glove service Attention to details – Guests needs, premium service Stateroom escort / champagne upon embarkation Cuisine Award winning cuisine Gourmet dining experiences Specialty restaurants Expanded dining options Menu items prepared from scratch using the finest ingredients

12 AquaSpa® by Elemis® Spa, Fitness and Beauty Treatments which indulge your mind, body and spirit! Millennium class - largest spas 25,000 sq.ft. Thalassotherapy pools* (Millennium class, Galaxy & Mercury) Sensory Heaven Treatments Treatments from Europe, Hawaii and Asia Aroma stone therapy, Hawaiian 4-Hand massage Elemis Japanese Silk Booster Facial Fitness Center New LifeFitness Strength training and cardio equipment Personal trainers Aerobics, Boxercise, FabAbs, and more Yoga, Pilates, and Spinning** * Nominal fee for pool usage on Galaxy and Mercury ** Sign-up and nominal fee for classes

13 Celebrity Positioned Well in the Market Place
Oceania Oceania Celebrity Royal Carnival NCL Princess Princess HAL Regent Crystal CONTEMPORARY PREMIUM LUXURY Very attractive option to contemporary and luxury markets For contemporary cruisers: trade up to the Celebrity Treatment For luxury market cruisers: value proposition; more options

14 The Celebrity Treatment
The World’s Best Large Ships, as voted by the readers of Condé Nast Traveler in the February 2008 Cruise Poll Berlitz Guide to Cruising- 2007 7 ships ranked among the top10 ships in the Large Ship Category

15 4 Ships among Top 10 Best Large Cruise Ships
The Celebrity Treatment The World’s Best Large Ships, as voted by the readers of Condé Nast Traveler in the February 2008 Cruise Poll 4 Ships among Top 10 Best Large Cruise Ships 1. Constellation* 2. Summit 3. Millennium 6. Infinity *Top ranking for 3 years in a row Celebrity Cruises has dominated the best large cruise ship list seven years running!

16 The World’s Best Large Ships, as voted by the readers of Condé Nast Traveler in the February 2008 Cruise Poll ADDITIONAL “BESTS” Best CREW / SERVICE Best FOOD / DINING Best STATEROOMS #1 Constellation #1 Constellation #1 Constellation

17 Concierge Class Concierge Class
The bridge between suites and standard verandas Dedicated stateroom category CC (Century & Millennium class) Special Stateroom Amenities/Services VIP invitations to shipboard events Concierge Class Concierge Class

18 Concierge Class Staterooms
Welcome bottle of champagne Daily fruit bowl selection Evening hors d’oeuvres Fresh cut flowers Deluxe pillow menu Pillow-top mattress Plush duvet cover Sofa pillows Leather stateroom key holder Concierge Class stateroom key Personalized stationary Oversized tote bag and umbrella High-powered binoculars

19 Concierge Class Staterooms
Bathroom Oversized Egyptian cotton towels FretteTM bathrobe Hansgrohe showerhead Salon quality hairdryer Premium shampoos, lotions, soaps Veranda Tablecloth no charge dining for two Cushioned veranda chairs Priority Service Early embarkation and debarkation Express luggage delivery Dining and seating preferences Priority on shore excursions

20 Suite Indulgences Welcome bottle of champagne Express luggage delivery
In-suite massage booking capability Complimentary espresso/cappuccino SUITE AMENITIES: Express luggage delivery Expanded room service menu Main restaurant sitting preference Private portrait sitting EUROPEAN-STYLE BUTLER SERVICE: Assistance unpacking/packing In-suite meals Afternoon tea service Shoeshine service Evening hors d’oeuvres Delivery of requested board games

21 Extensive Dining Venues
Main restaurant Buffet Service (breakfast and lunch) Gourmet Pizza & Pasta Bar Poolside Grill Café Spa Café (Millennium class & Century Casual dining area (waiter service) Sushi Café Veranda dining - complimentary 24-hour complimentary Room Service (includes main restaurant menu for lunch and dinner) Late Night “Gourmet Bites” Ice cream / Yogurt Bar Cova Café de Milano

22 3 hour dining experience, tableside preparation and presentation
4 course menu selection ($30.00 per person includes gratuity) 5 course menu exceptionale with wine pairing ($62 to $100 per person) Reservations are required Attire is the same as the stated evening dress code SHIP RESTAURANT Constellation Ocean Liners Infinity SS United States Summit Normandie Millennium RMS Olympic Century Murano

