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Culture Clash How We Win the Battle for Better Health PART IV How to Create a New Culture By Creating Islands of Health Dr. Steven Aldana CEO WellSteps.

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Presentation on theme: "Culture Clash How We Win the Battle for Better Health PART IV How to Create a New Culture By Creating Islands of Health Dr. Steven Aldana CEO WellSteps."— Presentation transcript:

1 Culture Clash How We Win the Battle for Better Health PART IV How to Create a New Culture By Creating Islands of Health Dr. Steven Aldana CEO WellSteps

2 Four Part Agenda Part I. Whats the Problem Part II. How Our Culture Has Changed Part III. Culture is the Cause: A New Culture is the Solution Part IV. How to Create a New Culture By Creating Islands of Health

3 Review of Part III 1.Just like nutrition our ancient bodies cannot adapt to sedentary living 2.We have many examples of people who have healthy cultures for themselves 3.Healthy behavior is the key, the research proves it 4.People need three things to succeed: 1.Find a reason to change 2.Learn new skills 3.Get help from others

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10 How Do They Do It?

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12 Islands of Health

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15 How to Create an Island of Health

16 X Awareness Motivation Skills Policy = Effective Wellness Programs Reach Impact

17 Awareness and Education Motivation Skills and Tools Policy and Environment

18 Awareness and Education Motivation Skills and Tools Policy and Environment Culture Change for Individuals

19 Find a reason to change Learn new skills Get help from others

20 Awareness and Education Motivation Skills and Tools Policy and Environment Impact 5% 30% 25% 40% How Wellness Professionals Change Culture

21 1. Awareness and Educate (Why and What) Create individual awareness Create community and organizational awareness and support Create buzz Brand Your Wellness Effort

22 Biometric screening HRA Webinars Flyers, posters notifications Television/video programs Books Payroll stuffers Internet sites Magazines Lunch and learns Special speakers Newsletters

23 Three Steps to Communicate (marketing) 1. Create compelling copy (written words) 2. Offer something of value 3. Include a call to action (what you want the person to do)

24 1. Creating good copy What are your employees problems?

25 Creating Solutions to Problems What are your employees problems? Poor Health Weight gain High Health risks, etc Maybe they dont have a problem

26 Employee Engagement Employees who dont care

27 Creating Solutions to Problems What are your employees problems? Poor Health Weight gain High Health risks, etc Maybe they dont have a problem High health care costs? Reduced productivity?

28 Its not what you want, its what your employees want

29 Think Like an Employee

30 2. Offer Something of Value (solutions to their problems) What is your value proposition? Better health, lower weight, tastier food, fewer medications, less stress, etc Financial incentive Happiness Hope

31 Collateral (marketing) Materials Message should resonate with employees Communicate in multiple ways and multiple times , printed materials, newsletters, website, posters, table top tents, meeting announcements, staff meetings SPOUSES

32 3. Include a Call to Action Register today Sign up now Join Us Get screened Take the HRA Walk at lunch

33 Simpler is Better

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36 96.4% Engagement

37 861 hospital employees High health risks Mostly female High stress environment WellSteps turnkey client

38 Subject Line: WellSteps: Improve Your Health and Win Great Prizes Dear Bob, Get better health and lower weight when you participate. Its time to report on your wellness points. Just Click here. Karen, Your WellSteps Guide

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41 Do you need Branding?

