2Northern Europe Port Highlights ,Amsterdam* Tour the canals by boat* Visit the house where Anne Frank wrote her diary* See the Baroque Royal Palace at the Dam Square
3Northern Europe Port Highlights Bergen, Norway* Visit historic Bryggen Wharf, the oldest part of the city* Peruse the bustling Fish and Flower market* Ride the Mt. Floibanen Funicular* Enjoy a hike on Mt. Floien,
4*Catch the changing of the guard at Amalienborg Palace Copenhagen, Denmark,*Catch the changing of the guard at Amalienborg Palace*Visit Shakespeare’s Hamlet at Kronberg Castle*Marvel at Copehagen Hotel’s solid Ice Bar*Experience the sea of blooms at Tivoli Gardens
5Rome* The ancient world from which emperors ruled* Visit the Colloseum* Take in St. Peter’s Basilica in the Vatican City* See Michaelangelo’s paintings in the Sistine Chapel
7Taormina, Sicily Port Highlights * Marvel at the Greek Theatre, still in use today* Experience the Shops and cafes of Taormina* Walk the brims of volcano craters of Mt. Etna that last erupted in 2002.
8The Celebrity Treatment is……. AquaSpa® by Elemis®Largest, most luxurious spas afloat25,000 square feet – Millennium ClassSensory Heaven experiences by ElemisConcierge ClassVeranda StateroomsBridging gap between highest category stateroom and suitesSpecial amenities and servicesStaterooms and SuitesHighest guest-to-space ratio in the premium cruise categoryButler service in all suitesMultiple complimentary room amenities
9Venice, Italy Port Highlights * 120 islands in the Adriatic Sea * Visit the heart of Venice, St. Mark’s SquareSt. Marco’s Basilica* Gondola through the Grand Canal
10Brand PositioningCelebrity Cruises is the cruise line that offers the comfortably sophisticated, upscale vacation experience that really takes care of you.Celebrity Cruises is the cruise line that offers the comfortably sophisticated, upscale vacation experience that really takes care of you.
11Service Cuisine 2 to 1 Guest to Staff Ratio – Highest in the industry Highly personalized and white glove serviceAttention to details – Guests needs, premium serviceStateroom escort / champagne upon embarkationCuisineAward winning cuisineGourmet dining experiencesSpecialty restaurantsExpanded dining optionsMenu items prepared from scratch using the finest ingredients
12AquaSpa® by Elemis®Spa, Fitness and Beauty Treatments which indulge your mind, body and spirit!Millennium class - largest spas 25,000 sq.ft.Thalassotherapy pools* (Millennium class, Galaxy & Mercury)Sensory Heaven TreatmentsTreatments from Europe, Hawaii and AsiaAroma stone therapy, Hawaiian 4-Hand massageElemis Japanese Silk Booster FacialFitness CenterNew LifeFitness Strength training and cardio equipmentPersonal trainersAerobics, Boxercise, FabAbs, and moreYoga, Pilates, and Spinning*** Nominal fee for pool usage on Galaxy and Mercury** Sign-up and nominal fee for classes
13Celebrity Positioned Well in the Market Place OceaniaOceaniaCelebrityRoyalCarnivalNCLPrincessPrincessHALRegentCrystalCONTEMPORARYPREMIUMLUXURYVery attractive option to contemporary and luxury marketsFor contemporary cruisers: trade up to the Celebrity TreatmentFor luxury market cruisers: value proposition; more options
14The Celebrity Treatment The World’s Best Large Ships, as voted by the readers of Condé Nast Traveler in the February 2008 Cruise PollBerlitz Guide to Cruising- 20077 ships ranked amongthe top10 ships in theLarge Ship Category
154 Ships among Top 10 Best Large Cruise Ships The Celebrity TreatmentThe World’s Best Large Ships, as voted by the readers of Condé Nast Traveler in the February 2008 Cruise Poll4 Ships among Top 10 Best Large Cruise Ships1. Constellation*2. Summit3. Millennium6. Infinity*Top ranking for 3 years in a rowCelebrity Cruises has dominated the best large cruise ship list seven years running!