23 Youth Program Fully supervised by an experienced, educated staff
Exclusive LeapFrog Schoolhouse products/programs Nintendo® Wii Four separate age groups: Fun-Factory activities include: Sitting services available** SHIPMATES: 3 to 6 CADETS: 7 to 9 ENSIGNS: 10 to 12 ADMIRAL T’S AND TEENS: 13 to 17 Activity Time Quiet-Time Free Play Afternoon Party* Dinner Party* Activity Time Slumber Party* Celebrity Xpedition does not offer a formal Youth Program or have a Fun Factory . * A $6.00 per hour fee is charged for group Fun-Factory services –Slumber party and Dinner party ** Fees for sitting services are available onboard

24 Acupuncture at Sea Acupuncture at Sea
First in the industry to offer Acupuncture Dedicated Acupuncture treatment facilities Enhance alertness, increase energy, manage pain Licensed Acupuncturists Classes – feng shui, nutrition, herb healing Diagnosis, treatment and nutritional consultations Address lingering ailments: Pain management Weight management Smoking cessation Stress management Motion sickness

25 Online@Celebrity Suite Indulgences Computing Classes*
iPod, Blackberry and internet blogging** Introduction Windows / Microsoft Word Download Digital Images and Organize Adobe Photoshop Elements I – IV Internet Cafe – Computing Managers access / Surf the Web Digital camera support, usage hints Download, edit and burn travel photos onto a CD* to take home Wireless internet access via hotspots for laptops Onboard Cell phone usage*** (all major carriers) * Fee for internet/ access, some classes and CD. Some features not available on Celebrity Expeditions. ** New classes available May 2007 *** Personal roaming charges will appear on guest’s cell phone bills

26 Onboard Activities Broadway-style shows Disco/Nightclub/Lounges
Michael’s Club Piano bar Shopping Boulevard Cinema Champagne and Martini Bars Monte Carlo style casinos Cooking demonstrations Wine tasting/pairing Enrichment Programs Art & Wine auctions Golf Simulator/Paddle tennis/Basketball Cova Café & Wine bar (live entertainment)

Select members receive all the benefits of the Classic level plus: SELECT LEVEL ( cruises) CLASSIC LEVEL* (1 - 5 cruises) Private cruise event for Select & Elite members Behind-the-Scenes Tours Priority Status for Shore Excursion Waitlist Senior Officer’s Cocktail party Private Onboard Cruise Consultation Cabernet Blending Seminar One-Category upgrade Complimentary custom air request Pre-sailing Specialty Restaurant reservations Exclusive Captain’s Club Party Welcome back gift Certificates for the Celebrity casino Reunion Cruises Online Newsletter Additional sailing credit on itineraries of 12 nights or more (maximum of three sailing credits per sailing) Additional sailing credit for booking a Concierge Class stateroom or suite (maximum of three sailing credits per sailing) * Must sail once with Celebrity Cruises ELITE LEVEL (11+ cruises) Elite members receive all the benefits of the Classic and Select level plus: Private shipboard departure lounge and continental breakfast Priority tender service Invitation to Captain’s or Officers’ table Waitlist status for dining room seating Complimentary use of the Thalassotherapy pool on Galaxy and Mercury

28 Onboard Cruise Sales Travel agents receive full commission and revenue credit Celebrity’s onboard “Cruise Sales Managers” are available to book your guest’s next cruise vacation before they return home! Ship and Itinerary chosen at the time of booking to lock in best choice of staterooms Full deposit is required at time of booking onboard Guests receive between $50 - $300 in onboard credit for their future cruise (amount based on the future cruise fare purchased) Booking is transferable to groups

29 Celebrity Passages Celebrity Passages
Guest receive $50 - $300 in onboard credit for their future cruise (based on the cruise fare of the selected sailing) Ship, Itinerary, and pricing may be chosen at a future time Guest receive $50 - $300 in onboard credit for their future cruise (based on the cruise fare of the selected sailing) Booking may be part of a group (or transferred into a group) Travel agents receive full commission and revenue credit on the future cruise when booked For those guest who can not decide when and where they want to cruise next, they may chose our newest onboard sales option...

