1. Gg Live to workWork to liveWork to fund lifestyle Workplace irrelevant, less traditional hours; results Long hours and dedicationDo the necessary and go homeWork life balance, bored easily Flexible, rapid progress, achievement without accountability Motivated by prestige, perks, status Motivated by change, freedom, respect, outputs Motivated making a difference Motivated by being heard, progress, change Knowledge = Power‘Show me what you know’Ask many questions (Generation ‘Why?”) Find own answers and offer solutions, value brands Compliance, parent-child relationship with employer Adult to adult relationships Confidence to have adult to adult relationship Offer opinions (often to the CEO); equality the norm Know they’ve done a good jobLike regular feedbackLike immediate feedback Constant feedback from variety of sources Make own decisions without consultation Take direction and then get on with it Need constant collaboration / direction Need consultative approach, listen and be listened to as individual Like structure and hierarchy Have distain for authority and structure Family values – require nurturing environment Secure and loved, parental support, expect same at work Like controlHate being micro-managed Need help with problem solving, like to share Find info rather than thinking it through, expect top technology Want to lead Self-reliant, cynicalDon’t want to lead Don’t like hierarchy, Resist changeRelish changeFlexibilitySuper flexible, diversity the norm Value experienceAssert individualityExperience irrelevant Creative use of technology to find out anything /everything Competitive and resilientWant to fix Boomers’ ‘mistakes’Take on tough, meaningful jobs Manage outputs not inputs; want to do it their way Parents said “You can do anything”“Stand on your own two feet” “You’re wonderful and brilliant at everything” “You can be anything you want to be; whatever you do is OK with us” Kept opinions to themselvesShared their opinionsThink you want to know their opinions Know you need to know their opinions Write to meMeet meConference call / Skype meBBM me / Facetime

2. Live to workWork to liveWork to fund lifestyle Workplace irrelevant, less traditional hours; results Long hours and dedicationDo the necessary and go homeWork life balance, bored easily Flexible, rapid progress, achievement without accountability Motivated by prestige, perks, status Motivated by change, freedom, respect, outputs Motivated making a differenceMotivated by being heard, progress, change Knowledge = Power‘Show me what you know’Ask many questions (Generation ‘Why?”) Find own answers and offer solutions, value brands Compliance, parent-child relationship with employer Adult to adult relationshipsConfidence to have adult to adult relationship Offer opinions (often to the CEO); equality the norm Know they’ve done a good jobLike regular feedbackLike immediate feedbackConstant feedback from variety of sources Make own decisions without consultationTake direction and then get on with itNeed constant collaboration / direction Need consultative approach, listen and be listened to as individual Like structure and hierarchyHave distain for authority and structureFamily values – require nurturing environment Secure and loved, parental support, expect same at work Like controlHate being micro-managedNeed help with problem solving, like to share Find info rather than thinking it through, expect top technology Want to leadSelf-reliant, cynicalDon’t want to leadDon’t like hierarchy, Resist changeRelish changeFlexibilitySuper flexible, diversity the norm Value experienceAssert individualityExperience irrelevant Creative use of technology to find out anything /everything Competitive and resilientWant to fix Boomers’ ‘mistakes’Take on tough, meaningful jobs Manage outputs not inputs; want to do it their way Parents said “You can do anything (but make it something we approve of)” “Stand on your own two feet”“You’re wonderful and brilliant at everything” “You can be anything you want to be; whatever you do is OK with us” Kept opinions to themselvesShared their opinionsThink you want to know their opinionsKnow you need to know their opinions Write to meMeet meConference call / Skype meBBM me / Facetime Live to workWork to liveWork to fund lifestyleWorkplace irrelevant, less traditional hours; results

3. Live to workWork to liveWork to fund lifestyle Workplace irrelevant, less traditional hours; results Long hours and dedicationDo the necessary and go homeWork life balance, bored easily Flexible, rapid progress, achievement without accountability Motivated by prestige, perks, status Motivated by change, freedom, respect, outputs Motivated making a differenceMotivated by being heard, progress, change Knowledge = Power‘Show me what you know’Ask many questions (Generation ‘Why?”) Find own answers and offer solutions, value brands Compliance, parent-child relationship with employer Adult to adult relationshipsConfidence to have adult to adult relationship Offer opinions (often to the CEO); equality the norm Know they’ve done a good jobLike regular feedbackLike immediate feedbackConstant feedback from variety of sources Make own decisions without consultationTake direction and then get on with itNeed constant collaboration / direction Need consultative approach, listen and be listened to as individual Like structure and hierarchyHave distain for authority and structureFamily values – require nurturing environment Secure and loved, parental support, expect same at work Like controlHate being micro-managedNeed help with problem solving, like to share Find info rather than thinking it through, expect top technology Want to leadSelf-reliant, cynicalDon’t want to leadDon’t like hierarchy, Resist changeRelish changeFlexibilitySuper flexible, diversity the norm Value experienceAssert individualityExperience irrelevant Creative use of technology to find out anything /everything Competitive and resilientWant to fix Boomers’ ‘mistakes’Take on tough, meaningful jobs Manage outputs not inputs; want to do it their way Parents said “You can do anything (but make it something we approve of)” “Stand on your own two feet”“You’re wonderful and brilliant at everything” “You can be anything you want to be; whatever you do is OK with us” Kept opinions to themselvesShared their opinionsThink you want to know their opinionsKnow you need to know their opinions Write to meMeet meConference call / Skype meBBM me / Facetime Knowledge = Power‘Show me what you know’ Ask many questions (Generation ‘Why?”) Find own answers and offer solutions, value brands