16The World’s Best Large Ships, as voted by the readers of Condé Nast Traveler in the February 2008 Cruise PollADDITIONAL “BESTS”BestCREW / SERVICEBestFOOD / DININGBestSTATEROOMS#1 Constellation#1 Constellation#1 Constellation
17Concierge Class Concierge Class The bridge between suites and standard verandasDedicated stateroom category CC (Century & Millennium class)Special Stateroom Amenities/ServicesVIP invitations to shipboard eventsConcierge ClassConcierge Class
18Concierge Class Staterooms Welcome bottle of champagneDaily fruit bowl selectionEvening hors d’oeuvresFresh cut flowersDeluxe pillow menuPillow-top mattressPlush duvet coverSofa pillowsLeather stateroom key holderConcierge Class stateroom keyPersonalized stationaryOversized tote bag and umbrellaHigh-powered binoculars
19Concierge Class Staterooms BathroomOversized Egyptian cotton towelsFretteTM bathrobeHansgrohe showerheadSalon quality hairdryerPremium shampoos, lotions, soapsVerandaTablecloth no charge dining for twoCushioned veranda chairsPriority ServiceEarly embarkation and debarkationExpress luggage deliveryDining and seating preferencesPriority on shore excursions
20Suite Indulgences Welcome bottle of champagne Express luggage delivery In-suite massage booking capabilityComplimentary espresso/cappuccinoSUITE AMENITIES:Express luggage deliveryExpanded room service menuMain restaurant sitting preferencePrivate portrait sittingEUROPEAN-STYLE BUTLER SERVICE:Assistance unpacking/packingIn-suite mealsAfternoon tea serviceShoeshine serviceEvening hors d’oeuvresDelivery of requested board games
21Extensive Dining Venues Main restaurantBuffet Service (breakfast and lunch)Gourmet Pizza & Pasta BarPoolside Grill CaféSpa Café (Millennium class & CenturyCasual dining area (waiter service)Sushi CaféVeranda dining - complimentary24-hour complimentary Room Service (includes main restaurant menu for lunch and dinner)Late Night “Gourmet Bites”Ice cream / Yogurt BarCova Café de Milano
223 hour dining experience, tableside preparation and presentation 4 course menu selection ($30.00 per person includes gratuity)5 course menu exceptionale with wine pairing ($62 to $100 per person)Reservations are requiredAttire is the same as the stated evening dress codeSHIPRESTAURANTConstellationOcean LinersInfinitySS United StatesSummitNormandieMillenniumRMS OlympicCenturyMurano
23Youth Program Fully supervised by an experienced, educated staff Exclusive LeapFrog Schoolhouse products/programsNintendo® WiiFour separate age groups:Fun-Factory activities include:Sitting services available**SHIPMATES: 3 to 6CADETS: 7 to 9ENSIGNS: 10 to 12ADMIRAL T’S AND TEENS: 13 to 17Activity TimeQuiet-Time Free PlayAfternoon Party*Dinner Party*Activity TimeSlumber Party*Celebrity Xpedition does not offer a formal Youth Program or have a Fun Factory .* A $6.00 per hour fee is charged for group Fun-Factory services –Slumber party and Dinner party** Fees for sitting services are available onboard
24Acupuncture at Sea Acupuncture at Sea First in the industry to offer AcupunctureDedicated Acupuncture treatment facilitiesEnhance alertness, increase energy, manage painLicensed AcupuncturistsClasses – feng shui, nutrition, herb healingDiagnosis, treatment and nutritional consultationsAddress lingering ailments:Pain managementWeight managementSmoking cessationStress managementMotion sickness
25Online@Celebrity Suite Indulgences Computing Classes* iPod, Blackberry and internet blogging**Introduction Windows / Microsoft WordDownload Digital Images and OrganizeAdobe Photoshop Elements I – IVInternet Cafe – Computing Managersaccess / Surf the WebDigital camera support, usage hintsDownload, edit and burn travel photos onto a CD* to take homeWireless internet access via hotspots for laptopsOnboard Cell phone usage*** (all major carriers)* Fee for internet/ access, some classes and CD. Some features not available on Celebrity Expeditions.** New classes available May 2007*** Personal roaming charges will appear on guest’s cell phone bills
26Onboard Activities Broadway-style shows Disco/Nightclub/Lounges Michael’s Club Piano barShopping BoulevardCinemaChampagne and Martini BarsMonte Carlo style casinosCooking demonstrationsWine tasting/pairingEnrichment ProgramsArt & Wine auctionsGolf Simulator/Paddle tennis/BasketballCova Café & Wine bar (live entertainment)