30 Boomers are especially important to Celebrity
Celebrity Guests Boomers are especially important to Celebrity Boomers 40 – 60 years young Household income $75k plus Coming into their own time Desire to treat themselves and their loved ones to a well deserved vacation experience

31 Constellation - Summit
Century – Galaxy Constellation - Summit

32 Millennium & Century Class
Millennium Class Summit Constellation Inaugural: 6/17/2002 5/12/2002 Total Guests: 1,950 1,950 Tonnage: 91, ,000 Century Class Century* Galaxy Inaugural: 12/20/ /21/1996 Total Guests: 1,814 1,870 Tonnage: 71, ,713 * Refurbished: 5/30/06

33 Constellation & Summit
Millennium Class Vessels Concierge Class Staterooms Listed in Top 10 Best Large Cruise Ships Condé Nast Traveler Reader’s Poll 80% Ocean View Staterooms 74% of those with Verandas Specialty Restaurants: Ocean Liners (CS) and Normandie (SM) Martini Bar Michael’s Club Piano Bar Champagne Bar with Caviar AquaSpa® by Elemis® Spa Café Acupuncture at Sea The Conservatory Computer Lab Constellaltion Grand Foyer

34 Century & Galaxy Century Class Vessels Concierge Class Staterooms
Galaxy #8 in Top 10 Best Large Cruise Ships Condé Nast Traveler Reader’s Poll Murano Specialty Restaurant (Century) AquaSpa® by Elemis® Champagne Bar Michael’s Club Piano Bar Martini Bar with Ice Bar (Century) Acupuncture at Sea Computer Lab The Conservatory Words Library Internet Access Wireless Access on Century Century Grand Foyer

35 Century Occupancy: 1,814 Tonnage: 71,545 Ship’s Registry: Bahamas Entered Service: 12/20/1995

36 Century Century Redesigned, Enhanced, Expanded and Upgraded
178 Concierge Class staterooms and 14 Sky Suites All public areas renovated and upgraded Murano Specialty Restaurant, wine room and viewing kitchen Martini Bar - Frozen bar and ice block bottle display Fun Factory and Xtreme Teen Lounge - 2,000 square feet AquaSpa® - New Persian Gardens with Turkish Bath Spa Café Sushi Café Art Auctions Upgraded Shopping area, including “high-end” sales selections

37 Century Century Revitalization Premium mattresses, Euro pillows
Samsung flat screen TVs Wireless internet access

38 Martini Bar Frozen Bar Ice block bottle display Lighting changes Murano specialty restaurant Wine room Open kitchen 4 and 5-course meals Pairings menu available

39 Century Europe Itineraries

40 Regions of Europe Europe Russia & Scandanavia Mediterranean
Constellation 14-nights Century 8 & 12-nights Mediterranean Century 8, 10 & 11-nights Galaxy 10 & 11- nights Summit 12 & 14-night

41 Constellation and Century
Constellation - Northern Europe Northern Europe Constellation and Century Stockholm Helsinki Tallinn St. Petersburg Oslo Copenhagen Amsterdam Stavanger Bergen Alesund Flåm Century Helsingborg Visby Riga Klaipeda Warnemünde Gdansk Dover

42 Century moves from Northern Europe to the Mediterranean
Century - Northern Europe 14-night Transatlantic – Eastbound 4/28/07 Miami, FL to Amsterdam, Holland 5-night Scandanavia - Amsterdam, Holland RT 5/12 8-night Ireland/Norwegian Fjords - Amsterdam, Holland RT 8/21 12-night Scotland & Ireland - Amsterdam, Holland RT 5/17, 29 12-nt Scandinavia & Russia - Amsterdam, Holland RT 6/10, 6/22, 7/16, 8/9 12-nt Arctic Circle/North Cape - Amsterdam, Holland RT 7/4, 7/28 Century moves from Northern Europe to the Mediterranean

43 Century – Galaxy – Summit
The Mediterranean Mediterranean Mediterranean Century – Galaxy – Summit Rome Barcelona Villefranche Florence Marseille Casablanca Gibraltar Tangier Ajaccio Valencia Naples Istanbul Venice Corfu Athens Dubrovnik Mykonos Kusadasi Santorini Messina Constanta Rhodes Odessa Bosphorus Strait

44 Century moves from Northern Europe to the Mediterranean
Century -Mediterranean Century moves from Northern Europe to the Mediterranean 8-night Best of Europe 8/31 Amsterdam, Holland to Barcelona, Spain 10-night Western Mediterranean - Barcelona RT 9/19, 10/10, 10/31, 11/21 11-night Western Mediterranean - Barcelona RT 10/8, 10/29, 11/10 14-night Transatlantic – Westbound 12/1 - Barcelona, Spain to Miami, FL