4. Live to workWork to liveWork to fund lifestyle Workplace irrelevant, less traditional hours; results Long hours and dedicationDo the necessary and go homeWork life balance, bored easily Flexible, rapid progress, achievement without accountability Motivated by prestige, perks, status Motivated by change, freedom, respect, outputs Motivated making a differenceMotivated by being heard, progress, change Knowledge = Power‘Show me what you know’Ask many questions (Generation ‘Why?”) Find own answers and offer solutions, value brands Compliance, parent-child relationship with employer Adult to adult relationshipsConfidence to have adult to adult relationship Offer opinions (often to the CEO); equality the norm Know they’ve done a good jobLike regular feedbackLike immediate feedbackConstant feedback from variety of sources Make own decisions without consultationTake direction and then get on with itNeed constant collaboration / direction Need consultative approach, listen and be listened to as individual Like structure and hierarchyHave distain for authority and structureFamily values – require nurturing environment Secure and loved, parental support, expect same at work Like controlHate being micro-managedNeed help with problem solving, like to share Find info rather than thinking it through, expect top technology Want to leadSelf-reliant, cynicalDon’t want to leadDon’t like hierarchy Resist changeRelish changeFlexibilitySuper flexible, diversity the norm Value experienceAssert individualityExperience irrelevant Creative use of technology to find out anything /everything Competitive and resilientWant to fix Boomers’ ‘mistakes’Take on tough, meaningful jobs Manage outputs not inputs; want to do it their way Parents said “You can do anything (but make it something we approve of)” “Stand on your own two feet”“You’re wonderful and brilliant at everything” “You can be anything you want to be; whatever you do is OK with us” Kept opinions to themselvesShared their opinionsThink you want to know their opinionsKnow you need to know their opinions Write to meMeet meConference call / Skype meBBM me / Facetime Like structure and hierarchy Have distain for authority and structure Family values – require nurturing environment Secure and loved, parental support, expect same at work

5. Live to workWork to liveWork to fund lifestyle Workplace irrelevant, less traditional hours; results Long hours and dedicationDo the necessary and go homeWork life balance, bored easily Flexible, rapid progress, achievement without accountability Motivated by prestige, perks, status Motivated by change, freedom, respect, outputs Motivated making a differenceMotivated by being heard, progress, change Knowledge = Power‘Show me what you know’Ask many questions (Generation ‘Why?”) Find own answers and offer solutions, value brands Compliance, parent-child relationship with employer Adult to adult relationshipsConfidence to have adult to adult relationship Offer opinions (often to the CEO); equality the norm Know they’ve done a good jobLike regular feedbackLike immediate feedbackConstant feedback from variety of sources Make own decisions without consultationTake direction and then get on with itNeed constant collaboration / direction Need consultative approach, listen and be listened to as individual Like structure and hierarchyHave distain for authority and structureFamily values – require nurturing environment Secure and loved, parental support, expect same at work Like controlHate being micro-managedNeed help with problem solving, like to share Find info rather than thinking it through, expect top technology Want to leadSelf-reliant, cynicalDon’t want to leadDon’t like hierarchy, Resist changeRelish changeFlexibilitySuper flexible, diversity the norm Value experienceAssert individualityExperience irrelevant Creative use of technology to find out anything /everything Competitive and resilientWant to fix Boomers’ ‘mistakes’Take on tough, meaningful jobs Manage outputs not inputs; want to do it their way Parents said “You can do anything (but make it something we approve of)” “Stand on your own two feet”“You’re wonderful and brilliant at everything” “You can be anything you want to be; whatever you do is OK with us” Kept opinions to themselvesShared their opinionsThink you want to know their opinionsKnow you need to know their opinions Write to meMeet meConference call / Skype meBBM me / Facetime Kept opinions to themselves Shared their opinions Think you want to know their opinions Know you need to know their opinions Write to meMeet meConference call / Skype me BBM me / Facetime