27SELECT LEVEL (6 - 10 cruises CLASSIC LEVEL Select members receive all the benefits of the Classic level plus:SELECT LEVEL ( cruises)CLASSIC LEVEL* (1 - 5 cruises)Private cruise event for Select & Elite membersBehind-the-Scenes ToursPriority Status for Shore Excursion WaitlistSenior Officer’s Cocktail partyPrivate Onboard Cruise ConsultationCabernet Blending SeminarOne-Category upgradeComplimentary custom air requestPre-sailing Specialty Restaurant reservationsExclusive Captain’s Club PartyWelcome back giftCertificates for the Celebrity casinoReunion CruisesOnline NewsletterAdditional sailing credit on itineraries of 12 nights or more (maximum of three sailing credits per sailing)Additional sailing credit for booking a Concierge Class stateroom or suite (maximum of three sailing credits per sailing)* Must sail once with Celebrity CruisesELITE LEVEL (11+ cruises)Elite members receive all the benefits of the Classic and Select level plus:Private shipboard departure lounge and continental breakfastPriority tender serviceInvitation to Captain’s or Officers’ tableWaitlist status for dining room seatingComplimentary use of the Thalassotherapy pool on Galaxy and Mercury
28Onboard Cruise SalesTravel agents receive full commission and revenue creditCelebrity’s onboard “Cruise Sales Managers” are available to book your guest’s next cruise vacation before they return home!Ship and Itinerary chosen at the time of booking to lock in best choice of stateroomsFull deposit is required at time of booking onboardGuests receive between $50 - $300 in onboard credit for their future cruise (amount based on the future cruise fare purchased)Booking is transferable to groups
29Celebrity Passages Celebrity Passages Guest receive $50 - $300 in onboard credit for their future cruise (based on the cruise fare of the selected sailing)Ship, Itinerary, and pricing may be chosen at a future timeGuest receive $50 - $300 in onboard credit for their future cruise (based on the cruise fare of the selected sailing)Booking may be part of a group (or transferred into a group)Travel agents receive full commission and revenue crediton the future cruise when bookedFor those guest who can not decide when and where they want to cruise next, they may chose our newest onboard sales option...
30Boomers are especially important to Celebrity Celebrity GuestsBoomers are especially important toCelebrityBoomers 40 – 60 years youngHousehold income $75k plusComing into their own timeDesire to treat themselves and their loved ones to a well deserved vacation experience
31Constellation - Summit Century – GalaxyConstellation - Summit–
33Constellation & Summit Millennium Class VesselsConcierge Class StateroomsListed in Top 10 Best Large Cruise ShipsCondé Nast Traveler Reader’s Poll80% Ocean View Staterooms74% of those with VerandasSpecialty Restaurants:Ocean Liners (CS) and Normandie (SM)Martini BarMichael’s Club Piano BarChampagne Bar with CaviarAquaSpa® by Elemis®Spa CaféAcupuncture at SeaThe ConservatoryComputer LabConstellaltion Grand Foyer
34Century & Galaxy Century Class Vessels Concierge Class Staterooms Galaxy #8 in Top 10 Best Large Cruise ShipsCondé Nast Traveler Reader’s PollMurano Specialty Restaurant (Century)AquaSpa® by Elemis®Champagne BarMichael’s Club Piano BarMartini Bar with Ice Bar (Century)Acupuncture at SeaComputer LabThe ConservatoryWords LibraryInternet AccessWireless Access on CenturyCentury Grand Foyer
36Century Century Redesigned, Enhanced, Expanded and Upgraded 178 Concierge Class staterooms and 14 Sky SuitesAll public areas renovated and upgradedMurano Specialty Restaurant, wine room and viewing kitchenMartini Bar - Frozen bar and ice block bottle displayFun Factory and Xtreme Teen Lounge - 2,000 square feetAquaSpa® - New Persian Gardens with Turkish BathSpa Café Sushi CaféArt AuctionsUpgraded Shopping area, including “high-end” sales selections
37Century Century Revitalization Premium mattresses, Euro pillows Samsung flat screen TVsWireless internet access