45 Galaxy -Mediterranean
15-night Transatlantic – Eastbound 3/29/08 San Juan PR to Southampton, England 12-night Best of Europe - Southampton to Barcelona 4/29 12-night Classical Mediterranean - Barcelona to Venice 5/11, 6/4, 6/28, 7/22, 8/15 9/8/08 12-night Mediterranean Legacies - Venice to Barcelona 5/23, 6/16, 7/10, 8/3, 8/27/08 14-night Mediterranean Legacies - Venice to Barcelona 9/20, 10/18, 11/15 14-night Classical Mediterranean - Barcelona to Venice 10/4, 11/1/08 14-night Transatlantic – Westbound 11/29/08 Barcelona, Spain to San Juan, Puerto Rico

46 Galaxy -Mediterranean
16-night Transatlantic – Eastbound 5/3/08 Miami, FL to Civitavecchia (Rome), Italy 11-nt Eastern Mediterranean - Civitavecchia (Rome) RT 5/19, 6/9, 6/30, 7/21, 8/11, 9/1 9/22, 10/13, 11/3, 11/24 10-nt Eastern Mediterranean - Civitavecchia (Rome) RT 5/30, 6/20, 7/11, 8/1, 8/22, 9/12, 10/3, 10/24, 11/14 14-nt Transatlantic – Westbound 12/5/08 Barcelona, Spain to San Juan, PR

47 Ports & Highlights

48 Northern Europe Ports of Call
Alesund, Norway Amsterdam, Holland Bergen, Norway Berlin, Germany Copenhagen, Denmark Harwich, England Flåm, Norway Helsingborg, Sweden Helsinki, Finland Oslo, Norway Riga, Latvia St. Petersburg, Russia Stavanger, Norway Stockholm, Sweden Tallinn, Estonia St. Petersburg, Russia

49 Northern Europe Port Highlights
Amsterdam, Holland - Superb architecture, historical canals and extraordinary museums.

50 Northern Europe Port Highlights
Bergen, Norway Contrasting harbors and rugged glacial scenery, ancient stone church and Baroque art.

51 Copenhagen, Denmark Castles, crown jewels, galleries, museums, cathedrals and canals.

52 Vigeland Sculpture Park
Northern Europe Port Highlights Flåm, Denmark A Scandinavian village known for beauty and grandeur and an amazing railroad journey through unsurpassed vistas and mountains. Helsinki, Finland Helsinki, sparkling capital of Finland, an elegant city with imaginative and gracefully designed architecture, beautiful gardens, and harbor side parks. Oslo, Norway 0slo, the oldest Scandinavian capital city and one of the largest in Europe with beautiful buildings, scenic parks and public squares and sculptures. Flåm Railway Upenski Cathedral Vigeland Sculpture Park

53 Northern Europe Port Highlights
St. Petersburg, Russia St. Petersburg is rich in cultural heritage, magnificent palaces and incredible art embodying the heart and soul of Imperial Russia. Stockholm, Sweden Stockholm, founded as a fortress in the mid 13th century, is a city filled with bridges, islands, parks, tree-lined squares and broad boulevards. Tallinn, Estonia Tallinn, one of the oldest cities on the Baltic Sea, has remained remarkably unchanged for 600 years, making it one of the most attractive in Europe. Peterhof Palace Vasa Museum Tallinn Skyline

54 Mediterranean Ports of Call
Ajaccio, Corsica Barcelona, Spain Civitavecchia (Rome), Italy Corfu, Greece Dubrovnik, Croatia Gibraltar, United Kingdom Istanbul, Turkey Kusadasi (Ephesus), Turkey Livorno (Florence), Italy Marseilles (Provence), France Mykonos, Greece Naples (Capri), Italy Piraeus (Athens), Greece Rhodes, Greece Santorini, Greece Sicily (Messina), Italy Venice, Italy Villefranche (Nice), France Valencia, Spain

55 Port Highlights The Colloseum Vatican City Sistine Chapel Circus Maximus Piazza Navona Spanish Steps

56 Taormina, Sicily Port Highlights The Greek Theatre Taormina Mt. Etna

57 Venice, Italy St. Mark’s Square The Grand Canal St. Marco’s Cathedral

58 Dubrovnik Dubrovnik Port Highlights
* A charming town on the Dalmation Coast * Walk through Old Town’s stone walls * See marble-paved squares, monestaries and fountains

59 Mediterranean Port Highlights
Barcelona, Spain Barcelona is one of Spain’s major cultural centers where you may find libraries and museums plus modernist and Art Nouveau architecture around every turn. Naples, Italy Naples, one of the world's greatest cultural centers, filled with extraordinary works of art and architecture in the classical Greek and Roman styles. Livorno (Pisa / Florence), Italy Livorno is the gateway to the leaning tower Pisa and Florence, one of the most beautiful city in Italy for centuries Monument a Colon Isle of Capri Florence, Italy