42 Wellness Brands Live Well Healthy Lifestyles Well for Life Health Works

43 Feel good. Be healthy. Live well.

44 Simple?

45 Three Steps to Communicate (marketing) 1. Create compelling copy (written words) 2. Offer something of value 3. Include a call to action (what you want the person to do)

46 2. Motivate Before/after stories in newsletters

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48 Motivate Incentives – Carrots vs Sticks

49 Motivate Incentives – Extrinsic and intrinsic – Short term incentives Outcome based-wellness programs – Benefits based incentives – Carrots and sticks combined Effective communications

50 3. Skills and Tools (How do I do this?) Demonstrations Lunch and learns Classes Healthy recipes Show me how to do this

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55 4. Policy and Support Physical Environment Policy Social support

56 Supportive Environments Physical environments – Healthy food in cafeteria – Farmers market – Stress free work environment – Opportunities to be physically active Walking paths Bike paths Recess and PE at schools

57 – Smoke free air to breath at home – Safe place to exercise – Convenient access to healthy, inexpensive foods

58 Broad Based Policies – Medical coverage for preventive services – Wellness based benefits design – No smoking policies – Flex time – Time to be healthy – Organizational support for healthy behaviors

59 Social Support – Health role models (champions) – Spouses and significant others – Peer support – Supportive friends – Church, community support

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61 Outcomes-based Incentives Benefits based incentive programs – Require leadership buy-in – Include sticks and carrots – Produce high participation rates – Are extrinsic motivators, we need intrinsic

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64 Worksite Culture Change Essential Ingredients: Wellness committee meets and functions Onsite coordinators respond in a timely manner to wellness coordinator requests Senior level executives participate Benefits-based incentive structure in place

65 X Awareness Motivation Skills Policy = Effective Wellness Programs Reach Impact

66 Lifestyle Change

67 Fruit and Vegetable Servings

68 Whole Grain Servings

69 Percent of Calories from Fat

70 Grams of Saturated Fat

71 Grams of Sodium

72 Total Calories

73 BMI

74 Systolic Blood Pressure Reductions mm/Hg

75 Diastolic Blood Pressure Reductions mm/Hg

76 Total Cholesterol Reductions mg/dl

77 Glucose Reductions mg/dl

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79 Woodard & Curran One Year Results Engineering company 350 employees, 12 different locations WellSteps Turnkey Solution for past 2 years 84% participation J Occup Environ Med Sep;53(9):

80 Days of Smoking per week (decrease of 40%)

81 Days of Absenteeism per Year (Decrease of 6%)

82 Percentage of Time Productive (Increase of 1.4%)

83 Emergency Room Visits per Year (Decrease of 33%)

84 Health Care Visits per Year (Decrease of 5%)

85 Two Year Results Population Health Management ( In press)

86 Days of Exercise per Week (increase of 23%) Population Health Management ( In press)

87 Minutes of Exercise per Week (increase of 53%) Population Health Management ( In press)

88 Fruit Servings per Day (increase of 15%) Population Health Management ( In press)

89 Vegetable Servings per Day (increase of 9%) Population Health Management ( In press)

90 5 Small Business Pooled Study Baseline % Exercise (3+ days per week)52.8 Exercise (90+ minutes per week)47.8 Whole grain servings (5+ per week)49.4 Vegetable servings (2+ per day)67.5 Fruit servings (2+ per day)45.0 Nights of restful sleep (4+ per week)48.1 J Occup Environ Med.J Occup Environ Med Oct Year 1 %

91 Rural Wisconsin Health Cooperative (RWHC) One year results with WellSteps 60 Employees 94% participation Significant changes in behavior and productivity J Occup Environ Med (in press)

92 Days of Exercise per week Days of Exercise per Week J Occup Environ Med (in press)

93 Fruit Servings per Day J Occup Environ Med (in press)

94 Vegetable Servings per Day J Occup Environ Med (in press)

95 Days of Absenteeism per Year J Occup Environ Med (in press)

96 Percentage of Time Productive J Occup Environ Med (in press)

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100 What Else Can We Do? Linkedin: Wellness is a Business Strategy Attend your state and national conferences Get involved with advocacy groups Faith-based efforts Purchase healthy options

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102 Percent of Americans Who Are Obese Estimated

103 Percent of Americans Who Are Obese

104 Our poor health is a side effect of our Western culture Our culture will NOT change on its own The ONLY solution is to create our own culture of health: an Island of Health at home and work Eventually these islands will connect, then, and only then will the larger culture change Summary

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