38Martini BarFrozen BarIce block bottle displayLighting changesMurano specialty restaurantWine roomOpen kitchen4 and 5-course mealsPairings menu available
40Regions of Europe Europe Russia & Scandanavia Mediterranean Constellation 14-nightsCentury 8 & 12-nightsMediterraneanCentury 8, 10 & 11-nightsGalaxy 10 & 11- nightsSummit 12 & 14-night
41Constellation and Century Constellation - Northern EuropeNorthern EuropeConstellation and CenturyStockholmHelsinkiTallinnSt. PetersburgOsloCopenhagenAmsterdamStavangerBergenAlesundFlåmCenturyHelsingborgVisbyRigaKlaipedaWarnemündeGdanskDover
42Century moves from Northern Europe to the Mediterranean Century - Northern Europe14-night Transatlantic – Eastbound 4/28/07Miami, FL to Amsterdam, Holland5-night Scandanavia - Amsterdam, Holland RT 5/128-night Ireland/Norwegian Fjords - Amsterdam, Holland RT 8/2112-night Scotland & Ireland - Amsterdam, Holland RT 5/17, 2912-nt Scandinavia & Russia - Amsterdam, Holland RT 6/10, 6/22, 7/16, 8/912-nt Arctic Circle/North Cape - Amsterdam, Holland RT 7/4, 7/28Century moves from Northern Europe to the Mediterranean
44Century moves from Northern Europe to the Mediterranean Century -MediterraneanCentury moves from Northern Europe to the Mediterranean8-night Best of Europe 8/31Amsterdam, Holland to Barcelona, Spain10-night Western Mediterranean - Barcelona RT 9/19, 10/10, 10/31, 11/2111-night Western Mediterranean - Barcelona RT 10/8, 10/29, 11/1014-night Transatlantic – Westbound 12/1- Barcelona, Spain to Miami, FL
45Galaxy -Mediterranean 15-night Transatlantic – Eastbound 3/29/08San Juan PR to Southampton, England12-night Best of Europe - Southampton to Barcelona 4/2912-night Classical Mediterranean - Barcelona to Venice 5/11, 6/4, 6/28, 7/22, 8/15 9/8/0812-night Mediterranean Legacies - Venice to Barcelona 5/23, 6/16, 7/10, 8/3, 8/27/0814-night Mediterranean Legacies - Venice to Barcelona 9/20, 10/18, 11/1514-night Classical Mediterranean - Barcelona to Venice 10/4, 11/1/0814-night Transatlantic – Westbound 11/29/08Barcelona, Spain to San Juan, Puerto Rico
48Northern Europe Ports of Call Alesund, NorwayAmsterdam, HollandBergen, NorwayBerlin, GermanyCopenhagen, DenmarkHarwich, EnglandFlåm, NorwayHelsingborg, SwedenHelsinki, FinlandOslo, NorwayRiga, LatviaSt. Petersburg, RussiaStavanger, NorwayStockholm, SwedenTallinn, EstoniaSt. Petersburg, Russia
49Northern Europe Port Highlights Amsterdam, Holland - Superb architecture, historical canals and extraordinary museums.
50Northern Europe Port Highlights Bergen, NorwayContrasting harbors and rugged glacial scenery, ancient stone church and Baroque art.
51Copenhagen, DenmarkCastles, crown jewels, galleries, museums, cathedrals and canals.
52Vigeland Sculpture Park Northern Europe Port HighlightsFlåm, DenmarkA Scandinavian village known for beauty and grandeur and an amazing railroad journey through unsurpassed vistas and mountains.Helsinki, FinlandHelsinki, sparkling capital of Finland, an elegant city with imaginative and gracefully designed architecture, beautiful gardens, and harbor side parks.Oslo, Norway0slo, the oldest Scandinavian capital city and one of the largest in Europe with beautiful buildings, scenic parks and public squares and sculptures.Flåm RailwayUpenski CathedralVigeland Sculpture Park
53Northern Europe Port Highlights St. Petersburg, RussiaSt. Petersburg is rich in cultural heritage, magnificent palaces and incredible art embodying the heart and soul of Imperial Russia.Stockholm, SwedenStockholm, founded as a fortress in the mid 13th century, is a city filled with bridges, islands, parks, tree-lined squares and broad boulevards.Tallinn, EstoniaTallinn, one of the oldest cities on the Baltic Sea, has remained remarkably unchanged for 600 years, making it one of the most attractive in Europe.Peterhof PalaceVasa MuseumTallinn Skyline
57Venice, ItalySt. Mark’s SquareThe Grand CanalSt. Marco’s Cathedral
58Dubrovnik Dubrovnik Port Highlights * A charming town on the Dalmation Coast* Walk through Old Town’s stone walls* See marble-paved squares, monestaries and fountains