60 Mediterranean Port Highlights
The Bosphorus Istanbul, Turkey A city of historical significance, amazing beauty and wonderful culture, it is also where the Asian and Europe continents meet. Kusadasi (Ephesus), Turkey Kusadasi, gateway to Ephesus, created by the Ionians in the 11th century BC, considered one of the great sites of the ancient world. . \ Mykonos, Greece Mykonos lies between the neighboring islands of Tinos and Naxos, named one of the most cosmopolitan islands in the world. Ephesus Theater Mykonos Windmills

61 Mediterranean Port Highlights
Piraeus (Athens), Greece Piraeus is the gateway to Athens, considered to be the ‘Cradle of Western Civilization” and ranks with Rome and Jerusalem for its venerated past. Rhodes, Greece Named “Sun Island”, this Aegean resort located in the Greek Isles offers natural beauty and warm hospitality. Santorini, Greece Black sand beaches, crystal clear waters and white washed villages clinging to volcanic cliffs makes the island of Santorini a wonder to behold. Acropolis / Parthenon Rhodes Harbor Santorini Island

62 Europe Cruisetours Venice

63 The Best of Both Worlds – Discover Europe by Land & Sea
Europe Cruisetours The Best of Both Worlds – Discover Europe by Land & Sea Constellation 4-nights Paris, France (2-nts) and London, England (2-nts) Century 3-nights Brussels, (1-nt.), and Amsterdam, Holland (2-nts.) Century & Summit 4-nights Madrid, Spain (2-nts.) and Barcelona, Spain (2-nt.) Celebrity Summit 3-nights Lake Como, Italy (2-nts.) and Venice, Italy (1-nt.) Galaxy 3-nights Stresa, Italy (2-nts.) and Verona, Italy (1-nt.) 5-nights Venice, Italy (2-nts.), Florence, Italy (2-nts.) and Rome, Italy (1-nt.)

64 Europe Sales Tools

65 Europe Key Selling Points
80% ocean view staterooms - 74% of which are verandas (Constellation & Summit) Century Revitalization: $55 million in enhancements – 314 private verandas Family staterooms accommodating up to 5 guests Celebrity’s XclubSM for Kids and Teens – ages 3 to 17 years AquaSpaSM by Elemis – spa treatments, fitness centers, relaxation Enrichment programs – Computer classes, acupuncture, destination talks Specialty Restaurants – Constellation, Summit and Century

66 Europe Key Selling Points
Opportunity to Sell-Up to Concierge Class staterooms and amenities Sea & Stay programs- pre/post hotels in embarkation and disembarkation cities Variety of itineraries, 5 to 14-nights Northern Europe, Mediterranean and Transatlantic sailings Century – 9-night Norwegian Fjord/Ireland sailing and 9-Night Scotland & Ireland roundtrip Amsterdam Overnights in numerous European cities - St. Petersburg, Copenhagen, Stockholm, Istanbul, Kusadasi, Venice and Rome

67 Europe Key Selling Points
3,4 or 5-night pr-Cruisetours - Paris, Brussels, Amsterdam, Madrid, Barcelona, Paris, London, Venice , Florence and Rome Bundled cruise/cruisetours = Increase revenue/commissions Variety of shore excursions available in each destination

68 Europe Target Audience
Destination driven consumers Experienced cruisers – focus on Cruisetours, see more Captain’s Club members – repeat Celebrity guests Couples and singles, cruise experience appeals to both Seniors – prefers longer itineraries, wants to see more First time cruisers – port intensive, introduction to Europe Affinity Groups – cultural/historical associations, nationally clubs (Sons of Italy), teachers

69 Europe Marketing Ideas
Europe Cruise Consumer Seminar - theme “Cruising Europe on Celebrity” Contact past Group leaders – review availability, pricing, GAP amenities Newsletters - direct mail focus on Europe 2008 Create Europe flyers/brochures (Cruise Writer) – direct mail piece Contact local associations and clubs – interest in Europe as a destination experience or group travel Corporate meetings or incentive programs Direct mail Cruisetour promotion use Europe postcards or promotional letterhead focus on past Alaska guests Include a “Call to Action” (i.e. “Book by Feb, 29, 2008 –receive onboard credit”)

70 Thank you! Thank You

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