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Business and Agriculture Vision People understanding the relationship between agriculture and nutrition People understanding the relationship between agriculture.

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Presentation on theme: "Business and Agriculture Vision People understanding the relationship between agriculture and nutrition People understanding the relationship between agriculture."— Presentation transcript:

1 Business and Agriculture Vision People understanding the relationship between agriculture and nutrition People understanding the relationship between agriculture and nutrition People eating healthy food products in a sustainable way and accessible at home and away People eating healthy food products in a sustainable way and accessible at home and away Food service/restaurants and grocery industry (retail) offer and promote healthy food choices and portions Food service/restaurants and grocery industry (retail) offer and promote healthy food choices and portions Business and Agriculture

2 Action Steps Consistent, repetitive messages in multiple locations Consistent, repetitive messages in multiple locations Policy change to support farmers to utilize sustainable agriculture Policy change to support farmers to utilize sustainable agriculture Community education and marketing: health, nutrition, insurance, agricultural industry works with food service and retail industries to educate and promote healthy choices Community education and marketing: health, nutrition, insurance, agricultural industry works with food service and retail industries to educate and promote healthy choices Business and Agriculture

3 Barriers Inconsistent messages for health; some consistent messages are not healthy Inconsistent messages for health; some consistent messages are not healthy Big industry consolidation in food systems which work against consumers Big industry consolidation in food systems which work against consumers Systems that subsidize low prices; consumers do not understand true costs of food Systems that subsidize low prices; consumers do not understand true costs of food Lack of processing facilities that make it difficult for local producers Lack of processing facilities that make it difficult for local producers Business and Agriculture

4 Solutions Dept. of Agriculture, farmers and consumers Dept. of Agriculture, farmers and consumers Health community partnering with agriculture and economic development Health community partnering with agriculture and economic development Collaboration between farmers and nutrition organizations Collaboration between farmers and nutrition organizations Business and Agriculture

5 Community Vision Businesses provide incentives Businesses provide incentives Walkable, accessible communities Walkable, accessible communities Disease not the norm Disease not the norm Community

6 Action Steps Public policy for walkable communities Public policy for walkable communities Collaboration: insurance, employers and public health Collaboration: insurance, employers and public health Community collaboration: media, schools, businesses, faith Community collaboration: media, schools, businesses, faith Community

7 Barriers Lack of collaboration Lack of collaboration Lack of awareness Lack of awareness Funding Funding Community

8 Solutions Media campaign: consistent message Media campaign: consistent message Partnerships between legislators/ insurance and communities Partnerships between legislators/ insurance and communities Communities develop common visions and collaboration Communities develop common visions and collaboration Medical and health service orgs. work together Medical and health service orgs. work together Community

9 Early Childhood Vision Families spend time together and value health Families spend time together and value health Healthy lifestyles are modeled at home and in educational settings (child care, school) Healthy lifestyles are modeled at home and in educational settings (child care, school) Communities are safe and supportive of healthy families Communities are safe and supportive of healthy families Early Childhood

10 Action Steps Support families by educating employers about benefits of active work force, reduce the workweek Support families by educating employers about benefits of active work force, reduce the workweek Whole communities come together to promote good nutrition and physical activity Whole communities come together to promote good nutrition and physical activity Educate families, child-care providers, and family services to provide good nutrition and physical activity in addition to existing services provided Educate families, child-care providers, and family services to provide good nutrition and physical activity in addition to existing services provided Early Childhood

11 Barriers Lack of funding Lack of funding Lack of education/knowledge about healthy eating and activity Lack of education/knowledge about healthy eating and activity Early Childhood

12 Solutions Collaborate to provide uniform message Collaborate to provide uniform message Education ideas for parents Education ideas for parents Broader participation in panels that determine reimbursable services by insurance companies Broader participation in panels that determine reimbursable services by insurance companies Early Childhood

13 Educational Settings Vision Physical activity is a priority in the educational setting and in the home Physical activity is a priority in the educational setting and in the home Access to fresh fruits and vegetables and healthy snacks Access to fresh fruits and vegetables and healthy snacks Healthy schools = Healthy community Healthy schools = Healthy community One communication hub One communication hub Educational Settings

14 Action Steps School as a multi-generational hub; Year- round community activities and meals School as a multi-generational hub; Year- round community activities and meals Educate and provide healthy foods, especially high school to college age Educate and provide healthy foods, especially high school to college age Develop state policy and mandate daily quality physical education overseen by professionals in schools Develop state policy and mandate daily quality physical education overseen by professionals in schools Educational Settings

15 Barriers Lack of knowledge, time, funding Lack of knowledge, time, funding Generation gap between child and parent/guardian Generation gap between child and parent/guardian Lack of consistency among institutions Lack of consistency among institutions Mandates (ex. No Child Left Behind) Mandates (ex. No Child Left Behind) Attitudes (culture) Attitudes (culture) Educational Settings

16 Solutions Encourage large employers and insurance companies to form strategic partnerships Encourage large employers and insurance companies to form strategic partnerships Mandated quality P.E. program Mandated quality P.E. program Involve entire community and be on the same page, i.e. grocery stores, medical clinics, dentists, pharmacy, school staff, parents, fast food chains Involve entire community and be on the same page, i.e. grocery stores, medical clinics, dentists, pharmacy, school staff, parents, fast food chains Educational Settings

17 Health Care Vision Prevention prevails, healthier people Prevention prevails, healthier people Recreated physical environment to support lowering obesity Recreated physical environment to support lowering obesity Health Care

18 Action Steps Insurance reimbursement for preventive medicine for all not only high risk Insurance reimbursement for preventive medicine for all not only high risk Law and public policy supports preventive rather than curative Law and public policy supports preventive rather than curative Health Care

19 Barriers Financial – funding preventive medicine Financial – funding preventive medicine Translating research to practice Translating research to practice Beliefs and cultural practices Beliefs and cultural practices Lack of good data about what works Lack of good data about what works Health Care

20 Solutions Simple science-based messages Simple science-based messages Legislative changes to pay for prevention Legislative changes to pay for prevention Evidence-based strategies Evidence-based strategies Health Care

21 Older Iowans Vision There are fewer homebound adults due to increased strength and better health There are fewer homebound adults due to increased strength and better health Less long-term care facilities are needed Less long-term care facilities are needed A more diverse group A more diverse group Vital active contributing members of community Vital active contributing members of community Older Iowans

22 Action Steps Media promotes wellness Media promotes wellness Collaboration to encourage fitness Collaboration to encourage fitness Develop case management plans to include nutritional and functional assessments Develop case management plans to include nutritional and functional assessments Organization Structures – health, medical, social, business Organization Structures – health, medical, social, business Older Iowans

23 Barriers Transportation Transportation Mindset habits Mindset habits Cost Cost Older Iowans

24 Solutions Educate through church groups, media (IPT), senior centers, free medical screenings Educate through church groups, media (IPT), senior centers, free medical screenings Insurance reductions for healthy lifestyles Insurance reductions for healthy lifestyles Volunteer network to provide rides to shop, senior center activities, exercise programs, educational programs Volunteer network to provide rides to shop, senior center activities, exercise programs, educational programs Older Iowans


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