59Mediterranean Port Highlights Barcelona, SpainBarcelona is one of Spain’s major cultural centers where you may find libraries and museums plus modernist and Art Nouveau architecture around every turn.Naples, ItalyNaples, one of the world's greatest cultural centers, filled with extraordinary works of art and architecture in the classical Greek and Roman styles.Livorno (Pisa / Florence), ItalyLivorno is the gateway to the leaning tower Pisa and Florence, one of the most beautiful city in Italy for centuriesMonument a ColonIsle of CapriFlorence, Italy
60Mediterranean Port Highlights The BosphorusIstanbul, TurkeyA city of historical significance, amazing beauty and wonderful culture, it is also where the Asian and Europe continents meet.Kusadasi (Ephesus), TurkeyKusadasi, gateway to Ephesus, created by the Ionians in the 11th century BC, considered one of the great sites of the ancient world..\Mykonos, GreeceMykonos lies between the neighboring islands of Tinos and Naxos, named one of the most cosmopolitan islands in the world.Ephesus TheaterMykonos Windmills
61Mediterranean Port Highlights Piraeus (Athens), GreecePiraeus is the gateway to Athens, considered to be the ‘Cradle of Western Civilization” and ranks with Rome and Jerusalem for its venerated past.Rhodes, GreeceNamed “Sun Island”, this Aegean resort located in the Greek Isles offers natural beauty and warm hospitality.Santorini, GreeceBlack sand beaches, crystal clear waters and white washed villages clinging to volcanic cliffs makes the island of Santorini a wonder to behold.Acropolis / ParthenonRhodes HarborSantorini Island
63The Best of Both Worlds – Discover Europe by Land & Sea Europe CruisetoursThe Best of Both Worlds – Discover Europe by Land & SeaConstellation4-nights Paris, France (2-nts) and London, England (2-nts)Century3-nights Brussels, (1-nt.), and Amsterdam, Holland (2-nts.)Century & Summit4-nights Madrid, Spain (2-nts.) and Barcelona, Spain (2-nt.)Celebrity Summit3-nights Lake Como, Italy (2-nts.) and Venice, Italy (1-nt.)Galaxy3-nights Stresa, Italy (2-nts.) and Verona, Italy (1-nt.)5-nights Venice, Italy (2-nts.), Florence, Italy (2-nts.) and Rome, Italy (1-nt.)
65Europe Key Selling Points 80% ocean view staterooms - 74% of which are verandas (Constellation & Summit)Century Revitalization: $55 million in enhancements – 314 private verandasFamily staterooms accommodating up to 5 guestsCelebrity’s XclubSM for Kids and Teens – ages 3 to 17 yearsAquaSpaSM by Elemis – spa treatments, fitness centers, relaxationEnrichment programs – Computer classes, acupuncture, destination talksSpecialty Restaurants – Constellation, Summit and Century
66Europe Key Selling Points Opportunity to Sell-Up to Concierge Class staterooms and amenitiesSea & Stay programs- pre/post hotels in embarkation and disembarkation citiesVariety of itineraries, 5 to 14-nights Northern Europe, Mediterranean and Transatlantic sailingsCentury – 9-night Norwegian Fjord/Ireland sailing and 9-Night Scotland & Ireland roundtrip AmsterdamOvernights in numerous European cities - St. Petersburg, Copenhagen, Stockholm, Istanbul, Kusadasi, Venice and Rome
67Europe Key Selling Points 3,4 or 5-night pr-Cruisetours - Paris, Brussels, Amsterdam, Madrid, Barcelona, Paris, London, Venice , Florence and RomeBundled cruise/cruisetours = Increase revenue/commissionsVariety of shore excursions available in each destination
68Europe Target Audience Destination driven consumersExperienced cruisers – focus on Cruisetours, see moreCaptain’s Club members – repeat Celebrity guestsCouples and singles, cruise experience appeals to bothSeniors – prefers longer itineraries, wants to see moreFirst time cruisers – port intensive, introduction to EuropeAffinity Groups – cultural/historical associations, nationally clubs (Sons of Italy), teachers
69Europe Marketing Ideas Europe Cruise Consumer Seminar - theme “Cruising Europe on Celebrity”Contact past Group leaders – review availability, pricing, GAP amenitiesNewsletters - direct mail focus on Europe 2008Create Europe flyers/brochures (Cruise Writer) – direct mail pieceContact local associations and clubs – interest in Europe as a destination experience or group travelCorporate meetings or incentive programsDirect mail Cruisetour promotionuse Europe postcards or promotional letterheadfocus on past Alaska guestsInclude a “Call to Action” (i.e. “Book by Feb, 29, 2008 –receive onboard credit”)